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Artwork for eCommerce Evolution

eCommerce Evolution

Brett Curry
Ecommerce
Amazon
Youtube
Black Friday
Cyber Monday
E-Commerce
Performance Marketing
Email Marketing
User-Generated Content
Tariffs
Youtube Ads
Q4 Sales
Incrementality Testing
Creative Advertising
Influencer Marketing
Spot & Tango
Marketing Strategies
Digital Marketing
Tiktok Shop
Marketing

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

PublishesTwice monthlyEpisodes350Founded10 years ago
Number of ListenersCategories
Business NewsNewsTechnology

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Artwork for eCommerce Evolution

Latest Episodes

Most brands think the holiday playbook starts on Black Friday. It doesn’t — it starts right now, in the two or three weeks before it, and if you get this window wrong, there’s no fixing it once Cyber Five hits. In part one of this two-part holiday se... more

YouTube

Most brands think they've "tried YouTube" — a few bucks a day, no real strategy, and they wrote it off. Brett Curry disagrees, and he's got the data to back it up. In this live talk from a Google NYC event packed with 8- and 9-figure D2C and omnichan... more

YouTube

Ezra Firestone has built and sold multiple 8-figure e-commerce brands, from Boom by Cindy Joseph to Overtone, and he's done it by breaking a few rules most operators are too scared to touch — leaning into fear as a marketing lever, killing "me-too" p... more

YouTube

He was making $10 a post from Adidas on Instagram in 2013. Today, Bill Rom and his partner Josh are running a bootstrapped apparel brand doing $220 million this year — and projecting up to $400 million next year. Bill breaks down the exact financial ... more

YouTube

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Recent Guests

Ezra Firestone
Founder/CEO of multiple D2C brands and marketing expert
Boom by Cindy Joseph; various eCommerce ventures
Episode: The Only 3 Things You're Ever Actually Working On in E-Commerce with Ezra Firestone
Bill Rom
Founder of Baseball Lifestyle 101
Baseball Lifestyle 101
Episode: How Baseball Lifestyle Outsells Nike and Adidas at DSG
Cody Plofker
Former CEO of Jones Road Beauty, co-host of Marketing Operators Podcast
Jones Road Beauty
Episode: Jones Road's YouTube Playbook with Cody Plofker
Andrew Youderian
Founder of eCommerce Fuel, leader of the annual state-of-the-merchant survey
eCommerce Fuel
Episode: What 300 Store Owners Reveal for 2026: Amazon's Slide, AI's Letdown & a Skill Worth 50% More Profit
Piyush Jain
CEO and Founder of Loop Subscriptions
Loop Subscriptions
Episode: The Subscription Playbook: 7 Plays to Cut Churn, Lift LTV, and Unlock Zero-CAC Revenue
Avi Moskowitz
Co-founder of PDQ
PDQ
Episode: The $270 Billion Checkout Problem (And How to Recover Your Share)
Chris Hall
eCom Cowboy, former college football player, ecommerce entrepreneur
Self / eCom Cowboy brand
Episode: How to Build an Agentic Marketing Team (And Why It's the Skill That Keeps You Unfireable)
Jacques Spitzer
Speaker who was introduced to dive deeper into creatives
Episode: Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026
Moiz Ali
Founder of Raindrop; mentioned in case study
Raindrop
Episode: Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026

Host

Brett Curry
CEO of OMG Commerce and eCommerce marketing strategist

Reviews

4.8 out of 5 stars from 69 ratings
  • Range!

    Great topics covering the entire business ecosystem. I’m not a product founder, but as a PR coach for product founders, I’m always looking to recommend resources for them! Whether you want a deep dive into a more umbrella topics, or hyper-specific problem solving and case studies, you’ll find it all here! Even tho this isn’t my area of expertise, the topics are broken down well so I can understand!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States2 years ago
  • Essential E-comm listening

    Best podcast to stay up to date on everything e-commerce related that features guests that are leading the industry. Excellent way to expand my knowledge not just in my direct field but to see how everything comes together for a brand to succeed in todays age. Brett and guests always leave me with actionable insights I can take away and apply to my craft!

    Apple Podcasts
    5
    AndrewD1311
    United States2 years ago
  • Excellent & Entertaining

    This podcast covers the essential information that DtC brands must understand. Brett talks about complex fundamentals and breaks them down it ways anyone can relate to. Brett and his team stay on the cutting edge of all the changes, a HUGE help in today’s ever-changing environment.

    Why would a marketer with great partners need to comprehend these changes? Because our agency partners are only as great as the support brands give them.

    No matter if you do it yourself or use an agency…learn here... more

    Apple Podcasts
    5
    KimboD13
    United States3 years ago
  • Great podcast!

    Through the podcast, I gained a deeper appreciation for the critical role of Performance Max campaigns in acquiring customers and the significant impact of Google Ads on enhancing growth and profitability. It underscored the effectiveness of leveraging data-driven insights to fine-tune and advance marketing strategies. This knowledge has been instrumental in refining my digital marketing tactics.

    Apple Podcasts
    5
    Patience Patria
    Philippines3 years ago
  • Highly Recommend

    Brett and the OMG team are truly experts in their field. The podcasts are informative, entertaining and inspiring. I love hearing the success stories of others and they inspire me to be more creative.

    Apple Podcasts
    5
    Judy Bilyeu
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is valued for covering both current trends and specific problems across the broader eCommerce business.
Guests are seen as experienced founders and experts who share candid, real-world lessons and success stories.
Listeners value the practical tactics and advice, with many saying they can apply lessons directly to their work.
Listeners appreciate clear explanations of complex eCommerce and marketing topics without excessive jargon.
Brett is praised for asking strong questions, adding useful perspective and keeping conversations engaging and approachable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#226
Italy/News/Business News
Apple Podcasts
#95
Israel/News/Business News
Apple Podcasts
#112
Ireland/News/Business News
Apple Podcasts
#174
Norway/News/Business News
Apple Podcasts
#200
New Zealand/News/Business News

Talking Points

Recent interactions between the hosts and their guests.

The Only 3 Things You're Ever Actually Working On in E-Commerce with Ezra Firestone
Q: What makes messaging work best for eCommerce?
Messaging should evoke genuine emotions tied to real experiences of the audience and be shaped by listening to customers; it's about communicating the right promise and ensuring the product lives up to it.
The Only 3 Things You're Ever Actually Working On in E-Commerce with Ezra Firestone
Q: How should a founder think about being the face of a brand and then transitioning away?
Keep the brand alive by expanding other personas and voices; elevate the community to become ambassadors and create a platform for customer stories, which reduces dependency on a single founder.
The Only 3 Things You're Ever Actually Working On in E-Commerce with Ezra Firestone
Q: But how do you know what to work on next?
Focus on three core areas: develop and refine products, optimize offerings, and launch new iterations; treat your business as a product development company that continuously evolves based on customer interest and feedback.
How Baseball Lifestyle Outsells Nike and Adidas at DSG
Q: What role did retail activations and partnerships play in your strategy?
In-person activations and high-profile partnerships helped us build community and credibility, while retail placements and collaborations with major players like Adidas opened new audiences and on-site visibility that pure D2C cannot achieve.
How Baseball Lifestyle Outsells Nike and Adidas at DSG
Q: How did you leverage YouTube to fuel growth and why did you choose it over other platforms?
YouTube offers a durable shelf life for content, where videos continue to gain subscribers and revenue over time. It also provides a gateway to linear TV and broader distribution, helping us multiply reach while maintaining a clear measurement framework.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About eCommerce Evolution

What is eCommerce Evolution about and what kind of topics does it cover?

Practical conversations and solo guidance for people building and scaling eCommerce brands. Regular host Brett Curry, CEO of OMG Commerce, combines interviews with founders, senior marketers, technology leaders and operators with tactical discussions of paid media, YouTube advertising, measurement, conversion optimization, subscriptions, customer experience, AI workflows and brand growth. Guests draw on experience at consumer brands, agencies and commerce platforms, often sharing specific tests, business decisions and lessons from scaling.

The distinctive emphasis is on applying marketing ideas to measurable business outcomes, from incremental sales and customer lifetime value to retail growth and checkout conversion. The format suits bran... more

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To see how many followers or subscribers eCommerce Evolution has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce Evolution?

These podcasts share a similar audience with eCommerce Evolution:

1. Operators
2. Social Media Marketing Podcast
3. Shopify Masters
4. How to Take Over the World
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of eCommerce Evolution are there?

eCommerce Evolution launched 10 years ago and published 350 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce Evolution?

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What guests have appeared on eCommerce Evolution?

Recent guests on eCommerce Evolution include:

1. Ezra Firestone
2. Bill Rom
3. Cody Plofker
4. Andrew Youderian
5. Piyush Jain
6. Avi Moskowitz
7. Chris Hall
8. Jacques Spitzer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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