Rephonic
Artwork for Marketing Operators
E-Commerce
Meta
Influencer Marketing
Black Friday
Marketing Strategy
Creative Strategy
AI In Marketing
Marketing Strategies
DTC Brands
Youtube
Customer Retention
Customer Acquisition
DTC Marketing
Digital Marketing
Cyber Monday
Forecasting
Conversion Rate Optimization
Creative Testing
Tiktok Shop
Marketing

Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.

PublishesTwice weeklyEpisodes140Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Marketing Operators

Latest Episodes

“It is so incredibly easy to not drive incremental results the week of Black Friday.”

Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching Q4 planni... more

What changes when a single marketer creates as much value as an entire department?

Reza Khadjavi (Founder & CEO, Motion) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road) to explain why he built Runneth, an AI ag... more

YouTube

How much can filtering a collection page actually lift average order value? What about cart, checkout, and post-purchase?

Varun Kundra (Co-founder, Aftersell) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack ... more

YouTube

“I just don’t hear a lot of good reasons why this can’t be automated”.

Can an algorithm allocate ad budget better than a human media buyer?

Olivia Kory (CMO & Strategy Officer, Haus) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of ... more

YouTube

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Recent Guests

Katie Cirulli
Chief Emerging Brands Officer (formerly President) at Grüns
Grüns
Episode: Employee Number Four to a $1.2B Unilever Exit: Katie Cirulli’s Story
Brian Bumgarner
Head of TikTok / Northfume insights, discussed in context of Meta performance and reach
Northfume
Episode: Meta Ads Underperforming? Why + What To Do Right Now
Michael Ting
GM of DTC at Jaxxon
Jaxxon
Episode: How to 2x Your A/B Testing Output Without More Budget
RichPanel CEO
CEO of RichPanel discussed in episode
RichPanel
Episode: How AI Is Reshaping Ecommerce Growth Teams: HexClad & Jones Road
Luka Kvatchrelishvili
CMO of True Sea Moss
True Sea Moss
Episode: The Meta Playbook That Took True Sea Moss Beyond Nine Figures
Connor Mac
Guest/Host of Mopperators (mentioned as absent co-host)
Mopperators
Episode: Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic
Andrew Faris
Founder/CEO of AJF Growth
AJF Growth
Episode: Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris
Matty Martin
Head of marketing at Cadence
Cadence
Episode: 500% Growth: Inside Cadence’s DTC and Retail Playbook
Mike Manheimer
Chief Marketing Officer at Postscript (also Chief Customer Officer, overseeing marketing and customer-facing teams)
Postscript
Episode: Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

Hosts

Cody Plofker
Host of Marketing Operators; CEO of Jones Road Beauty; frequent co-host focusing on growth and marketing operations.
Connor MacDonald
Co-host and marketing leader; CMO at Ridge; engages in growth, brand strategy, and cross-brand marketing playbooks.
Connor Rolain
Co-host focusing on growth and scale; Head of Growth at HexClad; frequent discussant on performance marketing and channel optimization.

Reviews

4.9 out of 5 stars from 92 ratings
  • Practical & authentic

    I love y’all do 90 minute episodes

    Apple Podcasts
    5
    KylePate
    United Statesa year ago
  • Gold

    Great insights from real practitioners.

    Apple Podcasts
    5
    wigster86
    United States2 years ago
  • Way better than operators pod :P

    Jk… but not really

    Apple Podcasts
    5
    ShopCube
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Practical & authentic insights into real-world marketing challenges.
Episodes feel longer but deliver actionable takeaways you can apply quickly.
A bit sharper edge than typical operators-focused podcasts; very useful.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Meta Ads Underperforming? Why + What To Do Right Now
Q: How do you diagnose Meta-specific performance issues and what steps would you take?
We look at macro vs. vertical factors, examine traffic quality shifts, adjust bid strategies and placements, and test excluding audiences while layering in more aggressive feed placements. We also consider new-into-old category balance and potentially faster experimentation with offers to drive incremental revenue.
How to 2x Your A/B Testing Output Without More Budget
Q: Can you explain your two-by-two decision framework and how it informs weekly or monthly planning?
The framework weighs good vs. bad decisions against good vs. bad outcomes, helping teams separate decision quality from execution quality and encouraging risk-taking within safe boundaries to drive proportional long-term gains.
How to 2x Your A/B Testing Output Without More Budget
Q: How do you conceptually think about ad spend as a risk management exercise day to day?
We move between optimizing for near-term contribution margin and long-term learning, using a blended metric like cost per email signup and a flexible forecast to guide how aggressively we spend, never anchoring to a single number.
The Meta Playbook That Took True Sea Moss Beyond Nine Figures
Q: What unlocked the growth for True Sea Moss?
Luka attributes the growth to building a robust demand-generation engine (primarily Meta and Amazon), implementing accurate measurement and a data-driven approach, and expanding data-informed creative testing. He also emphasizes the importance of aligning product development with marketing to create a stronger overall business model.
Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris
Q: What are Cody and Connor doing right now that's most transferable for operators earlier in the journey?
The most transferable aspect is building a system that tightly aligns creative, media, and measurement, plus storytelling and community building; the ability to demonstrate value creation and maintain financial discipline translates across brands, whether small or approaching nine figures.

Audience Metrics

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Frequently Asked Questions About Marketing Operators

What is Marketing Operators about and what kind of topics does it cover?

This show focuses on hands-on growth and performance marketing for ecommerce, with deep dives into creator-led strategies, multi-channel experimentation, and AI-enabled optimization. Episodes often center on real-world campaigns from leading DTC brands, practical tactics for content production, measurement frameworks, and the evolving tech stack that drives scale. A standout is the practical, no-nonsense approach from operators who actively run sizable brands, often featuring cross-brand anecdotes and case studies that illustrate what moves the needle in modern ecommerce marketing. The format tends to mix strategic framing with actionable takeaways, making it useful for listeners looking to improve growth velocity, attribution, and content-... more

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Which podcasts are similar to Marketing Operators?

These podcasts share a similar audience with Marketing Operators:

1. Operators
2. The Andrew Faris Podcast
3. Shopify Masters
4. Scalability School
5. My First Million

How many episodes of Marketing Operators are there?

Marketing Operators launched 2 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing Operators?

Recent guests on Marketing Operators include:

1. Katie Cirulli
2. Brian Bumgarner
3. Michael Ting
4. RichPanel CEO
5. Luka Kvatchrelishvili
6. Connor Mac
7. Andrew Faris
8. Matty Martin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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