Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

E-Commerce

Publishes	Weekly	Episodes	122	Founded	2 years ago
Number of Listeners		Categories	BusinessMarketing

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Latest Episodes

How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

Are you measuring new reach on Meta the right way or just guessing?

Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) dig into the tactics + measurement frameworks driving their paid m... more

12 May 2026 • 1 hr 5 min

YouTube

Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris

Drawing on over a decade of experience on the brand, HoldCo, and agency sides of DTC, Andrew Faris (Founder, AJF Growth) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to discuss what it takes to build and scale an ecom... more

7 May 2026 • 1 hr 19 min

500% Growth: Inside Cadence’s DTC and Retail Playbook

Can you build a sports brand by saying no to most customers?

Matty Martin (Head of Marketing, Cadence) joins Connor MacDonald (CMO, Ridge), and Connor Rolain (Head of Growth, HexClad), to break down what it takes to scale one of the fastest-growing... more

5 May 2026 • 1 hr 13 min

Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program?

Mike Manheimer (Chief Customer Officer, Postscript) joins hosts Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to dig into how ... more

28 Apr 2026 • 1 hr 6 min

YouTube

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Recent Guests

Andrew Faris

Founder/CEO of AJF Growth

AJF Growth

Episode: Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris

Matty Martin

Head of marketing at Cadence

Cadence

Episode: 500% Growth: Inside Cadence’s DTC and Retail Playbook

Mike Manheimer

Chief Marketing Officer at Postscript (also Chief Customer Officer, overseeing marketing and customer-facing teams)

Postscript

Episode: Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

Kim Chappell

Chief Brand Officer at Bobbie

Bobbie

Episode: Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer)

Bryan Cano

Founder/CMO; former VP of Marketing at Nude; current lead at True Classic

True Classic / Nude

Episode: Your Step-By-Step Growth Framework With Bryan Cano (True Classic)

Ari Murray

Chief Digital Officer, Salt & Stone

Salt & Stone

Episode: Salt and Stone’s Ari Murray on Sessions, Scent & Scaling DTC

Mina Zandbar

VP of Global E-commerce and Digital Growth at Mattel

Mattel

Episode: Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust

Avi Moskowitz

Co-founder and CEO of PrettyDamnQuick (PDQ)

PDQ

Episode: Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust

Dylan Ander

Author of Billion Dollar Secrets and a prominent figure in e-commerce marketing

Heatmap.com

Episode: The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior

Hosts

Connor

Co-host and discussion leader, actively engages in conversations about marketing strategies and innovations.

Cody

Co-host involved in discussions on creative marketing strategies with a focus on e-commerce and brand growth.

Reviews

4.9 out of 5 stars from 84 ratings

Practical & authentic
I love y’all do 90 minute episodes
Apple Podcasts
5
KylePate
United Statesa year ago
Gold
Great insights from real practitioners.
Apple Podcasts
5
wigster86
United States2 years ago
Way better than operators pod :P
Jk… but not really
Apple Podcasts
5
ShopCube
United States2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insights are practical and applicable to real-world scenarios.

Hosts provide authentic discussions that resonate well with professionals.

Episode lengths are appreciated, allowing for deeper exploration of topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#87	United States/Business/Marketing
Apple Podcasts	#35	Canada/Business/Marketing
Apple Podcasts	#30	Australia/Business/Marketing
Apple Podcasts	#166	Italy/Business/Marketing
Apple Podcasts	#27	Saudi Arabia/Business/Marketing
Apple Podcasts	#49	Netherlands/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris

Q: What are Cody and Connor doing right now that's most transferable for operators earlier in the journey?

The most transferable aspect is building a system that tightly aligns creative, media, and measurement, plus storytelling and community building; the ability to demonstrate value creation and maintain financial discipline translates across brands, whether small or approaching nine figures.

Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

Q: How should a five-to-ten-million-dollar brand begin optimizing SMS quickly?

Start with list growth via on-site opt-ins and pop-ups, then gradually increase messaging cadence while monitoring unsubscribes and revenue. Add conversational questions to glean customer insights, and consider implementing a structured, centralized org approach to unify acquisition, engagement, and retention efforts.

Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

Q: What is Postscript's view on SMS volume and cadence for driving incremental value?

Postscript generally supports higher cadence within a tested range, showing that eight to ten messages per subscriber per month can achieve strong ROI with minimal impact on unsubscribes, while also noting that different brands may range from heavy to lighter cadences based on their strategy and customer mix.

Your Step-By-Step Growth Framework With Bryan Cano (True Classic)

Q: Bryan, what was the turning point that tipped Nude from a small brand to a rapid scale?

Strategic alignment on operations and marketing, combined with aggressive testing of personas and post-purchase optimization, plus reliably funding production and inventory, created the conditions for scalable growth without breaking margins.

Salt and Stone’s Ari Murray on Sessions, Scent & Scaling DTC

Q: What is one quick hitter rule Ari abides by for marketing growth and digital?

No copy that every single person on the team doesn't know the definition to the word you're about to put in front of customers.

Audience Metrics

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Frequently Asked Questions About Marketing Operators

What is Marketing Operators about and what kind of topics does it cover?

Content typically revolves around contemporary marketing strategies, particularly in e-commerce and digital advertising. Frequent discussions include performance-driven marketing practices, creative strategies, and the integration of AI in marketing. Episodes explore themes like the evolution of influencer marketing to creator marketing, emphasizing the importance of authentic engagement and a data-driven approach. The podcast also provides insights on topics such as media diversification, brand tracking, and revenue management, making it a rich resource for marketing professionals seeking to navigate the complexities of today's digital landscape. Unique to this content are in-depth analyses from experienced guests who bring practical knowl... more

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Which podcasts are similar to Marketing Operators?

These podcasts share a similar audience with Marketing Operators:

1. OPERATORS
2. The Andrew Faris Podcast
3. My First Million
4. Scalability School
5. Shopify Masters

How many episodes of Marketing Operators are there?

Marketing Operators launched 2 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing Operators?

Recent guests on Marketing Operators include:

1. Andrew Faris
2. Matty Martin
3. Mike Manheimer
4. Kim Chappell
5. Bryan Cano
6. Ari Murray
7. Mina Zandbar
8. Avi Moskowitz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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