Rephonic
Artwork for Marketing Operators
E-Commerce
Meta
Black Friday
Influencer Marketing
Marketing Strategy
Creative Strategy
AI In Marketing
Marketing Strategies
DTC Brands
Youtube
Customer Retention
Customer Acquisition
DTC Marketing
Digital Marketing
Cyber Monday
Tiktok Shop
Creative Testing
Forecasting
Conversion Rate Optimization
Marketing

Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.

PublishesWeeklyEpisodes150Founded3 years ago
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MarketingBusiness

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Artwork for Marketing Operators

Latest Episodes

“Returning customer revenue is where all the profit is made.”

Can every DTC brand sell new products to existing customers, or does the category decide?

MacCoy Merkley (CMO, Portland Leather Goods), Connor MacDonald (CMO, Ridge), and Cody Plofker ... more

“It looks bad in Meta and you’re freaking out, but blended is good.”

How far ahead of pace should you be before adding budget on Black Friday?

Austin Harrison (CEO, Northbeam) and Andrew Kaszuba (Head of Insights, Northbeam) join Connor MacDonald... more

YouTube

“With Andromeda, we can look at the entire universe.”

What should marketers focus on now that Meta’s ad algorithm handles targeting?

Sukhesh Miryala (Director of Product Management, Meta) sits down with Connor MacDonald (CMO, Ridge), Cody Plofker... more

YouTube

“All of these products eventually are going to come together.”

Who calls the shots once Meta’s AI takes over?

Nik Ketkar (Director of Product Management, Meta) sits down with Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones ... more

YouTube

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Recent Guests

Austin Harrison
CEO of Northbeam
Northbeam
Episode: How to Track Black Friday Performance & Make Last-Min Budget Calls
Andrew Kaszuba
Head of Insights at Northbeam
Northbeam
Episode: How to Track Black Friday Performance & Make Last-Min Budget Calls
Sukhesh Miryala
Director of Product Management for core delivery at Meta
Meta
Episode: Meta’s Product Director Explains How Its Ad Algorithm Works
Nik Ketkar
Director of product management at Meta
Meta
Episode: Meta Reveals Its Plan For AI Media Buying
Tony Hawk
Celebrity endorsee and athlete featured in the sweepstakes
Tony Hawk / Hawk brand partnerships
Episode: HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes Playbook
Sean Frank
CEO mentioned as involved in the initial sweepstakes creation
Ridge
Episode: HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes Playbook
Gordon (Unknown full name)
Narrative voice used for hero video announcements
Ridge/Marketing Operators
Episode: HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes Playbook
Varun Kundra
Co-founder of Aftersell
Aftersell
Episode: How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60%
Olivia Kory
Chief Marketing and Strategy Officer, Haus
Haus
Episode: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

Hosts

Cody Plofker
Host of Marketing Operators; CEO of Jones Road Beauty; frequent co-host focusing on growth and marketing operations.
Connor MacDonald
Co-host and marketing leader; CMO at Ridge; engages in growth, brand strategy, and cross-brand marketing playbooks.
Connor Rolain
Co-host focusing on growth and scale; Head of Growth at HexClad; frequent discussant on performance marketing and channel optimization.

Reviews

4.9 out of 5 stars from 94 ratings
  • Practical & authentic

    I love y’all do 90 minute episodes

    Apple Podcasts
    5
    KylePate
    United Statesa year ago
  • Gold

    Great insights from real practitioners.

    Apple Podcasts
    5
    wigster86
    United States2 years ago
  • Way better than operators pod :P

    Jk… but not really

    Apple Podcasts
    5
    ShopCube
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Practical & authentic insights into real-world marketing challenges.
Episodes feel longer but deliver actionable takeaways you can apply quickly.
A bit sharper edge than typical operators-focused podcasts; very useful.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Track Black Friday Performance & Make Last-Min Budget Calls
Q: So I'm curious, Andrew, do you have any data? It's 33% of the CyberWeek revenue comes from TouchPoint outside of that week. Do you have any data specifically on Black Friday?
Andrew Kaszuba says that 42% of median Black Friday revenue came from touchpoints before Black Friday, making accrual measurement especially important.
How to Track Black Friday Performance & Make Last-Min Budget Calls
Q: So I'm just curious, how would you guys suggest an advertiser think through some of those decisions?
Austin Harrison stresses preparing before Black Friday by identifying winning campaigns, testing creative, and understanding profitable attribution metrics. Andrew Kaszuba recommends multi-touch measurement to allocate credit across touchpoints rather than relying solely on platform-reported conversions.
We Compare a $100 DTC Funnel vs a $100M DTC Funnel
Q: If there was going to be generalized advice for people who want to improve or build out their funnels, what might we say?
The hosts recommend advertising complementary products, using a broad mix of creative and angles, starting with existing product pages, analyzing ad comments and reviews, and considering post-purchase opportunities to grow customer value.
We Compare a $100 DTC Funnel vs a $100M DTC Funnel
Q: Do you anticipate repositioning Winks for a specific person once you have more data on who the core buyer is?
Cody Plofker says the brand is testing different audiences and may find a unisex customer interested in premium, science-oriented sleep and health optimization, while testing angles such as male wellness and perimenopause.
Meta Reveals Its Plan For AI Media Buying
Q: How can marketers future-proof their programs and help Meta build higher-functioning AI systems?
Ketkar says detailed product catalog information helps Meta understand product variations and goals, improving delivery, ad selection, and ranking. More complete product information gives the system better inputs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About Marketing Operators

What is Marketing Operators about and what kind of topics does it cover?

This show focuses on hands-on growth and performance marketing for ecommerce, with deep dives into creator-led strategies, multi-channel experimentation, and AI-enabled optimization. Episodes often center on real-world campaigns from leading DTC brands, practical tactics for content production, measurement frameworks, and the evolving tech stack that drives scale. A standout is the practical, no-nonsense approach from operators who actively run sizable brands, often featuring cross-brand anecdotes and case studies that illustrate what moves the needle in modern ecommerce marketing. The format tends to mix strategic framing with actionable takeaways, making it useful for listeners looking to improve growth velocity, attribution, and content-... more

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Which podcasts are similar to Marketing Operators?

These podcasts share a similar audience with Marketing Operators:

1. Operators
2. The Andrew Faris Podcast
3. Shopify Masters
4. Scalability School
5. My First Million

How many episodes of Marketing Operators are there?

Marketing Operators launched 3 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Operators?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Marketing Operators?

Recent guests on Marketing Operators include:

1. Austin Harrison
2. Andrew Kaszuba
3. Sukhesh Miryala
4. Nik Ketkar
5. Tony Hawk
6. Sean Frank
7. Gordon (Unknown full name)
8. Varun Kundra

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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