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Artwork for Marketing Operators
E-Commerce
Marketing Strategy
Customer Retention
Forecasting
Influencer Marketing
Creative Testing
Digital Marketing
Merchandising
Customer Acquisition
Community Engagement
Lifetime Value
Paid Media
Brand Awareness
Email Marketing
Gamification
DTC Brands
Meta Ads
International Expansion
Cohort Analysis
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PublishesWeeklyEpisodes80Foundeda year ago
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BusinessMarketing

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Artwork for Marketing Operators

Latest Episodes

In today’s episode, we’re joined by George Davis, CMO at Cozy Earth, to talk about their viral social challenge - the Cozy Earth Bed Rot Challenge.

George shares the story behind the challenge and how it started as a little MVP test in season one wi... more

Today we’re exploring how DTC brands can reach new audiences on Meta using partnership ads, and how they can improve performance and strengthen the paid social mix, as well as checking in on how Ridge's sweepstakes are going so far.

We talk through... more

Today we’re joined by Brett Curry from OMG Commerce, and we’re grilling him on all things YouTube advertising - where to start, strategy, creative, and how to drive results.

We discuss where YouTube sits in the channel mix, how it compares to Meta, ... more

In today’s episode, we’re joined by Ariana Ferwerda, co-founder and CEO of Halfdays, to unpack the strategy and philosophy behind building a true community-first DTC brand, and why that approach has worked so well for them.

Ariana shares her journey... more

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Recent Guests

George Davis
CMO of Cozy Earth
Cozy Earth
Episode: Inside Cozy Earth’s Viral Social Challenge with CMO George Davis
Brett Curry
Founder of OMG Commerce
OMG Commerce
Episode: The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry
Ezra Firestone
An e-commerce expert and influencer, known for his impactful contributions in the direct-to-consumer space.
Smart Marketer
Episode: DTC OG Ezra Firestone on How the Game Has Shifted and What’s Working Now
Austin Santino
Client Development Manager at Tatari
Tatari
Episode: When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)
Steve Rekuc
Director of Data at Common Thread Collective
Common Thread Collective
Episode: E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP
Dylan Ender
E-commerce expert and founder of Heatmap
Heatmap
Episode: E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics
Taylor Holiday
CEO of Common Thread Collective
Common Thread Collective
Episode: E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday
Krista Dalton
CMO of Tecovas, a cowboy boot company
Tecovas
Episode: E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton
Aaron Paul
Digital marketing expert and founder of Paul Street
Paul Street
Episode: E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul

Hosts

Connor Rowland
Co-host with a focus on marketing strategies and insights, often engaging with industry leaders and experts.
Cody
Co-host providing in-depth analysis of marketing practices and trends, often bringing a unique perspective on e-commerce.

Reviews

4.9 out of 5 stars from 64 ratings
  • Practical & authentic

    I love y’all do 90 minute episodes

    Apple Podcasts
    5
    KylePate
    United States4 months ago
  • Gold

    Great insights from real practitioners.

    Apple Podcasts
    5
    wigster86
    United Statesa year ago
  • Way better than operators pod :P

    Jk… but not really

    Apple Podcasts
    5
    ShopCube
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical discussions on marketing insights and community-building strategies.
Many highlight the quality of guest speakers as a strong point, enjoying the real-world applicability of topics discussed.
Some express preference for the engaging format and in-depth analysis provided in episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How We're Reaching New Audiences on Meta with Partnership Ads
Q: Did you have any exchanges with Richard Branson?
There was no direct interaction, but I had a close encounter and was impressed by his ability to engage so many people briefly.
How We're Reaching New Audiences on Meta with Partnership Ads
Q: Cody, how are you thinking about the value between the distribution of the influencer?
The distribution's value is currently lower than the expected performance, but we see added value from longer-term collaboration with influencers.
The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry
Q: Could you explain the importance of the hook in video ads?
The hook grabs the viewers' attention in the first five seconds, pivotal for reducing drop-off rates and keeping viewers engaged for the rest of the ad.
The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry
Q: What's your measurement stack? How do you think brands should think about trying to identify if it's working?
Brands should measure direct conversions alongside sales lift and search lift. The sales lift reflects how many conversions are uniquely attributed to the ad, while search lift analyzes changes in search behavior of those who saw the ad.
How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda
Q: Who is responsible for strategizing and executing community events?
Ariana explained that a senior brand marketing manager and a community manager handle strategies for events and manage the ambassadors who host them, alongside their creative team.

Audience Metrics

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Frequently Asked Questions About Marketing Operators

What is Marketing Operators about and what kind of topics does it cover?

Focused on the intersection of marketing strategies and operational efficiency, a series of discussions offers insights into how businesses can adapt to changing market dynamics, particularly in the direct-to-consumer space. Episodes frequently feature industry experts sharing practical tactics, the role of community engagement, and innovative marketing campaigns that leverage emerging technologies like AI. Noteworthy themes include e-commerce trends, data-driven marketing, and the importance of collaboration across teams to drive growth and enhance brand perception. The podcast appeals particularly to marketing professionals and business leaders looking for actionable insights and strategies in a highly competitive environment.

Where can I find podcast stats for Marketing Operators?

Rephonic provides a wide range of podcast stats for Marketing Operators. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Operators and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Operators get?

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What are the audience demographics for Marketing Operators?

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How many subscribers and views does Marketing Operators have?

To see how many followers or subscribers Marketing Operators has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Operators?

These podcasts share a similar audience with Marketing Operators:

1. OPERATORS
2. My First Million
3. Moneywise
4. The Andrew Faris Podcast
5. Perpetual Traffic

How many episodes of Marketing Operators are there?

Marketing Operators launched a year ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Operators?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Operators?

Rephonic pulls ratings and reviews for Marketing Operators from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Marketing Operators?

Recent guests on Marketing Operators include:

1. George Davis
2. Brett Curry
3. Ezra Firestone
4. Austin Santino
5. Steve Rekuc
6. Dylan Ender
7. Taylor Holiday
8. Krista Dalton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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