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Artwork for Marketing Operators
E-Commerce
Meta
Black Friday
Influencer Marketing
Creative Strategy
Marketing Strategy
AI In Marketing
Marketing Strategies
DTC Brands
Youtube
Customer Retention
Customer Acquisition
DTC Marketing
Digital Marketing
Cyber Monday
Forecasting
Conversion Rate Optimization
Creative Testing
Growth Marketing
Marketing

Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.

PublishesWeeklyEpisodes130Founded2 years ago
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Artwork for Marketing Operators

Latest Episodes

“It’s not a test. It’s diversity for the Meta algorithm.”

Can running more landing pages hurt your ability to make decisions?

Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) dig into landing page optimization strategy, con... more

“We used to try to win every day. Now we’re willing to sacrifice entire months.”

What does it mean to optimize ad spend when there’s no universal answer?

Michael Ting (GM of DTC, JAXXON) joins Connor Rolain (Head of Growth, HexClad) and Connor Ma... more

YouTube

“The digital deliverables have outpaced production company knowledge.”

How do you build a repeatable content creation process without hiring a full agency?

Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (H... more

YouTube

“We’re not hiring less because of AI. We just expect each hire to be more productive.”

Is AI shrinking your marketing team, or just changing who belongs on it?

Connor Rolain (Head of Growth, HexClad) and Cody Plofker (CEO, Jones Road Beauty) get ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
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Recent Guests

RichPanel CEO
CEO of RichPanel discussed in episode
RichPanel
Episode: How AI Is Reshaping Ecommerce Growth Teams: HexClad & Jones Road
Luka Kvatchrelishvili
CMO of True Sea Moss
True Sea Moss
Episode: The Meta Playbook That Took True Sea Moss Beyond Nine Figures
Connor Mac
Guest/Host of Mopperators (mentioned as absent co-host)
Mopperators
Episode: Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic
Andrew Faris
Founder/CEO of AJF Growth
AJF Growth
Episode: Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris
Matty Martin
Head of marketing at Cadence
Cadence
Episode: 500% Growth: Inside Cadence’s DTC and Retail Playbook
Mike Manheimer
Chief Marketing Officer at Postscript (also Chief Customer Officer, overseeing marketing and customer-facing teams)
Postscript
Episode: Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV
Kim Chappell
Chief Brand Officer at Bobbie
Bobbie
Episode: Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer)
Bryan Cano
Founder/CMO; former VP of Marketing at Nude; current lead at True Classic
True Classic / Nude
Episode: Your Step-By-Step Growth Framework With Bryan Cano (True Classic)
Ari Murray
Chief Digital Officer, Salt & Stone
Salt & Stone
Episode: Salt and Stone’s Ari Murray on Sessions, Scent & Scaling DTC

Hosts

Connor Rowling
Host of Marketing Operators
Cody Plofker
Host of Marketing Operators

Reviews

4.9 out of 5 stars from 87 ratings
  • Practical & authentic

    I love y’all do 90 minute episodes

    Apple Podcasts
    5
    KylePate
    United Statesa year ago
  • Gold

    Great insights from real practitioners.

    Apple Podcasts
    5
    wigster86
    United States2 years ago
  • Way better than operators pod :P

    Jk… but not really

    Apple Podcasts
    5
    ShopCube
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Bold, sometimes candid perspectives on growth and marketing operations come through.
Guests and hosts bring hands-on experience, not just theory.
Clear, practical takeaways and real-world testing stories are common themes.
Deep dives into attribution, measurement, and growth tactics are frequent strengths.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Meta Playbook That Took True Sea Moss Beyond Nine Figures
Q: What unlocked the growth for True Sea Moss?
Luka attributes the growth to building a robust demand-generation engine (primarily Meta and Amazon), implementing accurate measurement and a data-driven approach, and expanding data-informed creative testing. He also emphasizes the importance of aligning product development with marketing to create a stronger overall business model.
Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris
Q: What are Cody and Connor doing right now that's most transferable for operators earlier in the journey?
The most transferable aspect is building a system that tightly aligns creative, media, and measurement, plus storytelling and community building; the ability to demonstrate value creation and maintain financial discipline translates across brands, whether small or approaching nine figures.
Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV
Q: How should a five-to-ten-million-dollar brand begin optimizing SMS quickly?
Start with list growth via on-site opt-ins and pop-ups, then gradually increase messaging cadence while monitoring unsubscribes and revenue. Add conversational questions to glean customer insights, and consider implementing a structured, centralized org approach to unify acquisition, engagement, and retention efforts.
Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV
Q: What is Postscript's view on SMS volume and cadence for driving incremental value?
Postscript generally supports higher cadence within a tested range, showing that eight to ten messages per subscriber per month can achieve strong ROI with minimal impact on unsubscribes, while also noting that different brands may range from heavy to lighter cadences based on their strategy and customer mix.
Your Step-By-Step Growth Framework With Bryan Cano (True Classic)
Q: Bryan, what was the turning point that tipped Nude from a small brand to a rapid scale?
Strategic alignment on operations and marketing, combined with aggressive testing of personas and post-purchase optimization, plus reliably funding production and inventory, created the conditions for scalable growth without breaking margins.

Audience Metrics

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Frequently Asked Questions About Marketing Operators

What is Marketing Operators about and what kind of topics does it cover?

Marketing Operators focuses on practical, growth-oriented discussions for ecommerce and brand-building, featuring hands-on tactics, measurement discipline, and real-world experimentation. Episodes frequently cover paid media strategies, multi-channel attribution, creative testing, and operating playbooks for DTC brands, often with guests who are senior marketers, founders, or growth leaders. Notable strengths include rigorous, data-driven insights, actionable frameworks, and a willingness to discuss failures and roadmaps openly, making it valuable for listeners who want to implement scalable growth with a bias toward experimentation and ROI. A recurring edge is the blend of operator-level candor with strategic perspective, plus guest perspe... more

Where can I find podcast stats for Marketing Operators?

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How many listeners does Marketing Operators get?

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Which podcasts are similar to Marketing Operators?

These podcasts share a similar audience with Marketing Operators:

1. Operators
2. The Andrew Faris Podcast
3. Shopify Masters
4. Scalability School
5. Moneywise

How many episodes of Marketing Operators are there?

Marketing Operators launched 2 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Operators?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Marketing Operators from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Marketing Operators?

Recent guests on Marketing Operators include:

1. RichPanel CEO
2. Luka Kvatchrelishvili
3. Connor Mac
4. Andrew Faris
5. Matty Martin
6. Mike Manheimer
7. Kim Chappell
8. Bryan Cano

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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