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Artwork for Marketing Operators
E-Commerce
Marketing Strategy
Customer Retention
Forecasting
Influencer Marketing
Creative Testing
Digital Marketing
Merchandising
Customer Acquisition
Community Engagement
Lifetime Value
Paid Media
Brand Awareness
Gamification
Email Marketing
Meta Ads
DTC Brands
International Expansion
Direct Mail
Cohort Analysis

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PublishesWeeklyEpisodes85Founded2 years ago
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BusinessMarketing

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Artwork for Marketing Operators

Latest Episodes

The trio is back together and today we’re getting into the topic of the evolution of the media buying role, and how media buying has transformed from button-pushing inside ad platforms to a more strategic role that demands creativity, data fluency, a... more

First up today, we’re getting into OpenAI and ChatGPT shopping with the Shopify integration - including how we’re approaching GEO, why bigger brands might have the edge, and why we’re not going all in on optimization just yet.

We also dig into SMS a... more

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits. www.9operators.com/applovin

Dive into the inspiring journey of McCoy Merkley from Portland Leather Goods.

more

Today we’ve got a jam-packed episode for you, hitting on some of the things that are top of mind for us this week - product launches, Meta, partnerships, and more.First, we get into the value of teasing products and tactics on the best way to do that... more

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Recent Guests

MacCoy Merkley
CMO of Portland Leather Goods
Portland Leather Goods
Episode: Operators Titans E002: Portland Leather Goods (with CMO MacCoy Merkley)
Michael Sinaki
Co-Founder and Co-CEO of PostPilot
PostPilot
Episode: Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)
George Davis
CMO of Cozy Earth
Cozy Earth
Episode: Inside Cozy Earth’s Viral Social Challenge with CMO George Davis
Brett Curry
Founder of OMG Commerce
OMG Commerce
Episode: The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry
Ezra Firestone
An e-commerce expert and influencer, known for his impactful contributions in the direct-to-consumer space.
Smart Marketer
Episode: DTC OG Ezra Firestone on How the Game Has Shifted and What’s Working Now
Austin Santino
Client Development Manager at Tatari
Tatari
Episode: When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)
Steve Rekuc
Director of Data at Common Thread Collective
Common Thread Collective
Episode: E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP
Dylan Ender
E-commerce expert and founder of Heatmap
Heatmap
Episode: E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics
Taylor Holiday
CEO of Common Thread Collective
Common Thread Collective
Episode: E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday

Hosts

Connor Rowland
Co-host with a focus on marketing strategies and insights, often engaging with industry leaders and experts.
Cody
Co-host providing in-depth analysis of marketing practices and trends, often bringing a unique perspective on e-commerce.

Reviews

4.9 out of 5 stars from 64 ratings
  • Practical & authentic

    I love y’all do 90 minute episodes

    Apple Podcasts
    5
    KylePate
    United States5 months ago
  • Gold

    Great insights from real practitioners.

    Apple Podcasts
    5
    wigster86
    United Statesa year ago
  • Way better than operators pod :P

    Jk… but not really

    Apple Podcasts
    5
    ShopCube
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical discussions on marketing insights and community-building strategies.
Many highlight the quality of guest speakers as a strong point, enjoying the real-world applicability of topics discussed.
Some express preference for the engaging format and in-depth analysis provided in episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Chat GPT Shopping, Striking a Balance with SMS & How We’d Build a Marketing Team from Day One
Q: If you were starting a brand today, who are your first three marketing hires?
Cody suggests a director of growth, an influencer manager, and a designer/editor focused on creative production.
Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)
Q: What is the strategic value of direct mail in terms of acquiring new customers?
Direct mail can serve as an effective first touchpoint to acquire customers, especially when paired with existing brand awareness and targeted segmentation.
Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)
Q: How do you see people using PostPilot and Direct Mail?
It is a full funnel channel; we have the ability to run retention, warmer acquisition, and prospecting campaigns. Start with retention and work your way up.
Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)
Q: How do you think about multi-channel approach to retention?
We have email, SMS, paid media, direct mail. There's a lot of different organic social; I think for us, it is a big retention opportunity.
Operators Titans E002: Portland Leather Goods (with CMO MacCoy Merkley)
Q: What do you think about a business that is standing still year over year revenue-wise and bottom line-wise?
I think growth has to be a constant, even if a business is healthy today, it may not be healthy in the long term without growth.

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Frequently Asked Questions About Marketing Operators

What is Marketing Operators about and what kind of topics does it cover?

Focused on the intersection of marketing strategies and operational efficiency, a series of discussions offers insights into how businesses can adapt to changing market dynamics, particularly in the direct-to-consumer space. Episodes frequently feature industry experts sharing practical tactics, the role of community engagement, and innovative marketing campaigns that leverage emerging technologies like AI. Noteworthy themes include e-commerce trends, data-driven marketing, and the importance of collaboration across teams to drive growth and enhance brand perception. The podcast appeals particularly to marketing professionals and business leaders looking for actionable insights and strategies in a highly competitive environment.

Where can I find podcast stats for Marketing Operators?

Rephonic provides a wide range of podcast stats for Marketing Operators. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Operators and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Operators get?

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What are the audience demographics for Marketing Operators?

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How many subscribers and views does Marketing Operators have?

To see how many followers or subscribers Marketing Operators has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Operators?

These podcasts share a similar audience with Marketing Operators:

1. OPERATORS
2. The Andrew Faris Podcast
3. My First Million
4. Shopify Masters
5. Moneywise

How many episodes of Marketing Operators are there?

Marketing Operators launched 2 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Operators?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Operators?

Rephonic pulls ratings and reviews for Marketing Operators from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing Operators?

Rephonic provides full transcripts for episodes of Marketing Operators. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Operators?

Recent guests on Marketing Operators include:

1. MacCoy Merkley
2. Michael Sinaki
3. George Davis
4. Brett Curry
5. Ezra Firestone
6. Austin Santino
7. Steve Rekuc
8. Dylan Ender

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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