Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

E-Commerce

Publishes	Twice weekly	Episodes	126	Founded	2 years ago
Number of Listeners		Categories	MarketingBusiness

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Latest Episodes

Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative

Can Meta and TikTok Shop be combined into a single playbook?

Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) are fresh off the Meta Performance Marketing Summit and cover what the event signaled, where paid social is heading... more

2 Jun 2026 • 59 min

Live at Meta’s 2026 Performance Marketing Summit: Ads, AI & Audiences

“There’s going to be a world where you just tell them your product and your business goals and they do the rest.”

What does Meta’s AI push mean for ecommerce brands trying to win on paid social right now? Connor MacDonald (CMO, Ridge), Cody Plofker... more

28 May 2026 • 40 min

The Meta Playbook That Took True Sea Moss Beyond Nine Figures

“You don’t have to be first to be the best.”

What does it take to scale a brand from $20M to $140M in just 12 months?

Luka Kvatchrelishvili (CMO, True Sea Moss) joins hosts Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge)... more

26 May 2026 • 1 hr 6 min • Most popular

Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic

What does a content flywheel look like when it’s firing on all cylinders?

Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) break down how their teams structure content creation end-to-end: from micro-creators and TikTok Shop ... more

19 May 2026 • 1 hr 1 min • Popular

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OPERATORSOPERATORS

The Andrew Faris PodcastAndrew Faris

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Recent Guests

Luka Kvatchrelishvili

CMO of True Sea Moss

True Sea Moss

Episode: The Meta Playbook That Took True Sea Moss Beyond Nine Figures

Connor Mac

Guest/Host of Mopperators (mentioned as absent co-host)

Mopperators

Episode: Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic

Andrew Faris

Founder/CEO of AJF Growth

AJF Growth

Episode: Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris

Matty Martin

Head of marketing at Cadence

Cadence

Episode: 500% Growth: Inside Cadence’s DTC and Retail Playbook

Mike Manheimer

Chief Marketing Officer at Postscript (also Chief Customer Officer, overseeing marketing and customer-facing teams)

Postscript

Episode: Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

Kim Chappell

Chief Brand Officer at Bobbie

Bobbie

Episode: Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer)

Bryan Cano

Founder/CMO; former VP of Marketing at Nude; current lead at True Classic

True Classic / Nude

Episode: Your Step-By-Step Growth Framework With Bryan Cano (True Classic)

Ari Murray

Chief Digital Officer, Salt & Stone

Salt & Stone

Episode: Salt and Stone’s Ari Murray on Sessions, Scent & Scaling DTC

Mina Zandbar

VP of Global E-commerce and Digital Growth at Mattel

Mattel

Episode: Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust

Hosts

Connor Rowling

Host of Marketing Operators

Cody Plofker

Host of Marketing Operators

Reviews

4.9 out of 5 stars from 84 ratings

Practical & authentic
I love y’all do 90 minute episodes
Apple Podcasts
5
KylePate
United Statesa year ago
Gold
Great insights from real practitioners.
Apple Podcasts
5
wigster86
United States2 years ago
Way better than operators pod :P
Jk… but not really
Apple Podcasts
5
ShopCube
United States2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Bold, sometimes candid perspectives on growth and marketing operations come through.

Guests and hosts bring hands-on experience, not just theory.

Clear, practical takeaways and real-world testing stories are common themes.

Deep dives into attribution, measurement, and growth tactics are frequent strengths.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#84	United States/Business/Marketing
Apple Podcasts	#159	Canada/Business/Marketing
Apple Podcasts	#227	United Kingdom/Business/Marketing
Apple Podcasts	#97	Australia/Business/Marketing
Apple Podcasts	#179	Italy/Business/Marketing
Apple Podcasts	#11	Saudi Arabia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Meta Playbook That Took True Sea Moss Beyond Nine Figures

Q: What unlocked the growth for True Sea Moss?

Luka attributes the growth to building a robust demand-generation engine (primarily Meta and Amazon), implementing accurate measurement and a data-driven approach, and expanding data-informed creative testing. He also emphasizes the importance of aligning product development with marketing to create a stronger overall business model.

Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris

Q: What are Cody and Connor doing right now that's most transferable for operators earlier in the journey?

The most transferable aspect is building a system that tightly aligns creative, media, and measurement, plus storytelling and community building; the ability to demonstrate value creation and maintain financial discipline translates across brands, whether small or approaching nine figures.

Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

Q: How should a five-to-ten-million-dollar brand begin optimizing SMS quickly?

Start with list growth via on-site opt-ins and pop-ups, then gradually increase messaging cadence while monitoring unsubscribes and revenue. Add conversational questions to glean customer insights, and consider implementing a structured, centralized org approach to unify acquisition, engagement, and retention efforts.

Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

Q: What is Postscript's view on SMS volume and cadence for driving incremental value?

Postscript generally supports higher cadence within a tested range, showing that eight to ten messages per subscriber per month can achieve strong ROI with minimal impact on unsubscribes, while also noting that different brands may range from heavy to lighter cadences based on their strategy and customer mix.

Your Step-By-Step Growth Framework With Bryan Cano (True Classic)

Q: Bryan, what was the turning point that tipped Nude from a small brand to a rapid scale?

Strategic alignment on operations and marketing, combined with aggressive testing of personas and post-purchase optimization, plus reliably funding production and inventory, created the conditions for scalable growth without breaking margins.

Audience Metrics

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Frequently Asked Questions About Marketing Operators

What is Marketing Operators about and what kind of topics does it cover?

Marketing Operators focuses on practical, growth-oriented discussions for ecommerce and brand-building, featuring hands-on tactics, measurement discipline, and real-world experimentation. Episodes frequently cover paid media strategies, multi-channel attribution, creative testing, and operating playbooks for DTC brands, often with guests who are senior marketers, founders, or growth leaders. Notable strengths include rigorous, data-driven insights, actionable frameworks, and a willingness to discuss failures and roadmaps openly, making it valuable for listeners who want to implement scalable growth with a bias toward experimentation and ROI. A recurring edge is the blend of operator-level candor with strategic perspective, plus guest perspe... more

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How many listeners does Marketing Operators get?

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Which podcasts are similar to Marketing Operators?

These podcasts share a similar audience with Marketing Operators:

1. OPERATORS
2. The Andrew Faris Podcast
3. My First Million
4. Moneywise
5. Shopify Masters

How many episodes of Marketing Operators are there?

Marketing Operators launched 2 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Operators?

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What guests have appeared on Marketing Operators?

Recent guests on Marketing Operators include:

1. Luka Kvatchrelishvili
2. Connor Mac
3. Andrew Faris
4. Matty Martin
5. Mike Manheimer
6. Kim Chappell
7. Bryan Cano
8. Ari Murray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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