Ecommerce Playbook: Numbers, Struggles & Growth
Common Thread Collective2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’... more
| Publishes | Twice weekly | Episodes | 418 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lighthouse Co a curated lighting and home goods brand with 20,000+ SKUs, serving designers and homeowners across Canada and the US.
In ... more
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-over-year data from the DTC Index.
The headline: Meta spend is up 25% year over year while ROAS only degraded 3%. Google ROAS actually... more
The number one pain point brands bring to us: "My current agency gives me execution, not strategy."
Luke and Richard, break down why that complaint, while valid, doesn't go far enough.
Most brands are stuck in one of two broken relationships:
* more
Taylor and Luke, walk through exactly how the Prophit Engine system enables one person to deliver the work and outcome of three.
This isn't about replacing people with AI. It's about what happens when you combine 12 years of methodology, a purpose-b... more
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- Great content, bad audio
I love these guys and their content. I can’t listen to the podcast because EVERY other WORD is LOUD and THEN soft. IT gives ME a HEADACHE. It’s like one of the hosts’ mic is on a string swinging by his mouth like a pendulum. Get a mic that stays the same distance from your mouth and I’ll listen to every episode! Please please!!
Apple Podcasts2Bbew00
United Statesa year ago - Must listen to DTC Ecommerce podcast
I’ve been listening to this podcast for years. Jam packed with ad buying tactics, industry trends, and actionable Ecommerce insights. If you’re in Ecommerce I highly recommend listening to this podcast!
Apple Podcasts5samshaw01United States2 years ago - Advertising agency that doesn’t advertise
Imagine hiring an advertising agency and they tell you to fix your margins, reduce fixed costs, and launch better products.
Like, duh. Maybe some people need a podcast and to pay 5 figure monthly retainers to figure that out but pretty crazy.
There is still occasional nuggets of gold but crazy to me how little is actually about ADVERTISING
Apple Podcasts4SwagtittiesUnited States2 years ago - Bunch of bros... steer away
Everyone in here is a white douche...
Apple Podcasts1GaetanoGargiuloParis
France2 years ago - One of the best podcast
For DTC-brands and agencies to listen to.
Apple Podcasts5Grym122
Sweden2 years ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show centers on actionable guidance for growing and sustaining DTC ecommerce brands, often through a blend of growth tactics, measurement, and operational leverage. Episodes frequently explore topics like incrementality testing, creative strategy, budget optimization, and the intersection of marketing with finance and product. A standout aspect is the emphasis on software-enabled approaches and accountability, with guests ranging from CMOs to retention experts and agency leaders, all sharing practical frameworks and real-world case studies that listeners can apply directly to their businesses.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. OPERATORS
2. The Andrew Faris Podcast
3. Shopify Masters
4. My First Million
5. The Startup Ideas Podcast
How many episodes of this podcast are there?
this podcast launched 10 years ago and published 418 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Jimmy Kim
2. Joy Sharma
3. Adrianne Barkley
4. Ryan Pinkham
5. Jennifer Peters
6. Dean Brennan
7. Dave Huffman
8. Brian Sikansky
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