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Artwork for Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

Common Thread Collective
Ecommerce
E-Commerce
Meta
Common Thread Collective
Customer Acquisition
Black Friday
Incrementality Testing
Cyber Monday
DTC Brands
Marketing Strategies
Marketing Strategy
Applovin
Incrementality
Ecommerce Marketing
Forecasting
Tariffs
Influencer Marketing
Cash Flow Management
Product Development
Growth Strategy

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’... more

PublishesTwice weeklyEpisodes430Founded10 years ago
Number of ListenersCategory
Business

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Artwork for Ecommerce Playbook: Numbers, Struggles & Growth

Latest Episodes

How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, breaks down the exact system that delivers ad plans in 24 hours, moves to production in a week, and uses performance data to drive ev... more

What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the exact daily, weekly, and monthly cadence behind managing 7, 8, and 9-figure eCommerce brands. From Monday's plan reset to Friday's cl... more

Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he learned that the goals he set had almost nothing to do with what his business could actually deliver.

In this episode, Randall joins R... more

Growth Mastermind

What if you could get weekly strategy sessions with a senior CTC profit engineer, full Statlas access, and a private cohort of brands at your stage, all for $500/month?That's the Next Level Growth Mastermind.Richard breaks down exa... more

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Recent Guests

Conor McLaughlin
AppLovin guru
AppLovin
Episode: We Tested AppLovin Discovery for 4 Months. Here's What Happened.
Ian Jordan
VP of Private Equity Partnerships at Common Thread Collective
Common Thread Collective
Episode: Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
Austin Harrison
Founder and CEO of Northbeam
Northbeam
Episode: Enterprise Attribution for 7-Figure Brands
Jimmy Kim
Co-founder/CEO of Commerce Roundtable
Commerce Roundtable
Episode: Why CTC Bought Into Commerce Roundtable
Adrianne Barkley
VP of Performance Creative at Common Threat Collective
Common Threat Collective
Episode: In-House Creator, Outsourced Management: The New Creative Model
Ryan Pinkham
VP of Go-To-Market at TaxCloud
TaxCloud
Episode: The Sales Tax “Nexus” Trap Most Brands Miss
Jennifer Peters
Director of DTC, MarTech and Digital Compliance at OLLY
OLLY
Episode: How OLLY Built a Retention Engine for a Brand Sold Everywhere
Dean Brennan
CEO of Heart & Soil
Heart & Soil
Episode: Welcome to Q5: The Most Important Quarter You’re Ignoring
Dave Huffman
CEO of Fifth Hammer
Fifth Hammer
Episode: Welcome to Q5: The Most Important Quarter You’re Ignoring

Host

Richard Gaffin
Host of Ecommerce Playbook Podcast; Director of Digital Product Strategy at Common Thread Collective

Reviews

4.8 out of 5 stars from 182 ratings
  • Great content, bad audio

    I love these guys and their content. I can’t listen to the podcast because EVERY other WORD is LOUD and THEN soft. IT gives ME a HEADACHE. It’s like one of the hosts’ mic is on a string swinging by his mouth like a pendulum. Get a mic that stays the same distance from your mouth and I’ll listen to every episode! Please please!!

    Apple Podcasts
    2
    Bbew00
    United Statesa year ago
  • Must listen to DTC Ecommerce podcast

    I’ve been listening to this podcast for years. Jam packed with ad buying tactics, industry trends, and actionable Ecommerce insights. If you’re in Ecommerce I highly recommend listening to this podcast!

    Apple Podcasts
    5
    samshaw01
    United States2 years ago
  • Advertising agency that doesn’t advertise

    Imagine hiring an advertising agency and they tell you to fix your margins, reduce fixed costs, and launch better products.

    Like, duh. Maybe some people need a podcast and to pay 5 figure monthly retainers to figure that out but pretty crazy.

    There is still occasional nuggets of gold but crazy to me how little is actually about ADVERTISING

    Apple Podcasts
    4
    Swagtitties
    United States2 years ago
  • Bunch of bros... steer away

    Everyone in here is a white douche...

    Apple Podcasts
    1
    GaetanoGargiuloParis
    France2 years ago
  • One of the best podcast

    For DTC-brands and agencies to listen to.

    Apple Podcasts
    5
    Grym122
    Sweden2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episode depth is highly valued by practitioners in ecommerce and marketing.
Listeners praise actionable growth tactics and data-driven insights.
Some listeners critique audio quality but still rate content highly.

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Talking Points

Recent interactions between the hosts and their guests.

We Tested AppLovin Discovery for 4 Months. Here's What Happened.
Q: What have you learned from incrementality tests across the four brands?
Incrementality has been strongly positive across all tests, with average results around 190% excluding an outlier; this supports treating AppLovin Discovery as a high-potential channel and emphasizes the need to run brand-specific incrementality tests to set realistic internal targets.
We Tested AppLovin Discovery for 4 Months. Here's What Happened.
Q: So how are you using Discovery in practice with clients, and how do you balance it with other campaigns?
We focused on Discovery to reach pure new-user audiences, then started layering around 10% of additional Prospecting or Universal spend to capture loyal traffic and recapture non-converted users, effectively turning Discovery into the core prospecting channel while still enabling full-funnel coverage.
Consumer Confidence vs Rising Oil Prices
Q: How does consumer confidence relate to expected ecommerce performance in the near term?
Overall consumer confidence appears stronger year over year, which supports better performance and more efficient spend in the near term, though sustained macro pressures like oil prices could dampen consumer purchasing power if they persist.
Consumer Confidence vs Rising Oil Prices
Q: What were the Mother's Day performance trends and how do they inform expectations for upcoming holidays?
Mother's Day showed a solid year-over-year revenue increase, especially for new customers, suggesting continued spending power and a possibly favorable outlook for Father's Day and Memorial Day, with less aggressive discounting.
Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
Q: What exactly is in the creative methodology quiz and how does it work within the six pillars?
The hosts and Ian explain that the quiz assesses six pillars—volume/velocity, marketing moments, account health, entity ID/creative diversity, expected value of production, and production system maturity—to yield a tailored score and actionable focus areas for brands.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A pragmatic, data-driven show focused on scaling DTC ecommerce brands, growth strategies, and performance marketing. Episodes frequently center on measurement, attribution, AI-assisted optimization, and multi-channel growth, with practical playbooks, real-world experiments, and sponsor-supported tools. Notably, the program blends tactical tactics for six- to eight-figure brands with high-level frameworks for customer journeys, creative testing, and cross-channel measurement, making it valuable for operators, growth leads, and agency partners evaluating new channels or sponsorships. The hosts' experience at a prominent ecommerce-focused agency lends credibility, while guest experts from fintech, AI attribution, and PE-backed portfolios provi... more

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1. OPERATORS
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this podcast launched 10 years ago and published 430 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Conor McLaughlin
2. Ian Jordan
3. Austin Harrison
4. Jimmy Kim
5. Adrianne Barkley
6. Ryan Pinkham
7. Jennifer Peters
8. Dean Brennan

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