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Artwork for Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

Common Thread Collective
Ecommerce
E-Commerce
Meta
Common Thread Collective
Customer Acquisition
Black Friday
Incrementality Testing
Cyber Monday
DTC Brands
Marketing Strategies
Marketing Strategy
Incrementality
Ecommerce Marketing
Forecasting
Tariffs
Influencer Marketing
Applovin
Cash Flow Management
Product Development
Growth Strategy

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’... more

PublishesTwice weeklyEpisodes424Founded10 years ago
Number of ListenersCategory
Business

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Artwork for Ecommerce Playbook: Numbers, Struggles & Growth

Latest Episodes

We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn't a single feature or tool. It was the realization that the brands growing the fastest right now are operating in two completely different worlds at the s... more

In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new Creative Assessment Quiz. This 6-pillar framework helps 7-9 figure brands move from placing bets to making strategic investments in ... more

Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system for tracking it, let alone capturing it.

In this episode, Luke Austin introduces the ecommerce Deman... more

You're spending $20 per ad and it's not working. You think you need more creative volume. But the real problem? You don't have your customer journey figured out.

In this episode, Joy Sharma breaks down why 7-figure brands get stuck, and it's almost ... more

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Recent Guests

Ian Jordan
VP of Private Equity Partnerships at Common Thread Collective
Common Thread Collective
Episode: Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
Austin Harrison
Founder and CEO of Northbeam
Northbeam
Episode: Enterprise Attribution for 7-Figure Brands
Jimmy Kim
Co-founder/CEO of Commerce Roundtable
Commerce Roundtable
Episode: Why CTC Bought Into Commerce Roundtable
Adrianne Barkley
VP of Performance Creative at Common Threat Collective
Common Threat Collective
Episode: In-House Creator, Outsourced Management: The New Creative Model
Ryan Pinkham
VP of Go-To-Market at TaxCloud
TaxCloud
Episode: The Sales Tax “Nexus” Trap Most Brands Miss
Jennifer Peters
Director of DTC, MarTech and Digital Compliance at OLLY
OLLY
Episode: How OLLY Built a Retention Engine for a Brand Sold Everywhere
Joy Sharma
Leads the Global Accelerator Program at Common Thread Collective.
Common Thread Collective
Episode: The $1M → $10M Ecom Growth Map
Dean Brennan
CEO of Heart & Soil
Heart & Soil
Episode: Welcome to Q5: The Most Important Quarter You’re Ignoring
Dave Huffman
CEO of Fifth Hammer
Fifth Hammer
Episode: Welcome to Q5: The Most Important Quarter You’re Ignoring

Hosts

Richard Gaffin
Co-host of the Ecommerce Playbook Podcast; Director of Digital Product Strategy; focused on ecommerce strategy, growth, and software-enabled operations.
Taylor Holiday
Co-host of the Ecommerce Playbook Podcast; CEO/Co-founder focused on ecommerce growth, agency leadership, and strategic partnerships.

Reviews

4.8 out of 5 stars from 182 ratings
  • Great content, bad audio

    I love these guys and their content. I can’t listen to the podcast because EVERY other WORD is LOUD and THEN soft. IT gives ME a HEADACHE. It’s like one of the hosts’ mic is on a string swinging by his mouth like a pendulum. Get a mic that stays the same distance from your mouth and I’ll listen to every episode! Please please!!

    Apple Podcasts
    2
    Bbew00
    United Statesa year ago
  • Must listen to DTC Ecommerce podcast

    I’ve been listening to this podcast for years. Jam packed with ad buying tactics, industry trends, and actionable Ecommerce insights. If you’re in Ecommerce I highly recommend listening to this podcast!

    Apple Podcasts
    5
    samshaw01
    United States2 years ago
  • Advertising agency that doesn’t advertise

    Imagine hiring an advertising agency and they tell you to fix your margins, reduce fixed costs, and launch better products.

    Like, duh. Maybe some people need a podcast and to pay 5 figure monthly retainers to figure that out but pretty crazy.

    There is still occasional nuggets of gold but crazy to me how little is actually about ADVERTISING

    Apple Podcasts
    4
    Swagtitties
    United States2 years ago
  • Bunch of bros... steer away

    Everyone in here is a white douche...

    Apple Podcasts
    1
    GaetanoGargiuloParis
    France2 years ago
  • One of the best podcast

    For DTC-brands and agencies to listen to.

    Apple Podcasts
    5
    Grym122
    Sweden2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Industry praise for actionable ecommerce tactics and candid discussions with strong guest lineups.
Some reviews mention inconsistent audio quality and production issues that occasionally distract from content.
Listeners frequently cite value from real-world frameworks and growth case studies.

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Talking Points

Recent interactions between the hosts and their guests.

Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
Q: What exactly is in the creative methodology quiz and how does it work within the six pillars?
The hosts and Ian explain that the quiz assesses six pillars—volume/velocity, marketing moments, account health, entity ID/creative diversity, expected value of production, and production system maturity—to yield a tailored score and actionable focus areas for brands.
Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
Q: Ian, what's your role here at CTC and how did you come aboard?
Ian describes his role as a conduit between PE portfolios and CTC, focusing on value creation for both portfolio companies and potential acquisitions while explaining how the creative assessment framework fits into due diligence and ongoing growth.
The Right Way to Use AI in Your Ad Creative
Q: How should brands structure testing to maximize learning and minimize wasted spend?
Use the Learnings Container and marketing calendar moments to test five elements at once (landing pages, offers, creative, emails, etc.), then harvest the winners into evergreen while carrying forward only the successful variables to future tests.
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Q: How do you convince a seven-figure brand owner that forecasting is valuable?
By showing a bottoms-up forecast built from the client's current actions, pairing it with concrete, tied-to-action scenarios, and demonstrating how day-to-day decisions drive long-term outcomes, which makes the forecast both accountable and actionable.
How OLLY Built a Retention Engine for a Brand Sold Everywhere
Q: What made you choose Attentive for your email marketing platform?
We were impressed by their support and the integration of SMS and email in one platform, which simplifies our marketing strategy.

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What is This Podcast about and what kind of topics does it cover?

The show centers on actionable guidance for growing and sustaining DTC ecommerce brands, often through a blend of growth tactics, measurement, and operational leverage. Episodes frequently explore topics like incrementality testing, creative strategy, budget optimization, and the intersection of marketing with finance and product. A standout aspect is the emphasis on software-enabled approaches and accountability, with guests ranging from CMOs to retention experts and agency leaders, all sharing practical frameworks and real-world case studies that listeners can apply directly to their businesses.

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1. OPERATORS
2. Shopify Masters
3. The Andrew Faris Podcast
4. My First Million
5. The Startup Ideas Podcast

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this podcast launched 10 years ago and published 424 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ian Jordan
2. Austin Harrison
3. Jimmy Kim
4. Adrianne Barkley
5. Ryan Pinkham
6. Jennifer Peters
7. Joy Sharma
8. Dean Brennan

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