Ecommerce Playbook: Numbers, Struggles & Growth
Common Thread Collective2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’... more
| Publishes | Daily | Episodes | 441 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are directly connected. In this episode, Richard Gaffin sits down with Anmar Anmar Abdul Jawad, Director of Profit Engineering at CTC, to walk ... more
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and Randall Thompson break down Cashmas in July, a CTC framework for turning slow-moving... more
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he can diagnose what's wrong without looking at your ad account. The answer is almost never creative. It's almost never ad structure. I... more
Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules. In this episode, CTC's VP of Paid Media Tony Chopp breaks down the CTC Methodology for Meta advertising: why creative is now the tar... more
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- Great content, bad audio
I love these guys and their content. I can’t listen to the podcast because EVERY other WORD is LOUD and THEN soft. IT gives ME a HEADACHE. It’s like one of the hosts’ mic is on a string swinging by his mouth like a pendulum. Get a mic that stays the same distance from your mouth and I’ll listen to every episode! Please please!!
Apple Podcasts2Bbew00
United Statesa year ago - Must listen to DTC Ecommerce podcast
I’ve been listening to this podcast for years. Jam packed with ad buying tactics, industry trends, and actionable Ecommerce insights. If you’re in Ecommerce I highly recommend listening to this podcast!
Apple Podcasts5samshaw01United States2 years ago - Advertising agency that doesn’t advertise
Imagine hiring an advertising agency and they tell you to fix your margins, reduce fixed costs, and launch better products.
Like, duh. Maybe some people need a podcast and to pay 5 figure monthly retainers to figure that out but pretty crazy.
There is still occasional nuggets of gold but crazy to me how little is actually about ADVERTISING
Apple Podcasts4SwagtittiesUnited States2 years ago - Bunch of bros... steer away
Everyone in here is a white douche...
Apple Podcasts1GaetanoGargiuloParis
France2 years ago - One of the best podcast
For DTC-brands and agencies to listen to.
Apple Podcasts5Grym122
Sweden2 years ago
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Apple Podcasts | #191 |  Argentina/Business |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A pragmatic, data-driven show focused on scaling DTC ecommerce brands, growth strategies, and performance marketing. Episodes frequently center on measurement, attribution, AI-assisted optimization, and multi-channel growth, with practical playbooks, real-world experiments, and sponsor-supported tools. Notably, the program blends tactical tactics for six- to eight-figure brands with high-level frameworks for customer journeys, creative testing, and cross-channel measurement, making it valuable for operators, growth leads, and agency partners evaluating new channels or sponsorships. The hosts' experience at a prominent ecommerce-focused agency lends credibility, while guest experts from fintech, AI attribution, and PE-backed portfolios provi... more
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1. Operators
2. Shopify Masters
3. The Andrew Faris Podcast
4. The Foundr Podcast with Nathan Chan
5. My First Million
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this podcast launched 10 years ago and published 441 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Gil Dyen
2. Nisha Formaoui
3. Randall Thompson
4. Conor McLaughlin
5. Ian Jordan
6. Austin Harrison
7. Jimmy Kim
8. Adrianne Barkley
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