
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’... more
| Publishes | Twice weekly | Episodes | 424 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn't a single feature or tool. It was the realization that the brands growing the fastest right now are operating in two completely different worlds at the s... more
In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new Creative Assessment Quiz. This 6-pillar framework helps 7-9 figure brands move from placing bets to making strategic investments in ... more
Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system for tracking it, let alone capturing it.
In this episode, Luke Austin introduces the ecommerce Deman... more
You're spending $20 per ad and it's not working. You think you need more creative volume. But the real problem? You don't have your customer journey figured out.
In this episode, Joy Sharma breaks down why 7-figure brands get stuck, and it's almost ... more
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I love these guys and their content. I can’t listen to the podcast because EVERY other WORD is LOUD and THEN soft. IT gives ME a HEADACHE. It’s like one of the hosts’ mic is on a string swinging by his mouth like a pendulum. Get a mic that stays the same distance from your mouth and I’ll listen to every episode! Please please!!
I’ve been listening to this podcast for years. Jam packed with ad buying tactics, industry trends, and actionable Ecommerce insights. If you’re in Ecommerce I highly recommend listening to this podcast!
Imagine hiring an advertising agency and they tell you to fix your margins, reduce fixed costs, and launch better products.
Like, duh. Maybe some people need a podcast and to pay 5 figure monthly retainers to figure that out but pretty crazy.
There is still occasional nuggets of gold but crazy to me how little is actually about ADVERTISING
Everyone in here is a white douche...
For DTC-brands and agencies to listen to.
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The show centers on actionable guidance for growing and sustaining DTC ecommerce brands, often through a blend of growth tactics, measurement, and operational leverage. Episodes frequently explore topics like incrementality testing, creative strategy, budget optimization, and the intersection of marketing with finance and product. A standout aspect is the emphasis on software-enabled approaches and accountability, with guests ranging from CMOs to retention experts and agency leaders, all sharing practical frameworks and real-world case studies that listeners can apply directly to their businesses.
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1. OPERATORS
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this podcast launched 10 years ago and published 424 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Ian Jordan
2. Austin Harrison
3. Jimmy Kim
4. Adrianne Barkley
5. Ryan Pinkham
6. Jennifer Peters
7. Joy Sharma
8. Dean Brennan
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