Ecommerce Playbook: Numbers, Struggles & Growth
Common Thread Collective2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’... more
| Publishes | Twice weekly | Episodes | 448 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks "why did we miss?" There is no clear owner. Every team points somewhere else. Days pass before anyone agrees on what happened, let alone what to f... more
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobody has actually tested: do Meta cost controls deliver to the bid you set?CTC reviewed $1.5 billion in Meta spend and ran a formal stud... more
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role powered by AI, Statlas, and a decade of operational methodolo... more
Adrianne, VP of Performance Creative at CTC, breaks down the CTC Creative Strategy Canon, the codified methodology behind how 7-figure to 9-figure ecommerce brands structure their creative programs to consistently produce winning ads. This is not a t... more
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- Great content, bad audio
I love these guys and their content. I can’t listen to the podcast because EVERY other WORD is LOUD and THEN soft. IT gives ME a HEADACHE. It’s like one of the hosts’ mic is on a string swinging by his mouth like a pendulum. Get a mic that stays the same distance from your mouth and I’ll listen to every episode! Please please!!
Apple Podcasts2Bbew00
United Statesa year ago - Must listen to DTC Ecommerce podcast
I’ve been listening to this podcast for years. Jam packed with ad buying tactics, industry trends, and actionable Ecommerce insights. If you’re in Ecommerce I highly recommend listening to this podcast!
Apple Podcasts5samshaw01United States2 years ago - Advertising agency that doesn’t advertise
Imagine hiring an advertising agency and they tell you to fix your margins, reduce fixed costs, and launch better products.
Like, duh. Maybe some people need a podcast and to pay 5 figure monthly retainers to figure that out but pretty crazy.
There is still occasional nuggets of gold but crazy to me how little is actually about ADVERTISING
Apple Podcasts4SwagtittiesUnited States2 years ago - Bunch of bros... steer away
Everyone in here is a white douche...
Apple Podcasts1GaetanoGargiuloParis
France2 years ago - One of the best podcast
For DTC-brands and agencies to listen to.
Apple Podcasts5Grym122
Sweden3 years ago
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Apple Podcasts | #149 |  United Arab Emirates/Business |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A pragmatic, data-driven show focused on scaling DTC ecommerce brands, growth strategies, and performance marketing. Episodes frequently center on measurement, attribution, AI-assisted optimization, and multi-channel growth, with practical playbooks, real-world experiments, and sponsor-supported tools. Notably, the program blends tactical tactics for six- to eight-figure brands with high-level frameworks for customer journeys, creative testing, and cross-channel measurement, making it valuable for operators, growth leads, and agency partners evaluating new channels or sponsorships. The hosts' experience at a prominent ecommerce-focused agency lends credibility, while guest experts from fintech, AI attribution, and PE-backed portfolios provi... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Operators
2. The Andrew Faris Podcast
3. Shopify Masters
4. Marketing Operators
5. My First Million
How many episodes of this podcast are there?
this podcast launched 10 years ago and published 448 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Anmar Abdul Jawad
2. Gil Dyen
3. Nisha Formaoui
4. Randall Thompson
5. Conor McLaughlin
6. Ian Jordan
7. Austin Harrison
8. Joy Sharma
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