Ecommerce Playbook: Numbers, Struggles & Growth
Common Thread Collective2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’... more
| Publishes | Daily | Episodes | 359 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
In this episode of the E-Commerce Playbook, Taylor Holiday and Richard Gaffin dig into the Measurement Roadmap—CTC’s framework for deciding what to test, when to test it, and why it matters. They unpack why incrementality testing is so crucial, the m... more
Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel expansion is less about “good or bad” and more about timing and fuel.
They revisit the core sequence—master Meta, then Google—befor... more
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In this episode, Richard Gaffin (Director of Digital Product Strategy at CTC) sits down with Luke Austin (VP of E-Commerce Strategy) to u... more
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down with Mike McVerry, SVP of Ecommerce & International Sales at Urban Armor Gear (UAG) to unpack how the brand unlocked 40% YoY revenue gro... more
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- Great content, bad audio
I love these guys and their content. I can’t listen to the podcast because EVERY other WORD is LOUD and THEN soft. IT gives ME a HEADACHE. It’s like one of the hosts’ mic is on a string swinging by his mouth like a pendulum. Get a mic that stays the same distance from your mouth and I’ll listen to every episode! Please please!!
Apple Podcasts2Bbew00
United States7 months ago - Must listen to DTC Ecommerce podcast
I’ve been listening to this podcast for years. Jam packed with ad buying tactics, industry trends, and actionable Ecommerce insights. If you’re in Ecommerce I highly recommend listening to this podcast!
Apple Podcasts5samshaw01United Statesa year ago - Advertising agency that doesn’t advertise
Imagine hiring an advertising agency and they tell you to fix your margins, reduce fixed costs, and launch better products.
Like, duh. Maybe some people need a podcast and to pay 5 figure monthly retainers to figure that out but pretty crazy.
There is still occasional nuggets of gold but crazy to me how little is actually about ADVERTISING
Apple Podcasts4SwagtittiesUnited Statesa year ago - Bunch of bros... steer away
Everyone in here is a white douche...
Apple Podcasts1GaetanoGargiuloParis
France2 years ago - One of the best podcast
For DTC-brands and agencies to listen to.
Apple Podcasts5Grym122
Sweden2 years ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Offering a wealth of expertise and insights into the world of direct-to-consumer (DTC) commerce, the podcast features discussions on the challenges and strategies involved in navigating the evolving e-commerce landscape. Each episode combines informative dialogues with industry experts and practitioners, sharing real-world experiences that can help businesses optimize their marketing strategies, growth forecasts, and creative approaches. Topics range from media buying intricacies, spending strategies, and the importance of creative diversity to effective forecasting and customer acquisition strategies. The podcast's unique strength lies in its focus on transparency and practicality, providing actionable advice tailored for both budding and ... more
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1. OPERATORS
2. Shopify Masters
3. The Andrew Faris Podcast
4. The Foundr Podcast with Nathan Chan
5. The Game with Alex Hormozi
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this podcast launched 10 years ago and published 359 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Mike McVerry
2. Yash Chavan
3. Joy Sharma
4. Jan Almuni
5. Tara Austin
6. Brian Garofalow
7. Steve Rekuc
8. Tony Chopp
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