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The Smart Marketer Podcast

Smart Marketer
E-Commerce
Email Marketing
Omnisend
Meta
Facebook Ads
Digital Marketing
SMS Marketing
Marketing
Meta Ads
Applovin
Advertising
Entrepreneurship
Smart Marketer
Marketing Strategies
Artificial Intelligence
Shopify
Conversion Rates
Paid Advertising
Tiktok Shop
Traffic System

Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and str... more

PublishesWeeklyEpisodes287Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for The Smart Marketer Podcast

Latest Episodes

Episode Description Could your ecommerce store face a website accessibility lawsuit without you realizing there's a problem?

In this episode, Molly Pittman sits down with Carl and Brooke Wood of Antler Rings to discuss the web accessibility lawsuit... more

What happens when two childhood friends reconnect, build a life together, and end up creating businesses rooted in community, purpose, food, and rescue dogs?

In this heartfelt episode, Molly sits down with her husband, Casey, to talk about their re... more

Episode Description Meta ads are still one of the most powerful growth channels for ecommerce brands, but 2026 has been anything but predictable.

In this episode, Molly Pittman sits down with Smart Marketer Agency CEO Pep Hufen to unpack what they'... more

Episode Description TikTok Shop is creating a totally different kind of opportunity for ecommerce brands, but it is not just another paid ads platform.

In this episode, Molly Pittman sits down with Smart Marketer's Manager of Advertising, Dilyana D... more

Key Facts

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Number of Listeners
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Recent Guests

Casey Maupin
Entrepreneur, husband of Molly, co-owner of Morley's and Morley's Backyard
Morley's/Fields of Freedom
Episode: Episode 283: Building a Local Brand, Marriage, and Mission with Molly Pittman & Casey Maupin
Casey Moffitt
Entrepreneur, co-owner of Morley's Bar & Restaurant in Danville, Kentucky
Morley's Bar & Restaurant
Episode: Episode 282: Meta Ads Performance & Profitability: What's Really Happening in 2026
Dilyana Doychinova
Manager of Advertising, part of Smart Marketer Agency
Smart Marketer
Episode: Episode 281: Leading Media Buyers, Winning on TikTok Shop & the New Creative Playbook
John Grimshaw
Smart Marketer CMO, guest on the episode
Smart Marketer
Episode: Episode 279: Smart Marketer's 2026 Growth Playbook: What We're Building, Testing & Doubling Down On
Kasim Aslam
Entrepreneur and AEO expert
Self-employed / AEO agency
Episode: Episode 278: Answer Engine Optimization: How Brands Can Win in the Age of AI Search with Kasim Aslam
Julian Lopez
AEO expert from the Smart Marketer team
Smart Marketer
Episode: Episode 276: How to Get Your Brand Recommended by AI: AEO with Julian Lopez
Ben Bennett
Director of Creative, leading a 20-person creative team
Smart Marketer
Episode: Episode 275: The Paid Ads Machine: Creative Systems That Scale in the Age of AI
Melvin Cotton III
Creative Operations Manager
Smart Marketer
Episode: Episode 275: The Paid Ads Machine: Creative Systems That Scale in the Age of AI
Rob Schmidt
Entrepreneur and operator; co-founded multiple brands in telemedicine space
Independent/Founder
Episode: Episode 273: Scaling to $300M+: Paid Media, Attribution & Building Teams That Win

Hosts

Molly Pittman
Host of The Smart Marketer Podcast
Ezra Firestone
Founder of Smart Marketer; Host (mentioned in intro)
John Grimshaw
Co-host; Smart Marketer CMO

Reviews

5.0 out of 5 stars from 318 ratings
  • YAY PAUL!

    The episode with Paul was awesome! I highly recommend!! Should defiantly have more episodes with Paul!

    Apple Podcasts
    5
    Carrieberry86
    United States10 months ago
  • This is the community I need

    Thank you for sharing your incredible knowledge, insights and light 🧑

    Apple Podcasts
    5
    Jesi.Z
    United Statesa year ago
  • Binge-worthy!

    I discovered The Smart Marketer Podcast about a month ago. It’s so good, I binge-listened to most of the episodes! They feature case studies, and share what’s working now with paid ads and email marketing. Definitely one of my favorite podcasts right now!

    Apple Podcasts
    5
    the10kclub
    United States3 years ago
  • Love This Show

    This show has been pivotal for my first few years in ecommerce. Found Ezra many years ago online through some of his teaching back then, and as my career shifted and I started up my 2 new businesses (both of which SM helped me get up above 6 figures) I was on the look for info from trusted sources, and was so happy to find Molly Pittman which I knew through DM, and and Ezra had started working together through SM. This shows brought me many wins, and always is a show I look forward to listening ... more

    Apple Podcasts
    5
    SquareOneEDM
    United States3 years ago
  • Extremely helpful!

    Have taken several of the smart marketer courses and they have been so helpful. The podcast is a really good companion to the courses and has really helped to grow our business.

    Apple Podcasts
    4
    Dbotdarobot
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences highlight the credibility of hosts and the value of short, implementable tactics.
Listeners praise the show for actionable, battle-tested insights and practical frameworks.
The podcast is described as essential for entrepreneurs and marketers with real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 283: Building a Local Brand, Marriage, and Mission with Molly Pittman & Casey Maupin
Q: What is your experience of us both being entrepreneurs, and how do you manage that day to day?
Casey describes the need to keep work at work and personal life at home, emphasizing boundaries and separate spaces for business and home life to protect their relationship, while Molly notes the ongoing balance and the importance of intentional date times and trips to maintain connection.
Episode 281: Leading Media Buyers, Winning on TikTok Shop & the New Creative Playbook
Q: Can you walk through what onboarding a media buyer looks like at Smart Marketer?
Onboarding starts with a welcome call and a detailed document outlining everything the new hire needs to know, followed by a structured week-by-week plan, cross-team introductions, and hands-on work with mentorship from more experienced colleagues to ensure practical understanding and smooth client transitions.
Episode 276: How to Get Your Brand Recommended by AI: AEO with Julian Lopez
Q: What should brands optimize first to improve AI-based visibility?
Brands should focus on making their data source highly retrievable to AIβ€”through proper schema markup, nested data, clear product and service definitions, and comprehensive coverage of topics and questions relevant to their marketβ€”so the AI can pull accurate, context-rich information.
Episode 276: How to Get Your Brand Recommended by AI: AEO with Julian Lopez
Q: What is the frame for getting a brand recommended by AI, and why is it important now?
The frame centers on creating relevance over broad awareness by optimizing for specific, bottom-of-funnel questions and ensuring your brand appears across the sources AI uses to answer those questions, which is critical as AI becomes the primary way people discover and compare brands.
Episode 273: Scaling to $300M+: Paid Media, Attribution & Building Teams That Win
Q: Is this something AI can do quickly for all brands, or does it require a dedicated person at a certain scale?
AI can assist, but you still need someone who can pull and map raw click data, set up the data structure, and build the formulas that reveal trends across time windows. At smaller scales, you may rely on off-the-shelf tools, but at higher spend you'll benefit from a custom approach and a capable data person.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Smart Marketer Podcast

What is The Smart Marketer Podcast about and what kind of topics does it cover?

A practical, hands-on show focused on ecommerce marketing, paid media, AI-driven optimization, and scalable systems for growing brands and agencies. Episodes frequently explore multi-brand growth playbooks, new traffic channels, and AI-enabled approaches like Answer Engine Optimization (AEO) and agentic tooling, often rooted in real-world experiments, live Q&As, and behind-the-scenes strategy sessions. Noteworthy are the recurring deep dives into creative systems, attribution, and building AI-native teams, plus sponsor segments that showcase tools used across the ecosystem. Those considering sponsorship or guest slots can expect a highly tactical, metrics-driven audience of operators and founders seeking actionable takeaways they can implem... more

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Which podcasts are similar to The Smart Marketer Podcast?

These podcasts share a similar audience with The Smart Marketer Podcast:

1. The StoryBrand Podcast
2. Shopify Masters
3. Operators
4. The Amy Porterfield Show
5. Social Media Marketing Podcast

How many episodes of The Smart Marketer Podcast are there?

The Smart Marketer Podcast launched 6 years ago and published 287 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Smart Marketer Podcast?

Recent guests on The Smart Marketer Podcast include:

1. Casey Maupin
2. Casey Moffitt
3. Dilyana Doychinova
4. John Grimshaw
5. Kasim Aslam
6. Julian Lopez
7. Ben Bennett
8. Melvin Cotton III

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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