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The Smart Marketer Podcast

Smart Marketer
E-Commerce
Email Marketing
Omnisend
Facebook Ads
Meta
Digital Marketing
SMS Marketing
Marketing
Meta Ads
Applovin
Advertising
Entrepreneurship
Marketing Strategies
Shopify
Conversion Rates
Paid Advertising
Traffic System
Business Exit Strategies
Smart Marketer
Conversion Rate Optimization

Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and str... more

PublishesWeeklyEpisodes275Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for The Smart Marketer Podcast

Latest Episodes

Ep. 272: The Business Growth Levers That Actually Matter (Mentor Table with Ezra Firestone and John Grimshaw) Episode Description Most entrepreneurs are stuck optimizing the wrong things.

In this Mentor Table conversation, Ezra Firestone and John G... more

Episode 271: Meta Ads Q&A: Targeting Evolution, Retargeting & What Actually Matters Now Episode Description Are you overthinking your campaign structure while missing what actually drives results?

In this episode of the Smart Marketer Podcast, Moll... more

Episode 270: Organic Social vs Paid Ads What's Actually Working Right Now (And Why Most Brands Get It Wrong)

Most brands are doing organic social completely wrong and it's costing them growth.

In this episode, Zach Dampier breaks down what's actu... more

Episode 269: Meta Ads Q&A: Creative, Budgets, and What's Actually Working Right Now Episode Description In this episode of the Smart Marketer Podcast, Molly Pittman, CEO of Smart Marketer, and Denis Paskalev, Director of Advertising, answer real ques... more

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Recent Guests

John Grimshaw
Smart Marketer CMO
Smart Marketer
Episode: Episode 272: The Business Growth Levers That Actually Matter (Ezra Firestone and John Grimshaw)
Ezra Firestone
Founder of Smart Marketer, guest for sponsor segment
Smart Marketer
Episode: Episode 270: Organic Social vs Paid Ads What's Actually Working Right Now (And Why Most Brands Get It Wrong)
Denis Paskalev
Director of Advertising
Smart Marketer
Episode: Episode 269: Meta Ads Q&A: Creative, Budgets, and What's Actually Working Right Now
Pep Hufen
CEO of The Smart Marketer Agency
Episode: Episode 256: The Top 3 Lessons from 2025 (with Pep, John, and Molly)
Brittany Casella
Head of enterprise at OneClick Upsell
Zipify
Episode: Episode 254: From Support to Strategy: How Brittany Casella Helps Brands Unlock Hidden Revenue
Ashley Wright
Founder of Social Tale, a TikTok shop agency
Social Tale
Episode: Episode 253: How to Win on TikTok Shop - Real Strategy Over Viral Hype with Ashley Wright
Yve-Car Momperousse
CEO and co-founder of Kreyòl Essence, a clean beauty brand from Haiti.
Kreyòl Essence
Episode: Episode 251: Shark Tank, AI & Social Impact: How Kreyòl Essence Scaled With Purpose
Martins Lasmanis
CEO and co-founder of Supliful
Supliful
Episode: Episode 247: Revolutionizing Recurring Revenue with Supliful's Game-Changing Consumables
Greg Zakiewicz
Expert in email marketing and automation
Omnisend
Episode: Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone

Hosts

Molly Pittman
Host of multiple Smart Marketer podcasts and CEO of Smart Marketer; recognized for marketing expertise and leadership within the ecosystem.
Ezra Firestone
Founder/Co-host with a long-running presence in digital marketing education and ecommerce growth.
John Grimshaw
Co-host and marketer with focus on growing and scaling brands; contributes practical growth strategies.

Reviews

5.0 out of 5 stars from 318 ratings
  • YAY PAUL!

    The episode with Paul was awesome! I highly recommend!! Should defiantly have more episodes with Paul!

    Apple Podcasts
    5
    Carrieberry86
    United States7 months ago
  • This is the community I need

    Thank you for sharing your incredible knowledge, insights and light 🧡

    Apple Podcasts
    5
    Jesi.Z
    United Statesa year ago
  • Binge-worthy!

    I discovered The Smart Marketer Podcast about a month ago. It’s so good, I binge-listened to most of the episodes! They feature case studies, and share what’s working now with paid ads and email marketing. Definitely one of my favorite podcasts right now!

    Apple Podcasts
    5
    the10kclub
    United States3 years ago
  • Love This Show

    This show has been pivotal for my first few years in ecommerce. Found Ezra many years ago online through some of his teaching back then, and as my career shifted and I started up my 2 new businesses (both of which SM helped me get up above 6 figures) I was on the look for info from trusted sources, and was so happy to find Molly Pittman which I knew through DM, and and Ezra had started working together through SM. This shows brought me many wins, and always is a show I look forward to listening ... more

    Apple Podcasts
    5
    SquareOneEDM
    United States3 years ago
  • Extremely helpful!

    Have taken several of the smart marketer courses and they have been so helpful. The podcast is a really good companion to the courses and has really helped to grow our business.

    Apple Podcasts
    4
    Dbotdarobot
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are generous with real-world examples and behind-the-scenes tips.
Great for entrepreneurs; consistently high-quality and value-packed.
Actionable, short episodes with practical steps you can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 269: Meta Ads Q&A: Creative, Budgets, and What's Actually Working Right Now
Q: Heather asks if Meta is now positioned for big companies and if small businesses can grow with Meta ads, given the need for many new, diverse creatives.
The hosts emphasize that Meta can work for smaller businesses too, and you don't necessarily need 20 new creatives weekly; you can achieve results with fewer assets by focusing on offers, relevance, and ensuring your audience targeting aligns with local or specific buyer intents.
Episode 267: Meta Ads Q&A - What's Actually Working in 2026
Q: What is the best practice for testing versus scaling a winning ad?
Start testing with a low budget to learn quickly, then, if a winner shows potential, move it to a scaling campaign rather than waiting too long; if performance shatters after scaling, pause or adjust quickly.
Episode 267: Meta Ads Q&A - What's Actually Working in 2026
Q: How do we structure our campaigns? Do we do one campaign with one ad set and many ads, or multiple ad sets with several ads each?
There isn't a one-size-fits-all approach; structure should fit your goals and management needs, and you may split into multiple ad sets if you're seeing uneven spend or performance among ads.
Episode 255: Inside Smart Marketer's Black Friday Strategy - Wins, Curveballs and Campaign Secrets
Q: What would you recommend for end-of-year sales to maximize performance?
Utilize Evergreen top-funnel ads with promotional messaging and ensure you're reaching new audiences rather than relying solely on promotions.
Episode 255: Inside Smart Marketer's Black Friday Strategy - Wins, Curveballs and Campaign Secrets
Q: What are some big wins that you can think of off the top of your head for any of our clients?
Most of our clients saw a 20 to 30% increase in revenue compared to last year, with some doubling their revenue for November.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Smart Marketer Podcast

What is The Smart Marketer Podcast about and what kind of topics does it cover?

The show consistently centers on practical digital marketing and ecommerce growth tactics, with a strong emphasis on paid traffic, email and SMS marketing, and product storytelling. Episodes frequently unpack platform updates (like new ad systems and storefront integrations), creative testing, and sustainable customer acquisition strategies, reinforced by real-world case studies and behind-the-scenes looks at campaigns, launches, and promotions. A notable through-line is blending foundational marketing principles with AI-enabled tools, while maintaining a focus on profitability, unit economics, and diversified channel strategies. Guests range from top Smart Marketer team members to outside experts, and sponsor integrations are common, under... more

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Which podcasts are similar to The Smart Marketer Podcast?

These podcasts share a similar audience with The Smart Marketer Podcast:

1. Good Content with Shannon McKinstrie
2. Shopify Masters
3. AI Explored
4. Social Media Marketing Podcast
5. The Foundr Podcast with Nathan Chan

How many episodes of The Smart Marketer Podcast are there?

The Smart Marketer Podcast launched 6 years ago and published 275 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Smart Marketer Podcast?

Recent guests on The Smart Marketer Podcast include:

1. John Grimshaw
2. Ezra Firestone
3. Denis Paskalev
4. Pep Hufen
5. Brittany Casella
6. Ashley Wright
7. Yve-Car Momperousse
8. Martins Lasmanis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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