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Perpetual Traffic

Tier 11
Digital Marketing
Meta
Traffic and Conversion Summit
AI In Marketing
Facebook Forms
Lead Generation
Black Friday
Pinterest
Customer Journey
Full Funnel Marketing
E-Commerce
Online Advertising
Advertising
Brand Loyalty
Generative AI
CPC
Content Marketing
SEO
Creative Tools
AI Tools

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital market... more

PublishesTwice weeklyEpisodes500Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Perpetual Traffic

Latest Episodes

Stop flying blind with data! Let us give you the exact blueprint you need to scale fast.

Book your spot: www.tiereleven.com/audit (only 3 spots available).

Is your customer acquisition cost (CAC) accurate? In this episode, we answer the cr... more

YouTube

Is your digital strategy outdated? Let us audit it and give you the blueprint you need to scale.

Book your spot: www.tiereleven.com/audit (only 3 spots available).

Are you still throwing money at ads, hoping to get better results? Well, th... more

Stop guessing. Get the blueprint to scale: www.tiereleven.com/audit

Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS inside Meta or Google while revenue in Shopify te... more

YouTube

Stop guessing. Get the blueprint to scale: www.tiereleven.com/audit

Are you getting the results you expect from your agency? Or is your marketing just vanity metrics? Too often, businesses spend thousands of dollars without understanding wh... more

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
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Recent Guests

Oli Liboy
Head of the legal division at Tier 11 with expertise in personal injury and mass tort
Tier 11
Episode: How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Reza Khadjavi
CEO and co-founder of Motion
Motion
Episode: The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi
Cole Turner
Growth strategist extraordinaire from Tier 11
Tier 11
Episode: The Little-Known AI Creative Research Tactic to Hack Meta Andromeda
Charles Duhigg
New York Times best-selling author and expert in communication
Episode: The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg
Vibhor Kapoor
Chief Business Officer at NextRoll, the parent company of AdRoll
NextRoll
Episode: 5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
Andrew Foxwell
Expert in Meta advertising and creative strategies.
Foxwell Digital
Episode: The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2
John Moran
Expert in media buying and digital marketing strategies
Episode: The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)
Oren Klaff
Best-selling author and expert on pitching and persuasion
Episode: Flip the Script: A Masterclass on Pitching Anything With Oren Klaff
Andrew Miller
Co-founder and VP of Client Services at Workshop Digital
Workshop Digital
Episode: Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller

Hosts

Ralph Burns
Founder and CEO of Tier 11; host of a widely syndicated paid media-focused show; leads large ad spend and performance marketing discussions.
Lauren E. Petrullo
Co-host; founder of Mongoose Media; recognized for leadership in media buying and agency strategy.

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Perpetual META Traffic

    Not a bad pod if you primarily want advice, insight, or case studies on Meta. It used to touch on many of the other platforms. Unfortunately that is no longer the case. But possibly a place for the pod to grow.

    Apple Podcasts
    2
    Pokethelump
    United States2 months ago
  • More Lauren? Yes!

    Love this pod. Love when Lauren spoke at a conference and excited to learn that I can hear more from her here.

    Apple Podcasts
    5
    Peter the seo guy
    United States2 months ago
  • Obsessed

    I super happy to have stumbled across this podcast. Lauren, obviously the best.

    Apple Podcasts
    5
    YaleQB
    United States2 months ago
  • Alisan’s Episode

    Great information on the episode with Alisan! First time listener, glad I started here. Never knew how critical engagement is in the marketing realm, looking forward to the next episodes.

    Apple Podcasts
    5
    organiccowboy
    United States6 months ago
  • Best religious stand up comic ever.

    I’m in sales and marketing is relevant to my job so when I heard Lauren’s comedy I wanted to come check out more of her stuff. Definitely pleasantly surprised!!

    Good content with some good laughs.

    Apple Podcasts
    5
    Lilimoony
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, real-world marketing tactics and case studies.
Some critiques note occasional interruptions but overall high value and consistency.
Feedback highlights Lauren's strong presence and actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Q: What is the most you've paid for a click in the personal injury law space?
You can expect to pay in the thousand range, with $900 itself a typical high for certain clicks.
How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Q: What should be the initial approach for advertising in a new location?
Start spending on both Meta and Google strategies, with a focus on brand awareness.
Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
Q: How much should I spend on SEO versus paid?
It's essential to evaluate the return on investment for each channel, considering that organic search can sometimes yield unexpected high revenue.
Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
Q: How do I sell other products with Andromeda when ad spend is dictating and creative is dictating what people are seeing?
We discussed the importance of creative diversification and how it can help sell different products effectively across various platforms.
Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
Q: What is your take on new AI technology like DeepSeek?
I'm excited about it as it could democratize access to AI tools, allowing small businesses to compete.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

A high-signal show for CMOs, marketing directors, and business owners focused on paid advertising, multi-channel strategies, and performance marketing. Episodes frequently contrast Google and Meta advertising, dive into case studies with real ROAS and CAC metrics, and explore AI-assisted optimization, attribution challenges, and landing-page tactics. Listeners likely value actionable frameworks, data-driven decisions, and practical tactics to scale spend efficiently across platforms while staying ahead of platform algorithm updates. Notable strengths include ongoing multi-channel playbooks, large-scale spend insights, and candid discussions about measurement and creative diversification that translate across industries.

Where can I find podcast stats for Perpetual Traffic?

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How many listeners does Perpetual Traffic get?

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What are the audience demographics for Perpetual Traffic?

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How many subscribers and views does Perpetual Traffic have?

To see how many followers or subscribers Perpetual Traffic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Perpetual Traffic?

These podcasts share a similar audience with Perpetual Traffic:

1. The Game with Alex Hormozi
2. The GaryVee Audio Experience
3. My First Million
4. The Startup Ideas Podcast
5. The Amy Porterfield Show

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Perpetual Traffic?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Perpetual Traffic?

Rephonic pulls ratings and reviews for Perpetual Traffic from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Perpetual Traffic?

Rephonic provides full transcripts for episodes of Perpetual Traffic. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Oli Liboy
2. Reza Khadjavi
3. Cole Turner
4. Charles Duhigg
5. Vibhor Kapoor
6. Andrew Foxwell
7. John Moran
8. Oren Klaff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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