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Artwork for Perpetual Traffic

Perpetual Traffic

Tier 11
Digital Marketing
Meta
Traffic and Conversion Summit
AI In Marketing
Facebook Forms
Lead Generation
Black Friday
Pinterest
Customer Journey
Full Funnel Marketing
E-Commerce
Advertising
Online Advertising
Brand Loyalty
Generative AI
CPC
Content Marketing
SEO
AI Tools
Creative Tools

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital market... more

PublishesTwice weeklyEpisodes500Founded10 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Perpetual Traffic

Latest Episodes

Meta’s global reach and heavy AI investments give it an undeniable edge over other digital marketing platforms. In today’s episode, we are exploring how Meta’s ongoing innovations will reshape advertising in 2026 and what this means for your business... more

YouTube

Set up your business for success with our Creative Diversification Package. You’ll get 30+ fresh creatives monthly in 10 high-converting formats plus free access to media buying and Tier 11’s Data Suite: tiereleven.com/cd

Are you ready for ... more

YouTube

Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11’s Creative Diversification Package and access Media Buying + Data Suite for FREE:

tiereleven.com/cd

Is Meta forcing all your ad spend into one product, rega... more

YouTube

Do you ever feel like your marketing messages aren’t landing? What if the real issue isn’t the message itself, but how you’re communicating it? In today’s episode, we explore the art of communication with Charles Duhigg, the New York Times bestsellin... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Vibhor Kapoor
Chief Business Officer at NextRoll, the parent company of AdRoll
NextRoll
Episode: 5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
Andrew Foxwell
Co-founder of Foxwell Digital and Foxwell Founders Group, with expertise in Meta advertising
Foxwell Digital
Episode: The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1
Cole Turner
Growth strategist extraordinaire from Tier 11
Tier 11
Episode: The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
John Moran
Expert in media buying and digital marketing strategies
Episode: The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)
Oren Klaff
Best-selling author and expert on pitching and persuasion
Episode: Flip the Script: A Masterclass on Pitching Anything With Oren Klaff
Andrew Miller
Co-founder and VP of Client Services at Workshop Digital
Workshop Digital
Episode: Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Alisan Matthews
Head of email and social media marketing for Tier 11
Tier 11
Episode: The Content Matrix: Content Creation That Actually Converts with Alisan Matthews
Ricardo Pouwels
Growth strategist extraordinaire at Tier 11
Tier 11
Episode: We Analyzed Our Biggest Client Failure (And This Is What We Learned)
Corey Quinn
Former CMO then CEO of Scorpion Agency, expert in performance marketing and agency growth strategies
Scorpion Agency
Episode: The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M

Hosts

Ralph Burns
Founder and CEO of Tier 11 with extensive experience managing over $200M in ad spend. He is recognized as a leading expert in paid traffic optimization and digital marketing strategies, frequently sharing insights on effective advertising techniques and campaign performance improvements.
Lauren E. Petrullo
CEO of Mongoose Media, recognized for her expertise in marketing and advertising. Lauren brings award-winning strategies to the discussion, focusing on impactful marketing solutions and audience engagement.

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Alisan’s Episode

    Great information on the episode with Alisan! First time listener, glad I started here. Never knew how critical engagement is in the marketing realm, looking forward to the next episodes.

    Apple Podcasts
    5
    organiccowboy
    United States3 months ago
  • Best religious stand up comic ever.

    I’m in sales and marketing is relevant to my job so when I heard Lauren’s comedy I wanted to come check out more of her stuff. Definitely pleasantly surprised!!

    Good content with some good laughs.

    Apple Podcasts
    5
    Lilimoony
    United States9 months ago
  • Can’t put a better label on this

    Absolutely amazing. Learned about it at shoptalk at our booth, SATO. It was a great listen on my way back to Charlotte.

    Apple Podcasts
    5
    SATO powered on site
    United States9 months ago
  • Favorite marketing podcast

    Love the show and listen regularly to understand and learn for our business growth in digital marketing.

    Apple Podcasts
    5
    David Patty01
    United Statesa year ago
  • Almost 4 stars but Lauren makes it a 5

    I used to listen to it with Molly back in the day, was legit surprised by the cohost change but here for it

    Apple Podcasts
    5
    Quakenati
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts provide clear and concise information with practical examples.
Highly engaging with actionable insights focusing on real-world applications.
Valuable resource for digital marketers seeking to enhance their advertising strategies.
Some listeners express a desire for reduced interruptions during episodes.
Offers a blend of humor and expertise, making complex topics approachable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)
Q: Are you concerned at all once you start to manipulate the algorithm a bit here?
We thought so, and that was the only thing that we haven't identified yet. Our end cap is 287, and it was 270 at 60 grand and now we're doing 114 at 287, so it's not any less efficient.
5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
Q: What do people need to know about Connected TV for their upcoming budgets?
Brands should consider the creative they already have can be adapted for CTV, and the increasing interactivity and targeting capabilities that will enhance their campaigns.
The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
Q: How can miscalculations of NCAC impact a business?
Miscalculations can lead to businesses either thinking they are profitable when they are not or overspending on customer acquisition without realizing it, jeopardizing their financial health.
The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
Q: What is the most important metric for businesses according to Cole?
Cole states that NCAC is the most important metric, as it provides a clear measure of business growth compared to traditional customer acquisition costs.
Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Q: If you could advise on all of that, and how do you sort of simplify it down to say, this is what we need to focus on, what do you suggest?
You got to put a value on each of those interactions that we can track.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

Focused on mastering paid advertising and digital marketing strategies, the content serves marketing professionals, business owners, and CMOs who seek to enhance their campaign performance while navigating the complexities of the current advertising landscape. Key themes include optimization of paid traffic, tackling campaign inefficiencies, interpreting marketing metrics, and adapting to frequent changes in platform algorithms. The podcast distinguishes itself by providing real-world case studies, actionable tips, and the insights of leading experts in the field, ensuring listeners leave with actionable strategies they can implement for immediate improvement.

Where can I find podcast stats for Perpetual Traffic?

Rephonic provides a wide range of podcast stats for Perpetual Traffic. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Perpetual Traffic and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Perpetual Traffic get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Perpetual Traffic, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Perpetual Traffic?

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How many subscribers and views does Perpetual Traffic have?

To see how many followers or subscribers Perpetual Traffic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Perpetual Traffic?

These podcasts share a similar audience with Perpetual Traffic:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Social Media Marketing Podcast
3. Marketing Against The Grain
4. The Digital Marketing Podcast
5. AI Explored

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Perpetual Traffic?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Perpetual Traffic?

Rephonic pulls ratings and reviews for Perpetual Traffic from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Perpetual Traffic?

Rephonic provides full transcripts for episodes of Perpetual Traffic. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Vibhor Kapoor
2. Andrew Foxwell
3. Cole Turner
4. John Moran
5. Oren Klaff
6. Andrew Miller
7. Alisan Matthews
8. Ricardo Pouwels

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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