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Perpetual Traffic

Tier 11
Digital Marketing
Meta
Traffic and Conversion Summit
Ai In Marketing
Facebook Forms
Lead Generation
Black Friday
Pinterest
Full Funnel Marketing
Customer Journey
E-Commerce
Advertising
Online Advertising
Brand Loyalty
Generative Ai
CPC
Content Marketing
SEO
Ai Tools
Creative Tools

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of ... more

PublishesTwice weeklyEpisodes500Founded10 years ago
Number of ListenersCategories
EntrepreneurshipMarketingBusiness

Listen to this Podcast

Artwork for Perpetual Traffic

Latest Episodes

Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio... more

YouTube

Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visu... more

Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless t... more

YouTube

Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exa... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ian Garlic
CEO and founder of Video Case Story
Video Case Story
Episode: How to Use Video to Sell Stuff….The Right Way with Ian Garlic
Cameron Campbell
Media Buyer at Tier 11
Tier 11
Episode: Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
Rudy Mawer
Host of Living the Red Life podcast
Episode: How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®
Andrius Baranauskas
Head of Product at Shopify
Shopify
Episode: 5 Irresistible Shopify Features You NEVER Knew About…But Must
John Moran
Digital marketing expert and pioneer of the feeder strategy
Tier 11
Episode: Finally! How to use Google Ads for Lead Generation
Raphael Paulin-Daigle
Founder and CEO of SplitBase, specializing in conversion optimization.
SplitBase
Episode: The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle
Eddie Maalouf
CEO of BAD Marketing, digital marketing agency specializing in local businesses, e-commerce, and info products
BAD Marketing
Episode: What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing
Lauren Schwartz
Formerly of Loft 325, now part of Tier 11
Tier 11
Episode: Declassified: Secret Meta Ad Creative Strategies Revealed!
Russ Henneberry
A well-known digital marketing expert and the author of 'Digital Marketing for Dummies'
The Click
Episode: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry

Hosts

Ralph Burns
Host of the show and founder and CEO of Tier 11. Ralph brings extensive knowledge in digital marketing and business growth strategies, often sharing insights from his experience in leading a successful agency.
Lauren E. Petrullo
Co-host of the show and founder of Mongoose Media. Lauren combines her expertise in marketing with an engaging presentation style to bring actionable insights to listeners.

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Best religious stand up comic ever.

    I’m in sales and marketing is relevant to my job so when I heard Lauren’s comedy I wanted to come check out more of her stuff. Definitely pleasantly surprised!!

    Good content with some good laughs.

    Apple Podcasts
    5
    Lilimoony
    United States21 days ago
  • Can’t put a better label on this

    Absolutely amazing. Learned about it at shoptalk at our booth, SATO. It was a great listen on my way back to Charlotte.

    Apple Podcasts
    5
    SATO powered on site
    United Statesa month ago
  • Favorite marketing podcast

    Love the show and listen regularly to understand and learn for our business growth in digital marketing.

    Apple Podcasts
    5
    David Patty01
    United States5 months ago
  • Almost 4 stars but Lauren makes it a 5

    I used to listen to it with Molly back in the day, was legit surprised by the cohost change but here for it

    Apple Podcasts
    5
    Quakenati
    United States5 months ago
  • Cant get enough

    Timely and relevant insights to grow a business from real business owners

    Apple Podcasts
    5
    Werd S
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The blend of entertainment and education is highlighted as a strong point.
Some reviews mention that the humor and interaction between hosts enhance the overall experience.
Feedback indicates issues with some segments being overly promotional, though the value remains recognized.
Listeners appreciate the actionable insights and real-world examples shared by the hosts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

(Replay) New Customer Acquisition: How Much Can You Afford to Pay?
Q: What goes into determining how much you can afford to pay to acquire a customer?
It's essential to analyze both customer lifetime value (CLV) and customer acquisition cost (CAC), as well as factor in all marketing expenses, including personnel costs and desired profitability.
How to Use Video to Sell Stuff….The Right Way with Ian Garlic
Q: What is the Green Zone in video marketing?
The Green Zone is where buyers are ready to purchase, and you need to concentrate on selling to them during this critical time.
How to Use Video to Sell Stuff….The Right Way with Ian Garlic
Q: How do you actually sell using video? What's the right way of doing it?
You need to recreate as much of the buying process on video as possible and think about the big questions your customers have, addressing their concerns through your video content.
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
Q: What is the difference between CAPI and Tier 11 Data Suite?
CAPI primarily relies on passing first-party data through the server to the ad platforms but can lose data at the browser level. In contrast, Tier 11 Data Suite captures the data at the edge, ensuring more comprehensive and reliable data flow back to the ad platforms, thus providing superior tracking and usability.
How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®
Q: What’s your biggest mistake or error that’s cost you and you’ve learned from?
I stayed too long on a failed business idea due to emotional ties, which hindered progress and led to failure.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

The content explores innovative strategies for acquiring leads and sales in the digital business landscape. Notably, it covers various aspects of customer acquisition through online platforms like Facebook, Instagram, and Google AdWords, with practical insights and real-life case studies. The conversations often highlight the dynamic nature of digital marketing, emphasizing the importance of adapting to rapid changes in technology and customer behavior. Listeners can expect a mix of actionable tactics and personal stories from industry professionals, making it particularly appealing for marketers at any level of experience, from beginners to seasoned executives.

Where can I find podcast stats for Perpetual Traffic?

Rephonic provides a wide range of podcast stats for Perpetual Traffic. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Perpetual Traffic and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Perpetual Traffic get?

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What are the audience demographics for Perpetual Traffic?

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How many subscribers and views does Perpetual Traffic have?

To see how many followers or subscribers Perpetual Traffic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Perpetual Traffic?

These podcasts share a similar audience with Perpetual Traffic:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Social Media Marketing Podcast
3. Social Media Marketing Talk Show
4. Marketing Against The Grain
5. AI Explored

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Perpetual Traffic?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Perpetual Traffic?

Rephonic pulls ratings and reviews for Perpetual Traffic from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Perpetual Traffic?

Rephonic provides full transcripts for episodes of Perpetual Traffic. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Ian Garlic
2. Cameron Campbell
3. Rudy Mawer
4. Andrius Baranauskas
5. John Moran
6. Raphael Paulin-Daigle
7. Eddie Maalouf
8. Lauren Schwartz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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