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Perpetual Traffic

Tier 11
Digital Marketing
Meta
Traffic and Conversion Summit
AI In Marketing
Facebook Forms
Lead Generation
Black Friday
Pinterest
Full Funnel Marketing
Customer Journey
E-Commerce
Advertising
Online Advertising
Brand Loyalty
Generative AI
CPC
Content Marketing
SEO
Creative Tools
AI Tools

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital market... more

PublishesTwice weeklyEpisodes500Founded10 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Perpetual Traffic

Latest Episodes

Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: www.tiereleven.com/apply... more

Have you ever been in a negotiation and felt like you were just begging to close the deal? Oren Klaff, the master of persuasion and author of Pitch Anything, is back to show us how to take control of high-stakes business conversations.

We talk abou... more

YouTube

Do you really control your ads anymore or just think you do? The more Meta’s AI promises to optimize your performance, the more it quietly reshapes your creative and brand. Today, Lauren and I break down the hidden trade-offs behind Meta’s Advantage+... more

YouTube

Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how An... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Oren Klaff
Best-selling author and expert on pitching and persuasion
Episode: Flip the Script: A Masterclass on Pitching Anything With Oren Klaff
Andrew Miller
Co-founder and VP of Client Services at Workshop Digital
Workshop Digital
Episode: Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Alisan Matthews
Head of email and social media marketing for Tier 11
Tier 11
Episode: The Content Matrix: Content Creation That Actually Converts with Alisan Matthews
Ricardo Pouwels
Growth strategist extraordinaire at Tier 11
Tier 11
Episode: We Analyzed Our Biggest Client Failure (And This Is What We Learned)
Corey Quinn
Former CMO then CEO of Scorpion Agency, expert in performance marketing and agency growth strategies
Scorpion Agency
Episode: The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M
Val Riley
VP of Marketing at Unbounce with over 25 years of B2B SaaS experience.
Unbounce
Episode: Defeat The New Google AI Max Landing Page Doomsday with Val Riley
Tas Bober
Consultant for landing pages for B2B SaaS
Episode: Decode Google’s New Diabolical Landing Page Changes with Tas Bober
Ian Garlic
CEO and founder of Video Case Story and a leading authority on video marketing
Video Case Story
Episode: (Replay) How to Use Video to Sell Stuff….The Right Way with Ian Garlic
Lauren Schwartz
Creative director extraordinaire at Tier 11
Tier 11
Episode: [Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads

Hosts

Ralph Burns
Founder and CEO of Tier 11, Host of Perpetual Traffic, with extensive experience in digital marketing and advertising strategies.
Lauren E. Petrullo
Founder of Mongoose Media, Co-host of Perpetual Traffic, specializing in digital marketing strategies, particularly social media and content marketing.

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Alisan’s Episode

    Great information on the episode with Alisan! First time listener, glad I started here. Never knew how critical engagement is in the marketing realm, looking forward to the next episodes.

    Apple Podcasts
    5
    organiccowboy
    United States2 months ago
  • Best religious stand up comic ever.

    I’m in sales and marketing is relevant to my job so when I heard Lauren’s comedy I wanted to come check out more of her stuff. Definitely pleasantly surprised!!

    Good content with some good laughs.

    Apple Podcasts
    5
    Lilimoony
    United States7 months ago
  • Can’t put a better label on this

    Absolutely amazing. Learned about it at shoptalk at our booth, SATO. It was a great listen on my way back to Charlotte.

    Apple Podcasts
    5
    SATO powered on site
    United States7 months ago
  • Favorite marketing podcast

    Love the show and listen regularly to understand and learn for our business growth in digital marketing.

    Apple Podcasts
    5
    David Patty01
    United Statesa year ago
  • Almost 4 stars but Lauren makes it a 5

    I used to listen to it with Molly back in the day, was legit surprised by the cohost change but here for it

    Apple Podcasts
    5
    Quakenati
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback highlights the enthusiastic tone and relatable humor from the hosts, evidenced by consistent positive impressions.
Occasional criticism revolves around the challenges of navigating the advertising landscape's rapid changes, prompting listeners to seek guidance on adaptation.
Listeners appreciate the actionable insights and strategies shared throughout the episodes, often noting the practicality of the content.
The variety of guests brings diverse strategies and experiences, making it relevant for listeners across different stages in their marketing journeys.
The hosts are praised for their engaging approach and ability to demystify complex marketing concepts into understandable advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Q: If you could advise on all of that, and how do you sort of simplify it down to say, this is what we need to focus on, what do you suggest?
You got to put a value on each of those interactions that we can track.
Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Q: So we have a regional medical services company that we're doing a test with right now...
The key then is, is, okay, what's the step before they buy?.
We Analyzed Our Biggest Client Failure (And This Is What We Learned)
Q: What would be your advice to them when it comes to paid media and or business metrics?
It starts with setting the right expectations and to really do a proper assessment of your business.
The #1 Metric That Will Completely Transform Your Business’s Bottom Line
Q: What are the five steps to determine NCAC?
The five steps include determining customer lifetime value, adjusting for refunds, factoring in COGS, accounting for desired profitability, and incorporating operating expenses.
The #1 Metric That Will Completely Transform Your Business’s Bottom Line
Q: What is NCAC and why is it important for an e-commerce business?
NCAC, or New Customer Acquisition Cost, is essential for determining how much a business can afford to pay to acquire new customers while remaining profitable.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

Focused on strategies for online lead generation and sales acquisition, this podcast offers actionable insights tailored for a variety of listeners, including media buyers, marketing directors, and entrepreneurs. The content often features real stories from business owners and marketing professionals who share their challenges and solutions in the digital marketing landscape. Notably, it emphasizes a hands-on approach to mastering platforms such as Facebook, Instagram, YouTube, Google Ads, and LinkedIn, making it highly relevant for those seeking to enhance their online advertising effectiveness and drive business growth.

Where can I find podcast stats for Perpetual Traffic?

Rephonic provides a wide range of podcast stats for Perpetual Traffic. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Perpetual Traffic and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Perpetual Traffic get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Perpetual Traffic, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Perpetual Traffic?

Rephonic provides comprehensive predictive audience data for Perpetual Traffic, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Perpetual Traffic have?

To see how many followers or subscribers Perpetual Traffic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Perpetual Traffic?

These podcasts share a similar audience with Perpetual Traffic:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Marketing Against The Grain
3. Social Media Marketing Podcast
4. Social Media Marketing Talk Show
5. AI Explored

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Perpetual Traffic?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Perpetual Traffic?

Rephonic pulls ratings and reviews for Perpetual Traffic from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Perpetual Traffic?

Rephonic provides full transcripts for episodes of Perpetual Traffic. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Oren Klaff
2. Andrew Miller
3. Alisan Matthews
4. Ricardo Pouwels
5. Corey Quinn
6. Val Riley
7. Tas Bober
8. Ian Garlic

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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