Rephonic
Artwork for Perpetual Traffic

Perpetual Traffic

Tier 11
META
Digital Marketing
Google Ads
E-Commerce
Customer Acquisition Cost
Lead Generation
Creative Diversification
Marketing Performance Indicators
Marketing
Google
Advertising
Meta Ads
Tier 11 Data Suite
Marketing Strategies
Amazon
Beauty Brands
Customer Acquisition
Meta Advertising
Personal Injury Law
Tiktok

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketi... more

PublishesTwice weeklyEpisodes500Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Perpetual Traffic

Latest Episodes

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say about you. Legendary brands are defined by their raving fans, and if you’r... more

YouTube

Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication. We're not asking the right questions.

In today’s epis... more

YouTube

Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of them don’t have a traffic problem but a strategy problem. And... more

YouTube

Download your free Tier 11’s nCAC calculator at: www.tiereleven.com/ncac

How do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder than it seems, especially when you think you've re... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Social Media Marketing Podcast
Social Media Marketing PodcastMichael Stelzner, Social Media Examiner
The Digital Marketing Podcast
The Digital Marketing PodcastDaniel Rowles and Ciaran Rogers
The Russell Brunson Show
The Russell Brunson ShowRussell Brunson | YAP Media
AI Explored
AI ExploredMichael Stelzner, Social Media Examiner—AI marketing

Recent Guests

Scott Desgrosseillier
Co-founder of Wicked Reports
Wicked Reports
Episode: 5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.
Ryan Dice
Marketing entrepreneur; former owner associated with the episode
Episode: Why the Funnel Is Dead (And What Actually Drives Growth Now)
Oli Liboy
Head of the legal division at Tier 11 with expertise in personal injury and mass tort
Tier 11
Episode: How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Reza Khadjavi
CEO and co-founder of Motion
Motion
Episode: The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi
Vibhor Kapoor
Chief Business Officer at NextRoll, the parent company of AdRoll
NextRoll
Episode: 5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
Andrew Foxwell
Co-founder of Foxwell Digital and Foxwell Founders Group, with expertise in Meta advertising
Foxwell Digital
Episode: The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1
Cole Turner
Growth strategist extraordinaire from Tier 11
Tier 11
Episode: The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
Oren Klaff
Author of 'Pitch Anything' and expert on sales and persuasion
pitchanything.com
Episode: Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals
Andrew Miller
Co-founder and VP of Client Services at Workshop Digital
Workshop Digital
Episode: Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller

Hosts

Ralph Burns
Founder and CEO of Tier 11; host of a widely syndicated paid media-focused show; leads large ad spend and performance marketing discussions.
Lauren E. Petrullo
Co-host; founder of Mongoose Media; recognized for leadership in media buying and agency strategy.

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Great podcast

    Lauren is amazing i enjoy spending my days at work listening to her , she has such an incredible voice and viewpoint

    Apple Podcasts
    5
    Keema314$
    United States2 months ago
  • More fluff than value

    Gave the pod several tries. They talked about their favorite ice cream flavors for first ten minutes, then an ad. More ice cream and a smidgen of value. Another ad. Back to ice cream.

    Apple Podcasts
    3
    SirEskimo
    United States2 months ago
  • Perpetual META Traffic

    Not a bad pod if you primarily want advice, insight, or case studies on Meta. It used to touch on many of the other platforms. Unfortunately that is no longer the case. But possibly a place for the pod to grow.

    Apple Podcasts
    2
    Pokethelump
    United States4 months ago
  • More Lauren? Yes!

    Love this pod. Love when Lauren spoke at a conference and excited to learn that I can hear more from her here.

    Apple Podcasts
    5
    Peter the seo guy
    United States4 months ago
  • Obsessed

    I super happy to have stumbled across this podcast. Lauren, obviously the best.

    Apple Podcasts
    5
    YaleQB
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, real-world marketing tactics and case studies.
Some critiques note occasional interruptions but overall high value and consistency.
Feedback highlights Lauren's strong presence and actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Q: What is the most you've paid for a click in the personal injury law space?
You can expect to pay in the thousand range, with $900 itself a typical high for certain clicks.
How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Q: What should be the initial approach for advertising in a new location?
Start spending on both Meta and Google strategies, with a focus on brand awareness.
Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
Q: How much should I spend on SEO versus paid?
It's essential to evaluate the return on investment for each channel, considering that organic search can sometimes yield unexpected high revenue.
Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
Q: How do I sell other products with Andromeda when ad spend is dictating and creative is dictating what people are seeing?
We discussed the importance of creative diversification and how it can help sell different products effectively across various platforms.
Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
Q: What is your take on new AI technology like DeepSeek?
I'm excited about it as it could democratize access to AI tools, allowing small businesses to compete.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

A high-signal show for CMOs, marketing directors, and business owners focused on paid advertising, multi-channel strategies, and performance marketing. Episodes frequently contrast Google and Meta advertising, dive into case studies with real ROAS and CAC metrics, and explore AI-assisted optimization, attribution challenges, and landing-page tactics. Listeners likely value actionable frameworks, data-driven decisions, and practical tactics to scale spend efficiently across platforms while staying ahead of platform algorithm updates. Notable strengths include ongoing multi-channel playbooks, large-scale spend insights, and candid discussions about measurement and creative diversification that translate across industries.

Where can I find podcast stats for Perpetual Traffic?

Rephonic provides a wide range of podcast stats for Perpetual Traffic. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Perpetual Traffic and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Perpetual Traffic get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Perpetual Traffic, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Perpetual Traffic?

Rephonic provides comprehensive predictive audience data for Perpetual Traffic, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Perpetual Traffic have?

To see how many followers or subscribers Perpetual Traffic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Perpetual Traffic?

These podcasts share a similar audience with Perpetual Traffic:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Social Media Marketing Podcast
3. The Digital Marketing Podcast
4. The Russell Brunson Show
5. AI Explored

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Perpetual Traffic?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Perpetual Traffic?

Rephonic pulls ratings and reviews for Perpetual Traffic from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Perpetual Traffic?

Rephonic provides full transcripts for episodes of Perpetual Traffic. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Scott Desgrosseillier
2. Ryan Dice
3. Oli Liboy
4. Reza Khadjavi
5. Vibhor Kapoor
6. Andrew Foxwell
7. Cole Turner
8. Oren Klaff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days