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Perpetual Traffic

Tier 11
Meta
Digital Marketing
Google Ads
E-Commerce
Customer Acquisition Cost
Creative Diversification
Google
Lead Generation
Marketing
Meta Ads
Marketing Performance Indicators
Advertising
Tier 11 Data Suite
Tier 11
Amazon
Artificial Intelligence
Conversion Rate Optimization
Beauty Brands
Customer Acquisition
Personal Injury Law

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketi... more

PublishesWeeklyEpisodes500Founded11 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Perpetual Traffic

Latest Episodes

Do you need help with marketing and scaling your coaching or book-a-call business? Talk to us at: www.tiereleven.com/apply-now

Your calendar is full, so why is nobody showing up, and why are the wrong people booking? Most media buyers blame ... more

YouTube

Still guessing which ads are working? Let Tier 11 build the creative strategy and measurement system behind your Meta ads: www.tiereleven.com/apply-now

Anyone can generate an AI ad in 30 seconds. So why does so much of it flop? Because AI c... more

YouTube

Is the ad you're about to pause the one feeding every sale in your account? And is that shiny new channel really the fix for a rough month, or just an expensive distraction? Most marketers get both calls wrong, especially when the product costs thous... more

YouTube

Everyone tells you to put a booking calendar at the end of your funnel. What if that's exactly where you're losing half your leads? For businesses that rely on a sales team to close high-ticket offers, generating the lead is not the end of the proces... more

YouTube

Key Facts

Accepts Guests
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Recent Guests

Miranda Ivey
Creative strategist at Tier 11 specializing in advertising creative.
Tier 11
Episode: Why the Most Important Step in Your Creative Strategy Has Nothing to Do With Creative
Ricardo Pouwels
Growth strategist specializing in paid advertising and campaign performance.
Tier 11
Episode: Before You Add Another Marketing Channel, Ask This One Question
Thomas McNaught
Scottish growth strategist
Tier 11
Episode: If Your Sales Funnel Has a "Book a Call" Button...This Episode Is for You
Jon Chang
Representative from MyFitnessPal, category-leading nutrition tracker
MyFitnessPal
Episode: The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users
Kobi Topaz
Growth strategist, head of all things tech at Tier 11
Tier 11
Episode: $5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First
Ned MacPherson
Head of CRO at Tier 11
Tier 11
Episode: 3 Ways AI Is Quietly Replacing Traditional CRO
Scott Desgrosseillier
Co-founder of Wicked Reports
Wicked Reports
Episode: 5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.
Oren Klaff
Author and renowned sales expert known for frame selling
Pitch Anything
Episode: Stop Saying This on Sales Calls (It Hurts Your Deals)
Ryan Dice
Marketing entrepreneur; former owner associated with the episode
Episode: Why the Funnel Is Dead (And What Actually Drives Growth Now)

Host

Ralph Burns
Host of Perpetual Traffic

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Great podcast

    Lauren is amazing i enjoy spending my days at work listening to her , she has such an incredible voice and viewpoint

    Apple Podcasts
    5
    Keema314$
    United States7 months ago
  • More fluff than value

    Gave the pod several tries. They talked about their favorite ice cream flavors for first ten minutes, then an ad. More ice cream and a smidgen of value. Another ad. Back to ice cream.

    Apple Podcasts
    3
    SirEskimo
    United States8 months ago
  • Perpetual META Traffic

    Not a bad pod if you primarily want advice, insight, or case studies on Meta. It used to touch on many of the other platforms. Unfortunately that is no longer the case. But possibly a place for the pod to grow.

    Apple Podcasts
    2
    Pokethelump
    United States10 months ago
  • More Lauren? Yes!

    Love this pod. Love when Lauren spoke at a conference and excited to learn that I can hear more from her here.

    Apple Podcasts
    5
    Peter the seo guy
    United States10 months ago
  • Obsessed

    I super happy to have stumbled across this podcast. Lauren, obviously the best.

    Apple Podcasts
    5
    YaleQB
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality varies with guest mix, but expertise and actionable tactics are consistently praised.
Some reviews note heavy promotional reads and business-focused content over entertainment.
Listeners appreciate the data-driven approach and practical case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why the Most Important Step in Your Creative Strategy Has Nothing to Do With Creative
Q: How do you measure creative performance and decide which ads to iterate on?
Ivey reviews the top 25% of spend separately for formats such as video and static ads, comparing hook, hold, watch, and click-through rates alongside goal metrics and spend. Ads that perform strongly across multiple measures are treated as hits and provide direction for iteration.
Why the Most Important Step in Your Creative Strategy Has Nothing to Do With Creative
Q: How do you describe your role to somebody who isn't in the advertising or digital marketing world?
Ivey says she writes the ads people see while scrolling through Instagram or Facebook, while noting that extensive strategy and research happen before the ads are produced.
Before You Add Another Marketing Channel, Ask This One Question
Q: How do you balance hitting a growth ceiling with testing new customer growth through different avatars and new creative?
Pouwels recommends trying different audience avatars and messaging on existing platforms first. He considers new channels after the business has made substantial efforts to scale with current channels, unless another strong reason supports testing sooner.
Before You Add Another Marketing Channel, Ask This One Question
Q: When should we expand into other channels?
Pouwels advises against switching platforms merely because one is new or a main channel has had a rough month. Expansion makes more sense when existing channels struggle to reach new audiences, scaling brings diminishing returns, or the business needs to reduce reliance on one platform. He recommends setting a test budget and timeline.
The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users
Q: What would you recommend brands that are very performance-based, but still want to think about long-term growth and branding?
Adopt a tracks-based testing approach and a blended budget that supports both immediate CAC improvements and longer-term positioning. Start testing hypotheses around positioning and product features, measure with geo-incrementality and brand lift, and feed winning creative into evergreen campaigns to sustain performance while building brand over time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

A data- and results-driven marketing podcast focused on paid traffic, multi-channel attribution, and scalable growth for B2B and D2C brands. Episodes repeatedly center on data-informed budgeting, multi-channel mix, AI-enabled optimization, and rigorous measurement of true business impact beyond platform metrics. Guests are deep-experts from Tier 11 and allied marketers who share concrete case studies, tactical playbooks, and frameworks for improving ROAS, attribution, and profitability. Noteworthy is a chorus of real-world client examples, auditable data tools, and a willingness to challenge conventional wisdom around scaling, funnels, and last-click metrics. This mix makes it a strong pick for CMOs, marketing leaders, and agency teams seek... more

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How many listeners does Perpetual Traffic get?

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Which podcasts are similar to Perpetual Traffic?

These podcasts share a similar audience with Perpetual Traffic:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Marketing Against The Grain
3. AI Explored
4. Social Media Marketing Podcast
5. The Game with Alex Hormozi

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Perpetual Traffic?

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What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Miranda Ivey
2. Ricardo Pouwels
3. Thomas McNaught
4. Jon Chang
5. Kobi Topaz
6. Ned MacPherson
7. Scott Desgrosseillier
8. Oren Klaff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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