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Perpetual Traffic

Tier 11
Meta
Digital Marketing
Google Ads
E-Commerce
Customer Acquisition Cost
Creative Diversification
Lead Generation
Marketing Performance Indicators
Marketing
Google
Advertising
Meta Ads
Tier 11 Data Suite
Marketing Strategies
Amazon
Conversion Rate Optimization
Beauty Brands
Customer Acquisition
Meta Advertising
Personal Injury Law

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketi... more

PublishesTwice weeklyEpisodes500Founded11 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Perpetual Traffic

Latest Episodes

Stop losing revenue after the click! Let’s find the leak before your next ad.

Get your free CRO audit at: www.tiereleven.com/cro/service

Are you optimizing your site based on what looks good or what actually converts? Most brands are bleedi... more

The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics.

Sign up for our free CRO audit and close the gaps today: www.tiereleven.com/cro

If your CRO agency is leading with... more

YouTube

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say about you. Legendary brands are defined by their raving fans, and if you’r... more

YouTube

Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication. We're not asking the right questions.

In today’s epis... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ned MacPherson
Runs all the CRO at Tier 11
Tier 11
Episode: What a Live CRO Audit Reveals That Your Design Agency Never Shows You
Scott Desgrosseillier
Co-founder of Wicked Reports
Wicked Reports
Episode: 5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.
Ryan Dice
Marketing entrepreneur; former owner associated with the episode
Episode: Why the Funnel Is Dead (And What Actually Drives Growth Now)
Oli Liboy
Head of the legal division at Tier 11 with expertise in personal injury and mass tort
Tier 11
Episode: How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Reza Khadjavi
CEO and co-founder of Motion
Motion
Episode: The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi
Vibhor Kapoor
Chief Business Officer at NextRoll, the parent company of AdRoll
NextRoll
Episode: 5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
Andrew Foxwell
Co-founder of Foxwell Digital and Foxwell Founders Group, with expertise in Meta advertising
Foxwell Digital
Episode: The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1
Cole Turner
Growth strategist extraordinaire from Tier 11
Tier 11
Episode: The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
John Moran
Expert in media buying and digital marketing strategies
Episode: The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)

Hosts

Ralph Burns
Host with expertise in paid traffic optimization and agency leadership.
Lauren E. Petrullo
Co-host focused on marketing strategy, brand, and media

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Great podcast

    Lauren is amazing i enjoy spending my days at work listening to her , she has such an incredible voice and viewpoint

    Apple Podcasts
    5
    Keema314$
    United States2 months ago
  • More fluff than value

    Gave the pod several tries. They talked about their favorite ice cream flavors for first ten minutes, then an ad. More ice cream and a smidgen of value. Another ad. Back to ice cream.

    Apple Podcasts
    3
    SirEskimo
    United States3 months ago
  • Perpetual META Traffic

    Not a bad pod if you primarily want advice, insight, or case studies on Meta. It used to touch on many of the other platforms. Unfortunately that is no longer the case. But possibly a place for the pod to grow.

    Apple Podcasts
    2
    Pokethelump
    United States5 months ago
  • More Lauren? Yes!

    Love this pod. Love when Lauren spoke at a conference and excited to learn that I can hear more from her here.

    Apple Podcasts
    5
    Peter the seo guy
    United States5 months ago
  • Obsessed

    I super happy to have stumbled across this podcast. Lauren, obviously the best.

    Apple Podcasts
    5
    YaleQB
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable tactics but some note extensive sponsorship messaging at times
Co-host chemistry is a recurring highlight for many listeners
Balanced mix of interviews and practical case studies, with some fan-favorite guests
Industry-leading breakdowns of paid traffic and attribution

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What a Live CRO Audit Reveals That Your Design Agency Never Shows You
Q: What is the central CRO approach you advocate?
The central approach is a data-driven, step-by-step process: audit to identify metrics on fire, generate ideas, test with a disciplined prioritization, launch experiments, and rinse and repeat, always tying changes back to empirical evidence rather than purely design-driven tweaks.
How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Q: What is the most you've paid for a click in the personal injury law space?
You can expect to pay in the thousand range, with $900 itself a typical high for certain clicks.
How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Q: What should be the initial approach for advertising in a new location?
Start spending on both Meta and Google strategies, with a focus on brand awareness.
Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
Q: How much should I spend on SEO versus paid?
It's essential to evaluate the return on investment for each channel, considering that organic search can sometimes yield unexpected high revenue.
Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
Q: How do I sell other products with Andromeda when ad spend is dictating and creative is dictating what people are seeing?
We discussed the importance of creative diversification and how it can help sell different products effectively across various platforms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

A data-driven marketing show focused on paid traffic, performance marketing, and growth across channels. Episodes frequently dissect real-world campaigns, CRO strategies, attribution, and cross-functional alignment between marketing, creative, and product to lift ROAS. Notable strengths include actionable frameworks, live audits, and case-study depth from Tier 11 and partner brands. The show often features seasoned practitioners and executives who share measurable results, practical tactics, and a willingness to challenge conventional funnels and last-click mindset. This mix makes it particularly valuable for CMOs, growth leads, and agency professionals seeking repeatable playbooks and measurable improvements in complex advertising ecosyste... more

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How many listeners does Perpetual Traffic get?

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How many subscribers and views does Perpetual Traffic have?

To see how many followers or subscribers Perpetual Traffic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Perpetual Traffic?

These podcasts share a similar audience with Perpetual Traffic:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Marketing Against The Grain
3. Social Media Marketing Podcast
4. The Russell Brunson Show
5. OPERATORS

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Perpetual Traffic?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Ned MacPherson
2. Scott Desgrosseillier
3. Ryan Dice
4. Oli Liboy
5. Reza Khadjavi
6. Vibhor Kapoor
7. Andrew Foxwell
8. Cole Turner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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