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Perpetual Traffic

Tier 11
Meta
Digital Marketing
Google Ads
E-Commerce
Customer Acquisition Cost
Creative Diversification
Google
Lead Generation
Marketing Performance Indicators
Marketing
Meta Ads
Advertising
Tier 11 Data Suite
Tier 11
Amazon
Artificial Intelligence
Conversion Rate Optimization
Beauty Brands
Customer Acquisition
Meta Andromeda

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketi... more

PublishesWeeklyEpisodes500Founded11 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Perpetual Traffic

Latest Episodes

Everyone tells you to put a booking calendar at the end of your funnel. What if that's exactly where you're losing half your leads? For businesses that rely on a sales team to close high-ticket offers, generating the lead is not the end of the proces... more

YouTube

What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every dollar is judged on last-click conversions, you're capturing existing demand while the pipeline of fut... more

YouTube

Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at: www.tiereleven.com/apply

Your creative team is producing more ads than ever. So why does every one o... more

YouTube

Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you where your budget should really go. Talk to us at: www.tiereleven.com/apply

A video is soaking up yo... more

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Key Facts

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Recent Guests

Thomas McNaught
Scottish growth strategist
Tier 11
Episode: If Your Sales Funnel Has a "Book a Call" Button...This Episode Is for You
Jon Chang
Representative from MyFitnessPal, category-leading nutrition tracker
MyFitnessPal
Episode: The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users
Ricardo Pouwels
Growth strategist at Tier 11
Tier 11
Episode: Why Your 'Winning' Ad Is Probably the One You're About to Kill
Kobi Topaz
Growth strategist, head of all things tech at Tier 11
Tier 11
Episode: $5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First
Ned MacPherson
Runs all the CRO at Tier 11
Tier 11
Episode: What a Live CRO Audit Reveals That Your Design Agency Never Shows You
Scott Desgrosseillier
Co-founder of Wicked Reports
Wicked Reports
Episode: 5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.
Ryan Dice
Marketing entrepreneur; former owner associated with the episode
Episode: Why the Funnel Is Dead (And What Actually Drives Growth Now)
Oli Liboy
Head of the legal division at Tier 11 with expertise in personal injury and mass tort
Tier 11
Episode: How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Reza Khadjavi
CEO and co-founder of Motion
Motion
Episode: The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi

Host

Ralph Burns
Host of Perpetual Traffic

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Great podcast

    Lauren is amazing i enjoy spending my days at work listening to her , she has such an incredible voice and viewpoint

    Apple Podcasts
    5
    Keema314$
    United States7 months ago
  • More fluff than value

    Gave the pod several tries. They talked about their favorite ice cream flavors for first ten minutes, then an ad. More ice cream and a smidgen of value. Another ad. Back to ice cream.

    Apple Podcasts
    3
    SirEskimo
    United States7 months ago
  • Perpetual META Traffic

    Not a bad pod if you primarily want advice, insight, or case studies on Meta. It used to touch on many of the other platforms. Unfortunately that is no longer the case. But possibly a place for the pod to grow.

    Apple Podcasts
    2
    Pokethelump
    United States9 months ago
  • More Lauren? Yes!

    Love this pod. Love when Lauren spoke at a conference and excited to learn that I can hear more from her here.

    Apple Podcasts
    5
    Peter the seo guy
    United States9 months ago
  • Obsessed

    I super happy to have stumbled across this podcast. Lauren, obviously the best.

    Apple Podcasts
    5
    YaleQB
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality varies with guest mix, but expertise and actionable tactics are consistently praised.
Some reviews note heavy promotional reads and business-focused content over entertainment.
Listeners appreciate the data-driven approach and practical case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users
Q: What would you recommend brands that are very performance-based, but still want to think about long-term growth and branding?
Adopt a tracks-based testing approach and a blended budget that supports both immediate CAC improvements and longer-term positioning. Start testing hypotheses around positioning and product features, measure with geo-incrementality and brand lift, and feed winning creative into evergreen campaigns to sustain performance while building brand over time.
Why Your 'Winning' Ad Is Probably the One You're About to Kill
Q: What's your approach to creative testing across multiple channels?
We pre-test a mix of top-, middle-, and bottom-of-funnel creatives to establish a baseline, then assign minimum ad spend to ensure all critical creatives run, maintaining a funnel that can scale without collapsing on last-click CPAs.
Why Your 'Winning' Ad Is Probably the One You're About to Kill
Q: How do you measure performance in a multi-channel environment versus a single-channel environment?
In single-channel setups, attribution is clearer and often dominated by in-platform metrics, but as you add channels with non-click signals, you rely on a mix of MMM-style analysis, controlled budget tests, and historical data to understand channel impact and incremental lift.
Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix
Q: What role does the algorithm play in these decisions?
The algorithm decides where spend goes; by simplifying targeting (fewer state-specific ads) and providing a wider mix of creatives, the algorithm can optimize more effectively across audiences.
Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix
Q: How did you approach creative changes to improve performance?
We moved away from long, single 10-minute videos; created shorter, benefit-focused clips and testable carousels, and shifted to a more modular content approach so each piece can stand on its own.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Household Income
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Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

A data- and results-driven marketing podcast focused on paid traffic, multi-channel attribution, and scalable growth for B2B and D2C brands. Episodes repeatedly center on data-informed budgeting, multi-channel mix, AI-enabled optimization, and rigorous measurement of true business impact beyond platform metrics. Guests are deep-experts from Tier 11 and allied marketers who share concrete case studies, tactical playbooks, and frameworks for improving ROAS, attribution, and profitability. Noteworthy is a chorus of real-world client examples, auditable data tools, and a willingness to challenge conventional wisdom around scaling, funnels, and last-click metrics. This mix makes it a strong pick for CMOs, marketing leaders, and agency teams seek... more

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Which podcasts are similar to Perpetual Traffic?

These podcasts share a similar audience with Perpetual Traffic:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Social Media Marketing Podcast
3. Marketing Against The Grain
4. Operators
5. AI Explored

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Thomas McNaught
2. Jon Chang
3. Ricardo Pouwels
4. Kobi Topaz
5. Ned MacPherson
6. Scott Desgrosseillier
7. Ryan Dice
8. Oli Liboy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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