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Perpetual Traffic

Tier 11
Meta
Digital Marketing
Google Ads
E-Commerce
Customer Acquisition Cost
Creative Diversification
Lead Generation
Marketing Performance Indicators
Marketing
Google
Advertising
Meta Ads
Tier 11 Data Suite
Marketing Strategies
Amazon
Artificial Intelligence
Conversion Rate Optimization
Beauty Brands
Customer Acquisition
Meta Advertising

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketi... more

PublishesTwice weeklyEpisodes500Founded11 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Perpetual Traffic

Latest Episodes

Do you need an expert analysis of your ad account and creative strategy? Talk to us at www.tiereleven.com/apply

Are your ad campaigns competing against your own business? I’m breaking down why one insurance platform was paying $150 per lead... more

Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: www.tiereleven.com/mpi

What happens when the channels you think are driving growth are actually just takin... more

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Stop losing revenue after the click! Get your free conversion audit at www.tiereleven.com/cro/service

Are you optimizing your ads but ignoring what happens after the click? Most brands obsess over traffic acquisition while leaving massive r... more

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Is your cost per lead rising with no clear reason? Let’s figure out together what’s not working. Book a call with our team: www.tiereleven.com/apply

Why are your leads getting more expensive even when you’re spending more on ads? The problem... more

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Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Ned MacPherson
Runs all the CRO at Tier 11
Tier 11
Episode: What a Live CRO Audit Reveals That Your Design Agency Never Shows You
Scott Desgrosseillier
Co-founder of Wicked Reports
Wicked Reports
Episode: 5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.
Oren Klaff
Author and renowned sales expert known for frame selling
Pitch Anything
Episode: Stop Saying This on Sales Calls (It Hurts Your Deals)
Ryan Dice
Marketing entrepreneur; former owner associated with the episode
Episode: Why the Funnel Is Dead (And What Actually Drives Growth Now)
Oli Liboy
Head of the legal division at Tier 11 with expertise in personal injury and mass tort
Tier 11
Episode: How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Reza Khadjavi
CEO and co-founder of Motion
Motion
Episode: The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi
Cole Turner
Growth strategist extraordinaire from Tier 11
Tier 11
Episode: The Little-Known AI Creative Research Tactic to Hack Meta Andromeda
Charles Duhigg
New York Times best-selling author and expert in communication
Episode: The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg
Vibhor Kapoor
Chief Business Officer at NextRoll, the parent company of AdRoll
NextRoll
Episode: 5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor

Hosts

Ralph Burns
Host with expertise in paid traffic optimization and agency leadership.
Lauren E. Petrullo
Co-host focused on marketing strategy, brand, and media

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Great podcast

    Lauren is amazing i enjoy spending my days at work listening to her , she has such an incredible voice and viewpoint

    Apple Podcasts
    5
    Keema314$
    United States4 months ago
  • More fluff than value

    Gave the pod several tries. They talked about their favorite ice cream flavors for first ten minutes, then an ad. More ice cream and a smidgen of value. Another ad. Back to ice cream.

    Apple Podcasts
    3
    SirEskimo
    United States5 months ago
  • Perpetual META Traffic

    Not a bad pod if you primarily want advice, insight, or case studies on Meta. It used to touch on many of the other platforms. Unfortunately that is no longer the case. But possibly a place for the pod to grow.

    Apple Podcasts
    2
    Pokethelump
    United States7 months ago
  • More Lauren? Yes!

    Love this pod. Love when Lauren spoke at a conference and excited to learn that I can hear more from her here.

    Apple Podcasts
    5
    Peter the seo guy
    United States7 months ago
  • Obsessed

    I super happy to have stumbled across this podcast. Lauren, obviously the best.

    Apple Podcasts
    5
    YaleQB
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable tactics but some note extensive sponsorship messaging at times
Co-host chemistry is a recurring highlight for many listeners
Balanced mix of interviews and practical case studies, with some fan-favorite guests
Industry-leading breakdowns of paid traffic and attribution

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

3 Ways AI Is Quietly Replacing Traditional CRO
Q: How is AI changing the way you approach pricing and product recommendations?
AI enables real-time demand sensing and autonomous pricing experiments, including discount injections and price-elasticity testing, which can optimize revenue and velocity across large catalogs without manual, slow iterations.
3 Ways AI Is Quietly Replacing Traditional CRO
Q: What is CRO beyond the traditional focus on landing pages and the homepage?
CRO is about post-click optimization across the entire lifecycle, including form design, pricing, follow-up automation, and across-the-funnel experiences, with data-driven experiments guiding decisions rather than design-centric shortcuts.
What a Live CRO Audit Reveals That Your Design Agency Never Shows You
Q: What is the central CRO approach you advocate?
The central approach is a data-driven, step-by-step process: audit to identify metrics on fire, generate ideas, test with a disciplined prioritization, launch experiments, and rinse and repeat, always tying changes back to empirical evidence rather than purely design-driven tweaks.
How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Q: What is the most you've paid for a click in the personal injury law space?
You can expect to pay in the thousand range, with $900 itself a typical high for certain clicks.
How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
Q: What should be the initial approach for advertising in a new location?
Start spending on both Meta and Google strategies, with a focus on brand awareness.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

A data-driven marketing show focused on paid traffic, performance marketing, and growth across channels. Episodes frequently dissect real-world campaigns, CRO strategies, attribution, and cross-functional alignment between marketing, creative, and product to lift ROAS. Notable strengths include actionable frameworks, live audits, and case-study depth from Tier 11 and partner brands. The show often features seasoned practitioners and executives who share measurable results, practical tactics, and a willingness to challenge conventional funnels and last-click mindset. This mix makes it particularly valuable for CMOs, growth leads, and agency professionals seeking repeatable playbooks and measurable improvements in complex advertising ecosyste... more

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To see how many followers or subscribers Perpetual Traffic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Ned MacPherson
2. Scott Desgrosseillier
3. Oren Klaff
4. Ryan Dice
5. Oli Liboy
6. Reza Khadjavi
7. Cole Turner
8. Charles Duhigg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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