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Perpetual Traffic

Tier 11
Digital Marketing
Meta
Traffic and Conversion Summit
AI In Marketing
Facebook Forms
Lead Generation
Black Friday
Pinterest
Full Funnel Marketing
Customer Journey
E-Commerce
Advertising
Online Advertising
Brand Loyalty
Generative AI
CPC
Content Marketing
SEO
Creative Tools
AI Tools

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital market... more

PublishesTwice weeklyEpisodes500Founded11 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Perpetual Traffic

Latest Episodes

Apply to Work With Tier 11: www.tiereleven.com/apply-now

Are you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the next layer of our three-part series on why turning off Meta’s conversio... more

Apply to Work With Tier 11: www.tiereleven.com/apply-now

CPAs look awful, so you pause the ads, and then revenue drops across channels. That’s not you. That’s the new reality of Meta Andromeda and the GEM-style ecosystem where “underperform... more

Create ads that convert every time with Motion’s AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: motionapp.com

Are you still treating organic and paid content as separate? It’s time to reconsider! R... more

YouTube

Are you drowning your leads with follow-up after follow-up? It’s a mistake many service-based businesses make, thinking more is better. But in reality, too much follow-up could be killing your sales instead of helping them.

In today’s episode, we di... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Reza Khadjavi
CEO and co-founder of Motion
Motion
Episode: The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi
Vibhor Kapoor
Chief Business Officer at NextRoll, the parent company of AdRoll
NextRoll
Episode: 5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
Andrew Foxwell
Co-founder of Foxwell Digital and Foxwell Founders Group, with expertise in Meta advertising
Foxwell Digital
Episode: The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1
Cole Turner
Growth strategist extraordinaire from Tier 11
Tier 11
Episode: The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
Oren Klaff
Best-selling author and expert on pitching and persuasion
Episode: Flip the Script: A Masterclass on Pitching Anything With Oren Klaff
Andrew Miller
Co-founder and VP of Client Services at Workshop Digital
Workshop Digital
Episode: Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Alisan Matthews
Head of email and social media marketing for Tier 11
Tier 11
Episode: The Content Matrix: Content Creation That Actually Converts with Alisan Matthews
John Moran
Head of Strategy at Tier 11
Tier 11
Episode: Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies?
Ricardo Pouwels
Growth strategist extraordinaire at Tier 11
Tier 11
Episode: We Analyzed Our Biggest Client Failure (And This Is What We Learned)

Hosts

Ralph Burns
Founder and CEO of Tier 11 with extensive experience managing over $200M in ad spend. He is recognized as a leading expert in paid traffic optimization and digital marketing strategies, frequently sharing insights on effective advertising techniques and campaign performance improvements.
Lauren E. Petrullo
CEO of Mongoose Media, recognized for her expertise in marketing and advertising. Lauren brings award-winning strategies to the discussion, focusing on impactful marketing solutions and audience engagement.

Reviews

4.7 out of 5 stars from 1.3k ratings
  • Obsessed

    I super happy to have stumbled across this podcast. Lauren, obviously the best.

    Apple Podcasts
    5
    YaleQB
    United Statesa month ago
  • Alisan’s Episode

    Great information on the episode with Alisan! First time listener, glad I started here. Never knew how critical engagement is in the marketing realm, looking forward to the next episodes.

    Apple Podcasts
    5
    organiccowboy
    United States5 months ago
  • Best religious stand up comic ever.

    I’m in sales and marketing is relevant to my job so when I heard Lauren’s comedy I wanted to come check out more of her stuff. Definitely pleasantly surprised!!

    Good content with some good laughs.

    Apple Podcasts
    5
    Lilimoony
    United States10 months ago
  • Can’t put a better label on this

    Absolutely amazing. Learned about it at shoptalk at our booth, SATO. It was a great listen on my way back to Charlotte.

    Apple Podcasts
    5
    SATO powered on site
    United States10 months ago
  • Favorite marketing podcast

    Love the show and listen regularly to understand and learn for our business growth in digital marketing.

    Apple Podcasts
    5
    David Patty01
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts provide clear and concise information with practical examples.
Highly engaging with actionable insights focusing on real-world applications.
Valuable resource for digital marketers seeking to enhance their advertising strategies.
Some listeners express a desire for reduced interruptions during episodes.
Offers a blend of humor and expertise, making complex topics approachable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
Q: How much should I spend on SEO versus paid?
It's essential to evaluate the return on investment for each channel, considering that organic search can sometimes yield unexpected high revenue.
Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
Q: How do I sell other products with Andromeda when ad spend is dictating and creative is dictating what people are seeing?
We discussed the importance of creative diversification and how it can help sell different products effectively across various platforms.
Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
Q: What is your take on new AI technology like DeepSeek?
I'm excited about it as it could democratize access to AI tools, allowing small businesses to compete.
Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
Q: How should paid content on Meta Ads and organic IG content work together?
They should be treated separately, with paid ads for hard selling and organic content for brand building and loyalty.
The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)
Q: Are you concerned at all once you start to manipulate the algorithm a bit here?
We thought so, and that was the only thing that we haven't identified yet. Our end cap is 287, and it was 270 at 60 grand and now we're doing 114 at 287, so it's not any less efficient.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Perpetual Traffic

What is Perpetual Traffic about and what kind of topics does it cover?

Focused on mastering paid advertising and digital marketing strategies, the content serves marketing professionals, business owners, and CMOs who seek to enhance their campaign performance while navigating the complexities of the current advertising landscape. Key themes include optimization of paid traffic, tackling campaign inefficiencies, interpreting marketing metrics, and adapting to frequent changes in platform algorithms. The podcast distinguishes itself by providing real-world case studies, actionable tips, and the insights of leading experts in the field, ensuring listeners leave with actionable strategies they can implement for immediate improvement.

Where can I find podcast stats for Perpetual Traffic?

Rephonic provides a wide range of podcast stats for Perpetual Traffic. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Perpetual Traffic and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Perpetual Traffic get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Perpetual Traffic, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Perpetual Traffic?

Rephonic provides comprehensive predictive audience data for Perpetual Traffic, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Perpetual Traffic have?

To see how many followers or subscribers Perpetual Traffic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Perpetual Traffic?

These podcasts share a similar audience with Perpetual Traffic:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Marketing Against The Grain
3. Social Media Marketing Podcast
4. AI Explored
5. The Digital Marketing Podcast

How many episodes of Perpetual Traffic are there?

Perpetual Traffic launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Perpetual Traffic?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Perpetual Traffic?

Rephonic pulls ratings and reviews for Perpetual Traffic from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Perpetual Traffic?

Rephonic provides full transcripts for episodes of Perpetual Traffic. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Perpetual Traffic?

Recent guests on Perpetual Traffic include:

1. Reza Khadjavi
2. Vibhor Kapoor
3. Andrew Foxwell
4. Cole Turner
5. Oren Klaff
6. Andrew Miller
7. Alisan Matthews
8. John Moran

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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