
Maximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel from Automotive Training Institute (ATI), each episode takes you under the hood of the nation's most successful auto repair shops to uncover the tools, tactics, and mindset shifts fueling next-level result... more
| Publishes | Twice monthly | Episodes | 138 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducationSelf-Improvement | |||

Plenty of shop owners walk in with a big heart and walk out with a struggling business, convinced that charging fairly and taking care of people are opposites. This episode breaks that myth down piece by piece, showing what it actually looks like to ... more
Most shop owners complain about finding technicians but do nothing to fix it. They ask, "Do you have ten fingers?" Get a yes, and hire them tomorrow. No interview, no vetting, no onboarding. Just panic. Lisa Coyle heard this enough times to build a s... more
Ninety percent of third-generation businesses fail. It sounds like a doom-and-gloom stat, and it should. But Dan Garlock didn't treat it that way. When his dad said second-generation businesses fail at a super high rate, Dan heard it as a challenge. ... more
Your team reads your body language before they hear your words. A bad morning, a lost deal, traffic on the way to work. It takes one thing to set the tone for the entire day, and suddenly your frustration becomes your team's problem. Sam Richter lear... more
Love the connection between automotive industry and leadership. Excited to hear where you go with this.
Thank you for making me think harder about business.
I’ve known Kim was a rockstar for years, but with the podcast she really shines. Any other podcasters should be jealous.
I don’t know anything about cars, but I do know about compassionately operating a business, and Kim is stellar at doing this. She is so inspirational and full of great advice. I highly recommend this podcast for anyone with a business or thinking about having a business!
Kim does an amazing job bringing discussions to the table that are real word and relevant to today’s business owner.
Key themes from listener reviews, highlighting what works and what could be improved about the show.










Recent interactions between the hosts and their guests.
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High-energy, practical guidance for automotive shop owners focused on leadership, culture, and profitability. Episodes consistently cover talent recruitment, training-first cultures, data-driven marketing, DVIs, and the shift from technician to technologist, all with real-world shop examples and actionable steps. Notable is a strong emphasis on people and process as core drivers of growth, with guests ranging from shop owners to ATI staff and industry partners sharing scalable strategies and mindset shifts that listeners can apply to scale revenue, loyalty, and efficiency across multi-location operations.
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Maximum Octane launched 5 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Maximum Octane include:
1. Lisa Coyle
2. Sam Freeman
3. Dan Garlock
4. Noah Garlock
5. Luke Garlock
6. Sam Richter
7. Harris Fanaroff
8. Matthew Strom
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