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Artwork for Maximum Octane

Maximum Octane

Kim Hickey
Automotive Industry
Linkedin
Automotive Training Institute
ATI (automotive Training Institute)
ATI
Succession Planning
Artificial Intelligence
Talent Recruitment In Auto Industry
Digital Vehicle Inspections
Mental Health
Generative AI
Leadership
Promotive
Trust Gap
Service Advisors
Detect Auto
Digital Vehicle Inspection
Training
Executive Demand Gen
Hiring Ads

Maximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel from Automotive Training Institute (ATI), each episode takes you under the hood of the nation's most successful auto repair shops to uncover the tools, tactics, and mindset shifts fueling next-level result... more

PublishesTwice monthlyEpisodes140Founded5 years ago
Number of ListenersCategories
EducationBusinessSelf-Improvement

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Artwork for Maximum Octane

Latest Episodes

Most shop owners don't know what their business is worth until someone makes an offer, and by then it's too late to be strategic. Whether that unsolicited call catches you off guard or your retirement plan is quietly resting on a number you made up, ... more

YouTube

Most shop owners think about relationships as a soft skill; something you're either naturally good at or you're not. David Nour thinks that's exactly the kind of thinking that keeps small businesses stuck. Relationships are a system, and like any sys... more

YouTube

Plenty of shop owners walk in with a big heart and walk out with a struggling business, convinced that charging fairly and taking care of people are opposites. This episode breaks that myth down piece by piece, showing what it actually looks like to ... more

YouTube

Most shop owners complain about finding technicians but do nothing to fix it. They ask, "Do you have ten fingers?" Get a yes, and hire them tomorrow. No interview, no vetting, no onboarding. Just panic. Lisa Coyle heard this enough times to build a s... more

YouTube

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Recent Guests

David Nour
Founder and CEO, Avenir
Avenir
Episode: You're Not in the Car Business. You're in the Relationship Business.
David Wostarek
Owner, Northwest Imports Inc in Austin, Texas
Northwest Imports Inc
Episode: Why Charging Fairly Isn't Greed: Lessons from a Shop Owner Who Almost Gave It All Away
Lisa Coyle
Founder of Promotive
Promotive
Episode: Hiring Techs Is Broken. Here's How Promotive's AI Fixes It with Lisa Coyle and Sam Freeman
Sam Freeman
Right hand to Lisa Coyle at Promotive
Promotive
Episode: Hiring Techs Is Broken. Here's How Promotive's AI Fixes It with Lisa Coyle and Sam Freeman
Dan Garlock
Owner of Silver Lake Auto and Tire Centers
Silver Lake Auto and Tire Centers
Episode: 90% of Third-Gen Businesses Fail. Here's How You Won't with Dan, Noah, and Luke Garlock
Noah Garlock
Son of Dan Garlock, in the family business
Silver Lake Auto and Tire Centers
Episode: 90% of Third-Gen Businesses Fail. Here's How You Won't with Dan, Noah, and Luke Garlock
Luke Garlock
Son of Dan Garlock, in the family business
Silver Lake Auto and Tire Centers
Episode: 90% of Third-Gen Businesses Fail. Here's How You Won't with Dan, Noah, and Luke Garlock
Sam Richter
Speaker and expert on digital reputation and influence; invited guest
samrichter.com
Episode: Hit the Switch: Master Your Mood or It Masters Your Business with Sam Richter
Harris Fanaroff
Founder of Linked Revenue, specializes in LinkedIn-based business development for executives and sales teams
Linked Revenue
Episode: Why Auto Repair Shops Lose Customers by Ignoring LinkedIn with Harris Fanaroff

Hosts

Kim Hickey
Host of Maximum Octane; ATI leadership and automotive industry coach
Jason Patel
Co-host of Maximum Octane; ATI leadership and automotive industry coach

Reviews

4.8 out of 5 stars from 33 ratings
  • Love the connection and analogies

    Love the connection between automotive industry and leadership. Excited to hear where you go with this.

    Apple Podcasts
    5
    Surfit18
    United States5 years ago
  • Great perspectives

    Thank you for making me think harder about business.

    Apple Podcasts
    5
    Ryker828
    United States5 years ago
  • Maximum Octane

    I’ve known Kim was a rockstar for years, but with the podcast she really shines. Any other podcasters should be jealous.

    Apple Podcasts
    5
    jimjustjim
    United States5 years ago
  • I love this show!

    I don’t know anything about cars, but I do know about compassionately operating a business, and Kim is stellar at doing this. She is so inspirational and full of great advice. I highly recommend this podcast for anyone with a business or thinking about having a business!

    Apple Podcasts
    5
    Grateful Emily
    United States5 years ago
  • Exceptional Listen

    Kim does an amazing job bringing discussions to the table that are real word and relevant to today’s business owner.

    Apple Podcasts
    5
    ATIKevin
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A high-energy, practical show with real-world shop leadership insights.
Guests consistently bring actionable takeaways for improving operations and culture.
Valuable mix of marketing, culture, and tech strategies for auto shops.

Talking Points

Recent interactions between the hosts and their guests.

You're Not in the Car Business. You're in the Relationship Business.
Q: What makes a small business different from a large one when it comes to relationships?
Small businesses should start with mindset, then invest in hiring and training capable leaders (GMs) who can think bigger and run day-to-day operations, using systemized processes to scale without losing the personal touch.
Stop Wasting Your DVIs: How to Increase ARO, Build Trust, and Create Fans for Life, with Bruce Nation
Q: If you were to pick the top thing that your techs do in a DVI, what would that be?
Take photos of the outside of the car first, in the parking spot, and document key checks like engine on/off and warning lights to establish a solid, trust-building base for the inspection.
Rebuilding from the Inside Out: How Chris Darmody Turned Chaos into Culture at Graham Auto Repair
Q: What role did SOPs play in achieving consistency and scale?
SOPs served as a recipe for success, written and updated to reflect current realities; they provided a roadmap, reduced chaos, and enabled new staff to perform identically to veterans when following the same processes.
Rebuilding from the Inside Out: How Chris Darmody Turned Chaos into Culture at Graham Auto Repair
Q: How did the leadership approach change to support ongoing growth and multi-location expansion?
We focused on growth plans for every position, created back-ups for key roles at each location, and aligned the team around a shared vision with regular dashboards and book clubs to maintain momentum, avoiding the trap of stagnation.
Rebuilding from the Inside Out: How Chris Darmody Turned Chaos into Culture at Graham Auto Repair
Q: What were the red flags you noticed when you first joined Graham Auto Repair, and how did you address them?
The initial barriers were a lack of consistent processes and values alignment; we re-established the mission, rebuilt SOPs, and empowered people by giving them voice and ownership, focusing on structure first and then growth.

Audience Metrics

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Frequently Asked Questions About Maximum Octane

What is Maximum Octane about and what kind of topics does it cover?

High-energy, practical guidance for automotive shop owners focused on leadership, culture, and profitability. Episodes consistently cover talent recruitment, training-first cultures, data-driven marketing, DVIs, and the shift from technician to technologist, all with real-world shop examples and actionable steps. Notable is a strong emphasis on people and process as core drivers of growth, with guests ranging from shop owners to ATI staff and industry partners sharing scalable strategies and mindset shifts that listeners can apply to scale revenue, loyalty, and efficiency across multi-location operations.

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Which podcasts are similar to Maximum Octane?

These podcasts share a similar audience with Maximum Octane:

1. Ratchet+Wrench Radio

How many episodes of Maximum Octane are there?

Maximum Octane launched 5 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Maximum Octane?

Recent guests on Maximum Octane include:

1. David Nour
2. David Wostarek
3. Lisa Coyle
4. Sam Freeman
5. Dan Garlock
6. Noah Garlock
7. Luke Garlock
8. Sam Richter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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