
Maximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel from Automotive Training Institute (ATI), each episode takes you under the hood of the nation's most successful auto repair shops to uncover the tools, tactics, and mindset shifts fueling next-level result... more
| Publishes | Twice monthly | Episodes | 132 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Self-ImprovementEducationBusiness | |||

Most shop owners do not fail at marketing because they lack effort. They fail because their efforts have no clear purpose behind them. According to Carrie-Lynn Rodenberg, CEO and founder of Turnkey Marketing, effective marketing is not about doing mo... more
Most shop owners open their doors because they want to fix what was broken in the last place they worked. But once the dust settles, many realize they built themselves a job, not a business. According to Brian Hammond, one of ATI’s newest coaches and... more
Most shop owners think their biggest challenges are parts, staffing, or car count. According to David Boyd, CEO of Call Inbound, the real problems often hide in places you cannot see: dropped calls, unclear expectations, and communication gaps that q... more
Most auto shops know they need marketing, but few understand what customers actually base their decisions on. According to Travis Bickham, Chief Commercial Officer at Shopmonkey, the biggest threat to a shop isn’t competition. It is the trust gap bet... more
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Love the connection between automotive industry and leadership. Excited to hear where you go with this.
Thank you for making me think harder about business.
I’ve known Kim was a rockstar for years, but with the podcast she really shines. Any other podcasters should be jealous.
I don’t know anything about cars, but I do know about compassionately operating a business, and Kim is stellar at doing this. She is so inspirational and full of great advice. I highly recommend this podcast for anyone with a business or thinking about having a business!
Kim does an amazing job bringing discussions to the table that are real word and relevant to today’s business owner.








Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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Maximum Octane launched 4 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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