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Artwork for Maximum Octane

Maximum Octane

Kim Hickey
Automotive Industry
Linkedin
Artificial Intelligence
Digital Vehicle Inspections
Talent Recruitment In Auto Industry
Mental Health
Detect Auto
ATI
Leadership
Service Advisors
Trust Gap
Automotive Training Institute
Generative AI
Promotive
Growth
Hiring Ads
Executive Demand Gen
Entrepreneurship
Graham Auto Repair
Automations

Maximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel from Automotive Training Institute (ATI), each episode takes you under the hood of the nation's most successful auto repair shops to uncover the tools, tactics, and mindset shifts fueling next-level result... more

PublishesTwice monthlyEpisodes138Founded5 years ago
Number of ListenersCategories
BusinessEducationSelf-Improvement

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Artwork for Maximum Octane

Latest Episodes

Plenty of shop owners walk in with a big heart and walk out with a struggling business, convinced that charging fairly and taking care of people are opposites. This episode breaks that myth down piece by piece, showing what it actually looks like to ... more

YouTube

Most shop owners complain about finding technicians but do nothing to fix it. They ask, "Do you have ten fingers?" Get a yes, and hire them tomorrow. No interview, no vetting, no onboarding. Just panic. Lisa Coyle heard this enough times to build a s... more

YouTube

Ninety percent of third-generation businesses fail. It sounds like a doom-and-gloom stat, and it should. But Dan Garlock didn't treat it that way. When his dad said second-generation businesses fail at a super high rate, Dan heard it as a challenge. ... more

YouTube

Your team reads your body language before they hear your words. A bad morning, a lost deal, traffic on the way to work. It takes one thing to set the tone for the entire day, and suddenly your frustration becomes your team's problem. Sam Richter lear... more

YouTube

Key Facts

Accepts Guests
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lisa Coyle
Founder of Promotive
Promotive
Episode: Hiring Techs Is Broken. Here's How Promotive's AI Fixes It with Lisa Coyle and Sam Freeman
Sam Freeman
Right hand to Lisa Coyle at Promotive
Promotive
Episode: Hiring Techs Is Broken. Here's How Promotive's AI Fixes It with Lisa Coyle and Sam Freeman
Dan Garlock
Owner of Silver Lake Auto and Tire Centers
Silver Lake Auto and Tire Centers
Episode: 90% of Third-Gen Businesses Fail. Here's How You Won't with Dan, Noah, and Luke Garlock
Noah Garlock
Son of Dan Garlock, in the family business
Silver Lake Auto and Tire Centers
Episode: 90% of Third-Gen Businesses Fail. Here's How You Won't with Dan, Noah, and Luke Garlock
Luke Garlock
Son of Dan Garlock, in the family business
Silver Lake Auto and Tire Centers
Episode: 90% of Third-Gen Businesses Fail. Here's How You Won't with Dan, Noah, and Luke Garlock
Sam Richter
Speaker and expert on digital reputation and influence; invited guest
samrichter.com
Episode: Hit the Switch: Master Your Mood or It Masters Your Business with Sam Richter
Harris Fanaroff
Founder of Linked Revenue, specializes in LinkedIn-based business development for executives and sales teams
Linked Revenue
Episode: Why Auto Repair Shops Lose Customers by Ignoring LinkedIn with Harris Fanaroff
Matthew Strom
Founder/CEO, AutoShop Media
AutoShop Media
Episode: Why Your Hiring Ads Fail and How Data-Driven Marketing Attracts Better Techs
Carrie-Lynn Rodenberg
CEO and founder of Turnkey Marketing
Turnkey Marketing
Episode: Stop Guessing at Marketing: Carrie-Lynn Rodenberg on Intent, Strategy, and Getting Real Results

Hosts

Kim Hickey
Host of Maximum Octane; ATI leadership and automotive industry coach
Jason Patel
Co-host of Maximum Octane; ATI leadership and automotive industry coach

Reviews

4.8 out of 5 stars from 33 ratings
  • Love the connection and analogies

    Love the connection between automotive industry and leadership. Excited to hear where you go with this.

    Apple Podcasts
    5
    Surfit18
    United States5 years ago
  • Great perspectives

    Thank you for making me think harder about business.

    Apple Podcasts
    5
    Ryker828
    United States5 years ago
  • Maximum Octane

    I’ve known Kim was a rockstar for years, but with the podcast she really shines. Any other podcasters should be jealous.

    Apple Podcasts
    5
    jimjustjim
    United States5 years ago
  • I love this show!

    I don’t know anything about cars, but I do know about compassionately operating a business, and Kim is stellar at doing this. She is so inspirational and full of great advice. I highly recommend this podcast for anyone with a business or thinking about having a business!

    Apple Podcasts
    5
    Grateful Emily
    United States5 years ago
  • Exceptional Listen

    Kim does an amazing job bringing discussions to the table that are real word and relevant to today’s business owner.

    Apple Podcasts
    5
    ATIKevin
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A high-energy, practical show with real-world shop leadership insights.
Guests consistently bring actionable takeaways for improving operations and culture.
Valuable mix of marketing, culture, and tech strategies for auto shops.

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Talking Points

Recent interactions between the hosts and their guests.

Rebuilding from the Inside Out: How Chris Darmody Turned Chaos into Culture at Graham Auto Repair
Q: What role did SOPs play in achieving consistency and scale?
SOPs served as a recipe for success, written and updated to reflect current realities; they provided a roadmap, reduced chaos, and enabled new staff to perform identically to veterans when following the same processes.
Rebuilding from the Inside Out: How Chris Darmody Turned Chaos into Culture at Graham Auto Repair
Q: How did the leadership approach change to support ongoing growth and multi-location expansion?
We focused on growth plans for every position, created back-ups for key roles at each location, and aligned the team around a shared vision with regular dashboards and book clubs to maintain momentum, avoiding the trap of stagnation.
Rebuilding from the Inside Out: How Chris Darmody Turned Chaos into Culture at Graham Auto Repair
Q: What were the red flags you noticed when you first joined Graham Auto Repair, and how did you address them?
The initial barriers were a lack of consistent processes and values alignment; we re-established the mission, rebuilt SOPs, and empowered people by giving them voice and ownership, focusing on structure first and then growth.
Why Your Hiring Ads Fail and How Data-Driven Marketing Attracts Better Techs
Q: How do you balance hiring strategy between job boards and social media, especially for rural areas?
Start with job boards for reliable posts, but supplement with social media to access a less saturated audience; tailor radius and targeting to proximity, and use a simple, quick-apply process to reduce barriers and capture more qualified candidates.
Why Your Hiring Ads Fail and How Data-Driven Marketing Attracts Better Techs
Q: What's your number one piece of advice for getting started with videos to hire technicians?
Lead with what's in it for the technician, keep the top three benefits in the first lines of the ad, introduce yourself, then clearly state qualifications. Use videos showing real shop conditions and testimonials to establish authenticity and trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Maximum Octane

What is Maximum Octane about and what kind of topics does it cover?

High-energy, practical guidance for automotive shop owners focused on leadership, culture, and profitability. Episodes consistently cover talent recruitment, training-first cultures, data-driven marketing, DVIs, and the shift from technician to technologist, all with real-world shop examples and actionable steps. Notable is a strong emphasis on people and process as core drivers of growth, with guests ranging from shop owners to ATI staff and industry partners sharing scalable strategies and mindset shifts that listeners can apply to scale revenue, loyalty, and efficiency across multi-location operations.

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How many subscribers and views does Maximum Octane have?

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Which podcasts are similar to Maximum Octane?

These podcasts share a similar audience with Maximum Octane:

1. Ratchet+Wrench Radio

How many episodes of Maximum Octane are there?

Maximum Octane launched 5 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Maximum Octane?

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What guests have appeared on Maximum Octane?

Recent guests on Maximum Octane include:

1. Lisa Coyle
2. Sam Freeman
3. Dan Garlock
4. Noah Garlock
5. Luke Garlock
6. Sam Richter
7. Harris Fanaroff
8. Matthew Strom

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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