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Artwork for Math & Magic: Stories from the Frontiers of Marketing

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

iHeartPodcasts
MTV
Marketing
Covid-19
Advertising
Corporate Culture
Creativity
Collaboration
Fame
Leadership
Education
Music Industry
Cable Television
Diversity and Inclusion
Rock Music
AT&T
Liquid Death
Iheartmedia
Philanthropy
Innovation
Microsoft

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

PublishesWeeklyEpisodes119Founded7 years ago
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Business

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Artwork for Math & Magic: Stories from the Frontiers of Marketing

Latest Episodes

In honor of the 45th anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittma... more

As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He’s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he’s... more

Working across 190 countries to deliver research-driven early learning, Sesame Workshop is the non-profit behind the longest running children’s television show and so much more. SherrieWestin is at its helm as President and CEO. Sherrie sits down wit... more

From the free market to medical research to philanthropy, Mike Milken has had an outsized impact on it all. In the 1970s he ushered in an explosive era of innovation that changed the world of business and even the world itself. By the ‘90s, when faci... more

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Recent Guests

Judy McGrath
Early MTV executive and eventual CEO of MTV Networks
MTV Networks
Episode: Celebrating MTV’s 45th Anniversary with the Real Story of MTV
Fred Seibert
Graphic designer and early MTV co-creator of visuals
MTV
Episode: Celebrating MTV’s 45th Anniversary with the Real Story of MTV
John Sykes
Early record executive who joined MTV and later led MTV's promotions
MTV
Episode: Celebrating MTV’s 45th Anniversary with the Real Story of MTV
Tom Freston
Co-founder of MTV Networks, later CEO of Viacom
MTV Networks / Viacom
Episode: Celebrating MTV’s 45th Anniversary with the Real Story of MTV
Jarl Mohn
Former NPR CEO and MTV executive
MTV / Media
Episode: Celebrating MTV’s 45th Anniversary with the Real Story of MTV
Charlamagne Tha God
Author, TV host, producer, founder of The Black Effect Podcast Network
Black Effect; Charlamagne Tha God本人
Episode: Charlamagne Tha God Live at POSSIBLE: “Influencer means impact.”
Sherrie Westin
President and CEO of Sesame Workshop
Sesame Workshop
Episode: Sherrie Westin: “As long as we’re true to our purpose, the brand is authentic.”
Mike Milken
Founder of the Milken Institute; Prostate Cancer Foundation founder
Milken Institute; Prostate Cancer Foundation
Episode: Mike Milken: “Science could not move fast enough.”
Mike Cessario
Founder and CEO of Liquid Death
Liquid Death
Episode: Mike Cessario: ”No investor was gonna write me a check for the concept.”

Host

Bob Pittman
Host of Math & Magic and CEO of iHeartMedia

Reviews

4.6 out of 5 stars from 135 ratings
  • This is Awful

    You’d think someone whose job it is to get people to be interested in stuff would be able to make something that isn’t next level boring.

    Apple Podcasts
    1
    No, please!
    United States2 years ago
  • A niche for product and marketing junkies

    If you want to understand how industry leaders think about their products and services this is the place to be. Because of the many relationships Bob has acquired over the years, he seems to be able to skip the preamble and get them to open up immediately. MTV story is a personal favorite!

    Apple Podcasts
    5
    sayixc
    Canada4 years ago
  • As a marketer and student of advertising, this podcast inspires.

    Bob knows how to talk to people and equally important are the people he brings in to interview. I have one solid takeaway from 90% of the Math and Magic episodes.

    Marketing at it’s best.

    Apple Podcasts
    5
    Osimoto
    United States7 years ago
  • More magic than math

    Update: If you only listen to one episode, try the one with Bobbi Brown. Her career is a testament to magic!

    Having worked at MTV Networks along with Pittman and several of his guests, I can attest to the importance and focus on math (data), but the real stars always involve more than a little magic.✨ So a podcast that includes and informs on both? Makes sense to me! There can be a lot to learn from pioneers, even if nobody has said “I want my MTV” for a couple decades. These folks are pioneers... more

    Apple Podcasts
    5
    Mercury Forward
    United States7 years ago
  • Great content and format!

    Absolutely love it, specially the episode on Tequila Dragones! Felicidades Bob and Bertha!

    Apple Podcasts
    5
    nielortiz
    Mexico7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as a strong source of real-world marketing insights and leadership stories.
Mixed feedback exists around personal storytelling versus sole business tactics, with some listeners preferring tighter focus on marketing mechanics.
Some episodes offer deep marketing and leadership lessons that are highly practical for brand builders.
Listeners appreciate the access to industry leaders and the actionable takeaways.
A few reviews note a desire for more diverse female guests, but overall many praise the format and guest quality.

Talking Points

Recent interactions between the hosts and their guests.

Mike Milken: “Science could not move fast enough.”
Q: What drove Milken to accelerate medical research funding and share data openly?
Milken's personal health scare and the death of his father underscored the urgency to shorten timelines, share results, and fund young scientists to accelerate breakthroughs.
Mike Milken: “Science could not move fast enough.”
Q: How did Milken develop the ability to evaluate people and invest effectively?
Milken credits his father's emphasis on opportunity for all and his lifelong focus on people and vision as the core of his investment judgment, not just numbers.
Mike Milken: “Science could not move fast enough.”
Q: Who was the best mentor Milken ever had?
Milken cites Gary Becker and his father as pivotal mentors, shaping his understanding of human and social capital and the importance of community support.
Mike Cessario: ”No investor was gonna write me a check for the concept.”
Q: What's your origin story and how did you get into advertising?
Mike describes growing up with art and humor, moving from a graphic design track to advertising because it aligned with his love for funny, smart campaigns, and eventually starting his own brands after learning the ins and outs of the industry.

Audience Metrics

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What is This Podcast about and what kind of topics does it cover?

A business-leaning interview show that blends data-driven strategy with creative storytelling, featuring high-profile executives, founders, and media leaders who share actionable marketing, branding, and leadership lessons. Episodes often center on how big ideas were framed, tested, and scaled, with a recurring emphasis on talent development, partnerships, and the tension between bold creativity and disciplined execution. Notable strengths include access to industry pioneers, a practical bias toward marketing math, and a willingness to explore big industry shifts through concrete stories. This mix should appeal to marketers, brand builders, startup founders, and executives seeking behind-the-scenes context from influential leaders.

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1. Masters of Scale
2. How I Built This with Guy Raz
3. The Tim Ferriss Show
4. The Prof G Pod with Scott Galloway
5. The Ezra Klein Show

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this podcast launched 7 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Judy McGrath
2. Fred Seibert
3. John Sykes
4. Tom Freston
5. Jarl Mohn
6. Charlamagne Tha God
7. Sherrie Westin
8. Mike Milken

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