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Artwork for Math & Magic: Stories from the Frontiers of Marketing

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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Innovation
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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

PublishesWeeklyEpisodes118Founded7 years ago
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Artwork for Math & Magic: Stories from the Frontiers of Marketing

Latest Episodes

As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He’s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he’s... more

Working across 190 countries to deliver research-driven early learning, Sesame Workshop is the non-profit behind the longest running children’s television show and so much more. SherrieWestin is at its helm as President and CEO. Sherrie sits down wit... more

From the free market to medical research to philanthropy, Mike Milken has had an outsized impact on it all. In the 1970s he ushered in an explosive era of innovation that changed the world of business and even the world itself. By the ‘90s, when faci... more

Chief Business Officer at iHeartMedia, Lisa Coffey has run the gamut in media sales. She started out as part of traditional media, at newspapers like USA Today and The Wall Street Journal and at the magazines of Time Inc. Then she made the jump to di... more

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Recent Guests

Charlamagne Tha God
Author, TV host, producer, founder of The Black Effect Podcast Network
Black Effect; Charlamagne Tha God本人
Episode: Charlamagne Tha God Live at POSSIBLE: “Influencer means impact.”
Sherrie Westin
President and CEO of Sesame Workshop
Sesame Workshop
Episode: Sherrie Westin: “As long as we’re true to our purpose, the brand is authentic.”
Mike Milken
Founder of the Milken Institute; Prostate Cancer Foundation founder
Milken Institute; Prostate Cancer Foundation
Episode: Mike Milken: “Science could not move fast enough.”
Strauss Zelnick
CEO of Take-Two Interactive; founder of Zelnick Media Capital
Take-Two Interactive, Zelnick Media Capital
Episode: Strauss Zelnick: “Doing something from scratch, that’s challenging.”
Mike Cessario
Founder and CEO of Liquid Death
Liquid Death
Episode: Mike Cessario: ”No investor was gonna write me a check for the concept.”
Mike Cesario
CEO of Liquid Death
Liquid Death
Episode: Math & Magic Returns March 19th
Sherry Weston
Sesame Street CEO
Sesame Street
Episode: Math & Magic Returns March 19th
Charlene DeGaude
Sesame Street Executive
Sesame Street
Episode: Math & Magic Returns March 19th
Lisa Coffey
Chief Business Officer, iHeart
iHeartMedia
Episode: Math & Magic Returns March 19th

Host

Bob Pittman
Chairman and CEO of iHeartMedia; host of Math & Magic and related formats across iHeart properties.

Reviews

4.6 out of 5 stars from 134 ratings
  • This is Awful

    You’d think someone whose job it is to get people to be interested in stuff would be able to make something that isn’t next level boring.

    Apple Podcasts
    1
    No, please!
    United States2 years ago
  • A niche for product and marketing junkies

    If you want to understand how industry leaders think about their products and services this is the place to be. Because of the many relationships Bob has acquired over the years, he seems to be able to skip the preamble and get them to open up immediately. MTV story is a personal favorite!

    Apple Podcasts
    5
    sayixc
    Canada3 years ago
  • As a marketer and student of advertising, this podcast inspires.

    Bob knows how to talk to people and equally important are the people he brings in to interview. I have one solid takeaway from 90% of the Math and Magic episodes.

    Marketing at it’s best.

    Apple Podcasts
    5
    Osimoto
    United States6 years ago
  • More magic than math

    Update: If you only listen to one episode, try the one with Bobbi Brown. Her career is a testament to magic!

    Having worked at MTV Networks along with Pittman and several of his guests, I can attest to the importance and focus on math (data), but the real stars always involve more than a little magic.✨ So a podcast that includes and informs on both? Makes sense to me! There can be a lot to learn from pioneers, even if nobody has said “I want my MTV” for a couple decades. These folks are pioneers... more

    Apple Podcasts
    5
    Mercury Forward
    United States6 years ago
  • Great content and format!

    Absolutely love it, specially the episode on Tequila Dragones! Felicidades Bob and Bertha!

    Apple Podcasts
    5
    nielortiz
    Mexico7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-caliber guests and practical, tactical insights.
Balanced focus on data-driven and creative marketing approaches.
Audiences appreciate access to top leaders and real-world frameworks.
Some listeners wish for greater gender balance among guests.

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Talking Points

Recent interactions between the hosts and their guests.

Mike Milken: “Science could not move fast enough.”
Q: What drove Milken to accelerate medical research funding and share data openly?
Milken's personal health scare and the death of his father underscored the urgency to shorten timelines, share results, and fund young scientists to accelerate breakthroughs.
Mike Milken: “Science could not move fast enough.”
Q: How did Milken develop the ability to evaluate people and invest effectively?
Milken credits his father's emphasis on opportunity for all and his lifelong focus on people and vision as the core of his investment judgment, not just numbers.
Mike Milken: “Science could not move fast enough.”
Q: Who was the best mentor Milken ever had?
Milken cites Gary Becker and his father as pivotal mentors, shaping his understanding of human and social capital and the importance of community support.
Mike Cessario: ”No investor was gonna write me a check for the concept.”
Q: What's your origin story and how did you get into advertising?
Mike describes growing up with art and humor, moving from a graphic design track to advertising because it aligned with his love for funny, smart campaigns, and eventually starting his own brands after learning the ins and outs of the industry.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show blends rigorous strategic thinking with creative storytelling, featuring top marketers, founders, and industry leaders who reveal how data-driven tactics and imaginative branding drive sustained success. Episodes center on marketing leadership, brand evolution, and the practical challenges of innovation—from AI and digital transformation to corporate culture and personal branding. Listeners gain actionable insights on positioning, messaging, and growth, often illustrated through high-profile case studies and behind-the-scenes narratives. A distinguishing trait is access to ultra-practical, executive-level perspectives from guests shaping media, tech, fashion, and entertainment, making it valuable for those seeking both strategic fr... more

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1. Tetragrammaton with Rick Rubin
2. SBJ Morning Buzzcast
3. The Daily
4. Channels with Peter Kafka
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this podcast launched 7 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Charlamagne Tha God
2. Sherrie Westin
3. Mike Milken
4. Strauss Zelnick
5. Mike Cessario
6. Mike Cesario
7. Sherry Weston
8. Charlene DeGaude

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