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Artwork for Math & Magic: Stories from the Frontiers of Marketing

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

PublishesWeeklyEpisodes114Founded7 years ago
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Business

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Artwork for Math & Magic: Stories from the Frontiers of Marketing

Latest Episodes

After finding success from a young age at companies like 20th Century Studios, Vestron, and BMG Entertainment, Strauss Zelnick decided to go out on his own in his 40s. He founded Zelnick Media Capital and became CEO of Take-Two Interactive, the softw... more

A skull-emblazoned design with a funny slogan is just not what people expect when they’re buying a healthy beverage. But that’s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn’t think funny, cool,... more

Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. Bob is taking you behind the scenes of the biggest businesses and industries while sharing insights from the smartest minds in ma... more

Chon Nguyen started his career in the kitchen. As he shares on this episode of CEOs You Should Know, he became an entrepreneur but never left restaurants behind. Today he builds high-impact businesses at the intersection of technology and hospitality... more

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Recent Guests

Mike Cessario
Founder and CEO of Liquid Death
Liquid Death
Episode: Mike Cessario: ”No investor was gonna write me a check for the concept.”
Mike Cesario
CEO of Liquid Death
Liquid Death
Episode: Math & Magic Returns March 19th
Strauss Zelnick
CEO of Take-Two Interactive
Take-Two Interactive
Episode: Math & Magic Returns March 19th
Sherry Weston
Sesame Street CEO
Sesame Street
Episode: Math & Magic Returns March 19th
Charlene DeGaude
Sesame Street Executive
Sesame Street
Episode: Math & Magic Returns March 19th
Lisa Coffey
Chief Business Officer, iHeart
iHeartMedia
Episode: Math & Magic Returns March 19th
Sean Nugent
Founder and CEO of Newgentek, co-founder of Fusion Prep.
Newgentek
Episode: CEOs You Should Know: Chon Nguyen, CEO of Newgentek
Avani Desai
CEO of Schellman
Schellman
Episode: CEOs You Should Know: Avani Desai, CEO of Schellman
Blake Scholl
Founder and CEO of Boom Supersonic
Boom Supersonic
Episode: Bonus Episode: Business Breakthroughs

Host

Bob Pittman
Chairman and CEO of iHeartMedia; host of Math & Magic and related formats across iHeart properties.

Reviews

4.7 out of 5 stars from 131 ratings
  • This is Awful

    You’d think someone whose job it is to get people to be interested in stuff would be able to make something that isn’t next level boring.

    Apple Podcasts
    1
    No, please!
    United States2 years ago
  • A niche for product and marketing junkies

    If you want to understand how industry leaders think about their products and services this is the place to be. Because of the many relationships Bob has acquired over the years, he seems to be able to skip the preamble and get them to open up immediately. MTV story is a personal favorite!

    Apple Podcasts
    5
    sayixc
    Canada3 years ago
  • As a marketer and student of advertising, this podcast inspires.

    Bob knows how to talk to people and equally important are the people he brings in to interview. I have one solid takeaway from 90% of the Math and Magic episodes.

    Marketing at it’s best.

    Apple Podcasts
    5
    Osimoto
    United States6 years ago
  • More magic than math

    Update: If you only listen to one episode, try the one with Bobbi Brown. Her career is a testament to magic!

    Having worked at MTV Networks along with Pittman and several of his guests, I can attest to the importance and focus on math (data), but the real stars always involve more than a little magic.✨ So a podcast that includes and informs on both? Makes sense to me! There can be a lot to learn from pioneers, even if nobody has said “I want my MTV” for a couple decades. These folks are pioneers... more

    Apple Podcasts
    5
    Mercury Forward
    United States6 years ago
  • Great content and format!

    Absolutely love it, specially the episode on Tequila Dragones! Felicidades Bob and Bertha!

    Apple Podcasts
    5
    nielortiz
    Mexico6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-caliber guests and practical, tactical insights.
Balanced focus on data-driven and creative marketing approaches.
Audiences appreciate access to top leaders and real-world frameworks.
Some listeners wish for greater gender balance among guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#94
Philippines/Business
Apple Podcasts
#149
Poland/Business
Apple Podcasts
#166
South Africa/Business
Apple Podcasts
#174
Denmark/Business
Apple Podcasts
#219
Belgium/Business
Apple Podcasts
#225
India/Business

Talking Points

Recent interactions between the hosts and their guests.

Mike Cessario: ”No investor was gonna write me a check for the concept.”
Q: What's your origin story and how did you get into advertising?
Mike describes growing up with art and humor, moving from a graphic design track to advertising because it aligned with his love for funny, smart campaigns, and eventually starting his own brands after learning the ins and outs of the industry.
Strauss Zelnick: “Doing something from scratch, that’s challenging.”
Q: What did you want to be when you were growing up?
Strauss shared that he wanted to run a movie studio and that his upbringing shaped his perseverance and long-term drive.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show blends rigorous strategic thinking with creative storytelling, featuring top marketers, founders, and industry leaders who reveal how data-driven tactics and imaginative branding drive sustained success. Episodes center on marketing leadership, brand evolution, and the practical challenges of innovation—from AI and digital transformation to corporate culture and personal branding. Listeners gain actionable insights on positioning, messaging, and growth, often illustrated through high-profile case studies and behind-the-scenes narratives. A distinguishing trait is access to ultra-practical, executive-level perspectives from guests shaping media, tech, fashion, and entertainment, making it valuable for those seeking both strategic fr... more

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1. Tetragrammaton with Rick Rubin
2. 92NY Talks
3. The Business
4. The Ezra Klein Show
5. On with Kara Swisher

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this podcast launched 7 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Mike Cessario
2. Mike Cesario
3. Strauss Zelnick
4. Sherry Weston
5. Charlene DeGaude
6. Lisa Coffey
7. Sean Nugent
8. Avani Desai

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