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Artwork for Math & Magic: Stories from the Frontiers of Marketing

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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Marketing
MTV
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Corporate Culture
Creativity
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Fame
Leadership
Education
Music Industry
Capital One
Cable Television
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Rock Music
AT&T
Liquid Death
Iheartmedia
Philanthropy
Innovation

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

PublishesWeeklyEpisodes124Founded8 years ago
Number of ListenersCategory
Business

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Artwork for Math & Magic: Stories from the Frontiers of Marketing

Latest Episodes

In this bonus episode of Math & Magic, we’re highlighting more of our favorite marketing stories — and they aren’t stories about when success came easily. Hear from Happy Baby Organics founder Shazi Visram, IBM Chief Global Affairs Officer Jonathan A... more

Through the many seasons of Math & Magic, we’ve heard from dozens of brilliant creative minds about the importance of authenticity. In this bonus episode, we’re highlighting some of our best marketing stories and how staying true to yourself can lead... more

Diego Scotti has made a career of building businesses and brands that span industries and consumers, with leadership roles at American Express, Verizon, Condé Nast, J.Crew, and most recently PayPal, where he served as Executive Vice President and Gen... more

Millions of Americans feel like Hoda Kotb is a good friend. She’s an acclaimed journalist and TV pioneer, best known for her years at NBC and the TODAY Show. More recently, she’s turned her focus to joy, stepping into entrepreneurship with her compan... more

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Recent Guests

Shazi Visram
Founder of Happy Baby
Happy Baby
Episode: Bonus Episode: Secrets of the Marketing Masters (Part 3)
Jonathan Adashek
Senior Vice President and Chief Global Affairs Officer
IBM
Episode: Bonus Episode: Secrets of the Marketing Masters (Part 3)
Marisa Thalberg
Marketing leader and founder of Executive Moms
Catalyst Brands
Episode: Bonus Episode: Secrets of the Marketing Masters (Part 2)
Diego Scotti
Executive Vice President and General Manager, PayPal Consumer Group
PayPal
Episode: Diego Scotti: “Change always ends up winning.”
Hoda Kotb
Acclaimed journalist, TV pioneer, entrepreneur, Joy expert
NBC News / TODAY; Joy 101 on iHeart
Episode: Hoda Kotb: “Joy’s in us, it’s about unearthing it.”
Marc Mentry
Executive Vice President of Brand Marketing for Capital One
Capital One
Episode: Marc Mentry: “I need everybody to act like this brand is theirs.”
Judy McGrath
Early MTV executive and eventual CEO of MTV Networks
MTV Networks
Episode: Celebrating MTV’s 45th Anniversary with the Real Story of MTV
Fred Seibert
Graphic designer and early MTV co-creator of visuals
MTV
Episode: Celebrating MTV’s 45th Anniversary with the Real Story of MTV
John Sykes
Early record executive who joined MTV and later led MTV's promotions
MTV
Episode: Celebrating MTV’s 45th Anniversary with the Real Story of MTV

Host

Bob Pittman
Host of Math & Magic and CEO of iHeartMedia

Reviews

4.6 out of 5 stars from 136 ratings
  • This is Awful

    You’d think someone whose job it is to get people to be interested in stuff would be able to make something that isn’t next level boring.

    Apple Podcasts
    1
    No, please!
    United States2 years ago
  • A niche for product and marketing junkies

    If you want to understand how industry leaders think about their products and services this is the place to be. Because of the many relationships Bob has acquired over the years, he seems to be able to skip the preamble and get them to open up immediately. MTV story is a personal favorite!

    Apple Podcasts
    5
    sayixc
    Canada4 years ago
  • As a marketer and student of advertising, this podcast inspires.

    Bob knows how to talk to people and equally important are the people he brings in to interview. I have one solid takeaway from 90% of the Math and Magic episodes.

    Marketing at it’s best.

    Apple Podcasts
    5
    Osimoto
    United States7 years ago
  • More magic than math

    Update: If you only listen to one episode, try the one with Bobbi Brown. Her career is a testament to magic!

    Having worked at MTV Networks along with Pittman and several of his guests, I can attest to the importance and focus on math (data), but the real stars always involve more than a little magic.✨ So a podcast that includes and informs on both? Makes sense to me! There can be a lot to learn from pioneers, even if nobody has said “I want my MTV” for a couple decades. These folks are pioneers... more

    Apple Podcasts
    5
    Mercury Forward
    United States7 years ago
  • Great content and format!

    Absolutely love it, specially the episode on Tequila Dragones! Felicidades Bob and Bertha!

    Apple Podcasts
    5
    nielortiz
    Mexico7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as a strong source of real-world marketing insights and leadership stories.
Mixed feedback exists around personal storytelling versus sole business tactics, with some listeners preferring tighter focus on marketing mechanics.
Some episodes offer deep marketing and leadership lessons that are highly practical for brand builders.
Listeners appreciate the access to industry leaders and the actionable takeaways.
A few reviews note a desire for more diverse female guests, but overall many praise the format and guest quality.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#142
Mexico/Business

Talking Points

Recent interactions between the hosts and their guests.

Bonus Episode: Secrets of the Marketing Masters (Part 3)
Q: How do you balance risk-taking with brand integrity in a fast-changing market?
Leaders emphasize transparency, learning from failures, and structuring experiences (like publishing goal-focused notes) to maintain trust while pursuing bold transformations.
Bonus Episode: Secrets of the Marketing Masters (Part 3)
Q: Did you make any big mistakes along the way?
Yes, Capital One discusses a misstep with a risky island giveaway that taught them to avoid gimmicks and to focus on brand credibility and customer value as they shifted upmarket.
Hoda Kotb: “Joy’s in us, it’s about unearthing it.”
Q: What advice would you give a young person starting out in media?
Love what you do regardless of pay, outwork others, remember timelines are personal, and stay in the game — the blessings will come in their own time.
Hoda Kotb: “Joy’s in us, it’s about unearthing it.”
Q: How did your early life and career shape your understanding of resilience?
Her upbringing in West Virginia and the persistence through multiple market moves, rejections, and brutal feedback ultimately taught her to stay committed to her purpose, keep learning, and trust that the right opportunity will come.
Hoda Kotb: “Joy’s in us, it’s about unearthing it.”
Q: Joy, what is it and why do we need it?
Kotb describes joy as an internal state that sustains us through hard times and fuels both personal fulfillment and professional drive; it's about slow, mindful moments and recognizing joy in everyday life, not just big celebrations.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A business-leaning interview show that blends data-driven strategy with creative storytelling, featuring high-profile executives, founders, and media leaders who share actionable marketing, branding, and leadership lessons. Episodes often center on how big ideas were framed, tested, and scaled, with a recurring emphasis on talent development, partnerships, and the tension between bold creativity and disciplined execution. Notable strengths include access to industry pioneers, a practical bias toward marketing math, and a willingness to explore big industry shifts through concrete stories. This mix should appeal to marketers, brand builders, startup founders, and executives seeking behind-the-scenes context from influential leaders.

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Shazi Visram
2. Jonathan Adashek
3. Marisa Thalberg
4. Diego Scotti
5. Hoda Kotb
6. Marc Mentry
7. Judy McGrath
8. Fred Seibert

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