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The Commerce Collective Podcast

Flywheel Digital
Amazon
Retail Media
Walmart
E-Commerce
Ecommerce
Flywheel
Amazon Marketing Cloud
Consumer Behavior
Syndigo
Amazon Ads
Content Management
Personalization
Generative AI
Instacart
Tariffs
Costco
Black Friday Cyber Monday
Prime Day
Artificial Intelligence
Regulatory Compliance

Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content s... more

PublishesTwice monthlyEpisodes164Founded4 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for The Commerce Collective Podcast

Latest Episodes

Walmart’s digital shelf labels have raised questions about dynamic pricing. In this episode of This Month Above the Fold, Emma Irwin and Danny Hoffman unpack why shoppers are concerned, what the labels can support across store operations and online o... more

Gen Z doesn’t always start with a shopping list. Discovery can begin while scrolling, as creator content and culture shape what consumers want to learn about and try. In this episode, Ben Galvin, who leads U.S. omnichannel retail sales and eCommerce ... more

YouTube

As Amazon's Ads Agent takes on more campaign planning and activation, where can agencies make the biggest difference? Live at Amazon unBoxed, Emma Irwin talks with Sarah Iooss of Amazon Ads about how agencies can bring strategic perspective, creative... more

YouTube

In this month’s episode, Emma and Danny Hoffman, VP, Commerce Strategy, unpack three stories shaping the next phase of commerce.

Shein’s falling stock price raises questions about whether its ultra-low-cost business model is sustainable and whether... more

YouTube

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Recent Guests

Ben Galvin
Senior Director of Omnichannel Retail Sales and Ecommerce at Monster Energy
Monster Energy
Episode: Why Monster Energy sees TikTok Shop as more than a sales channel
Sarah Iooss
Director of Global Agency and Twitch at Amazon Ads
Amazon Ads
Episode: Amazon unBoxed 2026: How AI is changing the agency’s role in Amazon advertising
Ythan Pratt
VP of Commerce Intelligence at Flywheel
Flywheel
Episode: Winning the shelf means winning every shopping decision
Michael Rogosa
VP of Consulting at Flywheel
Flywheel
Episode: Winning the shelf means winning every shopping decision
Phil Camarota
Chief Creative Officer, Flywheel
Flywheel
Episode: Creative fragmentation is breaking the consumer journey
Mike Feldman
SVP of Commerce at Flywheel
Flywheel
Episode: Fragmented commerce is costing brands more than they think
Jon Gibs
Head of the Media Insights team at Walmart Connect
Walmart Connect
Episode: What if measurement isn't broken, just incomplete? Featuring Jon Gibs of Walmart Connect
Doug Koontz
Senior Director of Retail Insights
Flywheel
Episode: How to plan for the next 5 years of retail disruption
Tiffany Tan
Executive, eCommerce Growth Acceleration at The Clorox Company
The Clorox Company
Episode: How Clorox is building toward 1:1, personalized marketing in a multi-retailer world

Host

Emma Irwin
Host who leads discussions on commerce strategy, retail media, and platform dynamics; frequent collaboration with Flywheel's Commerce Collective.

Reviews

5.0 out of 5 stars from 333 ratings
  • The only place to get your ecommerce knowledge

    Emma is awesome. Love the industry insight and I eagerly wait in anticipation for each next episode

    Apple Podcasts
    5
    Turner.b
    United Kingdom2 years ago
  • Very Insightful!

    Keep up the good work, looking forward for more episodes to come!

    Apple Podcasts
    5
    Jason-Lx8
    United Kingdom3 years ago
  • Best host!

    Podcast host Emma Irwin is hilarious and does a great job of distilling information!

    Apple Podcasts
    5
    brianpaul781
    United States4 years ago
  • Great Podcast

    Love it

    Apple Podcasts
    3
    Goldish92
    United Kingdom4 years ago
  • Fantastic information

    This os fantastic information for anyone on the e-commerce space.

    Apple Podcasts
    5
    LeeAa1
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value practical, actionable takeaways for real-world use.
The host breaks down complex topics clearly and keeps content engaging.
Guests are credible and bring diverse perspectives from retail and tech.

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Talking Points

Recent interactions between the hosts and their guests.

Why Monster Energy sees TikTok Shop as more than a sales channel
Q: What in your mind, what does success on TikTok shop look like beyond immediate sales?
Galvin says success includes creating demand with relevant audiences, measuring site and consumer-conversion metrics, engaging creator communities, and connecting shop availability to content and the supply chain.
Why Monster Energy sees TikTok Shop as more than a sales channel
Q: How do you think about that mindset and reaching people when there isn't really this very clear funnel that they're going through, and they're not always in a shopping mindset, but they are always in a shopping mindset?
Galvin explains that Monster Energy operates TikTok Shops for Flirt and Storm, using creator content and product information to help consumers discover, research and purchase products without leaving the feed.
Amazon unBoxed 2026: How AI is changing the agency’s role in Amazon advertising
Q: What should brands consider for Black Friday and Cyber Monday in a world of agentic advertising?
Brands should plan full-funnel campaigns, emphasizing upper-funnel branding and leveraging Prime Video activations to create emotionally resonant moments that drive purchases.
Amazon unBoxed 2026: How AI is changing the agency’s role in Amazon advertising
Q: How has Unbox been for you this year, and what stood out from the event?
Unbox delivered engaging demos and strong storytelling, with visuals on stage that underscored the narrative of AI-enabled advertising and the value of new product announcements.
Creative fragmentation is breaking the consumer journey
Q: What does fragmentation look like in practice, and how should brands think about it beyond traditional shopper marketing?
Fragmentation is the breakdown of the brand narrative across touchpoints; brands should deepen storytelling across channels, rather than simply repeating the same message, and use audience feedback to shape the evolving narrative.

Audience Metrics

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Frequently Asked Questions About The Commerce Collective Podcast

What is The Commerce Collective Podcast about and what kind of topics does it cover?

This show consistently covers how brands win in a complex, fast-moving commerce landscape. Episodes explore total commerce strategies, retail media, platform shifts from Amazon to Walmart, and the evolving role of data, identity, and AI in marketing, with practical guidance and real-world case studies. Guests include senior executives from retail, consumer goods, and technology who share frameworks, playbooks, and measurable takeaways for improving cross-channel performance. A standout throughline is balancing privacy, personalization, and brand voice while navigating multi-retailer ecosystems and new advertising formats. The format emphasizes actionable tactics, cross-functional alignment, and a willingness to challenge conventional wisdom... more

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How many listeners does The Commerce Collective Podcast get?

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What are the audience demographics for The Commerce Collective Podcast?

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How many subscribers and views does The Commerce Collective Podcast have?

To see how many followers or subscribers The Commerce Collective Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Commerce Collective Podcast?

These podcasts share a similar audience with The Commerce Collective Podcast:

1. Unpacking the Digital Shelf
2. Ecommerce Braintrust
3. Retail Media Breakfast Club
4. The CPG Guys
5. The Prof G Pod with Scott Galloway

How many episodes of The Commerce Collective Podcast are there?

The Commerce Collective Podcast launched 4 years ago and published 164 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Commerce Collective Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Commerce Collective Podcast?

Recent guests on The Commerce Collective Podcast include:

1. Ben Galvin
2. Sarah Iooss
3. Ythan Pratt
4. Michael Rogosa
5. Phil Camarota
6. Mike Feldman
7. Jon Gibs
8. Doug Koontz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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