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Artwork for The Commerce Collective Podcast

The Commerce Collective Podcast

Flywheel Digital
Amazon
Retail Media
Walmart
E-Commerce
Ecommerce
Flywheel
Amazon Marketing Cloud
Consumer Behavior
Syndigo
Amazon Ads
Content Management
Personalization
Generative AI
Instacart
Tariffs
Costco
Black Friday Cyber Monday
Prime Day
Artificial Intelligence
Regulatory Compliance

Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content s... more

PublishesTwice monthlyEpisodes162Founded4 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for The Commerce Collective Podcast

Latest Episodes

As Amazon's Ads Agent takes on more campaign planning and activation, where can agencies make the biggest difference? Live at Amazon unBoxed, Emma Irwin talks with Sarah Iooss of Amazon Ads about how agencies can bring strategic perspective, creative... more

YouTube

In this month’s episode, Emma and Danny Hoffman, VP, Commerce Strategy, unpack three stories shaping the next phase of commerce.

Shein’s falling stock price raises questions about whether its ultra-low-cost business model is sustainable and whether... more

Winning the shelf used to mean securing placement in store. Then it meant winning the endless digital shelf. Today, the shelf is much broader: it can be a store aisle, a search result, a product page, a sponsored placement, a streaming ad, or an AI-g... more

YouTube

In the second episode of our Big Shift series, Emma sits down with Phil Camarota, Chief Creative Officer at Flywheel, to explore how fragmentation shows up in a brand’s creative experience.

Phil explains why fragmentation is more than disconnected t... more

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Recent Guests

Sarah Iooss
Director of Global Agency and Twitch at Amazon Ads
Amazon Ads
Episode: Amazon unBoxed 2026: How AI is changing the agency’s role in Amazon advertising
Ythan Pratt
VP of Commerce Intelligence at Flywheel
Flywheel
Episode: Winning the shelf means winning every shopping decision
Phil Camarota
Chief Creative Officer, Flywheel
Flywheel
Episode: Creative fragmentation is breaking the consumer journey
Mike Feldman
SVP of Commerce at Flywheel
Flywheel
Episode: Fragmented commerce is costing brands more than they think
Jon Gibs
Head of the Media Insights team at Walmart Connect
Walmart Connect
Episode: What if measurement isn't broken, just incomplete? Featuring Jon Gibs of Walmart Connect
Doug Koontz
Senior Director of Retail Insights
Flywheel
Episode: How to plan for the next 5 years of retail disruption
Tiffany Tan
Executive, eCommerce Growth Acceleration at The Clorox Company
The Clorox Company
Episode: How Clorox is building toward 1:1, personalized marketing in a multi-retailer world
Keke Strahan
Head of Partnerships for Flywheel
Flywheel
Episode: Turning partnerships into cultural moments that sell
Deren Baker
CEO of Flywheel Ventures
Flywheel Ventures
Episode: The ultimate playbook for scaling creator-driven sales on TikTok Shop

Host

Emma Irwin
Host who leads discussions on commerce strategy, retail media, and platform dynamics; frequent collaboration with Flywheel's Commerce Collective.

Reviews

5.0 out of 5 stars from 333 ratings
  • The only place to get your ecommerce knowledge

    Emma is awesome. Love the industry insight and I eagerly wait in anticipation for each next episode

    Apple Podcasts
    5
    Turner.b
    United Kingdom2 years ago
  • Very Insightful!

    Keep up the good work, looking forward for more episodes to come!

    Apple Podcasts
    5
    Jason-Lx8
    United Kingdom3 years ago
  • Best host!

    Podcast host Emma Irwin is hilarious and does a great job of distilling information!

    Apple Podcasts
    5
    brianpaul781
    United States3 years ago
  • Great Podcast

    Love it

    Apple Podcasts
    3
    Goldish92
    United Kingdom4 years ago
  • Fantastic information

    This os fantastic information for anyone on the e-commerce space.

    Apple Podcasts
    5
    LeeAa1
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value practical, actionable takeaways for real-world use.
The host breaks down complex topics clearly and keeps content engaging.
Guests are credible and bring diverse perspectives from retail and tech.

Talking Points

Recent interactions between the hosts and their guests.

Amazon unBoxed 2026: How AI is changing the agency’s role in Amazon advertising
Q: What should brands consider for Black Friday and Cyber Monday in a world of agentic advertising?
Brands should plan full-funnel campaigns, emphasizing upper-funnel branding and leveraging Prime Video activations to create emotionally resonant moments that drive purchases.
Amazon unBoxed 2026: How AI is changing the agency’s role in Amazon advertising
Q: How has Unbox been for you this year, and what stood out from the event?
Unbox delivered engaging demos and strong storytelling, with visuals on stage that underscored the narrative of AI-enabled advertising and the value of new product announcements.
Creative fragmentation is breaking the consumer journey
Q: What does fragmentation look like in practice, and how should brands think about it beyond traditional shopper marketing?
Fragmentation is the breakdown of the brand narrative across touchpoints; brands should deepen storytelling across channels, rather than simply repeating the same message, and use audience feedback to shape the evolving narrative.
Creative fragmentation is breaking the consumer journey
Q: Let's get into it. Phil, welcome to the show. Can you introduce yourself and a little bit about your role?
Phil Camarota describes his role as Flywheel's chief creative officer, focusing on using creativity to solve shopper problems and improve commercial results, with an emphasis on brand unity for both manufacturers and retailers.
Fragmented commerce is costing brands more than they think
Q: Which organizational change helps move toward total commerce?
Include the actual commerce team in early planning discussions and align incentives so cross-functional groups work toward shared goals, enabling a holistic approach across brand, retail, and digital channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Commerce Collective Podcast

What is The Commerce Collective Podcast about and what kind of topics does it cover?

This show consistently covers how brands win in a complex, fast-moving commerce landscape. Episodes explore total commerce strategies, retail media, platform shifts from Amazon to Walmart, and the evolving role of data, identity, and AI in marketing, with practical guidance and real-world case studies. Guests include senior executives from retail, consumer goods, and technology who share frameworks, playbooks, and measurable takeaways for improving cross-channel performance. A standout throughline is balancing privacy, personalization, and brand voice while navigating multi-retailer ecosystems and new advertising formats. The format emphasizes actionable tactics, cross-functional alignment, and a willingness to challenge conventional wisdom... more

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How many listeners does The Commerce Collective Podcast get?

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How many subscribers and views does The Commerce Collective Podcast have?

To see how many followers or subscribers The Commerce Collective Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Commerce Collective Podcast?

These podcasts share a similar audience with The Commerce Collective Podcast:

1. Unpacking the Digital Shelf
2. The CPG Guys
3. Always Off Brand
4. The Prof G Pod with Scott Galloway
5. The Daily

How many episodes of The Commerce Collective Podcast are there?

The Commerce Collective Podcast launched 4 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Commerce Collective Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Commerce Collective Podcast?

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What guests have appeared on The Commerce Collective Podcast?

Recent guests on The Commerce Collective Podcast include:

1. Sarah Iooss
2. Ythan Pratt
3. Phil Camarota
4. Mike Feldman
5. Jon Gibs
6. Doug Koontz
7. Tiffany Tan
8. Keke Strahan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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