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Artwork for The Commerce Collective Podcast

The Commerce Collective Podcast

Flywheel Digital
Amazon
Retail Media
E-Commerce
Walmart
Ecommerce
Flywheel
Amazon Marketing Cloud
Consumer Behavior
Syndigo
Content Management
Personalization
Generative AI
Instacart
Amazon Ads
Tariffs
Costco
Black Friday Cyber Monday
Regulatory Compliance
Return On Consumer
Video Advertising

Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content s... more

PublishesTwice monthlyEpisodes152Founded4 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for The Commerce Collective Podcast

Latest Episodes

Today’s shoppers bounce between retailers, channels, and missions, but they still expect brands to understand what they need. In this episode, Emma sits down with Tiffany Tan, Head of eComm Growth Accelerator at Clorox, to talk about how Clorox is st... more

In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce topics brands should have on their radar right now. Listen in for insights on who is absorbing the cost of ever-faster fulfillment, ... more

Partnership marketing has shifted from a nice-to-have to a real growth lever for brands looking to cut through the noise. In this episode, Keke Strayhan, Head of Partnerships at Flywheel, breaks down what makes a partnership actually work, why authen... more

In this month's episode, Emma and Danny Hoffman (Senior Director, Global Retail Strategy) break down three commerce topics brands should have on their radar right now: what Joybuy’s launch in Europe could mean for competition and for brands, why more... more

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Recent Guests

Keke Strahan
Head of Partnerships for Flywheel
Flywheel
Episode: Turning partnerships into cultural moments that sell
Deren Baker
CEO of Flywheel Ventures
Flywheel Ventures
Episode: The ultimate playbook for scaling creator-driven sales on TikTok Shop
Jason O'Toole
Lead for the connected commerce and media teams at Hanesbrands.
Hanesbrands
Episode: Building for commerce growth now and in the future w/ Jason O'Toole of Hanesbrands
Iñigo Gutierrez Fernandez
Analytics and insights associate principal at Amazon ads
Amazon Ads
Episode: Behind the metrics: A framework for measuring advertising effectiveness with the Amazon Ads' Analytics & Insights team
Paula Despins
Vice President of Measurement Planning and Amazon Marketing Cloud at Amazon Ads
Amazon Ads
Episode: Live from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins
Chris Rueckert
SVP of Commerce at Flywheel overseeing shopper media offerings
Flywheel
Episode: Rethinking Shopper Media: Connecting Data, Strategy, and the Full Consumer Journey
Mark Williamson
Assistant Vice President of Retail Media at Costco Wholesale.
Costco Wholesale
Episode: Putting Members First: How Value Guides Costco’s Retail Media Vision
Lauren Livak Gilbert
Executive Director of the Digital Shelf Institute
Digital Shelf Institute
Episode: Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Danny Hoffman
Global Head of Amazon Strategy at Flywheel
Flywheel
Episode: Understanding Your Consumer with AMC: A Guide to LTV, NTB, and POME

Host

Emma Irwin
Host of the podcast and Brand Marketing Manager at Flywheel, Emma Irwin is known for her engaging style and ability to simplify complex e-commerce concepts for broader audiences.

Reviews

5.0 out of 5 stars from 333 ratings
  • The only place to get your ecommerce knowledge

    Emma is awesome. Love the industry insight and I eagerly wait in anticipation for each next episode

    Apple Podcasts
    5
    Turner.b
    United Kingdoma year ago
  • Very Insightful!

    Keep up the good work, looking forward for more episodes to come!

    Apple Podcasts
    5
    Jason-Lx8
    United Kingdom3 years ago
  • Best host!

    Podcast host Emma Irwin is hilarious and does a great job of distilling information!

    Apple Podcasts
    5
    brianpaul781
    United States3 years ago
  • Great Podcast

    Love it

    Apple Podcasts
    3
    Goldish92
    United Kingdom3 years ago
  • Fantastic information

    This os fantastic information for anyone on the e-commerce space.

    Apple Podcasts
    5
    LeeAa1
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the host's ability to simplify complex topics, making them easily digestible for varying levels of expertise.
Feedback indicates a strong alignment with current industry trends and actionable strategies, with high praise for the production quality.
Overall, the community finds it consistently informative, with many expressing excitement for upcoming episodes and the knowledge shared.
The guests featured offer expert insights that enhance the value of each episode, reinforcing the podcast as a leading resource in e-commerce education.

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Talking Points

Recent interactions between the hosts and their guests.

Turning partnerships into cultural moments that sell
Q: Is sales one of the main KPIs, or is it more about reach and hype?
Sales are the ultimate KPI; while reach and earned media are important, clients are ultimately evaluated on how much product moves and how it improves sell-through and retailer buy-in.
Turning partnerships into cultural moments that sell
Q: But when we say partnership marketing, what does that actually mean?
Partnership marketing is the combination of two or more brands coming together to achieve something in the marketplace that they really couldn't do alone, and it can take many forms like special editions, brand collaborations, celebrity endorsements, or IP on packaging.
Powering incremental off‑platform media with Instacart’s unique data and audiences
Q: What are you most excited about in terms of your space?
Adam is excited about the potential for consolidation in the retail media space and the evolving consumer behavior towards convenient shopping experiences mediated by technology.
Powering incremental off‑platform media with Instacart’s unique data and audiences
Q: Can you tell me what makes Instacart's first-party data unique versus maybe other, don't know if I used the word platform or retailer in this sentence, but like, what makes your first-party data or even those signals unique?
Instacart's first-party data is unique due to its high fidelity, being a single point of entry for a broad range of retailers and having a significantly incremental audience not found in brick-and-mortar data, allowing brands to reach consumers more effectively.
This Month Above the Fold w/ Patrick Miller - Amazon's "agents versus AWS" strategy, Walmart's AI and assortment bets, & Amazon's grocery pivot
Q: Can you talk a little bit more about why Amazon needs AI partnerships to grow that business?
Amazon's need for AI partnerships comes from a desire to drive growth in its AWS sector with competitive offerings against Azure and GCP.

Audience Metrics

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Frequently Asked Questions About The Commerce Collective Podcast

What is The Commerce Collective Podcast about and what kind of topics does it cover?

Content focuses on the intricacies of e-commerce, specifically catering to professionals seeking insights on performance enhancement across leading platforms. Topics explored include advertising effectiveness, measurement strategies, and the use of AI and data for optimizing campaigns. The discussions are enriched by the presence of industry leaders from prominent companies, providing practical outlooks on current trends and future developments in digital commerce. This podcast stands out for its relatable and informative approach, priding itself on making complex concepts accessible, while ensuring listeners can apply the knowledge gained in their own ventures.

Where can I find podcast stats for The Commerce Collective Podcast?

Rephonic provides a wide range of podcast stats for The Commerce Collective Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Commerce Collective Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Commerce Collective Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Commerce Collective Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Commerce Collective Podcast?

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How many subscribers and views does The Commerce Collective Podcast have?

To see how many followers or subscribers The Commerce Collective Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Commerce Collective Podcast?

These podcasts share a similar audience with The Commerce Collective Podcast:

1. Retail Media Breakfast Club
2. The CPG Guys
3. The Jason & Scot Show - E-Commerce And Retail News
4. Retailgentic | Consumer Behavior & Retail Trend
5. Behind the Numbers: an EMARKETER Podcast

How many episodes of The Commerce Collective Podcast are there?

The Commerce Collective Podcast launched 4 years ago and published 152 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Commerce Collective Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Commerce Collective Podcast?

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What guests have appeared on The Commerce Collective Podcast?

Recent guests on The Commerce Collective Podcast include:

1. Keke Strahan
2. Deren Baker
3. Jason O'Toole
4. Iñigo Gutierrez Fernandez
5. Paula Despins
6. Chris Rueckert
7. Mark Williamson
8. Lauren Livak Gilbert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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