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Artwork for The Commerce Collective Podcast

The Commerce Collective Podcast

Flywheel Digital
Amazon
Retail Media
E-Commerce
Walmart
Ecommerce
Flywheel
Amazon Marketing Cloud
Consumer Behavior
Syndigo
Content Management
Personalization
Generative AI
Instacart
Amazon Ads
Tariffs
Costco
Black Friday Cyber Monday
Regulatory Compliance
Return On Consumer
Video Advertising

Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content s... more

PublishesTwice monthlyEpisodes154Founded4 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for The Commerce Collective Podcast

Latest Episodes

In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce shifts brands should be watching:

• How Amazon’s rebrand of Rufus to Alexa for Shopping is embedding conversational commerce direc... more

Disruption is a familiar force in retail, yet many brands still struggle to plan ahead. In this conversation, Emma and Doug Koontz, Senior Director of retail Insights, unpack Flywheel Retail Insights’ annual Future Retail Disruption report and what i... more

Today’s shoppers bounce between retailers, channels, and missions, but they still expect brands to understand what they need. In this episode, Emma sits down with Tiffany Tan, Head of eComm Growth Accelerator at Clorox, to talk about how Clorox is st... more

In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce topics brands should have on their radar right now. Listen in for insights on who is absorbing the cost of ever-faster fulfillment, ... more

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Recent Guests

Doug Koontz
Senior Director of Retail Insights
Flywheel
Episode: How to plan for the next 5 years of retail disruption
Tiffany Tan
Executive, eCommerce Growth Acceleration at The Clorox Company
The Clorox Company
Episode: How Clorox is building toward 1:1, personalized marketing in a multi-retailer world
Keke Strahan
Head of Partnerships for Flywheel
Flywheel
Episode: Turning partnerships into cultural moments that sell
Deren Baker
CEO of Flywheel Ventures
Flywheel Ventures
Episode: The ultimate playbook for scaling creator-driven sales on TikTok Shop
Jason O'Toole
Lead for the connected commerce and media teams at Hanesbrands.
Hanesbrands
Episode: Building for commerce growth now and in the future w/ Jason O'Toole of Hanesbrands
Iñigo Gutierrez Fernandez
Analytics and insights associate principal at Amazon ads
Amazon Ads
Episode: Behind the metrics: A framework for measuring advertising effectiveness with the Amazon Ads' Analytics & Insights team
Paula Despins
Vice President of Measurement Planning and Amazon Marketing Cloud at Amazon Ads
Amazon Ads
Episode: Live from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins
Chris Rueckert
SVP of Commerce at Flywheel overseeing shopper media offerings
Flywheel
Episode: Rethinking Shopper Media: Connecting Data, Strategy, and the Full Consumer Journey
Mark Williamson
Assistant Vice President of Retail Media at Costco Wholesale.
Costco Wholesale
Episode: Putting Members First: How Value Guides Costco’s Retail Media Vision

Host

Emma Irwin
Host of The Commerce Collective Podcast

Reviews

5.0 out of 5 stars from 333 ratings
  • The only place to get your ecommerce knowledge

    Emma is awesome. Love the industry insight and I eagerly wait in anticipation for each next episode

    Apple Podcasts
    5
    Turner.b
    United Kingdoma year ago
  • Very Insightful!

    Keep up the good work, looking forward for more episodes to come!

    Apple Podcasts
    5
    Jason-Lx8
    United Kingdom3 years ago
  • Best host!

    Podcast host Emma Irwin is hilarious and does a great job of distilling information!

    Apple Podcasts
    5
    brianpaul781
    United States3 years ago
  • Great Podcast

    Love it

    Apple Podcasts
    3
    Goldish92
    United Kingdom3 years ago
  • Fantastic information

    This os fantastic information for anyone on the e-commerce space.

    Apple Podcasts
    5
    LeeAa1
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently valuable for anyone working in digital commerce
High-quality guests delivering practical, actionable insights
Strong production value and well-organized episodes
Industry-leading host with a knack for clarifying complex topics

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Talking Points

Recent interactions between the hosts and their guests.

How to plan for the next 5 years of retail disruption
Q: Let's start off with, if you could fast forward, let's say, five years and see one thing about the future of retail, what would you want to know first?
The most important thing is understanding how consumers will shop five years from now, including how AI and other technologies will influence shopping channels, with humans still driving core purchase decisions and the need for the right product, place, and time.
How Clorox is building toward 1:1, personalized marketing in a multi-retailer world
Q: What excites you about AI in this space?
AI promises to remove friction, speed up insights and enable scalable testing of creative variations while maintaining guardrails; it helps shift from static segments to dynamic, moment-driven scenarios, though humans must still guide strategy and ensure brand voice remains intact.
How Clorox is building toward 1:1, personalized marketing in a multi-retailer world
Q: Can you give a tangible example of personalized one-to-one marketing at work?
A Brita example shows distinct messages for two audiences in the same situation—parents receive content focused on health and safety, while students see guidance on convenience and routine fit—demonstrating how the same product can be personalized for different moments and audiences along the customer journey.
How Clorox is building toward 1:1, personalized marketing in a multi-retailer world
Q: What does personalization mean at Clorox and how is it different from targeting?
Personalization is about delivering a more relevant consumer experience by speaking to the right person with the right message at the right moment, leveraging signals and context rather than just deciding who to talk to. It sits on a continuum from broad to one-to-one, and becomes more about what to say and when to say it, not merely who to talk to.
Turning partnerships into cultural moments that sell
Q: Is sales one of the main KPIs, or is it more about reach and hype?
Sales are the ultimate KPI; while reach and earned media are important, clients are ultimately evaluated on how much product moves and how it improves sell-through and retailer buy-in.

Audience Metrics

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Frequently Asked Questions About The Commerce Collective Podcast

What is The Commerce Collective Podcast about and what kind of topics does it cover?

This show centers on practical strategies for succeeding in digital commerce, with a strong emphasis on ecommerce performance across major retail platforms. Conversations frequently explore personalization, retail media, data-enabled decision making, and the evolving role of AI in marketing and measurement. Noteworthy traits include a host who consistently distills complex topics into actionable takeaways, a heavy focus on real-world case studies, and guests who bring hands-on expertise from brands, agencies, and tech platforms. Listeners likely include marketers, brand managers, and commerce professionals looking for design-level guidance and fresh frameworks to apply in multi-retailer environments.

Where can I find podcast stats for The Commerce Collective Podcast?

Rephonic provides a wide range of podcast stats for The Commerce Collective Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Commerce Collective Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Commerce Collective Podcast get?

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What are the audience demographics for The Commerce Collective Podcast?

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How many subscribers and views does The Commerce Collective Podcast have?

To see how many followers or subscribers The Commerce Collective Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Commerce Collective Podcast?

These podcasts share a similar audience with The Commerce Collective Podcast:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. The Diary Of A CEO with Steven Bartlett
3. Retail Media Breakfast Club
4. The CPG Guys
5. Always Off Brand

How many episodes of The Commerce Collective Podcast are there?

The Commerce Collective Podcast launched 4 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Commerce Collective Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Commerce Collective Podcast?

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What guests have appeared on The Commerce Collective Podcast?

Recent guests on The Commerce Collective Podcast include:

1. Doug Koontz
2. Tiffany Tan
3. Keke Strahan
4. Deren Baker
5. Jason O'Toole
6. Iñigo Gutierrez Fernandez
7. Paula Despins
8. Chris Rueckert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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