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Artwork for The Commerce Collective Podcast

The Commerce Collective Podcast

Flywheel Digital
E-Commerce
Amazon
Ecommerce
Syndigo
Content Management
Retail Media
Flywheel
Consumer Behavior
Personalization
Black Friday Cyber Monday
Regulatory Compliance
Walmart
Digital Marketing
Product Information Management
Amazon Ads
Amazon Vendor Negotiations
Supply Chain
Instacart
Omni-Channel Retail
Retail Insights

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content... more

PublishesTwice monthlyEpisodes131Founded3 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for The Commerce Collective Podcast

Latest Episodes

Product detail pages (PDPs) are back in the spotlight, and for good reason. In this episode, Emma welcomes back Russ Dieringer, founder of Stratably, to dig into the state of the PDP in 2025, what brands are actually doing with their PDP content to w... more

What does the modern omnichannel organization really need to succeed? Emma sits down with Lauren Livak Gilbert, executive director of the Digital Shelf Institute, to unpack the findings from DSI’s “Reinventing for Omnichannel Success” report. Lauren ... more

In this episode, Emma and Patrick break down Walmart ending its exclusive partnership with The Trade Desk and explore what that means for DSPs and advertisers. Next, they tackle the end of the de minimis tax exemption, unpacking the impact for global... more

YouTube

What is AWS, and why should retailers, brands, and marketers care? In this candid conversation, Amazon’s Justin Honaman joins the show to demystify Amazon Web Services and its growing role in commerce. From cloud infrastructure and clean rooms to AI-... more

YouTube

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People also subscribe to these shows.

Unpacking the Digital Shelf
Unpacking the Digital ShelfDigital Shelf Institute
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The CPG GuysPeter V.S. Bond & Sri Rajagopalan
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Recent Guests

Lauren Livak Gilbert
Executive Director of the Digital Shelf Institute
Digital Shelf Institute
Episode: Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Danny Hoffman
Global Head of Amazon Strategy at Flywheel
Flywheel
Episode: Understanding Your Consumer with AMC: A Guide to LTV, NTB, and POME
Megan Harbold
VP of Marketing Strategy at Ampd
Ampd
Episode: Connecting Offsite Media to Retail Results with Ampd
Jamie Williams
Leader of the Retail Media Team at Glanbia Performance Nutrition
Glanbia
Episode: AMC Helped Glanbia Unlock Key Insights on Top Items & Tentpole Events
Hannah Donoghue
Senior Vice President of Consulting at Flywheel
Flywheel
Episode: Digital Commerce Trends for 2025
Matt Leigh
Vice President of Retail Operations at Syndigo
Syndigo
Episode: Take a Hike Through the Modern Content Landscape with Matt Leigh of Syndigo
Andrea Lennon
Chief Client Officer of Omnicom
Omnicom
Episode: What Clients Want w/ Andrea Lennon of Omnicom
Jill Smith
VP of Advertising Sales for Kroger Precision Marketing
Kroger Precision Marketing
Episode: The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing
Michael Rogosa
Senior Director of Consulting at Flywheel
Flywheel
Episode: Is There a Single Global Source of Truth in eCommerce?

Host

Emma Irwin
Brand Marketing Manager at Flywheel and the host of this podcast.

Reviews

5.0 out of 5 stars from 332 ratings
  • The only place to get your ecommerce knowledge

    Emma is awesome. Love the industry insight and I eagerly wait in anticipation for each next episode

    Apple Podcasts
    5
    Turner.b
    United Kingdom7 months ago
  • Very Insightful!

    Keep up the good work, looking forward for more episodes to come!

    Apple Podcasts
    5
    Jason-Lx8
    United Kingdom2 years ago
  • Best host!

    Podcast host Emma Irwin is hilarious and does a great job of distilling information!

    Apple Podcasts
    5
    brianpaul781
    United States2 years ago
  • Great Podcast

    Love it

    Apple Podcasts
    3
    Goldish92
    United Kingdom2 years ago
  • Fantastic information

    This os fantastic information for anyone on the e-commerce space.

    Apple Podcasts
    5
    LeeAa1
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host, Emma Irwin, is noted for her engaging style and ability to simplify complex topics for a broader audience.
Audience members frequently mention the podcast as a valuable resource for anyone working or interested in the ecommerce and digital marketing fields.
Listeners enjoy the diverse array of expert guests and find the discussions relevant and applicable to their careers.
Overall feedback is overwhelmingly positive, highlighting the series as a must-listen for those in the commerce space.
Listeners praise the show for its insightful content, with many expressing appreciation for the practical strategies discussed.

Talking Points

Recent interactions between the hosts and their guests.

Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Q: After interviewing various professionals, are you hopeful for the future?
Yes, I am hopeful for necessary changes due to current economic conditions and the rise of AI.
Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Q: Imagine we had all the talent in the world. Does that actually solve the issues?
No, it requires changing the way of working, not just adding talent.
Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Q: Is there one of those tenets that you think is the most underrated?
Balancing short-term pressure versus long-term vision in decision making.
Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Q: Can you highlight what you've defined as those gaps that are in those existing structures and why they exist?
Many organizations are still set up for in-store shopping, leading to a gap in how they operate in an omnichannel environment.
Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Q: What is the last thing you purchased online?
Dog toys for my Rhodesian Ridgeback.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Commerce Collective Podcast

What is The Commerce Collective Podcast about and what kind of topics does it cover?

The content offers a comprehensive exploration of the latest trends, strategies, and tools in the world of ecommerce, aimed at both beginners and seasoned professionals. Episodes feature engaging conversations with industry experts, tackling various facets of digital commerce from the impact of cloud technology and retail strategies to the nuances of driving consumer engagement on major platforms like Amazon and Walmart. With a focus on actionable insights and data-driven strategies, the series equips listeners with the knowledge needed to thrive in a rapidly evolving marketplace. Notable for its approachable style, the podcast effectively balances in-depth analysis with practical advice, making it suitable for a broad audience interested i... more

Where can I find podcast stats for The Commerce Collective Podcast?

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How many listeners does The Commerce Collective Podcast get?

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What are the audience demographics for The Commerce Collective Podcast?

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How many subscribers and views does The Commerce Collective Podcast have?

To see how many followers or subscribers The Commerce Collective Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Commerce Collective Podcast?

These podcasts share a similar audience with The Commerce Collective Podcast:

1. Unpacking the Digital Shelf
2. The CPG Guys
3. Retail Media Breakfast Club
4. The Digital Deep Dive With Aaron Conant
5. Retailgentic

How many episodes of The Commerce Collective Podcast are there?

The Commerce Collective Podcast launched 3 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Commerce Collective Podcast?

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Where can I see ratings and reviews for The Commerce Collective Podcast?

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What guests have appeared on The Commerce Collective Podcast?

Recent guests on The Commerce Collective Podcast include:

1. Lauren Livak Gilbert
2. Danny Hoffman
3. Megan Harbold
4. Jamie Williams
5. Hannah Donoghue
6. Matt Leigh
7. Andrea Lennon
8. Jill Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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