Unpacking the Digital Shelf
Digital Shelf InstituteLet’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
| Publishes | Weekly | Episodes | 384 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||
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Today, we are diving deep into a topic that is both incredibly massive and frequently misunderstood: the evolution of B2B digital commerce. If you ask five different people in a B2B manufacturing company to define "e-commerce," you’ll likely get five... more
Running the global digital and insights organization at one of the world’s largest and most storied CPG companies takes a combination of data chops, marketing savvy, and collaborative leadership skills. Keith Lehman, Global Director, Digital Commerce... more
Can you imagine a CPG company with an 87% customer retention rate and a 50% subscribe and save rate on Amazon? Wouldn’t you want to know their secret? Well now you can, thanks to our guest today, Catherine Hayden, Chief Marketing Officer at Kate Farm... more
VP of Marketing & Commerce Sha Atakhanov has been driving growth and innovation at homepathic brand Boiron for almost 17 years. From booking some of the first ads on Amazon to being an inaugural brand running shoppable ads on Samsung TVs, , Sha overs... more
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- A newfound favorite!
Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!
Apple Podcasts5Arlie K
United States4 years ago - Awesome Podcast!!!
Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Apple Podcasts5roweereyes
Philippines5 years ago - Excellent Insights & Guidance
Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more
Apple Podcasts5Sabrina C. - Digital StrategyUnited States5 years ago - Best for brand manufacturer marketers
Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.
Apple Podcasts5TettigonUnited States6 years ago - Great insight
Great podcast on B2B
Apple Podcasts5Rogencrank
Australia7 years ago
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Apple Podcasts | #52 |  Spain/Business/Management |
Apple Podcasts | #145 |  Mexico/Business/Management |
Apple Podcasts | #227 |  Finland/Business/Management |
Apple Podcasts | #248 |  Japan/Business/Management |
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Frequently Asked Questions About Unpacking the Digital Shelf
What is Unpacking the Digital Shelf about and what kind of topics does it cover?
This show focuses on the intersection of brand manufacturing, retail, and digital channels, with a steady emphasis on digital shelf strategy, retail media, and AI-enabled transformation. Across episodes, guests share practical playbooks for scaling content, governance, and cross-functional collaboration in omnichannel environments, often highlighting heritage brands adapting to modern tech, data-enabled decision making, and the evolving role of agentic commerce. A standout throughline is turning complex product data and storytelling into measurable growth, while balancing speed, compliance, and partner ecosystems. The mix of industry leaders from consumer goods, retail, technology, and agency-side roles offers listeners actionable tactics, ... more
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How many listeners does Unpacking the Digital Shelf get?
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Which podcasts are similar to Unpacking the Digital Shelf?
These podcasts share a similar audience with Unpacking the Digital Shelf:
1. HBR IdeaCast
2. How I Built This with Guy Raz
3. Freakonomics Radio
4. The Prof G Pod with Scott Galloway
5. Prof G Markets
How many episodes of Unpacking the Digital Shelf are there?
Unpacking the Digital Shelf launched 7 years ago and published 384 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Unpacking the Digital Shelf?
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What guests have appeared on Unpacking the Digital Shelf?
Recent guests on Unpacking the Digital Shelf include:
1. Keith Lehman
2. Catherine Hayden
3. Sha Atakhanov
4. Jack O'Leary
5. Jason Hein
6. Jason Carmel
7. Jaimee Vilela
8. Sarah Levinson
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.