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Artwork for Unpacking the Digital Shelf

Unpacking the Digital Shelf

Digital Shelf Institute
E-Commerce
Retail Media
Artificial Intelligence
Consumer Packaged Goods
Walmart
Consumer Behavior
Digital Shelf Institute
Digital Content
Authenticity
Digital Commerce Global
Digital Retail Media
User-Generated Content
Joint Business Planning
In-Store Marketing
Visual Marketing Optimization
Amazon
Retail Media Networks
Retail Media Benchmark Report
Social Commerce
Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

PublishesWeeklyEpisodes354Founded6 years ago
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BusinessMarketingManagement

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Artwork for Unpacking the Digital Shelf

Latest Episodes

Reckitt. Red Bull. Congo Brands. Working across an ecommerce powerhouse, to one of the most vibrant brands in the industry, and now at a feisty startup, Wendell Venerable, VP eCommerce at Congo Brands has amassed a ton of hard lessons and hard-fought... more

With 4500 customers across every industry creating digital assets inside their platform, Bynder has a bird’s eye view of the rapid transformation of the process to make imagery and drive it to market. And how AI is transforming that cycle. Our guest ... more

Do you feel as though your IT function and marketing or eCommerce functions are not in sync? This is often the case in organizations but it doesn't have to be. It is time to break down the silos between IT and other business functions and start to th... more

When an iconic Australian brand with 125 years of history realised it needed to evolve digitally, Bega’s leadership knew transformation couldn’t wait. Darryn Wallace, Executive GM of Retail Sales, and Carla Salsone, Head of Retail Marketing and eComm... more

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Recent Guests

Darren Silverman
SVP of Digital, Commerce & Media at Petmate
Petmate
Episode: New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak
Marni Edelhart
Director of Marketing at MikMak
MikMak
Episode: New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak
Darryn Wallace
Executive General Manager of Retail Sales at Bega
Bega
Episode: Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega
Carla Salsone
Head of Retail Marketing and E-commerce at Bega
Bega
Episode: Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega
Dave Feinleib
Founder and CEO at It's Rapid
It's Rapid
Episode: Your PDP Imagery Should Be a Revenue Booster, with Dave Feinleib, Founder & CEO at It’sRapid
Ben Galvin
Senior Director of Omnichannel Retail Sales and E-Commerce at Monster Energy Corporation
Monster Energy Corporation
Episode: Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink
Donna Sharp
Managing Director at MediaLink
MediaLink
Episode: Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink
Mike Feldman
SVP of Commerce at Flywheel
Flywheel
Episode: The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel
Natalija Pavic
Product Marketing Leader at KIBO Commerce
KIBO Commerce
Episode: The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce

Host

Peter Crosby
Host of discussions focusing on brand manufacturing and digital transformation, and engages with various industry leaders to provide insights and strategies.

Reviews

4.9 out of 5 stars from 76 ratings
  • A newfound favorite!

    Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Awesome Podcast!!!

    Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines4 years ago
  • Excellent Insights & Guidance

    Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more

    Apple Podcasts
    5
    Sabrina C. - Digital Strategy
    United States5 years ago
  • Best for brand manufacturer marketers

    Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.

    Apple Podcasts
    5
    Tettigon
    United States5 years ago
  • Great insight

    Great podcast on B2B

    Apple Podcasts
    5
    Rogencrank
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show fills an important gap by addressing the challenges and innovations in brand manufacturing, resonating well with its audience.
Many reviews highlight the engaging format and high-quality discussions that cater to professionals in the e-commerce sector.
Listeners appreciate the insightful content that is relevant to current trends in retail media and digital marketing.
The podcast is recognized for its expert guests who provide practical advice and strategic insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#246
Australia/Business/Management
Apple Podcasts
#89
India/Business/Management
Apple Podcasts
#98
Spain/Business/Management
Apple Podcasts
#145
Chile/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Your PDP Imagery Should Be a Revenue Booster, with Dave Feinleib, Founder & CEO at It’sRapid
Q: For anyone who might be listening and wants to kind of pressure test their imagery and see if they're doing it right, where should they start?
They should start by looking at one ASIN or product on their mobile device and assess if they can understand the product story from the images alone, checking clarity, relevance, and mobile optimization.
Your PDP Imagery Should Be a Revenue Booster, with Dave Feinleib, Founder & CEO at It’sRapid
Q: Given what you've learned, what are some of the top things that brands should actually be focusing on in terms of imagery right now?
Brands should focus on making images discoverable by AI, designing mobile-first images, answering real buyer questions through imagery, considering seasonality in content, looking at the entire image set to tell a cohesive story, and proving claims visually within images.
New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak
Q: How are you encouraging more collaboration with IT?
Giving my team understanding about the bigger picture and keeping them focused on the overall collaboration goals rather than just immediate wants.
New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak
Q: Are there any examples of things that didn't go right, or examples of roadblocks that you hit that maybe would be helpful for anyone to hear about navigating?
We've had bigger issues on our DTC side. We wanted to add features through different shopping channels and ran into connectivity limitations with our ERP, which slowed down some projects.
What to Stop, Start, and Double Down on in 2026: Finding the Balance for Success, with Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive
Q: Is this a go-all-in moment or an experiment for Agentic Commerce in 2026?
It's about balance; organizations don't need to go all-in or sit out. They should learn by asking the right questions and experimenting with their strategies, particularly in optimizing their product detail pages (PDPs).

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Unpacking the Digital Shelf

What is Unpacking the Digital Shelf about and what kind of topics does it cover?

This podcast focuses on the evolving landscape of brand manufacturing in the digital age, particularly exploring how businesses can leverage digital tools and strategies to thrive in the online marketplace. Throughout its episodes, it discusses key topics such as retail media, e-commerce strategies, digital shelf optimization, and the impact of AI on consumer behavior.

Noteworthy aspects include in-depth discussions with industry leaders and experts who share insights and practical advice that help brands navigate the complexities of digital marketing and commerce. The content often balances theoretical frameworks with actionable strategies, making it valuable for professionals seeking to understand the future of commerce.

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How many listeners does Unpacking the Digital Shelf get?

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How many subscribers and views does Unpacking the Digital Shelf have?

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Which podcasts are similar to Unpacking the Digital Shelf?

These podcasts share a similar audience with Unpacking the Digital Shelf:

1. Retail Media Breakfast Club

How many episodes of Unpacking the Digital Shelf are there?

Unpacking the Digital Shelf launched 6 years ago and published 354 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unpacking the Digital Shelf?

Recent guests on Unpacking the Digital Shelf include:

1. Darren Silverman
2. Marni Edelhart
3. Darryn Wallace
4. Carla Salsone
5. Dave Feinleib
6. Ben Galvin
7. Donna Sharp
8. Mike Feldman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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