Unpacking the Digital Shelf
Digital Shelf InstituteLet’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
| Publishes | Weekly | Episodes | 374 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementMarketingBusiness | |||
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Latest Episodes
The leadership guru James C. Maxwell said “Change is inevitable. Growth is optional.” Feels apt to this moment, doesn’t it? People are anxious about the impact AI will have on their lives and careers. The pace and intensity of the change around us is... more
As always with the three-legged stool of people, process, and technology, it’s the tech that gets all the buzz while it’s getting the other two legs right that really determine success or failure. Jo Lambadjieva, Founder and CEO of Amazing Wave and a... more
In this episode, we unpack the key findings from the newly released Inside Digital & eCommerce 2026 report from Arktic Fox & Six Degrees Executive. The report is a deep dive into how Australian retailers and brand manufacturers are navigating the nex... more
When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they’ve gone full omnichannel, expanded their product portfolio, and built a commun... more
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- A newfound favorite!
Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!
Apple Podcasts5Arlie K
United States4 years ago - Awesome Podcast!!!
Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Apple Podcasts5roweereyes
Philippines4 years ago - Excellent Insights & Guidance
Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more
Apple Podcasts5Sabrina C. - Digital StrategyUnited States5 years ago - Best for brand manufacturer marketers
Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.
Apple Podcasts5TettigonUnited States6 years ago - Great insight
Great podcast on B2B
Apple Podcasts5Rogencrank
Australia7 years ago
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Apple Podcasts | #191 | United States/Business/Management |
Apple Podcasts | #9 |  Singapore/Business/Management |
Apple Podcasts | #119 | Singapore/Business |
Apple Podcasts | #147 |  Spain/Business/Management |
Apple Podcasts | #167 |  Brazil/Business/Management |
Apple Podcasts | #219 |  India/Business/Management |
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Frequently Asked Questions About Unpacking the Digital Shelf
What is Unpacking the Digital Shelf about and what kind of topics does it cover?
This show focuses on the intersection of brand manufacturing, retail, and digital channels, with a steady emphasis on digital shelf strategy, retail media, and AI-enabled transformation. Across episodes, guests share practical playbooks for scaling content, governance, and cross-functional collaboration in omnichannel environments, often highlighting heritage brands adapting to modern tech, data-enabled decision making, and the evolving role of agentic commerce. A standout throughline is turning complex product data and storytelling into measurable growth, while balancing speed, compliance, and partner ecosystems. The mix of industry leaders from consumer goods, retail, technology, and agency-side roles offers listeners actionable tactics, ... more
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How many listeners does Unpacking the Digital Shelf get?
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What are the audience demographics for Unpacking the Digital Shelf?
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How many subscribers and views does Unpacking the Digital Shelf have?
To see how many followers or subscribers Unpacking the Digital Shelf has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Unpacking the Digital Shelf?
These podcasts share a similar audience with Unpacking the Digital Shelf:
1. The Commerce Collective Podcast
2. The Prof G Pod with Scott Galloway
3. Retail Media Breakfast Club
4. Pivot
5. Prof G Markets
How many episodes of Unpacking the Digital Shelf are there?
Unpacking the Digital Shelf launched 7 years ago and published 374 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Unpacking the Digital Shelf?
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What guests have appeared on Unpacking the Digital Shelf?
Recent guests on Unpacking the Digital Shelf include:
1. Jo Lambadjieva
2. Teresa Sperti
3. Gill Smythe
4. Aaron Zagha
5. Matt Kreuger
6. Emily Jones
7. Bethanie Blanchard
8. Jamie Clapper
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.