Unpacking the Digital Shelf

Digital Shelf Institute

E-Commerce

Retail Media

Consumer Behavior

Artificial Intelligence

Digital Shelf

Amazon

Digital Transformation

Digital Commerce

Digital Marketing

Retail Media Networks

Consumer Packaged Goods

Digital Shelf Institute

Omnichannel Strategy

Agentic Commerce

Social Commerce

Personalization

Walmart

Amazon Ads

E-Commerce Strategy

Generative AI

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

76 ratings

Publishes	Weekly	Episodes	365	Founded	7 years ago
Number of Listeners		Categories	MarketingManagementBusiness

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Latest Episodes

Uncork Some Context to Drive Growth in BevAlc, with Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines

The beverage alcohol industry is a complex beast with an intense regulatory environment and shifting consumer preferences. The foundational fuel for driving sales is product content that is always accurate and increasingly adaptive to the consumer’s ... more

27 Apr 2026 • 34 min

Getting to the Nano Layers of Product Experience Transformation, with Paige Chilson, Director of Site Merchandising at Jordan’s

As someone who grew up in New England, 100 year old Jordan’s Furniture was a brand that stood out among the rest. Eliot and Barry Tatlemen were the brothers at the head of the company who dominated my childhood TV with the funniest and most memorable... more

20 Apr 2026 • 38 min

The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB

There are lots of consumer polling out there about why and how shoppers are using AI in the buying journeys, but you can’t trust what people say, you have to know what they do. Bring in the IAB. They, along with TalkShoppe, put together research that... more

13 Apr 2026 • 38 min

Relevance and Inspiration: The Twin Forces to Drive Incrementality in Retail, with Florian Clemens, Director, Strategy, Proposition, and Measurement at Tesco Media

With a career spanning brand management at P&G and Danone, to 9 years at Amazon building out retail media globally, and now leading retail media at Tesco, Florian Clemens is a human representation of all sides of omnichannel marketing and consumer ex... more

6 Apr 2026 • 39 min

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Recent Guests

Caroline Giegerich

VP, AI and Marketing

IAB

Episode: The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB

Collin Colburn

VP, Commerce and Retail Media

IAB

Episode: The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB

Florian Clemens

Director, Strategy, Proposition, and Measurement at Tesco Media

Tesco Media

Episode: Relevance and Inspiration: The Twin Forces to Drive Incrementality in Retail, with Florian Clemens, Director, Strategy, Proposition, and Measurement at Tesco Media

Vera Skocic

Head of Customer and Strategy, Consumer and Commercial at Techtronic Industries (Ryobi)

Techtronic Industries

Episode: Owning the Experience Without Owning the Transaction, with Vera Skocic, Head of Customer and Strategy (Consumer & Commercial) at Techtronic Industries (Ryobi)

Marilia Moreira

Whirlpool's Digital Marketing Director

Whirlpool Corporation

Episode: Running a Spin Cycle of Content for the Digital and Agentic Shelf, with Marilia Moreira, Digital Marketing Director at Whirlpool Corporation

Dave Stamp

Digital Transformation and Consumer Experience Director

CVH Spirits

Episode: Precisely Curating Consumer Intent, Engagement, and Loyalty through Storytelling, with Dave Stamp, Digital Transformation & Consumer Experience Director at CVH Spirits

Lauren Schiavone

Founder of Wonder Consulting, AI-forward consultancy

Wonder Consulting LLC

Episode: The GUIDE Framework for Strategic AI Prompting, with Lauren Schiavone, Founder at Wonder Consulting

Belinda Gruebner

Former CMO, Moose Toys (Global toy company)

Moose Toys

Episode: From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys

Wendell Venerable

VP of E-commerce at Congo Brands

Congo Brands

Episode: From Driving Ecommerce at Three Distinctive Brands Comes a Lot of Wisdom, with Wendell Venerable, VP eCommerce, Congo Brands

Hosts

Teresa Spurdy

Host with experience in digital and consumer-focused marketing leadership.

Peter Crosby

Host focusing on ecommerce strategy and digital shelf topics with extensive industry experience.

Lauren Levak Gilbert

Co-host focusing on digital shelf research, omnichannel strategy, and organizational design.

Peter Crosbie

Co-host with AI and technology-focused perspectives on marketing and imagery.

Reviews

4.9 out of 5 stars from 76 ratings

A newfound favorite!
Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!
Apple Podcasts
5
Arlie K
United States4 years ago
Awesome Podcast!!!
Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Apple Podcasts
5
roweereyes
Philippines4 years ago
Excellent Insights & Guidance
Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more
Apple Podcasts
5
Sabrina C. - Digital Strategy
United States5 years ago
Best for brand manufacturer marketers
Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.
Apple Podcasts
5
Tettigon
United States5 years ago
Great insight
Great podcast on B2B
Apple Podcasts
5
Rogencrank
Australia6 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world experience from leading brands and agencies.

Great content and practical takeaways for building digital shelf strategy.

High-quality interviews with actionable frameworks and benchmarks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#142	Italy/Business/Management
Apple Podcasts	#248	Spain/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB

Q: What should brands do first when preparing for agentic commerce?

Focus on zero-party data and first-party signals, audit data systems for machine readability, and start bridging the gap between e-commerce, brand marketing, and corporate comms to coordinate trust signals and attribution.

The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB

Q: How do you see trust evolving in an agentic shopping world, between consumers, agents, and retailers?

Trust is the core friction; you need clear authorization, secure data, and better data sources so that agents can act with confidence without exposing consumers to risk or liability.

The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB

Q: Caroline, why did you choose to front the research and what surprised you the most about the data?

The study uses real shopping sessions to separate what people say from what they actually do, and it revealed that discovery and early-stage research are heavily influenced by AI, sometimes more than the final transaction.

Relevance and Inspiration: The Twin Forces to Drive Incrementality in Retail, with Florian Clemens, Director, Strategy, Proposition, and Measurement at Tesco Media

Q: Can you tell us a little more about the scanner feature and how it integrates with omni-channel shopping?

The scanner connects to the Tesco app, loads the shopper's list to the device, and provides aisle-by-aisle navigation plus real-time stock information, enabling a seamless transition between online planning and in-store execution.

Precisely Curating Consumer Intent, Engagement, and Loyalty through Storytelling, with Dave Stamp, Digital Transformation & Consumer Experience Director at CVH Spirits

Q: Can you walk us through the distillery experience and how it feeds into a broader digital strategy?

Dave explains that the distillery visit creates emotional connections and higher average order value, which then feeds into a broader digital journey—from awareness and research to purchase and post-visit enrichment—using first-party data to tailor experiences across markets.

Audience Metrics

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Frequently Asked Questions About Unpacking the Digital Shelf

What is Unpacking the Digital Shelf about and what kind of topics does it cover?

This show centers on the evolving digital shelf, omnichannel commerce, and data-driven marketing for brands in consumer goods. Across recent episodes, guests discuss transforming traditional marketing into digitally driven strategies, the rising importance of retail media, image and content strategies for PDPs, AI's practical applications in ecommerce, and breaking down IT-business silos to accelerate digital transformation. The conversations often spotlight real-world cases from toy, beverage, CPG, and retail brands, with practical playbooks for improving discoverability, content quality, and cross-functional collaboration. A notable strength is the mix of practitioner leaders (CMOs, VPs, heads of e-commerce and retail media) sharing actio... more

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Which podcasts are similar to Unpacking the Digital Shelf?

These podcasts share a similar audience with Unpacking the Digital Shelf:

1. Hard Fork
2. The Journal.
3. The Commerce Collective Podcast
4. Ecommerce Braintrust
5. Prof G Markets

How many episodes of Unpacking the Digital Shelf are there?

Unpacking the Digital Shelf launched 7 years ago and published 365 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unpacking the Digital Shelf?

Recent guests on Unpacking the Digital Shelf include:

1. Caroline Giegerich
2. Collin Colburn
3. Florian Clemens
4. Vera Skocic
5. Marilia Moreira
6. Dave Stamp
7. Lauren Schiavone
8. Belinda Gruebner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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