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Artwork for Unpacking the Digital Shelf

Unpacking the Digital Shelf

Digital Shelf Institute
E-Commerce
Retail Media
Artificial Intelligence
Consumer Packaged Goods
Walmart
Consumer Behavior
Digital Shelf Institute
Digital Content
Authenticity
Digital Commerce Global
Digital Retail Media
User-Generated Content
Joint Business Planning
In-Store Marketing
Visual Marketing Optimization
Amazon
Retail Media Networks
Retail Media Benchmark Report
Social Commerce
Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

PublishesWeeklyEpisodes341Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Unpacking the Digital Shelf

Latest Episodes

When you are a brand selling products that fuel a lifestyle, there can often be a ton of education, inspiration, and connection that needs to happen with the shopper before they convert. The team at Brompton Bicycles, creator of the foldable bike, is... more

The constant stream of AI announcements and prognostications can sometimes be paralyzing - you need to pay attention, but you can’t be distracted. The key to powering through and taking advantage of the opportunities of the era is staying focused on ... more

The retail media network platforms continue to be the most powerful, measurable source of incremental sales and households in the industry today, and our guest Mike Feldman, SVP of Commerce at Flywheel, predicts that will continue to be the case in 2... more

The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that produc... more

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Recent Guests

Mike Feldman
SVP of Commerce at Flywheel
Flywheel
Episode: The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel
Natalija Pavic
Product Marketing Leader at KIBO Commerce
KIBO Commerce
Episode: The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce
Mike Black
Chief Growth Officer at Profitero
Profitero
Episode: The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
Brooke Chambers
Director of Growth & Strategy Merchandising at Kroger
Kroger
Episode: Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger
Matt Putra
CEO at fractional CFO firm Eightx
Eightx
Episode: Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx
Roger Dunn
Global Retail Media Lead at Diageo
Diageo
Episode: The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo
Bjorn Rosander
Founder and CEO at Software and Applied AI Consultancy, Pynne
Pynne
Episode: Calming the Roiling Waters of AI Hype, with Bjorn Rosander, Founder and CEO at Pynne
Andrew Lipsman
Commerce and media analyst
eMarketer
Episode: The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
Matt Eichorn
Co-founder and CEO of Freeosk
Freeosk
Episode: The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk

Hosts

Peter Crosby
Host known for illuminating key topics in digital shelf strategies and brand marketing.
Lauren Levak Gilbert
Co-host with a focus on global digital marketing and e-commerce strategies.

Reviews

4.9 out of 5 stars from 74 ratings
  • A newfound favorite!

    Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Awesome Podcast!!!

    Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines4 years ago
  • Excellent Insights & Guidance

    Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more

    Apple Podcasts
    5
    Sabrina C. - Digital Strategy
    United States4 years ago
  • Best for brand manufacturer marketers

    Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.

    Apple Podcasts
    5
    Tettigon
    United States5 years ago
  • Great insight

    Great podcast on B2B

    Apple Podcasts
    5
    Rogencrank
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions with expert guests providing practical advice.
Offers a unique perspective on retail media that is not widely covered.
Addresses the complexities of digital transformation in a relatable manner.
High-quality content relevant to today's retail marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#92
Argentina/Business/Management
Apple Podcasts
#144
Spain/Business/Management
Apple Podcasts
#186
Chile/Business/Management
Apple Podcasts
#211
Ireland/Business/Management
Apple Podcasts
#243
India/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle
Q: How do you measure success with collaborations?
Success is measured through test ride metrics, customer acquisition rates, media reach, and overall engagement with new and existing consumers.
Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle
Q: Can you talk a little bit about your consumer journey?
The consumer journey for Brompton involves actively directing all thoughts through the mind of the customer, focusing on trial and experience, and understanding barriers to entry for new buyers.
Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead
Q: Are they thinking about these things? Are they applying it?
Brands are increasingly adopting AI technology to improve efficiency and respond to consumer demands, with many testing and learning in the current environment.
Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead
Q: What do you think of how AI will fundamentally shift how we all work in the next five minutes or five years?
AI will have a significant impact on both blue-collar and white-collar jobs, with many positions potentially eliminated as businesses adapt to the new technology.
Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io
Q: What are some other best practices that you would recommend for brands?
Brands should start with commercial content for product concepts, enabling collaborative feedback and validation before the product is finalized.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Age Range
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Frequently Asked Questions About Unpacking the Digital Shelf

What is Unpacking the Digital Shelf about and what kind of topics does it cover?

Focused on the evolving landscape of digital commerce, the content covers essential topics such as experiential retail media, strategies for managing product information across regions, and the impact of AI on customer interactions. Discussions often feature prominent figures from the retail and technology sectors, examining the intricacies of topics like the Buy Box in e-commerce, omni-channel marketing strategies, and the integration of data-driven insights in marketing effectiveness. This podcast is unique in its emphasis on real-world applications and practical strategies for brand manufacturers navigating the complexities of digital transformation in retail.

Listeners can expect high-quality insights tailored to the challenges and opp... more

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Which podcasts are similar to Unpacking the Digital Shelf?

These podcasts share a similar audience with Unpacking the Digital Shelf:

1. Ecommerce Braintrust
2. a16z Podcast
3. The Prof G Pod with Scott Galloway
4. Prof G Markets
5. How I Built This with Guy Raz

How many episodes of Unpacking the Digital Shelf are there?

Unpacking the Digital Shelf launched 6 years ago and published 341 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unpacking the Digital Shelf?

Recent guests on Unpacking the Digital Shelf include:

1. Mike Feldman
2. Natalija Pavic
3. Mike Black
4. Brooke Chambers
5. Matt Putra
6. Roger Dunn
7. Bjorn Rosander
8. Andrew Lipsman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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