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Artwork for Unpacking the Digital Shelf

Unpacking the Digital Shelf

Digital Shelf Institute
E-Commerce
Retail Media
Artificial Intelligence
Consumer Packaged Goods
Walmart
Consumer Behavior
Digital Content
Digital Shelf Institute
Authenticity
Digital Retail Media
Digital Commerce Global
User-Generated Content
Joint Business Planning
In-Store Marketing
Visual Marketing Optimization
Amazon
Retail Media Networks
Retail Media Benchmark Report
Social Commerce
Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

PublishesWeeklyEpisodes334Founded6 years ago
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ManagementBusinessMarketing

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Artwork for Unpacking the Digital Shelf

Latest Episodes

A successful collaboration between brands and retailers rely on a shared understanding of the importance of getting the fundamentals right. There is a lot of noise and upheaval in commerce today, but according to Brooke Chambers, Director of Growth &... more

It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And ... more

Lauren Livak Gilbert has been trying to get a CFO on the podcast for over a YEAR. It’s one of the most pivotal relationships you need to have to drive success and manage in tough times, and she finally found one who was ready to talk omnichannel turk... more

From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future of commerce. And with AI rapidly reshaping how shoppers discover and buy, Roger walks us through thre... more

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Recent Guests

Matt Putra
CEO at fractional CFO firm Eightx
Eightx
Episode: Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx
Roger Dunn
Global Retail Media Lead at Diageo
Diageo
Episode: The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo
Bjorn Rosander
Founder and CEO at Software and Applied AI Consultancy, Pynne
Pynne
Episode: Calming the Roiling Waters of AI Hype, with Bjorn Rosander, Founder and CEO at Pynne
Andrew Lipsman
Commerce and media analyst
eMarketer
Episode: The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
Matt Eichorn
Co-founder and CEO of Freeosk
Freeosk
Episode: The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
John Andrews
Co-founder and CEO at Cimulate
Cimulate
Episode: Commerce Search is Changing - How to Get Ready, with John Andrews, Co-founder and CEO at Cimulate
Matt Ezyk
Senior Director of E-commerce Engineering at Hanna Andersson
Hanna Andersson
Episode: Preparing to Win at AI-Powered Product Discovery, with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson
Swagat Choudhury
Global Director of Perfect Store Online at Mars, with over 17 years of experience in digital commerce.
Mars
Episode: Building the Perfect Store Online at Scale and Speed, with Swagat Choudhury, Global Director of Perfect Store Online at Mars
Jay Lovelace
CEO at Jungle Scout
Jungle Scout
Episode: Trends in Amazon Brand Strategy and Innovation, with Jay Lovelace, CEO at Jungle Scout

Hosts

Peter Crosby
Host known for illuminating key topics in digital shelf strategies and brand marketing.
Lauren Levak Gilbert
Co-host with a focus on global digital marketing and e-commerce strategies.

Reviews

4.9 out of 5 stars from 74 ratings
  • A newfound favorite!

    Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Awesome Podcast!!!

    Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines4 years ago
  • Excellent Insights & Guidance

    Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more

    Apple Podcasts
    5
    Sabrina C. - Digital Strategy
    United States4 years ago
  • Best for brand manufacturer marketers

    Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.

    Apple Podcasts
    5
    Tettigon
    United States5 years ago
  • Great insight

    Great podcast on B2B

    Apple Podcasts
    5
    Rogencrank
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions with expert guests providing practical advice.
Offers a unique perspective on retail media that is not widely covered.
Addresses the complexities of digital transformation in a relatable manner.
High-quality content relevant to today's retail marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem
Q: Will the AI tools create images that automatically meet the standards?
AI is good at testing images after creation but cannot fully guarantee that created images meet all standards due to various design constraints.
Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem
Q: How have you seen visuals on the PDP and the importance of content itself change over your years of making it all work?
Visuals have become more important, especially with the rise of technology that can read text on images, contrary to earlier beliefs that visuals would be redundant.
The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
Q: What is the biggest missed opportunity for digital leaders regarding in-store experiences?
The in-store audience is often overlooked by digital leaders, while they offer valuable real-world engagement opportunities.
The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
Q: How are brands using experiential retail media to drive market effectiveness?
Brands value the consistency of messaging and enhanced engagement offered by multi-sensory experiences of product sampling.
Preparing to Win at AI-Powered Product Discovery, with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson
Q: What resources do you trust to help build out these strategies?
I often rely on LinkedIn and follow various thought leaders to stay updated on AI discussions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Unpacking the Digital Shelf

What is Unpacking the Digital Shelf about and what kind of topics does it cover?

Focused on the evolving landscape of digital commerce, the content covers essential topics such as experiential retail media, strategies for managing product information across regions, and the impact of AI on customer interactions. Discussions often feature prominent figures from the retail and technology sectors, examining the intricacies of topics like the Buy Box in e-commerce, omni-channel marketing strategies, and the integration of data-driven insights in marketing effectiveness. This podcast is unique in its emphasis on real-world applications and practical strategies for brand manufacturers navigating the complexities of digital transformation in retail.

Listeners can expect high-quality insights tailored to the challenges and opp... more

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Which podcasts are similar to Unpacking the Digital Shelf?

These podcasts share a similar audience with Unpacking the Digital Shelf:

1. Ecommerce Braintrust
2. The Prof G Pod with Scott Galloway
3. Retail Media Breakfast Club
4. a16z Podcast
5. Prof G Markets

How many episodes of Unpacking the Digital Shelf are there?

Unpacking the Digital Shelf launched 6 years ago and published 334 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unpacking the Digital Shelf?

Recent guests on Unpacking the Digital Shelf include:

1. Matt Putra
2. Roger Dunn
3. Bjorn Rosander
4. Andrew Lipsman
5. Matt Eichorn
6. John Andrews
7. Matt Ezyk
8. Swagat Choudhury

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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