Unpacking the Digital Shelf
Digital Shelf InstituteLet’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
| Publishes | Weekly | Episodes | 358 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||
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Latest Episodes
We really are trying desperately hard to be the no-hype machine on all this AI and Agentic stuff. We have an incredible partner in that effort, who brings outstanding research and analysis to the fight. Yes, listener, Russ Dieringer, Founder and CEO ... more
Lauren Schiavone spent 17 years at P&G as a brand manager and a builder of ecommerce from the ground up. She has now taken that wealth of process, tech, and organizational experience and combined it with a deep understanding of AI to create Wonder Co... more
How do kids, parents and shoppers really discover brands today, and what does that mean for marketers trying to keep up? In this episode, Teresa sits down with Belinda Gruebner, former CMO of Moose Toys, to explore how the toy industry has evolved fr... more
Over the past year Chris Perry, Chief Learning Officer at firstmovr, has had literally, and I mean that literally, hundreds of conversations with ecommerce leaders and doers about the ways in which AI can be wielded to simplify work and improve outco... more
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- A newfound favorite!
Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!
Apple Podcasts5Arlie K
United States4 years ago - Awesome Podcast!!!
Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Apple Podcasts5roweereyes
Philippines4 years ago - Excellent Insights & Guidance
Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more
Apple Podcasts5Sabrina C. - Digital StrategyUnited States5 years ago - Best for brand manufacturer marketers
Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.
Apple Podcasts5TettigonUnited States5 years ago - Great insight
Great podcast on B2B
Apple Podcasts5Rogencrank
Australia6 years ago
Listeners Say
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Apple Podcasts | #221 |  United Kingdom/Business/Management |
Apple Podcasts | #169 | Australia/Business/Management |
Apple Podcasts | #179 |  Chile/Business/Management |
Apple Podcasts | #231 |  Spain/Business/Management |
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Frequently Asked Questions About Unpacking the Digital Shelf
What is Unpacking the Digital Shelf about and what kind of topics does it cover?
This show centers on the evolving digital shelf, omnichannel commerce, and data-driven marketing for brands in consumer goods. Across recent episodes, guests discuss transforming traditional marketing into digitally driven strategies, the rising importance of retail media, image and content strategies for PDPs, AI's practical applications in ecommerce, and breaking down IT-business silos to accelerate digital transformation. The conversations often spotlight real-world cases from toy, beverage, CPG, and retail brands, with practical playbooks for improving discoverability, content quality, and cross-functional collaboration. A notable strength is the mix of practitioner leaders (CMOs, VPs, heads of e-commerce and retail media) sharing actio... more
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How many listeners does Unpacking the Digital Shelf get?
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Which podcasts are similar to Unpacking the Digital Shelf?
These podcasts share a similar audience with Unpacking the Digital Shelf:
1. How I Built This with Guy Raz
2. Freakonomics Radio
3. The Ezra Klein Show
4. The Prof G Pod with Scott Galloway
5. The GaryVee Audio Experience
How many episodes of Unpacking the Digital Shelf are there?
Unpacking the Digital Shelf launched 6 years ago and published 358 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Unpacking the Digital Shelf?
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What guests have appeared on Unpacking the Digital Shelf?
Recent guests on Unpacking the Digital Shelf include:
1. Belinda Gruebner
2. Chris Perry
3. Wendell Venerable
4. Cliff Crosbie
5. Darren Silverman
6. Marni Edelhart
7. Darryn Wallace
8. Carla Salsone
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.