Unpacking the Digital Shelf
Digital Shelf InstituteLet’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
| Publishes | Twice weekly | Episodes | 397 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||
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Latest Episodes
Everyone knows this, but it still keeps happening - an expensive retail media campaign that leads to a neglected PDP, wasting time, money, and consumer loyalty. The madness must end! Our guests today, Amy Sillince, Global Head of Conversion and Carlo... more
Bonus Episode! Tune in to hear the themes and takeaways from this year's Grocery Shop 2026 in Las Vegas, live from the show floor.
Paul Acito has spent decades leading transformation at global giants like Medtronic and 3M, and now is running Lyftbridge Innovation, helping enterprises use AI to drive transformation and measurable business impact. Paul discusses how the merging of... more
Winning in the New Omnichannel - a shopping journey that careens across the physical, digital, and now agentic shelf - takes a massive cross-functional effort that is continuously measured and optimized. Especially when it comes to the beverage categ... more
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- Love this series
Great series for staying up to date with industry trends, learning from best practices, and sharpening skillsets. I just listened to Ideen’s episode and loved it! AI is here to stay and will be more important than ever for brands to figure out agentic commerce sooner than later!
Apple Podcasts5Ecomm guy
United Statesa month ago - A newfound favorite!
Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!
Apple Podcasts5Arlie KUnited States5 years ago - Awesome Podcast!!!
Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Apple Podcasts5roweereyes
Philippines5 years ago - Excellent Insights & Guidance
Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more
Apple Podcasts5Sabrina C. - Digital StrategyUnited States5 years ago - Best for brand manufacturer marketers
Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.
Apple Podcasts5TettigonUnited States6 years ago
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Chart Rankings
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Apple Podcasts | #138 |  United Kingdom/Business/Management |
Apple Podcasts | #195 |  Australia/Business/Management |
Apple Podcasts | #79 |  South Korea/Business/Management |
Apple Podcasts | #84 |  Spain/Business/Management |
Apple Podcasts | #174 |  Belgium/Business/Management |
Apple Podcasts | #185 |  Hong Kong/Business/Management |
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Frequently Asked Questions About Unpacking the Digital Shelf
What is Unpacking the Digital Shelf about and what kind of topics does it cover?
A data-forward show focused on the digital shelf, retail media, and AI-driven transformation in brand and consumer goods. Episodes often center on marketplaces, cross-functional alignment between marketing and sales, data governance, and practical paths to scale digital channels—from B2B to medical and consumer contexts. Notable throughlines include agentic AI and content-driven commerce, the reorganization of teams around digital initiatives, and real-world case studies from large CPG brands, healthcare, and apparel. The show tends to attract professionals looking for actionable frameworks, data-backed insights, and leadership perspectives to accelerate digital transformation across channels, categories, and regions. A standout is the brea... more
Where can I find podcast stats for Unpacking the Digital Shelf?
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How many listeners does Unpacking the Digital Shelf get?
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What are the audience demographics for Unpacking the Digital Shelf?
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How many subscribers and views does Unpacking the Digital Shelf have?
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Which podcasts are similar to Unpacking the Digital Shelf?
These podcasts share a similar audience with Unpacking the Digital Shelf:
1. The Commerce Collective Podcast
2. The Journal.
3. Planet Money
4. How I Built This with Guy Raz
5. The Prof G Pod with Scott Galloway
How many episodes of Unpacking the Digital Shelf are there?
Unpacking the Digital Shelf launched 7 years ago and published 397 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Unpacking the Digital Shelf?
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What guests have appeared on Unpacking the Digital Shelf?
Recent guests on Unpacking the Digital Shelf include:
1. Amy Sillince
2. Carlota Mier
3. Matt Van Gilder
4. Paul Acito
5. Ben Galvin
6. Claire McBride
7. Matt McGinley
8. Jing Feng
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.