Unpacking the Digital Shelf

Digital Shelf Institute

E-Commerce

Retail Media

Artificial Intelligence

Consumer Packaged Goods

Walmart

Consumer Behavior

Digital Content

Digital Shelf Institute

Authenticity

Digital Retail Media

Digital Commerce Global

User-Generated Content

Joint Business Planning

In-Store Marketing

Visual Marketing Optimization

Amazon

Retail Media Networks

Retail Media Benchmark Report

Social Commerce

Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

76 ratings

Publishes	Weekly	Episodes	346	Founded	6 years ago
Number of Listeners		Categories	BusinessMarketingManagement

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Guests Host Reviews Charts Talking Points

Latest Episodes

Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink

As retail media spending explodes and traditional measurement methods struggle to keep pace amidst inconsistent KPIs across retailers, marketing mix modeling (MMM) finds itself at a critical crossroads. New research from MediaLink and the Digital She... more

5 Jan 2026 • 49 min

Eat Your Pancakes to Fuel AI Big Bet Outcomes, with John Rossman, Managing Partner at Rossman Partners

Incremental growth in the future across ecommerce and agentic commerce will be unlocked by two major AI-driven trends - increased scale with increased specificity. Higher discovery driven by specific use cases, higher conversion rates through persona... more

22 Dec 2025 • 35 min

Lessons from Africa on Localisation and Digital Shelf Growth, with Anna Adams, Digital Business & eCommerce Executive

Building digital shelf capability in emerging markets is a very different challenge, and few people know that better than Anna Adams. After leading eCommerce for Coca Cola and Philips across Africa, she’s seen firsthand how to balance global strategy... more

16 Dec 2025 • 44 min

Speed and Agility Trump Scale and Heritage: Warning Signs from the Hidden Economy, with Jeriad Zoghby, Former Chief Commerce Strategy Officer at IPG

We have long looked to Jeriad Zoghby, CPG C Suite whisperer across leading commerce roles at Accenture and until recently Chief Commerce Strategy Officer at IPG, to bring the data and the color commentary about the big transformations and strategies ... more

15 Dec 2025 • 43 min

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Recent Guests

Ben Galvin

Senior Director of Omnichannel Retail Sales and E-Commerce at Monster Energy Corporation

Monster Energy Corporation

Episode: Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink

Ash McMullen

Head of E-Commerce at Advantice Health

Advantice Health

Donna Sharp

Managing Director at MediaLink

MediaLink

Mike Feldman

SVP of Commerce at Flywheel

Flywheel

Episode: The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel

Natalija Pavic

Product Marketing Leader at KIBO Commerce

KIBO Commerce

Episode: The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce

Mike Black

Chief Growth Officer at Profitero

Profitero

Episode: The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero

Brooke Chambers

Director of Growth & Strategy Merchandising at Kroger

Kroger

Episode: Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger

Matt Putra

CEO at fractional CFO firm Eightx

Eightx

Episode: Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx

Roger Dunn

Global Retail Media Lead at Diageo

Diageo

Episode: The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo

Host

Peter Crosby

Host of discussions focusing on brand manufacturing and digital transformation, and engages with various industry leaders to provide insights and strategies.

Reviews

4.9 out of 5 stars from 76 ratings

A newfound favorite!
Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!
Apple Podcasts
5
Arlie K
United States4 years ago
Awesome Podcast!!!
Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Apple Podcasts
5
roweereyes
Philippines4 years ago
Excellent Insights & Guidance
Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more
Apple Podcasts
5
Sabrina C. - Digital Strategy
United States4 years ago
Best for brand manufacturer marketers
Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.
Apple Podcasts
5
Tettigon
United States5 years ago
Great insight
Great podcast on B2B
Apple Podcasts
5
Rogencrank
Australia6 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show fills an important gap by addressing the challenges and innovations in brand manufacturing, resonating well with its audience.

Many reviews highlight the engaging format and high-quality discussions that cater to professionals in the e-commerce sector.

Listeners appreciate the insightful content that is relevant to current trends in retail media and digital marketing.

The podcast is recognized for its expert guests who provide practical advice and strategic insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#34	Chile/Business/Management
Apple Podcasts	#99	Spain/Business/Management
Apple Podcasts	#102	Netherlands/Business/Management
Apple Podcasts	#118	India/Business/Management
Apple Podcasts	#137	Argentina/Business/Management
Apple Podcasts	#187	Ukraine/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink

Q: Who owns the Marketing Mix Model in your organization and who is responsible for acting on the insights?

Ben indicated that a task force involving multiple departments should own the MMM to prevent it from being siloed, fostering collaboration across marketing, IT, and sales teams.

Q: How do you help educate teams on understanding and using Marketing Mix Models (MMM)?

Ash explained the importance of defining the questions that need to be answered and using MMM as a tool to discern those answers. He highlighted the necessity of breaking down how MMM works to avoid misconceptions.

Eat Your Pancakes to Fuel AI Big Bet Outcomes, with John Rossman, Managing Partner at Rossman Partners

Q: What do leaders need to do to shift to agility and speed?

Leaders need to focus on problems that matter, understand the issues clearly, clearly communicate the future state, and provide an environment conducive to experimentation.

Lessons from Africa on Localisation and Digital Shelf Growth, with Anna Adams, Digital Business & eCommerce Executive

Q: What are some tips for local regional offices to partner effectively with global counterparts?

Local offices should think of it as a partnership, lead with local insights, and clearly articulate their needs and constraints to the global team for better collaboration.

Lessons from Africa on Localisation and Digital Shelf Growth, with Anna Adams, Digital Business & eCommerce Executive

Q: How can global brands better support local markets to succeed on the Digital Shelf?

Global brands can support local markets by being flexible, providing tailored strategies and tools, and enabling local decision-making through hands-on involvement and insights sharing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Unpacking the Digital Shelf

What is Unpacking the Digital Shelf about and what kind of topics does it cover?

This podcast focuses on the evolving landscape of brand manufacturing in the digital age, particularly exploring how businesses can leverage digital tools and strategies to thrive in the online marketplace. Throughout its episodes, it discusses key topics such as retail media, e-commerce strategies, digital shelf optimization, and the impact of AI on consumer behavior.

Noteworthy aspects include in-depth discussions with industry leaders and experts who share insights and practical advice that help brands navigate the complexities of digital marketing and commerce. The content often balances theoretical frameworks with actionable strategies, making it valuable for professionals seeking to understand the future of commerce.

Where can I find podcast stats for Unpacking the Digital Shelf?

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How many listeners does Unpacking the Digital Shelf get?

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How many subscribers and views does Unpacking the Digital Shelf have?

To see how many followers or subscribers Unpacking the Digital Shelf has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Unpacking the Digital Shelf?

These podcasts share a similar audience with Unpacking the Digital Shelf:

1. Retail Media Breakfast Club
2. The Commerce Collective Podcast
3. Hidden Brain
4. The CPG Guys
5. Always Off Brand

How many episodes of Unpacking the Digital Shelf are there?

Unpacking the Digital Shelf launched 6 years ago and published 346 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unpacking the Digital Shelf?

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What guests have appeared on Unpacking the Digital Shelf?

Recent guests on Unpacking the Digital Shelf include:

1. Ben Galvin
2. Ash McMullen
3. Donna Sharp
4. Mike Feldman
5. Natalija Pavic
6. Mike Black
7. Brooke Chambers
8. Matt Putra

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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