Rephonic
Artwork for Unpacking the Digital Shelf

Unpacking the Digital Shelf

Digital Shelf Institute
E-Commerce
Retail Media
Artificial Intelligence
Consumer Packaged Goods
Walmart
Consumer Behavior
Digital Shelf Institute
Digital Content
Authenticity
Digital Retail Media
Digital Commerce Global
User-Generated Content
Joint Business Planning
In-Store Marketing
Visual Marketing Optimization
Amazon
Retail Media Networks
Retail Media Benchmark Report
Social Commerce
Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

PublishesWeeklyEpisodes338Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

Listen to this Podcast

Artwork for Unpacking the Digital Shelf

Latest Episodes

The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that produc... more

Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melis... more

“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d think - it’s more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promis... more

For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedd... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Pivot
PivotNew York Magazine
Prof G Markets
Prof G MarketsVox Media Podcast Network
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott GallowayVox Media Podcast Network

Recent Guests

Natalija Pavic
Product Marketing Leader at KIBO Commerce
KIBO Commerce
Episode: The Path to Agentic Commerce Readiness, with Natalija Pavic, Product Marketing Leader at KIBO Commerce
Mike Black
Chief Growth Officer at Profitero
Profitero
Episode: The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
Brooke Chambers
Director of Growth & Strategy Merchandising at Kroger
Kroger
Episode: Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger
Matt Putra
CEO at fractional CFO firm Eightx
Eightx
Episode: Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx
Roger Dunn
Global Retail Media Lead at Diageo
Diageo
Episode: The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo
Bjorn Rosander
Founder and CEO at Software and Applied AI Consultancy, Pynne
Pynne
Episode: Calming the Roiling Waters of AI Hype, with Bjorn Rosander, Founder and CEO at Pynne
Andrew Lipsman
Commerce and media analyst
eMarketer
Episode: The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
Matt Eichorn
Co-founder and CEO of Freeosk
Freeosk
Episode: The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
John Andrews
Co-founder and CEO at Cimulate
Cimulate
Episode: Commerce Search is Changing - How to Get Ready, with John Andrews, Co-founder and CEO at Cimulate

Hosts

Peter Crosby
Host known for illuminating key topics in digital shelf strategies and brand marketing.
Lauren Levak Gilbert
Co-host with a focus on global digital marketing and e-commerce strategies.

Reviews

4.9 out of 5 stars from 74 ratings
  • A newfound favorite!

    Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Awesome Podcast!!!

    Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines4 years ago
  • Excellent Insights & Guidance

    Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more

    Apple Podcasts
    5
    Sabrina C. - Digital Strategy
    United States4 years ago
  • Best for brand manufacturer marketers

    Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.

    Apple Podcasts
    5
    Tettigon
    United States5 years ago
  • Great insight

    Great podcast on B2B

    Apple Podcasts
    5
    Rogencrank
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions with expert guests providing practical advice.
Offers a unique perspective on retail media that is not widely covered.
Addresses the complexities of digital transformation in a relatable manner.
High-quality content relevant to today's retail marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Path to Agentic Commerce Readiness, with Natalija Pavic, Product Marketing Leader at KIBO Commerce
Q: What happens when chat GBT recommends only eight products? How can brands ensure their product is shown?
Brands should invest in shopper agents to improve their visibility and provide better customer experiences, therefore recapturing customer interactions that might otherwise go to generative models.
The Path to Agentic Commerce Readiness, with Natalija Pavic, Product Marketing Leader at KIBO Commerce
Q: How are you talking to brands about this change? What should they be thinking about?
Brands need to innovate and experiment with digital technologies, especially AI, to stay competitive in a rapidly evolving environment.
The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
Q: What are leaders doing differently to address the challenge of private label?
They're enhancing content to differentiate from private labels and collaboratively discussing search dynamics with retailers.
The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
Q: What is the biggest takeaway from the report this year?
Leaders are better at integrating Omnichannel into their DNA, incentivizing cross-functional teams, collaborating with retailers, and being flexible with budgets.
Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem
Q: Will the AI tools create images that automatically meet the standards?
AI is good at testing images after creation but cannot fully guarantee that created images meet all standards due to various design constraints.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Unpacking the Digital Shelf

What is Unpacking the Digital Shelf about and what kind of topics does it cover?

Focused on the evolving landscape of digital commerce, the content covers essential topics such as experiential retail media, strategies for managing product information across regions, and the impact of AI on customer interactions. Discussions often feature prominent figures from the retail and technology sectors, examining the intricacies of topics like the Buy Box in e-commerce, omni-channel marketing strategies, and the integration of data-driven insights in marketing effectiveness. This podcast is unique in its emphasis on real-world applications and practical strategies for brand manufacturers navigating the complexities of digital transformation in retail.

Listeners can expect high-quality insights tailored to the challenges and opp... more

Where can I find podcast stats for Unpacking the Digital Shelf?

Rephonic provides a wide range of podcast stats for Unpacking the Digital Shelf. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unpacking the Digital Shelf and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Unpacking the Digital Shelf get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Unpacking the Digital Shelf, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Unpacking the Digital Shelf?

Rephonic provides comprehensive predictive audience data for Unpacking the Digital Shelf, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Unpacking the Digital Shelf have?

To see how many followers or subscribers Unpacking the Digital Shelf has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Unpacking the Digital Shelf?

These podcasts share a similar audience with Unpacking the Digital Shelf:

1. How I Built This with Guy Raz
2. Pivot
3. Prof G Markets
4. BG2Pod with Brad Gerstner and Bill Gurley
5. The Prof G Pod with Scott Galloway

How many episodes of Unpacking the Digital Shelf are there?

Unpacking the Digital Shelf launched 6 years ago and published 338 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unpacking the Digital Shelf?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Unpacking the Digital Shelf?

Rephonic pulls ratings and reviews for Unpacking the Digital Shelf from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Unpacking the Digital Shelf?

Rephonic provides full transcripts for episodes of Unpacking the Digital Shelf. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Unpacking the Digital Shelf?

Recent guests on Unpacking the Digital Shelf include:

1. Natalija Pavic
2. Mike Black
3. Brooke Chambers
4. Matt Putra
5. Roger Dunn
6. Bjorn Rosander
7. Andrew Lipsman
8. Matt Eichorn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days