Unpacking the Digital Shelf

Digital Shelf Institute

E-Commerce

Retail Media

Artificial Intelligence

Consumer Packaged Goods

Walmart

Consumer Behavior

Digital Shelf Institute

Digital Content

Authenticity

Digital Commerce Global

Digital Retail Media

User-Generated Content

Joint Business Planning

In-Store Marketing

Visual Marketing Optimization

Amazon

Retail Media Networks

Retail Media Benchmark Report

Social Commerce

Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

76 ratings

Publishes	Weekly	Episodes	362	Founded	6 years ago
Number of Listeners		Categories	BusinessMarketingManagement

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Latest Episodes

Relevance and Inspiration: The Twin Forces to Drive Incrementality in Retail, with Florian Clemens, Director, Strategy, Proposition, and Measurement at Tesco Media

With a career spanning brand management at P&G and Danone, to 9 years at Amazon building out retail media globally, and now leading retail media at Tesco, Florian Clemens is a human representation of all sides of omnichannel marketing and consumer ex... more

6 Apr 2026 • 39 min

Owning the Experience Without Owning the Transaction, with Vera Skocic, Head of Customer and Strategy (Consumer & Commercial) at Techtronic Industries (Ryobi)

What happens when your brand doesn’t own the transaction, but still needs to influence the path to purchase and build a direct customer relationship? Ryobi is sold exclusively through Bunnings, which means the retailer owns the checkout. Vera Skocic,... more

31 Mar 2026 • 48 min

Running a Spin Cycle of Content for the Digital and Agentic Shelf, with Marilia Moreira, Digital Marketing Director at Whirlpool Corporation

Some of the most inspiring stories in our industry are when a company who has been a leader in their category for more than 100 years can find the grit, determination, and change management energy to transform to meet today and tomorrow’s shopper how... more

30 Mar 2026 • 36 min

Precisely Curating Consumer Intent, Engagement, and Loyalty through Storytelling, with Dave Stamp, Digital Transformation & Consumer Experience Director at CVH Spirits

Once a person takes a tour of Bunnahabhain, one of CVH Spirit’s renowned distilleries in Scotland, established in 1881, it is likely that their average order value will double. The experience is the key. The trick is then to turn that experience into... more

23 Mar 2026 • 35 min

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Recent Guests

Vera Skocic

Head of Customer and Strategy, Consumer and Commercial at Techtronic Industries (Ryobi)

Techtronic Industries

Episode: Owning the Experience Without Owning the Transaction, with Vera Skocic, Head of Customer and Strategy (Consumer & Commercial) at Techtronic Industries (Ryobi)

Marilia Moreira

Whirlpool's Digital Marketing Director

Whirlpool Corporation

Episode: Running a Spin Cycle of Content for the Digital and Agentic Shelf, with Marilia Moreira, Digital Marketing Director at Whirlpool Corporation

Dave Stamp

Digital Transformation and Consumer Experience Director

CVH Spirits

Episode: Precisely Curating Consumer Intent, Engagement, and Loyalty through Storytelling, with Dave Stamp, Digital Transformation & Consumer Experience Director at CVH Spirits

Lauren Schiavone

Founder of Wonder Consulting, AI-forward consultancy

Wonder Consulting LLC

Episode: The GUIDE Framework for Strategic AI Prompting, with Lauren Schiavone, Founder at Wonder Consulting

Belinda Gruebner

Former CMO, Moose Toys (Global toy company)

Moose Toys

Episode: From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys

Wendell Venerable

VP of E-commerce at Congo Brands

Congo Brands

Episode: From Driving Ecommerce at Three Distinctive Brands Comes a Lot of Wisdom, with Wendell Venerable, VP eCommerce, Congo Brands

Cliff Crosbie

VP, AI Consultancy at Bynder

Bynder

Episode: “Just Go For It!”, and Other Stories from the Front Lines of AI Imagery, with Cliff Crosbie, VP, AI Consultancy at Bynder

Darren Silverman

SVP of Digital, Commerce & Media at Petmate

Petmate

Episode: New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak

Marni Edelhart

Director of Marketing at MikMak

MikMak

Episode: New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak

Hosts

Teresa Spurdy

Host with experience in digital and consumer-focused marketing leadership.

Peter Crosby

Host focusing on ecommerce strategy and digital shelf topics with extensive industry experience.

Lauren Levak Gilbert

Co-host focusing on digital shelf research, omnichannel strategy, and organizational design.

Peter Crosbie

Co-host with AI and technology-focused perspectives on marketing and imagery.

Reviews

4.9 out of 5 stars from 76 ratings

A newfound favorite!
Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!
Apple Podcasts
5
Arlie K
United States4 years ago
Awesome Podcast!!!
Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Apple Podcasts
5
roweereyes
Philippines4 years ago
Excellent Insights & Guidance
Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more
Apple Podcasts
5
Sabrina C. - Digital Strategy
United States5 years ago
Best for brand manufacturer marketers
Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.
Apple Podcasts
5
Tettigon
United States5 years ago
Great insight
Great podcast on B2B
Apple Podcasts
5
Rogencrank
Australia6 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world experience from leading brands and agencies.

Great content and practical takeaways for building digital shelf strategy.

High-quality interviews with actionable frameworks and benchmarks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#45	Canada/Business/Management
Apple Podcasts	#75	United Kingdom/Business/Management
Apple Podcasts	#243	Australia/Business/Management
Apple Podcasts	#82	India/Business/Management
Apple Podcasts	#141	Spain/Business/Management
Apple Podcasts	#195	Singapore/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Precisely Curating Consumer Intent, Engagement, and Loyalty through Storytelling, with Dave Stamp, Digital Transformation & Consumer Experience Director at CVH Spirits

Q: Can you walk us through the distillery experience and how it feeds into a broader digital strategy?

Dave explains that the distillery visit creates emotional connections and higher average order value, which then feeds into a broader digital journey—from awareness and research to purchase and post-visit enrichment—using first-party data to tailor experiences across markets.

From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys

Q: What is the future balance between human connection and data-driven marketing in the toy industry?

There is a renewed emphasis on real-life experiences and community, balancing data privacy and ethical considerations. Brands must be trustworthy and humane, using data responsibly while creating human, relatable engagements that strengthen brand loyalty and advocacy.

From Driving Ecommerce at Three Distinctive Brands Comes a Lot of Wisdom, with Wendell Venerable, VP eCommerce, Congo Brands

Q: Does shiny object syndrome happen in e-commerce as well?

Wendell agrees that it occurs and emphasizes the importance of discipline and focus to avoid distractions and chase after every new trend.

From Driving Ecommerce at Three Distinctive Brands Comes a Lot of Wisdom, with Wendell Venerable, VP eCommerce, Congo Brands

Q: What were the differences from large, medium, small organizations?

Wendell discusses the opportunity for agility and accountability in large organizations, while emphasizing the importance of alignment, and collaboration in medium and smaller structures.

“Just Go For It!”, and Other Stories from the Front Lines of AI Imagery, with Cliff Crosbie, VP, AI Consultancy at Bynder

Q: What are the human reactions to AI transformation?

Reactions vary, but many people feel freed up to focus on creativity as AI handles routine tasks, while still recognizing the need for skilled professionals to direct AI outputs.

Audience Metrics

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Frequently Asked Questions About Unpacking the Digital Shelf

What is Unpacking the Digital Shelf about and what kind of topics does it cover?

This show centers on the evolving digital shelf, omnichannel commerce, and data-driven marketing for brands in consumer goods. Across recent episodes, guests discuss transforming traditional marketing into digitally driven strategies, the rising importance of retail media, image and content strategies for PDPs, AI's practical applications in ecommerce, and breaking down IT-business silos to accelerate digital transformation. The conversations often spotlight real-world cases from toy, beverage, CPG, and retail brands, with practical playbooks for improving discoverability, content quality, and cross-functional collaboration. A notable strength is the mix of practitioner leaders (CMOs, VPs, heads of e-commerce and retail media) sharing actio... more

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Which podcasts are similar to Unpacking the Digital Shelf?

These podcasts share a similar audience with Unpacking the Digital Shelf:

1. Ecommerce Braintrust
2. The Prof G Pod with Scott Galloway
3. Prof G Markets
4. Retail Media Breakfast Club
5. The Commerce Collective Podcast

How many episodes of Unpacking the Digital Shelf are there?

Unpacking the Digital Shelf launched 6 years ago and published 362 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unpacking the Digital Shelf?

Recent guests on Unpacking the Digital Shelf include:

1. Vera Skocic
2. Marilia Moreira
3. Dave Stamp
4. Lauren Schiavone
5. Belinda Gruebner
6. Wendell Venerable
7. Cliff Crosbie
8. Darren Silverman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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