Rephonic
Artwork for Retail Media Therapy
Retail Media
ROAS
Retail Media Networks
Incrementality
Amazon
In-Store Screens
WPP
IROAS
Mcdonald's Media Network
Chatgpt
Openai
Measurement
Liveramp
Publicis
Mimeda
Tesco Media
Iceland Retail Media
Best Buy
Artificial Intelligence
Mcdonald's

Join us for a spot of Retail Media Therapy as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by Grace & Co the marketing acceleration consultancy.

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PublishesTwice monthlyEpisodes57Founded2 years ago
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Artwork for Retail Media Therapy

Latest Episodes

Retail Media Therapy: Maurits Priem on the Future of Retail Media and Responsible Advertising

What does it take to build a successful retail media network, and how can the industry grow without losing sight of its responsibilities?

In this episode ... more

EP56: McDonald’s, Best Buy & CitiBank – The Expanding World of Retail Media

Viv Craske and Colin Lewis explore three major developments reshaping the industry. From McDonald’s ambitions to build a billion-dollar media business to Best Buy’s move int... more

In this episode of Retail Media Therapy, Dean Harris joins Viv Craske and Colin Lewis for Score My Strategy.

Dean assesses six strategic opportunities for a growing retail media network, scoring each out of 10 and explaining where retailers should f... more

What the Hell Do We Do About Measurement Now? | Retail Media Therapy

ROAS: the metric everyone wants, but is it really the one marketers and online advertisers should be chasing?

In this final episode of our special six-part series, The Retail Medi... more

Key Facts

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Recent Guests

Dean Harris
Head of Co-op Media Network
Co-op Media Network
Episode: EP55: Rate My Retail Media Strategy with Coop's Dean Harris
Skye Frontier
EVP at Incremental, commerce media intelligent layer
Incremental
Episode: ROAS SPECIAL EP4: When and how to measure iROAS
Andrew Lipsman
Analyst and consultant in retail media, runs Ads & Commerce newsletter
Lipsman & Co / Former Analyst
Episode: ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?
Mrunal Bhagat
Retail Media Lead at Pearson
Pearson
Episode: ROAS SPECIAL EP2: ROAS is a Toxic Love Language
Kina Demirel
Managing Director of Mimeda
Mimeda
Episode: EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda
Florian Clemens
Ex-director of strategy, proposition and measurement of Tesco Media; built global accounts team at Amazon Advertising in Retail Media since 2014
Tesco Media / Amazon Advertising
Episode: EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
Mark Williamson
AVP Retail Media at Costco
Costco
Episode: EP41 – Mark Williamson of Costco on the power of saying 'No'
Rob Isaacs
AI guru and consultant for Grace & Co
Grace & Co Consulting
Episode: EP40 – Has OpenAI killed agentic commerce?
Adam Smith
From Iceland Retail Media in the UK
Iceland Retail Media
Episode: EP37 – Adam Smith, Iceland Retail Media – the hard work to make screens awesome

Hosts

Viv Craske
Host of Retail Media Therapy
Colin Lewis
Co-host of Retail Media Therapy

Reviews

5.0 out of 5 stars from 15 ratings
  • These guys rock

    “Viv

    Apple Podcasts
    5
    VivC
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are generally high-caliber experts from retailers, platforms, and agencies, delivering useful strategies.
Listeners praise practical, industry-forward insights and real-world takeaways for retail media campaigns.
The show balances technical depth with approachable banter, though some episodes can skew dense on measurement topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#237
Australia/Business/Marketing
Apple Podcasts
#242
France/Business/Marketing
Apple Podcasts
#17
South Africa/Business/Marketing
Apple Podcasts
#168
Hong Kong/Business/Marketing
Apple Podcasts
#180
Ireland/Business/Marketing
Apple Podcasts
#208
South Africa/Business

Talking Points

Recent interactions between the hosts and their guests.

EP55: Rate My Retail Media Strategy with Coop's Dean Harris
Q: Should you focus on talking to the big five whole co's in your country?
Harris says agency engagement is important once the retail media network is stable and serving direct brand clients. It requires a sustained strategy built around agencies' needs, relevant insights, differentiation and trust.
EP55: Rate My Retail Media Strategy with Coop's Dean Harris
Q: Should they go self-serve?
Harris scores self-serve four out of ten, saying its value depends on audience scale, the retailer's competitive advantage, and investment in data quality, permissions, governance and technology.
ROAS SPECIAL EP4: When and how to measure iROAS
Q: Should IROAS be measured on every campaign or used strategically?
IROAS should be used strategically given constraints; not every small campaign justifies incremental testing, but for high-impact decisions or when testing new channels, it can be valuable as a benchmarking tool.
ROAS SPECIAL EP4: When and how to measure iROAS
Q: What is incrementality and why is it important for measuring media impact?
Incrementality is about determining what would have happened in the absence of advertising, i.e., the counterfactual, and it helps isolate the true lift caused by marketing beyond what would have occurred anyway.
EP48 – Rise of the Ad Networks | With Dean Harris, Co-op Media Network
Q: What are the strategic choices for retailers and advertisers in light of RMN consolidation?
The guests suggest focusing on proposition before product, identifying where to lead, where to compete, and leveraging a point of difference that catalyzes campaigns rather than chasing market share alone.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Retail Media Therapy

What is Retail Media Therapy about and what kind of topics does it cover?

The show focuses on retail media and commerce advertising, unpacking the latest industry moves, platform strategies, and data-driven approaches from retailers, brands, and networks. Episodes frequently cover ad formats, measurement, data partnerships, and the evolving role of AI in retail media, often with live interviews from industry leaders and field reports from major markets. Unique strengths include candid, practical debate between hosts, a strong emphasis on ROI, governance, and cross-channel orchestration, plus a willingness to explore controversial topics and future tech with real-world caveats. Potential listeners include marketers, agency professionals, and retail executives seeking actionable insights, vendor and sponsorship con... more

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How many listeners does Retail Media Therapy get?

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How many subscribers and views does Retail Media Therapy have?

To see how many followers or subscribers Retail Media Therapy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Therapy?

These podcasts share a similar audience with Retail Media Therapy:

1. Retail Media Breakfast Club
2. The Prof G Pod with Scott Galloway
3. Prof G Markets
4. Pivot
5. The Commerce Collective Podcast

How many episodes of Retail Media Therapy are there?

Retail Media Therapy launched 2 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Therapy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Retail Media Therapy?

Rephonic pulls ratings and reviews for Retail Media Therapy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Retail Media Therapy?

Recent guests on Retail Media Therapy include:

1. Dean Harris
2. Skye Frontier
3. Andrew Lipsman
4. Mrunal Bhagat
5. Kina Demirel
6. Florian Clemens
7. Mark Williamson
8. Rob Isaacs

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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