Rephonic
Artwork for Retail Media Therapy
Retail Media
In-Store Screens
Iceland Retail Media
Tesco Media
Mimeda
Amazon
AI In Retail Media
Joint Business Plans
IROAS
Chatgpt
Diageo
Costco
Airline Commerce Media
Grace & Co
CPG
Walkbase
Stratocash
Openai
Sales Velocity
The Trade Desk

Join us for a spot of Retail Media Therapy as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by Grace & Co the marketing acceleration consultancy.

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PublishesTwice monthlyEpisodes45Founded2 years ago
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Artwork for Retail Media Therapy

Latest Episodes

Retail Media Therapy's special episode is live from Istanbul with guest Kina Demirel, Managing Director, Mimeda

Your host is Colin Lewis.

Recorded live in Istanbul at Mimeda's studios ahead of a major retail media event hosted by Mimeda for 500 br... more

From Tesco Media to Tomorrow’s Stack: Building Retail Media That Actually Works (Part 2)

With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon Advertising. more

Episode 43: Building Omnichannel Retail Media (Part 1)

Hosts: Viv Craske & Colin Lewis

Guest: Florian Clemens – Former Director of Strategy, Proposition & Measurement at Tesco Media; former global accounts leader at Amazon Advertising

In this epis... more

Retail Media Therapy – EP42

Hiring Boom, Industry Beef & The Rise of Airline Media

This week, Viv Craske and Colin Lewis unpack three major shifts in retail media:

* A growing power struggle between holding companies and The Trade Desk

* A surg... more

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Recent Guests

Kina Demirel
Managing Director of Mimeda
Mimeda
Episode: EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda
Florian Clemens
Ex-director of strategy, proposition and measurement of Tesco Media; built global accounts team at Amazon Advertising in Retail Media since 2014
Tesco Media / Amazon Advertising
Episode: EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
Mark Williamson
AVP Retail Media at Costco
Costco
Episode: EP41 – Mark Williamson of Costco on the power of saying 'No'
Rob Isaacs
AI guru and consultant for Grace & Co
Grace & Co Consulting
Episode: EP40 – Has OpenAI killed agentic commerce?
Adam Smith
From Iceland Retail Media in the UK
Iceland Retail Media
Episode: EP37 – Adam Smith, Iceland Retail Media – the hard work to make screens awesome
Kiri Masters
Speaker labeled as a panelist; from the second best Retail Media Podcast in the world
Kiri Masters is a retail media expert
Episode: EP34 – Celebrity Deathmatch at NRF
Sarah Marzano
From EMarketer, panelist bringing market data and analysis
EMarketer
Episode: EP34 – Celebrity Deathmatch at NRF
Michael Islip
Grace & Co MD
Grace & Co
Episode: EP31 – Xmas Special: Who's on Santa's naughty list?
Lucy Bugler
Grace & Co client partner
Grace & Co
Episode: EP31 – Xmas Special: Who's on Santa's naughty list?

Hosts

Colin Lewis
Host of Retail Media Therapy
Viv Craske
Host of Retail Media Therapy

Reviews

5.0 out of 5 stars from 14 ratings
  • These guys rock

    “Viv

    Apple Podcasts
    5
    VivC
    United Kingdom2 years ago

Listeners Say

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Covers both strategic and tactical angles with clear takeaways.
Guest insights are grounded in real-world practice.
Hosts keep conversations energetic with industry banter.

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Apple Podcasts
#112
Mexico/Business/Marketing

Talking Points

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EP41 – Mark Williamson of Costco on the power of saying 'No'
Q: What was your original focus for Retail Media and why did you switch focus in 2026?
The initial mandate was to establish guiding principles and guardrails for Retail Media, proving its value while aligning with Costco's low-margin, member-first philosophy. In 2026 the emphasis shifted toward Merchant First Retail Media, integrating data governance, privacy, and interoperability to drive measurable growth while maintaining to Costco's core purpose.
EP41 – Mark Williamson of Costco on the power of saying 'No'
Q: So for those listeners, how does the Costco model work, Mark?
Costco operates as a membership club with a low-margin, high-efficiency model that emphasizes member value across a curated catalog. The strategy centers on maintaining prices low, focusing on value, and using Retail Media to support that value while keeping data governance and partner trust at the forefront.
EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
Q: What does it take to build a truly omnichannel retail media platform?
It requires a long-term vision to align on 25+ ad products, seamless data and pricing integration, and a governance framework that enables coordination across in-store, online, and CRM. The platform must be capable of measuring incrementality and delivering clear ROI, while being adaptable to evolving tech like AI-enabled search and conversational interfaces.
EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
Q: What is your view on self-serve versus managed services for big clients?
Self-serve is great in the right context; the important distinction is who is self-serving—the client's own teams or their agency—and what level of integration and coordination is required across all channels and campaigns. Large clients typically still need a managed layer for coordination, especially for always-on, peak campaigns.
EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda
Q: How do influencers fit into the retail media strategy and how is attribution handled?
Influencers are integrated into campaigns with direct sales links across TikTok, Meta, Google, and YouTube, allowing immediate alignment with sales data and measurement of effectiveness at the individual level.

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Frequently Asked Questions About Retail Media Therapy

What is Retail Media Therapy about and what kind of topics does it cover?

Spotlights in-depth discussions on retail media networks, omnichannel strategy, and data-driven marketing. Episodes frequently explore first-party data, measurement, governance, and the evolving tech stack powering retail media—from in-store screens to AI-assisted optimization. Notably, the show blends practitioner insights with strategic context, featuring senior leaders, analysts, and consultants who reveal how brands and retailers win in a connected commerce ecosystem. Listeners can expect candid debates, practical frameworks for budgeting and planning, and forward-looking takes on AI, attribution, and platform dynamics. A standout trait is its focus on bridging retail realities with marketing ambitions, often anchored by concrete case s... more

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Which podcasts are similar to Retail Media Therapy?

These podcasts share a similar audience with Retail Media Therapy:

1. Retail Media Breakfast Club
2. Prof G Markets
3. The Rest Is Politics
4. The Commerce Collective Podcast

How many episodes of Retail Media Therapy are there?

Retail Media Therapy launched 2 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Retail Media Therapy?

Recent guests on Retail Media Therapy include:

1. Kina Demirel
2. Florian Clemens
3. Mark Williamson
4. Rob Isaacs
5. Adam Smith
6. Kiri Masters
7. Sarah Marzano
8. Michael Islip

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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