Rephonic
Artwork for Retail Media Therapy
Retail Media
Retail Media Networks
Amazon
In-Store Screens
Incrementality
WPP
Chatgpt
Openai
Liveramp
Publicis
Mimeda
Tesco Media
Iceland Retail Media
Agency Partnerships
Diageo
Costco
Joint Business Plans
Airline Commerce Media
Iroas
AI In Retail Media

Join us for a spot of Retail Media Therapy as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by Grace & Co the marketing acceleration consultancy.

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PublishesTwice monthlyEpisodes50Founded2 years ago
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Artwork for Retail Media Therapy

Latest Episodes

ROAS SPECIAL EP2: ROAS is a Toxic Love Language

ROAS. It's everywhere. In media plans. In ad consoles. In AOP meetings. In strategic decks. And, apparently, in the emotional lives of marketing and sales teams.

In this episode of The Retail Media Th... more

ROAS SPECIAL EP1: Where did Retail Media ROAS come from?

ROAS. Four little letters that have somehow taken over retail media.

It appears in conference decks. It lives in ad-platform dashboards. Vendors love it. CFOs ask for it. Marketers stare at i... more

The Rise of the Retail Media Ad Networks

Retail Media Therapy EP48 with Viv Craske, Colin Lewis & special guest Dean Harris, Head of Co-op Media Network

Retail media is entering a new phase: as advertisers demand more scale, speed and simplicity, a... more

Retail Media Therapy — EP 47: Cannes Special

Fresh from the Cannes Lions Festival, Viv and Colin unpack the retail media trends that actually matter – no, not the rosé and boat parties, Colin!

First up: the return of the soap opera. Albertsons Medi... more

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Recent Guests

Dean Harris
Head of Co-op Media Network
Co-op Media Network
Episode: EP48 – Rise of the Ad Networks | With Dean Harris, Co-op Media Network
Kina Demirel
Managing Director of Mimeda
Mimeda
Episode: EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda
Florian Clemens
Ex-director of strategy, proposition and measurement of Tesco Media; built global accounts team at Amazon Advertising in Retail Media since 2014
Tesco Media / Amazon Advertising
Episode: EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
Mark Williamson
AVP Retail Media at Costco
Costco
Episode: EP41 – Mark Williamson of Costco on the power of saying 'No'
Rob Isaacs
AI guru and consultant for Grace & Co
Grace & Co Consulting
Episode: EP40 – Has OpenAI killed agentic commerce?
Adam Smith
From Iceland Retail Media in the UK
Iceland Retail Media
Episode: EP37 – Adam Smith, Iceland Retail Media – the hard work to make screens awesome
Kiri Masters
Speaker labeled as a panelist; from the second best Retail Media Podcast in the world
Kiri Masters is a retail media expert
Episode: EP34 – Celebrity Deathmatch at NRF
Sarah Marzano
From EMarketer, panelist bringing market data and analysis
EMarketer
Episode: EP34 – Celebrity Deathmatch at NRF
Michael Islip
Grace & Co MD
Grace & Co
Episode: EP32 – Crystal Ball Predictions for 2026

Hosts

Viv Craske
Host of Retail Media Therapy
Colin Lewis
Co-host of Retail Media Therapy

Reviews

5.0 out of 5 stars from 14 ratings
  • These guys rock

    “Viv

    Apple Podcasts
    5
    VivC
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are generally high-caliber experts from retailers, platforms, and agencies, delivering useful strategies.
Listeners praise practical, industry-forward insights and real-world takeaways for retail media campaigns.
The show balances technical depth with approachable banter, though some episodes can skew dense on measurement topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP48 – Rise of the Ad Networks | With Dean Harris, Co-op Media Network
Q: What are the strategic choices for retailers and advertisers in light of RMN consolidation?
The guests suggest focusing on proposition before product, identifying where to lead, where to compete, and leveraging a point of difference that catalyzes campaigns rather than chasing market share alone.
EP41 – Mark Williamson of Costco on the power of saying 'No'
Q: What was your original focus for Retail Media and why did you switch focus in 2026?
The initial mandate was to establish guiding principles and guardrails for Retail Media, proving its value while aligning with Costco's low-margin, member-first philosophy. In 2026 the emphasis shifted toward Merchant First Retail Media, integrating data governance, privacy, and interoperability to drive measurable growth while maintaining to Costco's core purpose.
EP41 – Mark Williamson of Costco on the power of saying 'No'
Q: So for those listeners, how does the Costco model work, Mark?
Costco operates as a membership club with a low-margin, high-efficiency model that emphasizes member value across a curated catalog. The strategy centers on maintaining prices low, focusing on value, and using Retail Media to support that value while keeping data governance and partner trust at the forefront.
EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
Q: What does it take to build a truly omnichannel retail media platform?
It requires a long-term vision to align on 25+ ad products, seamless data and pricing integration, and a governance framework that enables coordination across in-store, online, and CRM. The platform must be capable of measuring incrementality and delivering clear ROI, while being adaptable to evolving tech like AI-enabled search and conversational interfaces.
EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
Q: What is your view on self-serve versus managed services for big clients?
Self-serve is great in the right context; the important distinction is who is self-serving—the client's own teams or their agency—and what level of integration and coordination is required across all channels and campaigns. Large clients typically still need a managed layer for coordination, especially for always-on, peak campaigns.

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Frequently Asked Questions About Retail Media Therapy

What is Retail Media Therapy about and what kind of topics does it cover?

The show focuses on retail media and commerce advertising, unpacking the latest industry moves, platform strategies, and data-driven approaches from retailers, brands, and networks. Episodes frequently cover ad formats, measurement, data partnerships, and the evolving role of AI in retail media, often with live interviews from industry leaders and field reports from major markets. Unique strengths include candid, practical debate between hosts, a strong emphasis on ROI, governance, and cross-channel orchestration, plus a willingness to explore controversial topics and future tech with real-world caveats. Potential listeners include marketers, agency professionals, and retail executives seeking actionable insights, vendor and sponsorship con... more

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How many listeners does Retail Media Therapy get?

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What are the audience demographics for Retail Media Therapy?

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How many subscribers and views does Retail Media Therapy have?

To see how many followers or subscribers Retail Media Therapy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Therapy?

These podcasts share a similar audience with Retail Media Therapy:

1. Retail Media Breakfast Club
2. Outspoken with White and Jordan
3. Football Daily
4. Social Media Marketing Podcast
5. Prof G Markets

How many episodes of Retail Media Therapy are there?

Retail Media Therapy launched 2 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Therapy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Retail Media Therapy?

Rephonic pulls ratings and reviews for Retail Media Therapy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Retail Media Therapy?

Recent guests on Retail Media Therapy include:

1. Dean Harris
2. Kina Demirel
3. Florian Clemens
4. Mark Williamson
5. Rob Isaacs
6. Adam Smith
7. Kiri Masters
8. Sarah Marzano

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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