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Artwork for Master B2B Friday 15

Master B2B Friday 15

Master B2B
Artificial Intelligence
Amazon
B2B E-Commerce
Google
B2B Ecommerce
Gig Economy
Chatgpt
Openai
Data
Nexus
Anthropic
Generative AI Adoption
Composites One
Channel Conflict
E-Commerce
B2B and B2C Ecommerce Convergence
Home Depot
Distributors
Trust
IT and E-Commerce Alignment

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

PublishesWeeklyEpisodes100Founded3 years ago
Number of ListenersCategory
Technology

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Artwork for Master B2B Friday 15

Latest Episodes

Brian shares a report from Amazon Business's Reshape conference.  Then Andy and Brian discuss Amazon's vending machines and return lockers, why Amazon learns from incumbents, where distributors still differentiate, and why value-added services and so... more

Anthropic has filed its S-1. Andy and Jared (with Brian out again) go through the filing: $16.3 billion in first-half revenue, a $500 billion compute overhang, the unusual "uninsurable harm" risk factor, and how Anthropic is positioning itself as an ... more

Andy Hoar and Master B2B's Jared Blank are joined by Christina Chatfield, Head of Growth at materials distributor Composites One, to talk about lessons learned from a digital transformation undertaking at the company.

Christina talks about the impor... more

McKinsey reports that 88 percent of companies use AI in at least one function, and only 7 percent have scaled it.

Andy and Brian dig into a Harvard Business Review article that names middle managers as the most common failure point in generative AI ... more

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Recent Guests

Christina Chatfield
Head of Growth at Composites One
Composites One
Episode: How Composites One Rebuilt Its B2B eCommerce Site
Andy Didyk
Chief Executive Officer at Ntara
Ntara
Episode: Turning Data into Dollars in Agentic Commerce
John Jakobe
VP of Commercial Strategy at TreviPay
TreviPay
Episode: What new payment types are B2B companies using?
Jon Feldman
Director of Product Marketing at Salesforce
Salesforce
Episode: Where AI Agents Are Working in B2B eCommerce...and Why
Andrej Maihorn
Longtime ecommerce expert, with Kibo Commerce
Kibo Commerce
Episode: See It, Order It, Deliver It: Earning Repeat Business in B2B
Michael Schenck
Senior Product Manager of Digital at Jaipur Living
Jaipur Living
Episode: A GEO Deep Dive - Are LLMs Recommending Your Brand?
Dr. Andrea Polonioli
In product and industry marketing at Coveo; PhD in philosophy and cognitive science
Coveo
Episode: Has the Intent Box Replaced the Search Box?
Kevin Kazenmayer
Vice President of Business and Strategy and Development at TradeCentric
TradeCentric
Episode: What if you're not using one of the biggest B2B eCommerce growth levers?
Jared Blank
Former CMO at Vitex; longtime VP of e-commerce, consumer and B2B experience
Vitex
Episode: Is the CMO Role Disappearing in B2B?

Hosts

Brian Beck
Host of Friday 15 on Master B2B; focused on practical B2B e-commerce topics with Andy Hoar.
Andy Hoar
Co-host of Friday 15; leads conversations on platform evolution, AI, and go-to-market strategy in B2B.

Reviews

4.9 out of 5 stars from 8 ratings
  • Great overview of B2B commerce topics

    Fun quick podcast that’s great for manufacturers and distributors who sell online.

    Apple Podcasts
    5
    Jblankoh
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great for manufacturers and distributors who sell online, with real-world examples.
The show surfaces actionable frameworks and vendor contexts useful for platform decisions.
A concise, practical take on B2B e-commerce that's easy to digest between tasks.

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Talking Points

Recent interactions between the hosts and their guests.

How Composites One Rebuilt Its B2B eCommerce Site
Q: Did the sales team understand that or did you have to really make them comfortable with, this really is not about getting in the way of what you're doing. How did you communicate that in an ongoing way?
Chatfield explains that salespeople understood their value came from technical expertise and advising customers, not processing invoices or purchase summaries. They embraced the online shop as a digital assistant, helping drive adoption.
How Composites One Rebuilt Its B2B eCommerce Site
Q: When do you say, oh, it's time for transformation?
Chatfield says repeated customer feedback made the need clear. Customers wanted routine tasks such as finding invoices, viewing purchase summaries and repeating orders online, but did not want to replace their sales representatives.
See It, Order It, Deliver It: Earning Repeat Business in B2B
Q: What best practices were highlighted for the Shop Talk preview?
The discussion emphasized giving buyers real-time visibility before they commit, enabling easy reordering, and ensuring every order is routed automatically to the right place, with clear reasons for any delays to avoid confusion.
See It, Order It, Deliver It: Earning Repeat Business in B2B
Q: How can a platform like Kibo help with loyalty?
Kibo's unified commerce, OMS, and subscription capabilities create a end-to-end workflow that supports repeat orders, inventory visibility, and flexible fulfillment, which are critical to retaining B2B customers.
See It, Order It, Deliver It: Earning Repeat Business in B2B
Q: Why is unified data important for loyalty in B2B?
Unified data models across OMS, ERP, and e-commerce ensure visibility, accurate order routing, and a single source of truth, which reduces errors and builds trust, making it easier for buyers to return to the same supplier.

Audience Metrics

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Frequently Asked Questions About Master B2B Friday 15

What is Master B2B Friday 15 about and what kind of topics does it cover?

A concise bite-sized show that packs sharp takes on B2B e-commerce, with a rotating cast of industry guests. The hosts repeatedly spotlight AI-enabled discovery, data readiness, unified commerce, and evolving payment and procurement workflows, all through practical, practitioner-focused discussions. Notable strengths include fast-paced, topic-driven episodes that pair real-world use cases with forward-looking event previews and tooling to help manufacturers, distributors, and brands sell online more effectively. The format tends to favor actionable frameworks and vendor examples over theoretical debates, making it helpful for listeners evaluating tech choices, partnerships, or sponsorships in the B2B space.

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2. The Daily
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4. Planet Money
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Master B2B Friday 15 launched 3 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Master B2B Friday 15?

Recent guests on Master B2B Friday 15 include:

1. Christina Chatfield
2. Andy Didyk
3. John Jakobe
4. Jon Feldman
5. Andrej Maihorn
6. Michael Schenck
7. Dr. Andrea Polonioli
8. Kevin Kazenmayer

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