Marketing To Mums
Katrina McCarterHow to sell more effectively to the world's most powerful consumer, Mums
| Publishes | Twice monthly | Episodes | 53 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | MarketingEntrepreneurshipBusiness | ||||
Listen to this Podcast
Latest Episodes
In this episode Belinda Jennings, founder of Mum Central, Mum’s Pantry and Australian Baby Bargains, shares her journey to creating a highly engaged community of 850,000 mothers. Our discussion focuses in on strategies used to build large communities... more
Partnerships are the lowest cost, fastest way to grow a brand. They can be successfully used to grow your audience of mothers, build deep relationships, acquire new customers, enhance customer experience – the list goes on. In this episode I share my... more
In this episode Susie O’Brien, Herald Sun journalist and author, shares her insights into Gen X mothers. She highlight distinguishing behaviours which set Gen X mothers apart from other generations and highlights what these women want from brands. Su... more
Social media use increases significantly when a women becomes a mother. Closed Facebook groups are growing in popularity and represent a significant opportunity for brands to build strong and lasting relationships with mothers. In this short, bite si... more
Reviews
- Hugely valuable podcast!
Thank you Katrina McCarter for your golden nuggets of information and advice. Both your wealth of knowledge and that of your guests is so fantastic... Thank you!
Apple Podcasts5Sonia Bestulic
Australia5 years ago - Excellent resource
I have enjoyed listening to every podcast so far from Katrina. I not only find it valuable in broadening my mind and enhancing my learnings for my everyday marketing work, but I also recommend my clients who target mums to also listen to the podcast. Well done on filling a gap in the market.
Apple Podcasts5everydayawakeningsAustralia7 years ago - Love the expertise shared
Katrina shows great insights and expertise into mothers. Loving the variety of guests she has on her show. Looking forward to hearing more.
Apple Podcasts5davreneidAustralia7 years ago - Loving it
Really enjoying this podcast. Refreshing and full of little insights that I’m filing away. Thanks
Apple Podcasts5Mac&ErnieAustralia7 years ago - Great podcast
Fabulous conversations and great content. Thanks Katrina
Apple Podcasts5I am a Podcast AddictAustralia7 years ago
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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Frequently Asked Questions About Marketing To Mums
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Which podcasts are similar to Marketing To Mums?
These podcasts share a similar audience with Marketing To Mums:
1. Squiz Today
How many episodes of Marketing To Mums are there?
Marketing To Mums launched 7 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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