Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners
Sam Birkett and Sally GreenWelcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode. We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you... more
| Publishes | Weekly | Episodes | 123 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | MarketingEntrepreneurshipBusiness | ||||
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Latest Episodes
Sally and Sam are back with part two of their discussion of marketing agencies. This time we explore the nature of work agencies can take on, what you need to consider when writing a tender for agencies or a brief, how you can define and measure the ... more
We're excited to make our return after a lengthy hiatus! We've been busy with various personal and professional commitments over the last few months, but we're back with a dive on the topic of why businesses might choose to work with marketing agenci... more
It's a pub in a provincial town, 5:55pm. Two middle-aged professional looking types nurse a couple of drinks, small talking about nothing in particular. Suddenly, one of them clicks their finger and stares intently at the other. 'Hang on. I've got a ... more
In this Mini Meander, Sam shares his experience with email marketing and discusses its effectiveness. He recounts receiving a mis-targeted chaser email that had a slightly terse tone, which made him question the negative effects of mass email campaig... more
We dive into part two of our discussion on tone of voice. This time we explore the impact of artificial intelligence (AI) on tone of voice, emphasising the need for clear instructions to ensure desired outcomes. Sally shares her experience as a forme... more
In this episode, Sally and Sam discuss the importance of tone of voice in branding and marketing. They emphasise the need for a consistent and appropriate tone of voice that resonates with the target audience. They share their experiences and challen... more
This time, Sally and Sam discuss the impact of AI on copywriting and the need for marketers to upskill themselves beyond their specialism. more
In this episode, Sally and Sam discuss the importance of having a clear marketing strategy and aligning new ideas with it. They caution against overloading the marketing plan with too many new ideas and suggest going back to the overarching strategy ... more
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Reviews
- I Love the Marketing Meanders Podcast!
I take a lot away from listening in to this show. So much so, that I had to leave a review. more
Apple Podcasts5Rick Nuske
Australia10 months ago
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| Gender Skew | Engagement Score | Primary Location | |||
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