Rephonic
Artwork for Black T-Shirts

Black T-Shirts

MIK MADE
Creativity
Marketing
Advertising
Roblox
Creativity In Marketing
South Africa
Social Media
Creative Process
Advertising Industry
Podcasting
System One
AI
Wieden and Kennedy
Meta
Gatorade
Ballet
Ogilvy New York
Filmmaking
Marketing Decision-Making
B2B Marketing

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

PublishesWeeklyEpisodes54Founded4 years ago
Number of ListenersCategories
MarketingBusinessEducation

Listen to this Podcast

Artwork for Black T-Shirts

Latest Episodes

Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move forward. With Henry Innis (Founder, Mutinex) and Clare Tsunobo (Head of Media, Lion) joining the conv... more

In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of... more

Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their favourite guests. From hard-won lessons in creativity to surprising truths about success. Then, in fr... more

This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA.

Sam takes us back to her roots, growing up on a farm outside a small town in rural Australia, and share... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Nudge
NudgePhill Agnew
The Imperfects
The ImperfectsHugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg
Mamamia Out Loud
Mamamia Out LoudMamamia Podcasts

Recent Guests

Susan Credle
Global CCO at FCB and creative leader
FCB
Episode: Susan Credle - Creative Space & Brand Characters
Sam Rowlands
Executive Crowd Director at Le Pub, Amsterdam
Le Pub
Episode: Sam Rowlands: Killer Stats and Pink Chips
John McKelvey
Co-founder and CEO of Mirimar
Mirimar
Episode: Luke & John McKelvey: Celebrity Culture and Ocean Views
Luke McKelvey
Co-founder and Chief Creative Officer of Mirimar
Mirimar
Episode: Luke & John McKelvey: Celebrity Culture and Ocean Views
Brooke Hammerling
Senior PR executive and author of Pop Culture Mondays
Episode: Brooke Hammerling: Pop Culture and Public Relations
Chris Beresford-Hill
Global Chief Creative Officer at BBDO
BBDO
Episode: Chris Beresford Hill - Big Things and Creative Details
John Schoolcraft
Chief Creative Officer at Oatly
Oatly
Episode: John Schoolcraft: Mind Control & Milk
Sherilyn Shackell
Founder of The Marketing Academy
The Marketing Academy
Episode: Sherilyn Shackell - Making Marketers and Leading Cults
PJ Pereira
Founder of Pereira O'Dell and Silverside, creative professional focusing on AI in advertising
Silverside / Pereira O'Dell
Episode: PJ Pereira - Al Coke Trucks & Creative Liberation

Hosts

Adam Ferrier
Co-founder of Thinkerbell and host, he brings a deep understanding of marketing to discussions, focusing on innovating and challenging traditional advertising norms.
Brent Smart
Leading CMO with experience in both creative and strategic marketing, he adds valuable insights into the evolving landscape of marketing and advertising.

Reviews

4.6 out of 5 stars from 63 ratings
  • Boring

    Listened to a minute of two men talk about advertising they didn’t create

    Apple Podcasts
    1
    Bob Ishii
    Australia8 months ago
  • Great episode with Rory.

    What a fantastic episode with Rory, as usual he gives some engaging insights into the marketing/advertsing industry. He always has an interesting anecdote or piece of advice to share.

    First time I've listened to your podcast and will tune in for more.

    The section in the pub asking the ‘locals’ was interesting although they seemed (maybe due to their accents), to answer as though it was an inconvenience getting to the end of the sentence…they all sounded tired…maybe they were?

    However love the ... more

    Apple Podcasts
    5
    Blacktop Biker
    United Kingdoma year ago
  • 6 stars

    The people who gave this podcast 1 star were actually trying to give it 6 stars. My favourite podcast right now 🏆✅🥳⭐️

    Apple Podcasts
    5
    We are No-one
    Australia2 years ago
  • Always take something away from this…

    Loads of inspo in unexpected ways, and always a generous share from the advertising heavy weights - and who doesn’t love an awkward focus group

    Apple Podcasts
    5
    KimmyK_K
    Australia3 years ago
  • Great insights

    Love this podcast listen and learn from the best in our industry

    Apple Podcasts
    5
    deathboy993839
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is recognized for its unique format, where creative works are evaluated via focus groups, providing practical takeaways for listeners.
Some reviews express a desire for a deeper focus on creative processes rather than commercial aspects, indicating a potential area for growth.
The show offers engaging insights from leading marketers and creatives, making it a valuable resource for industry professionals.
Listeners appreciate the humor and personal anecdotes shared by the hosts, enhancing the relatability of discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Susan Credle - Creative Space & Brand Characters
Q: What do you think is the biggest challenge they need to be thinking about as they start their careers and grow their careers?
The challenges include navigating changes brought by AI, fragmented media, and the need for creative builders in a saturated market.
Sam Rowlands: Killer Stats and Pink Chips
Q: When did the dream to be in advertising come about?
Rowlands mentions that she didn't even know advertising existed until she accidentally fell into it after initially pursuing a career in fashion design.
Sam Rowlands: Killer Stats and Pink Chips
Q: What do you love about Amsterdam?
Rowlands expresses her fondness for the spring, the cycling culture, and the carless environment that allows for relaxation and stress relief after a long workday.
Brooke Hammerling: Pop Culture and Public Relations
Q: What's your advice to young people starting out in the PR world?
Find a passion and read and listen to everything related to it; PR is a constant activity that requires genuine interest.
Chris Beresford Hill - Big Things and Creative Details
Q: How do you tackle the language barrier between creatives and marketers?
I believe it's essential to practice and understand the different client archetypes to adjust our communication style accordingly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Black T-Shirts

What is Black T-Shirts about and what kind of topics does it cover?

This podcast explores the realm of creativity in marketing, featuring conversations with prominent figures in the industry. Episodes focus on various aspects of advertising, marketing strategies, and the role of creativity in shaping impactful campaigns. Notable conversations involve guests sharing insights from their experiences, engaging in debates about traditional vs. innovative marketing methods, and evaluating famous creative works through focus groups. The dynamic hosts enhance discussions with humor and personal anecdotes, making complex topics accessible and relatable to listeners seeking to understanding the evolving landscape of marketing.

Where can I find podcast stats for Black T-Shirts?

Rephonic provides a wide range of podcast stats for Black T-Shirts. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Black T-Shirts and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Black T-Shirts get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Black T-Shirts, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Black T-Shirts?

Rephonic provides comprehensive predictive audience data for Black T-Shirts, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Black T-Shirts have?

To see how many followers or subscribers Black T-Shirts has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Black T-Shirts?

These podcasts share a similar audience with Black T-Shirts:

1. Uncensored CMO
2. Nudge
3. The Imperfects
4. Mamamia Out Loud
5. No One Saw It Coming

How many episodes of Black T-Shirts are there?

Black T-Shirts launched 4 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Black T-Shirts?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Black T-Shirts?

Rephonic pulls ratings and reviews for Black T-Shirts from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Black T-Shirts?

Rephonic provides full transcripts for episodes of Black T-Shirts. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Black T-Shirts?

Recent guests on Black T-Shirts include:

1. Susan Credle
2. Sam Rowlands
3. John McKelvey
4. Luke McKelvey
5. Brooke Hammerling
6. Chris Beresford-Hill
7. John Schoolcraft
8. Sherilyn Shackell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days