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Artwork for The CMO Podcast

The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Leadership
Creativity
Customer Experience
Brand Purpose
Marketing Strategy
Marketing Strategies
Procter & Gamble
Super Bowl
Flowcode
Pepsico
Deloitte CMO Program
Havas
Creator Economy
Brand Building
Gen Z
Tubi
Cannes Lions Festival
Consumer Behavior

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

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Artwork for The CMO Podcast

Latest Episodes

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful force for brands and leaders alike: hope.

Jim’s gu... more

A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadership, legacy, creativity, and courage.

For this spe... more

What does it take to transform a legacy brand and yourself as a leader at the same time?

To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterprise Chief Marketing Officer at American Family Ins... more

This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it all.

Jim welcomes Christian Muche, Global Preside... more

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Recent Guests

Tim Ellis
CMO of the NFL
NFL
Episode: The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame
Sherina Smith
Enterprise Chief Marketing Officer, American Family Insurance
American Family Insurance
Episode: Sherina Smith (American Family Insurance) | Designed to Last
Christian Muche
Global president and co-founder of Possible, Dmexco co-founder
Possible, Hive Group (owner), Dmexco
Episode: Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event
Allison Varone
Head of marketing at Campari America
Campari America
Episode: Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands
Kenny Mitchell
Senior Vice President and Chief Marketing Officer of Levi's at Levi Strauss & Company
Levi Strauss & Co
Episode: Kenny Mitchell (Levi’s) | From Breakdancer to Legacy Brands
Nick Law
Creative Chairperson of Accenture Song, former head of multiple creative roles
Accenture Song
Episode: Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks
Brent Rivard
CEO and co-founder of Geezer Creative
Geezer Creative
Episode: Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)
Diana Haussling
CEO of Hello, former CMO North America at Colgate-Palmolive
Hello (oral care brand)
Episode: Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO
Kofi Amoo-Gottfried
Chief Marketing Officer at DoorDash
DoorDash
Episode: Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything

Host

Jim Stengel
Host of The CMO Podcast; longstanding marketing leader and former CMO of a global consumer goods giant.

Reviews

4.9 out of 5 stars from 612 ratings
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United Statesa year ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United Statesa year ago
  • Michelle Peterson (Kendra Scott)

    Long time listener. This one is in my Top 3. Peterson was great -as was the host.

    Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.

    I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉

    Thx Jim and Michelle

    Apple Podcasts
    5
    Jules Hustle
    United Statesa year ago
  • Inspiring content for any marketer

    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!

    Francis Perrin

    Chief Brand and Sustainability Officer at Kohler

    Apple Podcasts
    5
    Colbertfan#4448
    United States2 years ago
  • As real as it gets!

    The beauty about The CMO Podcast is that it is real. The guests are professionals who have been there and done that & thus are very relatable to the day to day challenges of a CMO. No jargons or theory spiels.

    Loved the Vineet Mehra podcast, in particular.

    Apple Podcasts
    5
    Bharati Sudhir
    India2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for authentic, relatable conversations with industry-leading CMOs.
The host curates top-tier guests and asks insightful questions that illuminate real-world marketing leadership.
Listeners view episodes as practical, high-signal guidance for strategic branding.
Audiences appreciate actionable takeaways and candid storytelling from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame
Q: So when you think about your legacy, what does the word mean to you?
Legacy, to me, is defined by the people you've supported and the long-term impact you've had on their lives and careers, not just the immediate earnings or market results.
Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event
Q: What is life like for you two weeks out from Possible in Miami?
Muche describes a busy, yet structured period with a focus on on-site presence, strategic partner activations, and intimate peer-to-peer conversations, balanced by lobby interactions and the need to stay visible and approachable.
Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks
Q: What keeps Nick motivated about the evolving role of CMOs?
Nick emphasizes that CMOs should maintain a strong theory of mind about the customer, balancing empathy with systematic thinking, and actively shape the customer experience across the organization using technology as an enabler rather than a replacement for human insight.
Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)
Q: What's the first brand, Brent, you remember making an impact on you as a small boy?
He talks about Nike's white-on-black swoosh and Kiss as early brand influences, noting how brands become part of his identity and later inspired his career in advertising.
Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious
Q: What four principles guide your marketing approach today?
Marketing must earn its seat, be prepared for growth as old practices break, use structure as a growth lever, and achieve speed through alignment across the organization.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

This show features intimate conversations with senior marketers and brand leaders who shape large-scale consumer experiences. Episodes center on how purpose, customer connection, and culture intersect with business strategy, often exploring leadership, brand storytelling, and outcomes across industries—from healthcare and tech to consumer goods and entertainment. Guests bring practical lessons on building trust, managing change, and driving growth through human-centered marketing, with notable emphasis on brand purpose, organizational culture, and the evolving role of the CMO in a data- and AI-influenced landscape. A standout is the emphasis on real-world impact, mentorship, and leadership that goes beyond campaigns to influence company cul... more

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How many listeners does The CMO Podcast get?

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To see how many followers or subscribers The CMO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. Marketing Against The Grain
3. How I Built This with Guy Raz
4. The Rich Roll Podcast
5. The GaryVee Audio Experience

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 7 years ago and published 424 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Tim Ellis
2. Sherina Smith
3. Christian Muche
4. Allison Varone
5. Kenny Mitchell
6. Nick Law
7. Brent Rivard
8. Diana Haussling

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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