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Artwork for The CMO Podcast

The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Leadership
Creativity
Customer Experience
Brand Purpose
Marketing Strategy
Marketing Strategies
Procter & Gamble
Pepsico
Gen Z
Super Bowl
Flowcode
Deloitte CMO Program
Brand Building
Havas
Creator Economy
Tubi
Cannes Lions Festival
Duolingo

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

PublishesWeeklyEpisodes442Founded7 years ago
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CareersBusinessMarketing

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Artwork for The CMO Podcast

Latest Episodes

What turns a celebrity endorsement into genuine advocacy?

Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen Spaeth, Chief Marketing Officer of S... more

How do you take a brand that inspires extraordinary loyalty on the inside and make the rest of the world understand why it matters?

That’s the challenge Ethan Braden took on when he became Vice President and Chief Marketing and Communications Office... more

What happens when technology moves faster than our ability to understand its impact?

Our final episode captured during the Cannes Festival, Jim sits down with Jacqueline Corbelli, Founder and CEO of BrightLine, for a conversation that begins with th... more

What does it take to market some of the world's most iconic brands?

Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of... more

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Recent Guests

Ethan Braden
Chief Marketing Officer, Texas A&M University
Texas A&M University
Episode: Beyond Football: How Ethan Braden Is Building the Texas A&M Brand
Jacqueline Corbelli
Founder and CEO of Brightline
Brightline
Episode: Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)
Mark Kirkham
Chief Marketing Officer, PepsiCo Beverages US
PepsiCo
Episode: PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
Yvonne Bryant
Commercial lead for hemoglobinopathies at Novo Nordisk
Novo Nordisk
Episode: Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer
Lauren Gellman
Senior Director and Head of Marketing for Health and Home at Google
Google
Episode: Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer
Samantha Avivi
Global Chief Marketing Officer for Consumer Health at Bayer
Bayer
Episode: Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer
Mitchell Halliday
Founder of Made by Mitchell
Made by Mitchell
Episode: Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika
Durana Elmi
Founder, Chief Creative Officer, and Chief Experiential Officer
Cymbiotika
Episode: Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika
Ryan Dullea
Chief Marketing Officer, Reckitt
Reckitt
Episode: Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt

Host

Jim Stengel
Host of The CMO Podcast

Reviews

4.9 out of 5 stars from 638 ratings
  • Loved Diana’s episode

    As someone entering the “self care” cpg space, the interview of Diana was gold!

    Apple Podcasts
    5
    beccabooker
    United States3 months ago
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United Statesa year ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United States2 years ago
  • Michelle Peterson (Kendra Scott)

    Long time listener. This one is in my Top 3. Peterson was great -as was the host.

    Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.

    I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉

    Thx Jim and Michelle

    Apple Podcasts
    5
    Jules Hustle
    United States2 years ago
  • Inspiring content for any marketer

    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!

    Francis Perrin

    Chief Brand and Sustainability Officer at Kohler

    Apple Podcasts
    5
    Colbertfan#4448
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests and thoughtful questions consistently deliver inspiring, applicable takeaways.
Audiences appreciate candid leadership stories and real-world marketing lessons.
Listeners value practical, actionable insights from top CMOs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#47
United States/Business/Careers
Apple Podcasts
#49
Canada/Business/Careers
Apple Podcasts
#221
United Kingdom/Business/Careers
Apple Podcasts
#95
Australia/Business/Careers
Apple Podcasts
#192
Italy/Business/Careers
Apple Podcasts
#239
France/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Beyond Football: How Ethan Braden Is Building the Texas A&M Brand
Q: How did you amplify the institution's brand and mission at Texas A&M and get broad buy-in across campus?
By leveraging Brand Trust research, building a coalition across colleges, schools, and senior leadership, and translating insights into a true operating system rather than a campaign. This included defining a clear brand platform and rallying the campus around shared values like magnitude, momentum, and mission, which enabled widespread ownership and authentic advocacy.
PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
Q: How is AI shaping your approach to creativity and brand-building?
AI is a partner that accelerates insights and concept development, but Mark emphasizes that human creativity remains central; AI should augment rather than replace the creative process.
PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
Q: What do you focus on in your first 15 months as North American CMO for PepsiCo Beverages US?
Mark describes prioritizing leadership, building strong teams and communities, and aligning cross-functional operating units to bring brands to life at scale while staying close to the market and consumers.
Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer
Q: How do you view the role of advertising for Mastercard going forward?
Advertising remains important, but it should be part of a broader ecosystem; the goal is to tell a story that reaches people in meaningful ways, integrating brand, performance, and community engagement.
Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer
Q: What have you learned about leadership during your transition to Mastercard?
She emphasizes learning quickly, embracing differences within the leadership team, and creating a shared purpose that transcends traditional organizational silos, including exercises to build trust and a permissive culture for new ideas.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

The show features deep-dive conversations with senior marketing leaders from major brands, exploring how to build brands people genuinely desire through a blend of creative excellence, culture, and disciplined execution. Episodes often center on leadership, brand storytelling, integrating teams and technology, and the evolving role of CMOs in guiding strategy amid AI and data-driven realities. Noteworthy patterns include candid leadership journeys, practical frameworks for moving from attention to action, and firsthand experiences with large-scale brand transformations across consumer goods, retail, tech, and media. The format frequently blends strategic perspective with personal storytelling, Cannes Lions insights, and real-world campaigns... more

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How many listeners does The CMO Podcast get?

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To see how many followers or subscribers The CMO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. Marketing Against The Grain
3. Marketing School - Digital Marketing and Online Marketing Tips
4. The Best One Yet
5. How I Built This with Guy Raz

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 7 years ago and published 442 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Ethan Braden
2. Jacqueline Corbelli
3. Mark Kirkham
4. Yvonne Bryant
5. Lauren Gellman
6. Samantha Avivi
7. Mitchell Halliday
8. Durana Elmi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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