
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more
| Publishes | Weekly | Episodes | 439 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessMarketing | |||

What does it take to market some of the world's most iconic brands?
Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of... more
As people take greater ownership of their health, the role of brands is changing.
Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, ... more
What makes someone fall in love with a brand?
Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of.
Joining the conversation are…
• Kelly ... more
"Creativity is all about creating desire." So what makes people truly desire a brand?
This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses on one of the most powerful dr... more
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As someone entering the “self care” cpg space, the interview of Diana was gold!
I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious
It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.
Long time listener. This one is in my Top 3. Peterson was great -as was the host.
Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.
I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉
Thx Jim and Michelle
"The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!
Francis Perrin
Chief Brand and Sustainability Officer at Kohler
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #5 |
Recent interactions between the hosts and their guests.
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The show features deep-dive conversations with senior marketing leaders from major brands, exploring how to build brands people genuinely desire through a blend of creative excellence, culture, and disciplined execution. Episodes often center on leadership, brand storytelling, integrating teams and technology, and the evolving role of CMOs in guiding strategy amid AI and data-driven realities. Noteworthy patterns include candid leadership journeys, practical frameworks for moving from attention to action, and firsthand experiences with large-scale brand transformations across consumer goods, retail, tech, and media. The format frequently blends strategic perspective with personal storytelling, Cannes Lions insights, and real-world campaigns... more
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These podcasts share a similar audience with The CMO Podcast:
1. Uncensored CMO
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3. Pivot
4. How I Built This with Guy Raz
5. The Daily
The CMO Podcast launched 7 years ago and published 439 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The CMO Podcast include:
1. Yvonne Bryant
2. Lauren Gellman
3. Samantha Avivi
4. Mitchell Halliday
5. Durana Elmi
6. Ryan Dullea
7. Jennie Weber
8. Matthew Bull
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