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The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Inclusivity
Creativity In Marketing
Trinny London
Microsoft
Super Bowl LVIII
CMO Role
Leadership Development
E-Commerce
Eventbrite
Leadership
Marketing With Purpose
Diversity and Inclusion
Wordle
Gaming Industry
Creativity
Entrepreneurship
Purpose-Driven Marketing
Purpose Driven Marketing

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

PublishesWeeklyEpisodes383Founded6 years ago
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Artwork for The CMO Podcast

Latest Episodes

Not many CMOs can say they’ve had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old investment management giant founded by legendary ... more

For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford’s Chief Marketing Officer, Lisa Mat... more

Who doesn’t remember the Chili’s jingle—“I want my baby back, baby back, baby back…”? Or maybe you’ve seen the viral TikToks about Chili’s Triple Dipper. Chili’s is back in culture in a big way, and much of that credit goes to their Chief Marketing O... more

Fall is here, which means back to school, football season, crisp apples, and the world’s biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco on October 14th to the 16th, feat... more

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lisa Materazzo
Chief Marketing Officer of Ford
Ford Motor Company
Episode: Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
Ariel Kelman
President and Chief Marketing Officer at Salesforce
Salesforce
Episode: Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation
Jonnie Cahill
SVP and Chief Marketing Officer of International Foods at PepsiCo
PepsiCo
Episode: Jonnie Cahill (PepsiCo) | How to Onboard with Intention
Melody Lee
CMO of Mercedes-Benz USA
Mercedes-Benz USA
Episode: Melody Lee (Mercedes-Benz USA) | Success is Never Solo
Elizabeth Rutledge
Chief Marketing Officer of American Express
American Express
Episode: Elizabeth Rutledge (American Express) | The Customer at the Center of Everything
Mike Moynihan
SVP of Brand Marketing Insights at the Lego Group
Lego Group
Episode: The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)
George Carey
Founder and CEO of Humanology, a research company focused on analyzing shifts in human values.
Humanology
Episode: The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)
Carrie Palin
Senior VP and Chief Marketing Officer of Cisco
Cisco
Episode: Carrie Palin (Cisco) | Powering An Inclusive Future For All
Kelley Puckett
CMO of Gooder, an ultramarathoner and the grand niece of Coach John Wooden.
Gooder
Episode: Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself

Host

Jim Stengel
Former CMO of Procter & Gamble and entrepreneur, focusing on purpose-driven marketing and deep discussions with industry leaders.

Reviews

4.9 out of 5 stars from 606 ratings
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United States3 months ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United States7 months ago
  • Michelle Peterson (Kendra Scott)

    Long time listener. This one is in my Top 3. Peterson was great -as was the host.

    Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.

    I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉

    Thx Jim and Michelle

    Apple Podcasts
    5
    Jules Hustle
    United States8 months ago
  • Inspiring content for any marketer

    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!

    Francis Perrin

    Chief Brand and Sustainability Officer at Kohler

    Apple Podcasts
    5
    Colbertfan#4448
    United Statesa year ago
  • As real as it gets!

    The beauty about The CMO Podcast is that it is real. The guests are professionals who have been there and done that & thus are very relatable to the day to day challenges of a CMO. No jargons or theory spiels.

    Loved the Vineet Mehra podcast, in particular.

    Apple Podcasts
    5
    Bharati Sudhir
    India2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions are seen as relatable, addressing real challenges faced by marketers today.
Listeners appreciate the high-quality insights and actionable advice from experienced leaders in marketing.
Many find the conversations inspiring and motivating, with a focus on personal and professional growth.
The host's style is frequently praised for being engaging and thought-provoking.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#36
United States/Business/Careers
Apple Podcasts
#95
Canada/Business/Careers
Apple Podcasts
#209
United Kingdom/Business/Careers
Apple Podcasts
#104
France/Business/Careers
Apple Podcasts
#134
Italy/Business/Careers
Apple Podcasts
#196
Australia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
Q: What was harder than you imagined going into this relaunch?
Maintaining continuity and momentum while aligning numerous stakeholders from various departments presented unexpected challenges.
Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
Q: What do you think was the real key to success with this relaunch?
The key to success was bringing all stakeholders along to agree on the brand strategy, ensuring it was deeply embedded throughout the organization.
Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
Q: What compelled you to say yes to Ford?
Lisa Materazzo expressed excitement about being part of an iconic company like Ford at a pivotal time in the auto industry, stating her passion for automotive and the opportunity to impact global marketing.
George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year
Q: What fundamental lessons have shaped your marketing organization?
The importance of a good brief and allowing space for creativity while providing constructive feedback.
George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year
Q: What are some examples of how you've shown gratitude for your awards?
Celebrated with the Chili's team during an annual conference and emphasized the awards were for all team members.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

This podcast offers an engaging and insightful examination of the role of Chief Marketing Officers (CMOs) through intimate conversations with industry leaders. Each episode provides perspective on the evolving landscape of marketing, featuring discussions on brand strategy, innovation, team leadership, and consumer engagement. With a focus on real-world experiences, listeners gain valuable insights into the challenges and motivations that drive marketing executives, as well as their approaches to navigating change and fostering growth in their organizations. The podcast stands out by providing access to diverse voices from various industries, making it a crucial resource for anyone interested in the dynamic world of marketing.

Where can I find podcast stats for The CMO Podcast?

Rephonic provides a wide range of podcast stats for The CMO Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CMO Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CMO Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CMO Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The CMO Podcast?

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How many subscribers and views does The CMO Podcast have?

To see how many followers or subscribers The CMO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. The CEO’s Guide to Marketing 
3. The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
4. The Marketing Millennials
5. Marketing Against The Grain

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 6 years ago and published 383 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CMO Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CMO Podcast?

Rephonic pulls ratings and reviews for The CMO Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The CMO Podcast?

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What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Lisa Materazzo
2. Ariel Kelman
3. Jonnie Cahill
4. Melody Lee
5. Elizabeth Rutledge
6. Mike Moynihan
7. George Carey
8. Carrie Palin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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