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The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Inclusivity
Creativity In Marketing
Trinny London
Microsoft
Super Bowl LVIII
CMO Role
Leadership Development
E-Commerce
Leadership
Eventbrite
Diversity and Inclusion
Marketing With Purpose
Wordle
Creativity
Gaming Industry
Entrepreneurship
Purpose-Driven Marketing
Purpose Driven Marketing

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

PublishesTwice weeklyEpisodes403Founded7 years ago
Number of ListenersCategories
CareersBusinessMarketing

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Artwork for The CMO Podcast

Latest Episodes

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation behind one of fashion’s most comp... more

Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.

Jim’s guest this week is at the center of AT&T’s transformation: Kellyn Smith Kenny,... more

Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust.

In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy, one of the nation’s leading multi-platform aud... more

From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.

In the final episode of this season of The Brand B... more

Key Facts

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Recent Guests

Kellyn Smith Kenny
Chief Marketing and Growth Officer at AT&T, known for her leadership during AT&T's Accountability Era.
AT&T
Episode: Kellyn Smith Kenny (AT&T) | Reinventing and Redefining Trust in Telecom
David Aaker
Prominent branding expert and author
Episode: The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins
Marcus Collins
Digital strategist and author
Episode: The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins
Damon Berger
Head of Consumer Digital Engagement at Gap
Gap Inc.
Episode: The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)
Kristen D'Arcy
CMO of True Religion
True Religion
Episode: The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)
Hope Bagozzi
Chief Marketing Officer of Tim Hortons
Tim Hortons
Episode: Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand
Andrea Brimmer
CMO of Ally, known for her innovative brand strategies and commitment to women's sports.
Ally
Episode: The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
Raja Rajamannar
Chief Marketing and Communications Officer at Mastercard
Mastercard
Episode: The Brand Builder's Playbook // The Science of Brand ROI: Measuring What Matters with Raja Rajamannar (Mastercard)
Erin Newkirk
Former Chief Brand and Marketing Officer at Caribou Coffee, entrepreneur and founder of a training and coaching company.
Caribou Coffee
Episode: Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions

Hosts

Jim Stengel
Former CMO of Procter & Gamble, now an entrepreneur, he hosts intimate conversations with top marketing executives.
Ryan Barker
Co-host, involved in leadership within the marketing space with insights on brand strategies and consumer engagement.

Reviews

4.9 out of 5 stars from 608 ratings
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United States6 months ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United States10 months ago
  • Michelle Peterson (Kendra Scott)

    Long time listener. This one is in my Top 3. Peterson was great -as was the host.

    Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.

    I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉

    Thx Jim and Michelle

    Apple Podcasts
    5
    Jules Hustle
    United Statesa year ago
  • Inspiring content for any marketer

    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!

    Francis Perrin

    Chief Brand and Sustainability Officer at Kohler

    Apple Podcasts
    5
    Colbertfan#4448
    United Statesa year ago
  • As real as it gets!

    The beauty about The CMO Podcast is that it is real. The guests are professionals who have been there and done that & thus are very relatable to the day to day challenges of a CMO. No jargons or theory spiels.

    Loved the Vineet Mehra podcast, in particular.

    Apple Podcasts
    5
    Bharati Sudhir
    India2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the practical advice and relatable experiences shared by guests.
Critiques focus on the desire for more diversity in guest perspectives, with suggestions for international representation.
Listeners appreciate the insightful and inspiring conversations with top marketing leaders.
The podcast is seen as a valuable resource for marketers looking to advance their careers and understanding of branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kellyn Smith Kenny (AT&T) | Reinventing and Redefining Trust in Telecom
Q: How did you approach building a differentiated, distinctive, meaningful brand?
Kellyn explained that they stripped away flashy promotions and focused on what customers truly want, such as dependable connectivity and fair service deals, emphasizing a proactive approach to customer service.
Jenny Nelson (Audacy) | Audio’s Power to Move, Connect, and Grow Brands
Q: What do you feel the zeitgeist is this year?
There's more optimism than I was expecting, especially around measurement and the opportunities for brands to come together.
Jenny Nelson (Audacy) | Audio’s Power to Move, Connect, and Grow Brands
Q: What brands do you think really get it, doing interesting things in audio?
Coca-Cola is a brand that has used audio creatively, utilizing sound to create strong imagery in listeners' minds.
Jenny Nelson (Audacy) | Audio’s Power to Move, Connect, and Grow Brands
Q: What are some of your favorite shows?
I love listening to The Moth for its real human storytelling that makes you think, cry, or laugh.
Jenny Nelson (Audacy) | Audio’s Power to Move, Connect, and Grow Brands
Q: What do you think are the characteristics of shows that break through?
The best content out there right now is all about authentic storytelling, which captivates audiences and encourages genuine human connection.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

This podcast features deep conversations with top-level marketing executives, especially Chief Marketing Officers (CMOs), offering an intimate look into their thought processes, motivations, and the intricacies of their roles. The discussions often revolve around themes such as brand strategy, consumer engagement, leadership traits, and the impact of innovative marketing in today's dynamic business landscape. Unique to this podcast is its focus on personal stories and real-world applications of marketing principles, allowing listeners to gain insights not only into the strategies that drive successful brands but also the human aspects behind these leaders. The content is especially beneficial for anyone interested in understanding the core ... more

Where can I find podcast stats for The CMO Podcast?

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How many listeners does The CMO Podcast get?

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What are the audience demographics for The CMO Podcast?

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How many subscribers and views does The CMO Podcast have?

To see how many followers or subscribers The CMO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. Marketing Against The Grain
3. Nudge
4. Masters of Scale
5. The Digital Marketing Podcast

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 7 years ago and published 403 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CMO Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CMO Podcast?

Rephonic pulls ratings and reviews for The CMO Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The CMO Podcast?

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What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Kellyn Smith Kenny
2. David Aaker
3. Marcus Collins
4. Damon Berger
5. Kristen D'Arcy
6. Hope Bagozzi
7. Andrea Brimmer
8. Raja Rajamannar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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