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The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Inclusivity
Creativity In Marketing
Trinny London
Microsoft
Super Bowl LVIII
CMO Role
Leadership Development
E-Commerce
Leadership
Eventbrite
Diversity and Inclusion
Marketing With Purpose
Gaming Industry
Wordle
Creativity
Entrepreneurship
Purpose-Driven Marketing
Purpose Driven Marketing

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

PublishesWeeklyEpisodes388Founded7 years ago
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Artwork for The CMO Podcast

Latest Episodes

Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook...

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How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the team explores how emotional connection fuels ... more

Whether it’s the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim’s guest this week on The CMO Podcast—Mike Grahl, Chief Marketing Officer of the Minnesota Timberwolves and Minne... more

We’re kicking off this week’s episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we’re coming to you from Minneapolis, Minnesota — home of Prince, more than... more

This week we're very excited to share with you an exciting new show we've launched this week! It’s called The Brand Builder’s Playbook…a special 8-part series created in partnership with our friends at BERA.ai.

In a world where CMOs are expected to ... more

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Recent Guests

Chris Burggraeve
Former global CMO of AB InBev and a leading voice on brand importance in finance and marketing
Episode: New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve
Whit Friese
VP of Creative Marketing at The Home Depot
The Home Depot
Episode: Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources)
Camille Chang Gilmore
SVP and Chief Human Resources Officer at Avanos Medical
Avanos Medical
Episode: Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources)
Jim Erickson
Founder of Blue Mountain Quality Resources, Inc.
Blue Mountain Quality Resources
Episode: Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources)
Colin Kelton
Global Chief Marketing Officer at Vanguard
Vanguard
Episode: Colin Kelton (Vanguard) | Building a Lifetime Career
Lisa Materazzo
Chief Marketing Officer of Ford
Ford Motor Company
Episode: Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
Ariel Kelman
President and Chief Marketing Officer at Salesforce
Salesforce
Episode: Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation
Jonnie Cahill
SVP and Chief Marketing Officer of International Foods at PepsiCo
PepsiCo
Episode: Jonnie Cahill (PepsiCo) | How to Onboard with Intention
Melody Lee
CMO of Mercedes-Benz USA
Mercedes-Benz USA
Episode: Melody Lee (Mercedes-Benz USA) | Success is Never Solo

Host

Jim Stengel
Former CMO of Procter & Gamble and entrepreneur, focusing on purpose-driven marketing and deep discussions with industry leaders.

Reviews

4.9 out of 5 stars from 607 ratings
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United States4 months ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United States8 months ago
  • Michelle Peterson (Kendra Scott)

    Long time listener. This one is in my Top 3. Peterson was great -as was the host.

    Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.

    I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉

    Thx Jim and Michelle

    Apple Podcasts
    5
    Jules Hustle
    United States9 months ago
  • Inspiring content for any marketer

    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!

    Francis Perrin

    Chief Brand and Sustainability Officer at Kohler

    Apple Podcasts
    5
    Colbertfan#4448
    United Statesa year ago
  • As real as it gets!

    The beauty about The CMO Podcast is that it is real. The guests are professionals who have been there and done that & thus are very relatable to the day to day challenges of a CMO. No jargons or theory spiels.

    Loved the Vineet Mehra podcast, in particular.

    Apple Podcasts
    5
    Bharati Sudhir
    India2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions are seen as relatable, addressing real challenges faced by marketers today.
Listeners appreciate the high-quality insights and actionable advice from experienced leaders in marketing.
Many find the conversations inspiring and motivating, with a focus on personal and professional growth.
The host's style is frequently praised for being engaging and thought-provoking.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy
Q: Why do you feel you've had such longevity there? Nine years is a long time as CMO, right?
I've hired a fantastic team, and the marketing performs, creates long term value, and short term demand. The balance of the Executive Leadership Team is rock solid.
New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve
Q: When did you discover your conviction that building a brand is actually really important in business?
Lindsey shares that her conviction began in her mid-20s when she realized that brands symbolize something significant to individuals beyond just abstract concepts.
New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve
Q: When did you develop the conviction that brand is important?
Ryan cites his experience in the agency world where he saw a disconnect between creative awards and financial performance, leading him to understand the need for brands to be treated as assets.
Colin Kelton (Vanguard) | Building a Lifetime Career
Q: How did you get off to a good start in your first general manager role?
Colin focused on understanding the local market and immersing himself in the Australian operations of Vanguard.
Colin Kelton (Vanguard) | Building a Lifetime Career
Q: What was the first brand you remember making an impact on you as a young boy?
Colin remembers wanting the Nike swoosh as a child, believing it made him faster.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

This podcast offers an engaging and insightful examination of the role of Chief Marketing Officers (CMOs) through intimate conversations with industry leaders. Each episode provides perspective on the evolving landscape of marketing, featuring discussions on brand strategy, innovation, team leadership, and consumer engagement. With a focus on real-world experiences, listeners gain valuable insights into the challenges and motivations that drive marketing executives, as well as their approaches to navigating change and fostering growth in their organizations. The podcast stands out by providing access to diverse voices from various industries, making it a crucial resource for anyone interested in the dynamic world of marketing.

Where can I find podcast stats for The CMO Podcast?

Rephonic provides a wide range of podcast stats for The CMO Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CMO Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CMO Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CMO Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The CMO Podcast?

Rephonic provides comprehensive predictive audience data for The CMO Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The CMO Podcast have?

To see how many followers or subscribers The CMO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. Marketing Against The Grain
3. How I Built This with Guy Raz
4. ReThinking
5. Dare to Lead with Brené Brown

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 7 years ago and published 388 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CMO Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CMO Podcast?

Rephonic pulls ratings and reviews for The CMO Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The CMO Podcast?

Rephonic provides full transcripts for episodes of The CMO Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Chris Burggraeve
2. Whit Friese
3. Camille Chang Gilmore
4. Jim Erickson
5. Colin Kelton
6. Lisa Materazzo
7. Ariel Kelman
8. Jonnie Cahill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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