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Artwork for The CMO Podcast

The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Leadership
Creativity
Customer Experience
Brand Purpose
Marketing Strategy
Marketing Strategies
Procter & Gamble
Gen Z
Super Bowl
Flowcode
Pepsico
Deloitte CMO Program
Havas
Creator Economy
Brand Building
Tubi
Duolingo
AT&T

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

PublishesWeeklyEpisodes433Founded7 years ago
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MarketingCareersBusiness

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Artwork for The CMO Podcast

Latest Episodes

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.

Recorded live at the Cannes Lions International Festival of Creativity, Jim sits down with Jill Kramer, Chief Marke... more

How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?

Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chief Marketing Officer of Gap, to unpack one of the... more

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and ultimately inspire people to act?

Reco... more

Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.

Recorded live at the Infillion Café during Cannes L... more

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Recent Guests

Fabiola Torres
Chief Marketing Officer at Gap
Gap
Episode: How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions
Manu Orssaud
Chief Marketing Officer at Duolingo
Duolingo
Episode: From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation
Benoit Vatter
Chief Media and Digital Commerce Officer at Liquid Death
Liquid Death
Episode: From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation
Oliver Walker-Jones
Head of Marketing, Communications and Brand at Joby Aviation
Joby Aviation
Episode: From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation
Marie Gulin-Merle
Global Vice President of Ads and Commerce Marketing at Google
Google
Episode: Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing
Anda Gansca
Co-founder and CEO of Notch
Notch
Episode: Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing
Kelly Mahoney
Chief Marketing Officer, Ulta Beauty
Ulta Beauty
Episode: Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty
Grace Kao
Chief Marketing Officer at Snap Inc.
Snap Inc.
Episode: Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong
Omer Waysman
Vice President of B2C Marketing, North America at Michelin
Michelin
Episode: Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

Host

Jim Stengel
Host of The CMO Podcast; longstanding marketing leader and former CMO of a global consumer goods giant.

Reviews

4.9 out of 5 stars from 615 ratings
  • Loved Diana’s episode

    As someone entering the “self care” cpg space, the interview of Diana was gold!

    Apple Podcasts
    5
    beccabooker
    United Statesa month ago
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United Statesa year ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United Statesa year ago
  • Michelle Peterson (Kendra Scott)

    Long time listener. This one is in my Top 3. Peterson was great -as was the host.

    Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.

    I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉

    Thx Jim and Michelle

    Apple Podcasts
    5
    Jules Hustle
    United Statesa year ago
  • Inspiring content for any marketer

    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!

    Francis Perrin

    Chief Brand and Sustainability Officer at Kohler

    Apple Podcasts
    5
    Colbertfan#4448
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for authentic, relatable conversations with industry-leading CMOs.
The host curates top-tier guests and asks insightful questions that illuminate real-world marketing leadership.
Listeners view episodes as practical, high-signal guidance for strategic branding.
Audiences appreciate actionable takeaways and candid storytelling from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#53
United States/Business/Careers
Apple Podcasts
#36
Canada/Business/Careers
Apple Podcasts
#64
United Kingdom/Business/Careers
Apple Podcasts
#115
France/Business/Careers
Apple Podcasts
#173
Australia/Business/Careers
Apple Podcasts
#201
Italy/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing
Q: What should CMOs do to manage AI adoption without overwhelming their organizations?
CMOs should embrace a measured, inquiry-driven approach: slower initial experimentation, ask strong questions of partners, and work toward an integrated strategy that aligns marketing with product and technology. They should build governance and ensure a human-centered approach amid AI innovation.
Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing
Q: How does ACE change the way brands approach websites and content personalization?
ACE changes content delivery by enabling dynamic multimodality and real-time personalization, allowing pages to reassemble themselves based on user data and preferences, which reduces bounce and improves conversion. It also shifts the workflow toward data-driven decisions and continuous improvement rather than static content.
Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing
Q: What is ACE, and why are you excited about it?
ACE is an AI-native content engine that atomizes content into Lego blocks, uses data about the AI-native consumer, and powers personalized, reassembled experiences across touchpoints. It leverages Google Cloud, Vertex AI, and Gemini to enable dynamic content composition and a more efficient conversion funnel, starting from an individual's needs rather than a fixed site structure.
Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty
Q: Is there one campaign or initiative that's most meaningful to you?
Supergirl is up there, but Ulta Beauty Rewards evolution also stands out as a strategic milestone that grew from a transactional program to a core equity driver tied to the brand's purpose.
Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty
Q: What's your counsel for others building a multi-generational brand and keeping a consistent voice?
Clarity of purpose, trust, and cultivating a culture where the organization can adapt while staying true to its core, with a strong emphasis on experiential and emotional connections across generations.

Audience Metrics

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Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

This show features intimate conversations with senior marketers and brand leaders who shape large-scale consumer experiences. Episodes center on how purpose, customer connection, and culture intersect with business strategy, often exploring leadership, brand storytelling, and outcomes across industries—from healthcare and tech to consumer goods and entertainment. Guests bring practical lessons on building trust, managing change, and driving growth through human-centered marketing, with notable emphasis on brand purpose, organizational culture, and the evolving role of the CMO in a data- and AI-influenced landscape. A standout is the emphasis on real-world impact, mentorship, and leadership that goes beyond campaigns to influence company cul... more

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Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. HBR IdeaCast
3. How I Built This with Guy Raz
4. Masters of Scale
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 7 years ago and published 433 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Fabiola Torres
2. Manu Orssaud
3. Benoit Vatter
4. Oliver Walker-Jones
5. Marie Gulin-Merle
6. Anda Gansca
7. Kelly Mahoney
8. Grace Kao

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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