The CMO Podcast

vYve & Jim Stengel

Marketing

Deloitte

Inclusivity

Creativity In Marketing

Trinny London

Microsoft

Super Bowl LVIII

CMO Role

Leadership Development

E-Commerce

Eventbrite

Leadership

Marketing With Purpose

Diversity and Inclusion

Wordle

Creativity

Gaming Industry

Entrepreneurship

Purpose-Driven Marketing

Customer Satisfaction

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

608 ratings

Publishes	Twice weekly	Episodes	400	Founded	7 years ago
Number of Listeners		Categories	CareersBusinessMarketing

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Guests Host Reviews Charts Talking Points

Latest Episodes

The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins

From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.

In the final episode of this season of The Brand B... more

Today • 59 min

Chris Brandt (Chipotle Mexican Grill) | Crafting Food with Integrity

When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and purpose into a powerful growth engine.

Jim’s guest ... more

3 Dec 2025 • 49 min

The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)

Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.

In the seventh episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamb... more

28 Nov 2025 • 55 min

Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable

When you think of some of America’s most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there’s one company behind them all: Georgia Pacific. And at the helm of marketing for that incredible portfolio is Jim's guest this w... more

26 Nov 2025 • 48 min

Key Facts

Accepts Guests

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Recent Guests

Damon Berger

Head of Consumer Digital Engagement at Gap

Gap Inc.

Episode: The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)

Kristen D'Arcy

CMO of True Religion

True Religion

Episode: The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)

Hope Bagozzi

Chief Marketing Officer of Tim Hortons

Tim Hortons

Episode: Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand

Andrea Brimmer

CMO of Ally, known for her innovative brand strategies and commitment to women's sports.

Ally

Episode: The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)

Raja Rajamannar

Chief Marketing and Communications Officer at Mastercard

Mastercard

Episode: The Brand Builder's Playbook // The Science of Brand ROI: Measuring What Matters with Raja Rajamannar (Mastercard)

Erin Newkirk

Former Chief Brand and Marketing Officer at Caribou Coffee, entrepreneur and founder of a training and coaching company.

Caribou Coffee

Episode: Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions

Lisa Valentino

President of Best Buy Ads, overseeing retail media expansion at Best Buy.

Best Buy

Episode: Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions

Sandeep Seth

Chief Growth Officer of Tapestry, the parent company of Coach, Kate Spade New York, and Stuart Weitzman.

Tapestry

Episode: The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)

Sofia Colucci

CMO at Molson Coors

Molson Coors Beverage Company

Episode: The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)

Host

Jim Stengel

Former CMO of Procter & Gamble and entrepreneur, focusing on purpose-driven marketing and deep discussions with industry leaders.

Reviews

4.9 out of 5 stars from 608 ratings

Inspiring!!
I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious
Apple Podcasts
5
Curiosity-Never Too Late
United States5 months ago
Great show and always so insightful
It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.
Apple Podcasts
5
David VanH
United States9 months ago
Michelle Peterson (Kendra Scott)
Long time listener. This one is in my Top 3. Peterson was great -as was the host.
Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.
I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉
Thx Jim and Michelle
Apple Podcasts
5
Jules Hustle
United States10 months ago
Inspiring content for any marketer
"The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!
Francis Perrin
Chief Brand and Sustainability Officer at Kohler
Apple Podcasts
5
Colbertfan#4448
United Statesa year ago
As real as it gets!
The beauty about The CMO Podcast is that it is real. The guests are professionals who have been there and done that & thus are very relatable to the day to day challenges of a CMO. No jargons or theory spiels.
Loved the Vineet Mehra podcast, in particular.
Apple Podcasts
5
Bharati Sudhir
India2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions are seen as relatable, addressing real challenges faced by marketers today.

Listeners appreciate the high-quality insights and actionable advice from experienced leaders in marketing.

Many find the conversations inspiring and motivating, with a focus on personal and professional growth.

The host's style is frequently praised for being engaging and thought-provoking.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#42	United States/Business/Careers
Apple Podcasts	#52	United Kingdom/Business/Careers
Apple Podcasts	#108	Canada/Business/Careers
Apple Podcasts	#181	Australia/Business/Careers
Apple Podcasts	#12	Ireland/Business/Careers
Apple Podcasts	#17	United Arab Emirates/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)

Q: How do you explain to a CFO the different cultural waves?

It's important to communicate that relevant brands create content experiences that can be amplified rather than relying solely on traditional media.

The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)

Q: Can you talk about what MMM involves?

MMM requires alignment with internal stakeholders and is essentially a scorecard measuring how well brands perform with consumers and whether investment choices yield profitable results.

The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)

Q: What's been the role of partnerships and collaborations in your growth model?

Partnerships can come in many forms, including celebrity partnerships, influencer collaborations, and brand-to-brand collaborations, each tailored to achieve specific marketing goals.

The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)

Q: What do you feel is the biggest driver behind this momentum on True Religion?

It's a combination of having an incredible CEO focused on understanding the consumer and revamping the product, alongside effective marketing that leans into culture, especially in sports and music.

Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand

Q: How do you ensure stability and focus during turbulent times in the business?

By staying close with direct reports and communicating regularly, we help build cohesion and a sense of purpose among our teams.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

This podcast offers an engaging and insightful examination of the role of Chief Marketing Officers (CMOs) through intimate conversations with industry leaders. Each episode provides perspective on the evolving landscape of marketing, featuring discussions on brand strategy, innovation, team leadership, and consumer engagement. With a focus on real-world experiences, listeners gain valuable insights into the challenges and motivations that drive marketing executives, as well as their approaches to navigating change and fostering growth in their organizations. The podcast stands out by providing access to diverse voices from various industries, making it a crucial resource for anyone interested in the dynamic world of marketing.

Where can I find podcast stats for The CMO Podcast?

Rephonic provides a wide range of podcast stats for The CMO Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CMO Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CMO Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CMO Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The CMO Podcast?

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How many subscribers and views does The CMO Podcast have?

To see how many followers or subscribers The CMO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. Marketing Against The Grain
3. The Digital Marketing Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Marketing Millennials

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 7 years ago and published 400 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CMO Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CMO Podcast?

Rephonic pulls ratings and reviews for The CMO Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The CMO Podcast?

Rephonic provides full transcripts for episodes of The CMO Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Damon Berger
2. Kristen D'Arcy
3. Hope Bagozzi
4. Andrea Brimmer
5. Raja Rajamannar
6. Erin Newkirk
7. Lisa Valentino
8. Sandeep Seth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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