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Artwork for The CMO Podcast

The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Leadership
Creativity
Customer Experience
Brand Purpose
Marketing Strategy
Marketing Strategies
Procter & Gamble
Pepsico
Gen Z
Super Bowl
Flowcode
Deloitte CMO Program
Brand Building
Havas
Creator Economy
Tubi
Cannes Lions Festival
Duolingo

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

PublishesWeeklyEpisodes445Founded7 years ago
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Artwork for The CMO Podcast

Latest Episodes

Marketers are investing heavily in artificial intelligence, and confidence in its potential is soaring. But are organizations truly ready to turn that investment into meaningful business results?

Recorded live at TransUnion’s annual Marketing Summit... more

This week, Jim welcomes a guest who gave him some very good advice. When Reagan Greene met Jim at the Kellogg Marketing Leadership Summit last May, she told him, “You need more healthcare leaders on the podcast.” So, naturally, he invited her on.

Re... more

What happens when the very definition of “workplace” changes almost overnight?

This week, Jim sits down with Benji Baer, Chief Marketing Officer of CBRE, one of the world’s largest commercial real estate and investment services companies. Operating ... more

What turns a celebrity endorsement into genuine advocacy?

Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen Spaeth, Chief Marketing Officer of S... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Reagan Greene
Vice President of Marketing and Experience, Blue Cross of Idaho
Blue Cross of Idaho
Episode: Healthcare Is Personal: Blue Cross of Idaho’s Reagan Greene on Trust, Growth & Experience
Benji Baer
Chief Marketing Officer, CBRE
CBRE
Episode: Beyond the Office: CBRE CMO Benji Baer on the Future of Work, Marketing & Leadership
Daymond John
Founder and CEO of FUBU; Shark Group founder; Shark Tank investor
FUBU, Shark Group
Episode: Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)
Karen Spaeth
Chief Marketing Officer of Starkey
Starkey Hearing Technologies
Episode: Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)
Ethan Braden
Chief Marketing Officer, Texas A&M University
Texas A&M University
Episode: Beyond Football: How Ethan Braden Is Building the Texas A&M Brand
Jacqueline Corbelli
Founder and CEO of Brightline
Brightline
Episode: Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)
Mark Kirkham
Chief Marketing Officer, PepsiCo Beverages US
PepsiCo
Episode: PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
Yvonne Bryant
Commercial lead for hemoglobinopathies at Novo Nordisk
Novo Nordisk
Episode: Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer
Lauren Gellman
Senior Director and Head of Marketing for Health and Home at Google
Google
Episode: Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer

Host

Jim Stengel
Host of The CMO Podcast

Reviews

4.9 out of 5 stars from 638 ratings
  • Loved Diana’s episode

    As someone entering the “self care” cpg space, the interview of Diana was gold!

    Apple Podcasts
    5
    beccabooker
    United States4 months ago
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United Statesa year ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United States2 years ago
  • Michelle Peterson (Kendra Scott)

    Long time listener. This one is in my Top 3. Peterson was great -as was the host.

    Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.

    I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉

    Thx Jim and Michelle

    Apple Podcasts
    5
    Jules Hustle
    United States2 years ago
  • Inspiring content for any marketer

    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!

    Francis Perrin

    Chief Brand and Sustainability Officer at Kohler

    Apple Podcasts
    5
    Colbertfan#4448
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests and thoughtful questions consistently deliver inspiring, applicable takeaways.
Audiences appreciate candid leadership stories and real-world marketing lessons.
Listeners value practical, actionable insights from top CMOs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Healthcare Is Personal: Blue Cross of Idaho’s Reagan Greene on Trust, Growth & Experience
Q: How has your approach to marketing changed as health care dynamics evolve?
Marketing has shifted from traditional awareness to driving growth through customer obsession, experience design, and closer alignment with the consumer journey; this means leading strategy and decision making rather than just messaging.
Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)
Q: How does Starkey maintain culture as you scale, and why is that important for your brand?
Starkey hires for culture and attitudes, empowers decision-making, and keeps patient-first values at the core, enabling a scalable yet intimate company culture that translates into authentic customer relationships and steady brand trust.
Beyond Football: How Ethan Braden Is Building the Texas A&M Brand
Q: How did you amplify the institution's brand and mission at Texas A&M and get broad buy-in across campus?
By leveraging Brand Trust research, building a coalition across colleges, schools, and senior leadership, and translating insights into a true operating system rather than a campaign. This included defining a clear brand platform and rallying the campus around shared values like magnitude, momentum, and mission, which enabled widespread ownership and authentic advocacy.
PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
Q: How is AI shaping your approach to creativity and brand-building?
AI is a partner that accelerates insights and concept development, but Mark emphasizes that human creativity remains central; AI should augment rather than replace the creative process.
PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
Q: What do you focus on in your first 15 months as North American CMO for PepsiCo Beverages US?
Mark describes prioritizing leadership, building strong teams and communities, and aligning cross-functional operating units to bring brands to life at scale while staying close to the market and consumers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Age Range
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Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

The show features deep-dive conversations with senior marketing leaders from major brands, exploring how to build brands people genuinely desire through a blend of creative excellence, culture, and disciplined execution. Episodes often center on leadership, brand storytelling, integrating teams and technology, and the evolving role of CMOs in guiding strategy amid AI and data-driven realities. Noteworthy patterns include candid leadership journeys, practical frameworks for moving from attention to action, and firsthand experiences with large-scale brand transformations across consumer goods, retail, tech, and media. The format frequently blends strategic perspective with personal storytelling, Cannes Lions insights, and real-world campaigns... more

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How many episodes of The CMO Podcast are there?

The CMO Podcast launched 7 years ago and published 445 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Reagan Greene
2. Benji Baer
3. Daymond John
4. Karen Spaeth
5. Ethan Braden
6. Jacqueline Corbelli
7. Mark Kirkham
8. Yvonne Bryant

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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