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The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Leadership
Creativity
Brand Purpose
Customer Experience
Marketing Strategy
Procter & Gamble
Marketing Strategies
Pepsico
Gen Z
Super Bowl
Flowcode
Deloitte CMO Program
Brand Building
Havas
Creator Economy
Tubi
Cannes Lions Festival
Duolingo

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

PublishesWeeklyEpisodes450Founded8 years ago
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CareersBusinessMarketing

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Artwork for The CMO Podcast

Latest Episodes

What does it take to build a brand that doesn't just participate in culture, but helps shape it?

This week on The CMO Podcast, Jim continues his special series from Advertising Week New York, recorded at the Salesforce Podcast Studio, with Patrick O... more

YouTube

What does it take to do something that's never been done before? For Roman Tsunder, it starts with dreaming bigger, embracing rejection, and surrounding yourself with people who believe in what's possible.

In this special bonus episode of The CMO Po... more

What makes a brand truly unforgettable? Is it the product, the experience, or the emotional connection it creates?

On the opening night of BLINK, Cincinnati's extraordinary festival of light, art, and creativity, Jim Stengel brought The CMO Podcast ... more

YouTube

What does the future of marketing look like when AI is transforming how customers discover brands, make decisions, and connect with businesses? And how can marketers embrace this shift while keeping human connection at the heart of everything they do... more

YouTube

Key Facts

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Recent Guests

Roman Tsunder
Entrepreneur, community builder, and co-founder of PTTOW!
PTTOW!
Episode: Roman Tsunder on the Power of Doing What's Never Been Done Before
Melissa Washko
Chief Brand Officer of GE Aerospace with experience at Frito-Lay and Amazon
GE Aerospace
Episode: Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)
Phil Duncan
Chief Design Officer at Procter & Gamble since 2008
Procter & Gamble
Episode: Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)
Karen Forgus
Chief Communications and Community Officer of the Cincinnati Reds
Cincinnati Reds
Episode: Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)
Erin Oles
President and Chief Marketing Officer of Salesforce
Salesforce
Episode: Erin Oles (Salesforce): Why Brand, Creativity & Human Connection Matter More Than Ever
John Waldeisen
Entrepreneur in healthcare technology, founder of Lucira Health
Lucira Health / CampusESP (panel guest)
Episode: How Great Leaders Build Trust: Live at the Penn State Alumni Leadership Conference
Dave Becker
Co-founder and CEO of CampusESP
CampusESP
Episode: How Great Leaders Build Trust: Live at the Penn State Alumni Leadership Conference
Liz Bacelar
AI, technology and innovation leader with roles at Estee Lauder Companies and Under Armour
Estee Lauder Companies; Under Armour
Episode: AI Is Moving Fast. Are Marketers Ready? | Live from the TransUnion Summit with Liz Bacelar
Reagan Greene
Vice President of Marketing and Experience, Blue Cross of Idaho
Blue Cross of Idaho
Episode: Healthcare Is Personal: Blue Cross of Idaho’s Reagan Greene on Trust, Growth & Experience

Host

Jim Stengel
Host of The CMO Podcast

Reviews

4.9 out of 5 stars from 640 ratings
  • Jill Cramer

    Inspiring leadership lessons for building trust, defining creativity & getting uncomfortable to grow.

    Apple Podcasts
    5
    Suzkbrowne
    United States18 days ago
  • Top show

    Jim is a fantastic moderator! Great topics.

    Apple Podcasts
    5
    LizCurrent
    United States24 days ago
  • Loved Diana’s episode

    As someone entering the “self care” cpg space, the interview of Diana was gold!

    Apple Podcasts
    5
    beccabooker
    United States5 months ago
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United Statesa year ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests and thoughtful questions consistently deliver inspiring, applicable takeaways.
Audiences appreciate candid leadership stories and real-world marketing lessons.
Listeners value practical, actionable insights from top CMOs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)
Q: How do you think about customer experience, brand experience, or consumer experience in your organization?
Washko describes making GE Aerospace's technical work tangible through demonstrations and employee stories; Forgus says sports teams must earn fans' time and create reasons to attend; Duncan outlines P&G's product, package, communication, retail, and value pillars, alongside emerging creator and shopping experiences.
Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)
Q: What do you think we could learn from BLINK?
Forgus says BLINK succeeded through timely concept and community appeal, while showcasing Cincinnati's creativity in a way outsiders might not expect from the city.
Roman Tsunder on the Power of Doing What's Never Been Done Before
Q: What do you think CMOs are doing well, and what would you like to see more of?
Tsunder values CMOs who use their brands as platforms for positive impact as well as business growth, take creative risks, build followership, and deliver measurable performance.
Roman Tsunder on the Power of Doing What's Never Been Done Before
Q: Why did you write a book?
Tsunder says he wanted to share the stories and lessons he encountered through PTTOW!, rather than keeping them within the community.
Erin Oles (Salesforce): Why Brand, Creativity & Human Connection Matter More Than Ever
Q: Where should I start? What should I focus on as a CMO?
Oles advises starting with the customer and the problem the company uniquely solves, then working backward. She emphasizes centralized customer data and explains how AI campaign agents can continually learn from results and adapt in real time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Professions
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Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

The show features deep-dive conversations with senior marketing leaders from major brands, exploring how to build brands people genuinely desire through a blend of creative excellence, culture, and disciplined execution. Episodes often center on leadership, brand storytelling, integrating teams and technology, and the evolving role of CMOs in guiding strategy amid AI and data-driven realities. Noteworthy patterns include candid leadership journeys, practical frameworks for moving from attention to action, and firsthand experiences with large-scale brand transformations across consumer goods, retail, tech, and media. The format frequently blends strategic perspective with personal storytelling, Cannes Lions insights, and real-world campaigns... more

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How many listeners does The CMO Podcast get?

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What are the audience demographics for The CMO Podcast?

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How many subscribers and views does The CMO Podcast have?

To see how many followers or subscribers The CMO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. Marketing Against The Grain
3. Marketing School - Digital Marketing and Online Marketing Tips
4. Masters of Scale
5. HBR IdeaCast

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 8 years ago and published 450 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CMO Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Roman Tsunder
2. Melissa Washko
3. Phil Duncan
4. Karen Forgus
5. Erin Oles
6. John Waldeisen
7. Dave Becker
8. Liz Bacelar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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