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The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Inclusivity
Creativity In Marketing
Trinny London
Microsoft
Super Bowl LVIII
CMO Role
Leadership Development
E-Commerce
Eventbrite
Leadership
Marketing With Purpose
Diversity and Inclusion
Wordle
Gaming Industry
Creativity
Entrepreneurship
Purpose-Driven Marketing
Customer Satisfaction

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

PublishesTwice weeklyEpisodes418Founded7 years ago
Number of ListenersCategories
CareersBusinessMarketing

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Artwork for The CMO Podcast

Latest Episodes

If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?

This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Acce... more

If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different generations, starting with Gen X and Bab... more

More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.

Joining Jim this week is a guest who joins that group. Diana Haussling is the Chief ... more

What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?

Jim’s guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping trans... more

Key Facts

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Recent Guests

Brent Rivard
CEO and co-founder of Geezer Creative
Geezer Creative
Episode: Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)
Diana Haussling
CEO of Hello, former CMO North America at Colgate-Palmolive
Hello (oral care brand)
Episode: Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO
Kofi Amoo-Gottfried
Chief Marketing Officer at DoorDash
DoorDash
Episode: Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything
Sofia Hernandez
Global Head of Business Marketing and Commercial Partnerships at TikTok
TikTok
Episode: Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious
Lara Balazs
CMO and EVP Global Marketing at Adobe
Adobe
Episode: Lara Balazs (Adobe) | The Golden Age of Creativity
Conny Kalcher
Global Chief Customer Officer at Zurich Insurance Group
Zurich Insurance Group
Episode: Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy
Steven Seinen
Category President Savory Snacking at Mondelez
Mondelez
Episode: The Super Bowl Advertiser RoundUp with Gary Vaynerchuk
Soyoung Kang
President at EOS
EOS
Episode: The Super Bowl Advertiser RoundUp with Gary Vaynerchuk
Gail Horwood
Chief Marketing and Customer Experience Officer at Novartis
Novartis
Episode: The Super Bowl Advertiser RoundUp with Gary Vaynerchuk

Host

Jim Stengel
Former CMO of Procter & Gamble, entrepreneur, and host focusing on the intersection of marketing and leadership.

Reviews

4.9 out of 5 stars from 609 ratings
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United States10 months ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United Statesa year ago
  • Michelle Peterson (Kendra Scott)

    Long time listener. This one is in my Top 3. Peterson was great -as was the host.

    Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.

    I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉

    Thx Jim and Michelle

    Apple Podcasts
    5
    Jules Hustle
    United Statesa year ago
  • Inspiring content for any marketer

    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!

    Francis Perrin

    Chief Brand and Sustainability Officer at Kohler

    Apple Podcasts
    5
    Colbertfan#4448
    United States2 years ago
  • As real as it gets!

    The beauty about The CMO Podcast is that it is real. The guests are professionals who have been there and done that & thus are very relatable to the day to day challenges of a CMO. No jargons or theory spiels.

    Loved the Vineet Mehra podcast, in particular.

    Apple Podcasts
    5
    Bharati Sudhir
    India2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners express a desire for broader diversity in guest profiles, suggesting more international voices.
Many find the podcast to be a valuable resource for both inspiration and practical advice across marketing and business topics.
Listeners appreciate the engaging, insightful conversations with leading CMOs.
The discussions are seen as thought-provoking and relevant for marketing professionals looking to elevate their understanding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#37
United States/Business/Careers
Apple Podcasts
#24
Canada/Business/Careers
Apple Podcasts
#53
United Kingdom/Business/Careers
Apple Podcasts
#10
Italy/Business/Careers
Apple Podcasts
#117
Italy/Business
Apple Podcasts
#163
Australia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)
Q: What's the first brand, Brent, you remember making an impact on you as a small boy?
He talks about Nike's white-on-black swoosh and Kiss as early brand influences, noting how brands become part of his identity and later inspired his career in advertising.
Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious
Q: What four principles guide your marketing approach today?
Marketing must earn its seat, be prepared for growth as old practices break, use structure as a growth lever, and achieve speed through alignment across the organization.
Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious
Q: What has kept you at TikTok for six years in a rapidly changing environment?
A combination of belief in the product, the opportunity to amplify underrepresented voices, and a culture that pushes you to try new things, even when the path isn't clearly defined. It's about being willing to push beyond what's possible and building a framework that supports rapid experimentation.
Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything
Q: What is your approach to building leadership capability in a fast-growing company like DoorDash?
He emphasizes hiring for slope, adaptability, and entrepreneurial mindset, while ensuring leaders can operate with autonomy and accountability in a dynamic environment.
Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything
Q: What pushed you to move from Wieden Kennedy to Ghana to start an agency under Publicis, and how do you feel about it now?
He describes a deep personal motivation to contribute to Ghana's development, learning a lot from the experience, and viewing it as the hardest but most meaningful leadership growth of his career.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

A unique exploration into the marketing landscape, this podcast features engaging conversations with influential Chief Marketing Officers (CMOs) from a variety of industries. Focused on the thought processes and motivations behind top marketing leaders, the discussions cover topics such as brand purpose, customer experience, and the evolving role of marketing in an increasingly digital world. Notably, the blend of personal storytelling and professional insights offers a depth rarely seen in standard marketing content, making it an essential listen for those seeking inspiration and practical advice in the field.

Where can I find podcast stats for The CMO Podcast?

Rephonic provides a wide range of podcast stats for The CMO Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CMO Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CMO Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CMO Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The CMO Podcast?

Rephonic provides comprehensive predictive audience data for The CMO Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The CMO Podcast have?

To see how many followers or subscribers The CMO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. How I Built This with Guy Raz
3. Marketing Against The Grain
4. HBR On Leadership
5. HBR IdeaCast

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 7 years ago and published 418 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CMO Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CMO Podcast?

Rephonic pulls ratings and reviews for The CMO Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The CMO Podcast?

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What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Brent Rivard
2. Diana Haussling
3. Kofi Amoo-Gottfried
4. Sofia Hernandez
5. Lara Balazs
6. Conny Kalcher
7. Steven Seinen
8. Soyoung Kang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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