Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports GeekSean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sp... more
| Publishes | Weekly | Episodes | 728 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingSportsBusiness | |||
Listen to this Podcast
Latest Episodes
Cody Lynch from Commonwealth Games Australia shares how to build a major event marketing campaign, tell athlete stories at scale, and capture unplanned moments. Watch the Commonwealth Games from July 23 - sportsgeekhq.com/452-cody-lynch-comm... more
Melissa Lawton (SailGP CCO) shares how Red Bull, Meta, and SailGP shaped her content strategy, fan conversion tactics, and data-driven broadcast approach. Essential for sports content leaders. sportsgeekhq.com/451-melissa-lawton-sailgp
Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at sportsgeekhq.com/450.
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
Key Facts
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Reviews
- AI can be clunky
Good content and mostly a good show. Using AI though means it can get clunky, stutter or say something that doesn’t quite make sense.
Apple Podcasts4Liam Kav21
Australia9 months ago - Great Podcast
This is a great podcast for anyone interested in the business side of the sports industry. Sean interviews the best of the best and their perspective is incredibly interesting and insightful.
Apple Podcasts5SportsTechFsn
United States3 years ago - A good listen
Found this pod recently and love the different interviews with folks across sports, marketing, teams, sales, etc. Loved the Mike Leon episode, he was incredibly informative & already subscribed to his Can We Please Talk? podcast too! Keep up the great work Sean!
Apple Podcasts5Starksfor3United States3 years ago - Too many verbal distractors by host
The show has potential, but I can’t get past all the verbal distractors by the host (e.g., says “yep” way to much).
Apple Podcasts2CodyLeePUnited States3 years ago - Credibility specialist
I took some time today to listen to your show!! Sports Geek- A look into the world of Sports Marketing, Sports Business, and Digital Marketing is a fantastic podcast with great info, advice, and perspectives. You won't regret listening to and learning from the podcast.
Apple Podcasts5Credibility specialistUnited States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #161 |  United Kingdom/Business/Marketing |
Apple Podcasts | #77 |  France/Business/Marketing |
Apple Podcasts | #110 | Australia/Business/Marketing |
Apple Podcasts | #71 |  South Africa/Business/Marketing |
Apple Podcasts | #122 |  Indonesia/Business/Marketing |
Apple Podcasts | #146 |  Russia/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Sports Geek
What is Sports Geek about and what kind of topics does it cover?
A practical, business-focused show that explores sports marketing, sponsorships, fan engagement, and digital strategy across teams, leagues, and regions. Episodes emphasize data, technology, partnerships, and the human side of building relationships with fans and sponsors, often featuring practitioners who share real-world frameworks, case studies, and career insights. Noteworthy traits include a strong emphasis on technology and analytics within sports, a global perspective, and actionable takeaways for professionals aiming to improve fan experiences and sponsor value. This mix makes it useful for listeners seeking practical guidance, industry benchmarks, and career inspiration in sports business and marketing.
Where can I find podcast stats for Sports Geek?
Rephonic provides a wide range of podcast stats for Sports Geek. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sports Geek and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Sports Geek get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Sports Geek, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Sports Geek?
Rephonic provides comprehensive predictive audience data for Sports Geek, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Sports Geek have?
To see how many followers or subscribers Sports Geek has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Sports Geek?
These podcasts share a similar audience with Sports Geek:
1. Straight Talk with Mark Bouris
2. 15 Minutes with the Boss
3. How We Got Here with Chris Kohler
4. The Sounding Board
5. The Totally Football Show with James Richardson
How many episodes of Sports Geek are there?
Sports Geek launched 13 years ago and published 728 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Sports Geek?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Sports Geek?
Rephonic pulls ratings and reviews for Sports Geek from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Sports Geek?
Rephonic provides full transcripts for episodes of Sports Geek. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Sports Geek?
Recent guests on Sports Geek include:
1. Cody Lynch
2. Melissa Lawton
3. Ron Li
4. Bianca Gonzalez-Schulte
5. David Homan
6. Ben Kerswill
7. JP Williams
8. Orry Lack
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.