Rephonic
Artwork for Sports Geek

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sports Geek
Digital Marketing
Fan Engagement
NFL
NBA
Youtube
Netflix
Sports Marketing
Social Media
AFL
Meta
Tiktok
Premier League
Artificial Intelligence
NASCAR
Networking
Formula 1
ESPN
WNBA
Sports Industry
Disney

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sp... more

PublishesTwice monthlyEpisodes735Founded13 years ago
Number of ListenersCategories
MarketingBusinessSports

Listen to this Podcast

Artwork for Sports Geek

Latest Episodes

Sean King from Veritone shares insights on turning sports archives into revenue, metadata as the backbone of live broadcasting, and where the ROI of AI shows up. Show notes at sportsgeekhq.com/459

Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458

Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457

George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

SBJ Morning Buzzcast
SBJ Morning BuzzcastSports Business Journal
Business of Sport
Business of SportCharlie and Harry Stebbings

Recent Guests

Jonas Gundersen
Founder of Fusion Esports Group and owner of Astralis
Fusion Esports Group / Astralis
Episode: Building an Esports Business That Actually Makes Money - Jonas Gundersen, Fusion Esports Group / Astralis
Destiny Castro
Senior Manager, Customer Relationship Management at New York City FC
New York City FC
Episode: No Gatekeeping: Building CRM from Scratch - Destiny Castro, New York City FC
George Hanna
Chief Technology and Digital Officer at the LA Clippers and the Intuit Dome
LA Clippers / Intuit Dome
Episode: Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome
Verity Edgell
Director of Consumer Marketing and Sponsorships, Australasia at Mastercard
Mastercard
Episode: Sponsorship From Every Side of the Table - Verity Edgell, Mastercard
Bec Haagsma
Executive GM of customer commercial and technology at the AFL
Australian Football League
Episode: Footy, Fans and Future: Inside the AFL's Digital Playbook - Bec Haagsma, AFL
Ellie Norman
Chief Marketing Officer at Formula E
Formula E
Episode: Transforming Motorsport: From Drive to Survive to Formula E's Future — Ellie Norman, Formula E
Cody Lynch
General Manager of Marketing, Communications and Community at Commonwealth Games Australia
Commonwealth Games Australia
Episode: Athlete Storytelling and the Road to Glasgow — Cody Lynch, Commonwealth Games Australia
Melissa Lawton
Chief Content Officer at SailGP
SailGP
Episode: From Broadcast to SailGP: Building Content for a Sport Nobody Thought Was For Them — Melissa Lawton, SailGP
Ron Li
VP of Fan Intelligence and Partnership Strategy at Player 15 Group (Phoenix Suns, Phoenix Mercury)
Player 15 Group / Phoenix Suns
Episode: The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)

Host

Sean Callanan
Host of the show; leads discussions on sports marketing, digital strategy, and fan engagement.

Reviews

4.8 out of 5 stars from 198 ratings
  • AI can be clunky

    Good content and mostly a good show. Using AI though means it can get clunky, stutter or say something that doesn’t quite make sense.

    Apple Podcasts
    4
    Liam Kav21
    Australiaa year ago
  • Great Podcast

    This is a great podcast for anyone interested in the business side of the sports industry. Sean interviews the best of the best and their perspective is incredibly interesting and insightful.

    Apple Podcasts
    5
    SportsTechFsn
    United States3 years ago
  • A good listen

    Found this pod recently and love the different interviews with folks across sports, marketing, teams, sales, etc. Loved the Mike Leon episode, he was incredibly informative & already subscribed to his Can We Please Talk? podcast too! Keep up the great work Sean!

    Apple Podcasts
    5
    Starksfor3
    United States3 years ago
  • Too many verbal distractors by host

    The show has potential, but I can’t get past all the verbal distractors by the host (e.g., says “yep” way to much).

    Apple Podcasts
    2
    CodyLeeP
    United States3 years ago
  • Credibility specialist

    I took some time today to listen to your show!! Sports Geek- A look into the world of Sports Marketing, Sports Business, and Digital Marketing is a fantastic podcast with great info, advice, and perspectives. You won't regret listening to and learning from the podcast.

    Apple Podcasts
    5
    Credibility specialist
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great insights into the business of sports and digital marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

No Gatekeeping: Building CRM from Scratch - Destiny Castro, New York City FC
Q: What was yours? How did you find your way into the world of sports business?
Destiny describes a journey from a planned path in law to the sports business through internships and early roles, ultimately leading to CRM and BI leadership at NYCFC.
Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome
Q: What was your first impression of entering a technology-forward sports organization?
He describes a mindset from Steve Ballmer that technology should be used to solve the right problems, not just for flashy solutions, and how that shaped pragmatic decision-making and prioritization of fan-centric tech.
Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome
Q: How did your IT career end up at Intuit Dome?
George explains a transition from large enterprises via Disney and Toyota into sports tech, emphasizing a shift toward consumer-facing tech that directly impacts guest experience and a readiness to embrace nimbleness in a smaller, stadium-focused organization.
Sponsorship From Every Side of the Table - Verity Edgell, Mastercard
Q: What advice would you give to someone trying to pitch sponsorship to a brand like Mastercard?
Do thorough brand research, connect first, have a conversation before sending a proposal, and tailor pitches to the brand's objectives and customer experience goals rather than just listing assets.
Sponsorship From Every Side of the Table - Verity Edgell, Mastercard
Q: What was your sports business origin story?
Verity describes growing up around sports, moving from agency to rights holder and then to a brand role, and how each perspective taught her that sponsorship is about solving a problem for the client, not just selling an asset.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sports Geek

What is Sports Geek about and what kind of topics does it cover?

This show spotlights the business, marketing, and digital strategies behind sports organizations around the world. Episodes frequently center on fan engagement, data-informed sponsorship, content strategy, and the evolving media landscape for leagues, clubs, and events. A standout pattern is the emphasis on real-world examples from major leagues and teams, including AI governance, data-driven storytelling, and audience-centric experiences, often with practical takeaways for sponsorship, broadcast, and digital teams. The format tends to feature high-profile sports executives sharing actionable insights, career journeys, and lessons learned while navigating fast-changing tech and media ecosystems. Potential listeners who want concrete framewo... more

Where can I find podcast stats for Sports Geek?

Rephonic provides a wide range of podcast stats for Sports Geek. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sports Geek and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sports Geek get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Sports Geek, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Sports Geek?

Rephonic provides comprehensive predictive audience data for Sports Geek, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Sports Geek have?

To see how many followers or subscribers Sports Geek has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sports Geek?

These podcasts share a similar audience with Sports Geek:

1. The Rest Is History
2. Straight Talk with Mark Bouris
3. SBJ Morning Buzzcast
4. Business of Sport
5. Dan Snow's History Hit

How many episodes of Sports Geek are there?

Sports Geek launched 13 years ago and published 735 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sports Geek?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sports Geek?

Rephonic pulls ratings and reviews for Sports Geek from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Sports Geek?

Rephonic provides full transcripts for episodes of Sports Geek. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Sports Geek?

Recent guests on Sports Geek include:

1. Jonas Gundersen
2. Destiny Castro
3. George Hanna
4. Verity Edgell
5. Bec Haagsma
6. Ellie Norman
7. Cody Lynch
8. Melissa Lawton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days