Marketing B2B SaaS with Chief Studio
Matthew and Sophie OxleyHey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. Yo... more
| Publishes | Daily | Episodes | 6 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
Product-led growth can get people to try your product — but turning trial users into paying customers? That’s where most founders get stuck. In this episode, we dig into why smart, well-written nurture emails are key to making PLG work, and how to ma... more
Most B2B SaaS brands talk about saving time or money — but what about delivering joy? In this episode, we look at why joy is often left out of SaaS messaging, and how showing the emotional value of your product can set you apart. From helping users f... more
Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trus... more
In this episode, we talk about how AI is changing the way we use language in marketing and why so much content is starting to sound the same. We cover how AI tools pick up and amplify vague, overused words, why that’s a problem for B2B brands, and wh... more
In this episode, we talk about what it means to take a “pilot fish” approach to platform partnerships — working alongside a bigger player to reach markets they can’t or won’t serve directly. We cover where to start, what to prepare, and how to think ... more
In this episode, we talk about how to approach your marketing budget if you’re building a B2B SaaS company. We cover why $10K MRR is an important point to start investing in marketing, how different types of markets (niche, vertical, horizontal, and ... more
Key Facts
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Reviews
- Super informative
Great first episode. Informative but digestible, and I like that it’s not too long!! Looking forward to hearing more episodes!
Apple Podcasts5MikCowans
United Kingdom7 months ago
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Apple Podcasts | #43 |  New Zealand/Business/Marketing |
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Frequently Asked Questions About Marketing B2B SaaS with Chief Studio
What is Marketing B2B SaaS with Chief Studio about and what kind of topics does it cover?
Conversations center around practical strategies and insights into the marketing of B2B software as a service (SaaS). The hosts frequently emphasize the importance of human connection in B2B marketing, challenging the prevailing focus on efficiency and metrics. They explore various topics including nurture email campaigns, emotional values such as joy in marketing, and the significance of product expertise for founders. Listeners can expect actionable advice and a clear, honest perspective on common challenges faced by B2B marketers. The focus is both on improving communication strategies and navigating the complexities of partnerships and brand positioning, ensuring relevance in a crowded marketplace.
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How many episodes of Marketing B2B SaaS with Chief Studio are there?
Marketing B2B SaaS with Chief Studio launched 7 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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