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Loyalty Leaders Podcast

Tommy Danielsen
Loyalty
Loyalty Programs
Retail Media
AI In Loyalty
Airlines
Antavo
Retail Loyalty
Gap Encore
Starbucks
Loyalty Platform Architecture
Status
Customer Lifetime Value
Global Customer Loyalty Report
Travel Industry
Air Miles
Comarch
Digitas
REWE
AIDA Cruises
Mobility Data

Loyalty is a journey, not a destination. Wherever you are on this path you will certainly benefit from listening to this highly collaborative podcast. Hear the brightest minds in loyalty host fellow industry experts, share experiences and challenges, and best of all get practical insights.

PublishesWeeklyEpisodes90Founded3 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Loyalty Leaders Podcast

Latest Episodes

Fresh from winning the AI Innovation Showcase at Loyalty Summit CXM in Amsterdam, Nir joins the Loyalty Leaders podcast to cut through the noise around AI, loyalty, and agentic commerce. The conversation explores reinforcement learning, why fully aut... more

YouTube

Ben Kaufman of JSX joins the Loyalty Leaders Podcast at Loyalty CXM in Chicago to explain how JSX is carving out a distinct space between commercial airlines and private aviation. The conversation covers the company's semi-private public charter mode... more

YouTube

Roger Williams speaks with Tim Nicholson of adjoe about how rewarded gaming can help loyalty programs engage members between transactions. The conversation explores why traditional CLV metrics are often lagging indicators, how casual gaming can creat... more

YouTube

Roger Williams speaks with Lucy Matchett, Associate Partner at OC&C Strategy Consultants, ahead of Loyalty Summit London. They discuss what travel loyalty can learn from gaming, fast fashion and other highly competitive consumer categories, including... more

YouTube

Key Facts

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Recent Guests

Lucy Matchett
Associate Partner at OC&C Strategy Consultants
OC&C Strategy Consultants
Episode: Future Value, Micro-Rewards and the Next Loyalty Mindset | Promotions, Gamification, and the Missing Middle of Loyalty
Hector Pages
From Brand Movers, promotions and loyalty platform expert
Brand Movers
Episode: Future Value, Micro-Rewards and the Next Loyalty Mindset | Promotions, Gamification, and the Missing Middle of Loyalty
Carsten Anhalt
Executive at Free2Move, leading loyalty initiatives
Free2Move
Episode: Driving Loyalty in Car Sharing: How Free2Move Rewards the Right Behavior | Retail Media, AI, and the Next Phase of Loyalty
Jan-Pieter Lips
President Europe at Capillary Technologies
Capillary Technologies
Episode: Driving Loyalty in Car Sharing: How Free2Move Rewards the Right Behavior | Retail Media, AI, and the Next Phase of Loyalty
Len Llaguno
CEO/Actuary at KYROS Insights, loyalty-focused actuarial expert
KYROS Insights
Episode: From Points Liability to Value Creation: The Financial Science Behind Loyalty | How Mobility Data Could Reshape Loyalty and Retail Media
Benjamin Pfeifer
CEO of IOKI, former Miles & More Strategy Leader
IOKI
Episode: From Points Liability to Value Creation: The Financial Science Behind Loyalty | How Mobility Data Could Reshape Loyalty and Retail Media
Christian Raveaux
Head of Retail Media for REWE Group (Germany)
REWE Group
Episode: Retail Media Beyond Performance | AIDA Cruises on Loyalty, Data, and Guest Experience
Alexander Ewig
Executive at AIDA Cruises on loyalty and retail media integration
AIDA Cruises
Episode: Retail Media Beyond Performance | AIDA Cruises on Loyalty, Data, and Guest Experience
Mark Ross Smith
Co-founder of Loyalty Status Co
Loyalty Status Co
Episode: High Intent Travelers Are Willing To Spend More

Hosts

Roger Williams
Host of The Loyalty Leaders Podcast
Tom Peace
Host of The Loyalty Leaders Podcast
David Feldman
Host of The Loyalty Leaders Podcast

Reviews

5.0 out of 5 stars from 4 ratings
  • A must listen for industry professionals

    Love this podcast. Super insightful, inspiring, and informative.

    Apple Podcasts
    5
    Wild Burd
    United States2 years ago
  • Terrific industry insight

    Just finished listening to David and Seth give their assessment of the Starbucks developments.

    Hands down the best assessment and insight that I’ve heard the last week (and I’ve read and listened to a lot of so-called experts).

    Really like the honest approach to loyalty tactics being discussed.

    Thanks.

    Apple Podcasts
    5
    LoyaltyPete
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts are described as honest and insightful on loyalty tactics.
Listeners praise the show for practical loyalty insights and industry relevance.
The podcast is viewed as a strong source of actionable frameworks for enterprise loyalty programs.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Loyalty at 50: How the Role of Practitioners Has Evolved
Q: So with that introduction and the theme of loyalty at 50, what has changed for the loyalty practitioner over the years?
The practitioner has shifted from a program implementer and rules-maker to a growth-focused advisor who uses data, analytics, and cross-functional collaboration to inform strategic decisions and deliver enterprise-wide value.
The Evolution of Customer Loyalty: Insights from the 2026 Global Customer Loyalty Report
Q: What are the key themes or eras in loyalty programs, and how does the report frame the current value age?
The era timeline moves from points (pre-2010) to brand (2010–2020), then data (2020 onward), culminating in the value age (2026 and beyond), characterized by AI-enabled, real-time, customer-centric value.
The Evolution of Customer Loyalty: Insights from the 2026 Global Customer Loyalty Report
Q: Could you tell us a little bit about Antavo and what you do before we dive into the data?
Antavo is an end-to-end technology platform for designing, running, and optimizing loyalty programs, with AI-driven capabilities that improve scalability, trust, and ownership costs.
High Intent Travelers Are Willing To Spend More
Q: Is it accurate that there are distinct customer segments motivated by status versus points, and is recognition of that gap increasing?
Yes. The data show separate behaviors and motivations for status-driven and points-driven customers, and brands are increasingly recognizing this gap and tailoring offerings accordingly to drive revenue.
From Points Liability to Value Creation: The Financial Science Behind Loyalty | How Mobility Data Could Reshape Loyalty and Retail Media
Q: Benjamin, please, can you introduce yourself?
I'm Ben Pfeifer, currently the Chief Commercial Officer at IOKI, with past leadership at Miles & More, focusing on mobility data and how it can transform loyalty and retail media.

Audience Metrics

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Frequently Asked Questions About Loyalty Leaders Podcast

What is Loyalty Leaders Podcast about and what kind of topics does it cover?

A show focused on loyalty as an ecosystem, exploring how programs evolve from transactional rewards to value-driven, data-informed experiences. Episodes frequently cover how brands blend loyalty with retail media, personalization, AI, and mobility data to drive customer engagement across travel, retail, and digital platforms. Notable angles include in-journey rewards, zero-party data, and cross-partner collaborations, with practical takeaways for practitioners building multi-brand ecosystems, and real-world examples from airlines, retailers, and technology platforms. The heat lines often come from industry events, sponsorships, and cross-industry case studies, making it valuable for marketers, loyalty program leaders, and tech strategists a... more

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1. The Diary Of A CEO with Steven Bartlett

How many episodes of Loyalty Leaders Podcast are there?

Loyalty Leaders Podcast launched 3 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Loyalty Leaders Podcast?

Recent guests on Loyalty Leaders Podcast include:

1. Lucy Matchett
2. Hector Pages
3. Carsten Anhalt
4. Jan-Pieter Lips
5. Len Llaguno
6. Benjamin Pfeifer
7. Christian Raveaux
8. Alexander Ewig

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