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Entrepreneurship
Intellectual Property
Marketing
Branding
Podcasting
Intellectual Property Law
Trademarks
Innovation
Sustainability
Creativity
Technology
Intangible Assets
Artificial Intelligence
ESG
Patents
Digital Marketing
Startups
Legacy
Communication
Leadership Development

Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intelle... more

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Artwork for Intangify

Latest Episodes

Someone sits down to a meeting expecting a transaction and walks away feeling forgotten. It's not about what was said—it's about what wasn't. In America, we check the time. Everywhere else, they check if you care. This gap has shaped international bu... more

Someone realized a problem no one else was solving. For fifteen years, they watched fraud happen—credential fraud, academic fraud, people misrepresenting their degrees and test scores and certifications. Then AI arrived, and they saw it immediately: ... more

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There's a moment when curiosity wins—when someone stops performing the role they think they're supposed to play and starts following what actually interests them. A path that began with teaching history, then jazz, then music copyrights, each shift g... more

A man sits at his desk surrounded by twenty years of artifacts—a pigskin football, a light-up yo-yo, a bag sealer that became something bigger. He talks about the moment a twist tie annoyed him enough to change it, and how that moment almost passed. ... more

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What happens when a lifelong love of live performance turns into a global entertainment powerhouse? In this episode of Intangify, host Matthew Asbell sits down with Ryan Stana, Chairman & CEO of RWS Global, the world leader in groundbreaking live mom... more

What if selling didn't have to feel so…salesy?

In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experi... more

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What happens when artificial intelligence creates a viral hit—and no one knows who made it?

In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law... more

What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews?

In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York Sta... more

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Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Derek Newton
Journalist and entrepreneur, founder of Verify My Writing
Verify My Writing
Episode: 40% of Documents Are Mostly AI—Here's What Writers Found
Matthew Rubin
Director of Business Development at Fovea IP; former musician and brand geek
Fovea IP
Episode: Matthew Rubin: How I Accidentally Built A Career I Never Aimed For
Brian Fried
Inventor coach with 20+ years helping inventors pursue rights and bring ideas to market
National Inventor Club; Inventor Smart Community App; author
Episode: The Idea Nobody Forced: How Brian Built an Invention Empire
Ryan Stana
Founder, chairman and CEO of RWS Global
RWS Global
Episode: The Business of Experience: Ryan Stana on Scaling Creativity, Culture & Legacy
Scott Finkelstein
Founder, Sales Scalers; sales coach
Sales Scalers
Episode: Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth
Flavia Murad-Schaal
Attorney practicing in Brazil; principal at Manseer Murad
Manseer Murad
Episode: The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal
John Maggiore
Commissioner for the Public Service Commission in New York State and a passionate David Bowie fan.
Episode: The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing
Alicia Nagel
Brand strategist and marketing consultant
Episode: From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding
Larry Namer
Co-founder of E! Entertainment Networks and author of Off Script
Episode: Off Script and Global: Media, Legacy & Innovation with Larry Namer

Host

Matthew Asbell
Host of Intangify; IP attorney with a focus on branding, innovation, and the legal aspects of protecting intangible assets.

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Talking Points

Recent interactions between the hosts and their guests.

Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth
Q: What exactly is a go-to-market engine and why should a lawyer or small business consider it?
The go-to-market engine is the revenue engine that guides the entire process from defining ICP to outreach cadence and measurement. It helps small businesses and professionals like lawyers target the right clients efficiently, balance automation with human touch, and ultimately scale without relying on heroic individual performance.
Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth
Q: Tell us briefly what Sales Scalers is, and what are the acronyms you use and mean?
Sales Scalers is a coaching and framework built on decades of sales experience, now incorporating AI tools to create a go-to-market engine. The acronyms center on ICP (Ideal Customer Profile) and the broader four-pillar framework that guides target focus, market clarity, pipeline health, and sales motion—all aimed at making sales more accessible and repeatable.
The Idea Nobody Forced: How Brian Built an Invention Empire
Q: What should inventors do to increase their chances of licensing a product?
Build credibility with a solid patent search and landscape, target large licensees with strong distribution, consider a staged approach including prototypes or proof of concept, and be prepared to discuss royalty structures and true-up provisions.
The Idea Nobody Forced: How Brian Built an Invention Empire
Q: How do you explain the basics of provisional and non-provisional patents to someone new?
A provisional patent gives one year of patent pending status to buy time for market exploration, after which you convert to a non-provisional patent with claims and a detailed description; this is often the first, practical step for inventors.
The Business of Experience: Ryan Stana on Scaling Creativity, Culture & Legacy
Q: What is the Time and Action system, and how does it apply to both business and personal life?
Time and Action is a yearly goal framework where 7–10 core goals are set for the year, broken into monthly actions, with regular reviews to keep everyone aligned and accountable, extended by applying the same discipline to personal life.

Audience Metrics

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Frequently Asked Questions About Intangify

What is Intangify about and what kind of topics does it cover?

This show consistently explores how intangible assets—such as branding, intellectual property, storytelling, and media strategy—drive value in modern businesses. Episodes feature founders, marketers, lawyers, and media veterans who share concrete tactics for leveraging creativity, protecting ideas, and building credibility through thoughtful positioning, licensing, and content strategies. A standout trait is the ability to tie high-level concepts to practical outcomes, from brand development and hype to IP management and legacy-building, often illustrated with personal journeys and crisis-tested playbooks. Listeners who want actionable insights for growing brands, safeguarding innovations, and navigating the complexities of licensing and ma... more

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How many listeners does Intangify get?

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How many episodes of Intangify are there?

Intangify launched a year ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Intangify?

Recent guests on Intangify include:

1. Derek Newton
2. Matthew Rubin
3. Brian Fried
4. Ryan Stana
5. Scott Finkelstein
6. Flavia Murad-Schaal
7. John Maggiore
8. Alicia Nagel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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