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Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intelle... more

PublishesMonthlyEpisodes29Founded9 months ago
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Artwork for Intangify

Latest Episodes

What happens when a lifelong love of live performance turns into a global entertainment powerhouse? In this episode of Intangify, host Matthew Asbell sits down with Ryan Stana, Chairman & CEO of RWS Global, the world leader in groundbreaking live mom... more

What if selling didn't have to feel so…salesy?

In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experi... more

YouTube

What happens when artificial intelligence creates a viral hit—and no one knows who made it?

In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law... more

What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews?

In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York Sta... more

What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and l... more

What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration a... more

What happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and doesn’t stop there? In this globe-spanning episode of Intangify, host Mat... more

What drives a first-generation immigrant with no college degree and no legal status to build a luxury brand from scratch—and sell it to Procter & Gamble in under 15 years?

In this episode of Intangify, host Matthew Asbell sits down with Eric Malka, ... more

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

John Maggiore
Commissioner for the Public Service Commission in New York State and a passionate David Bowie fan.
Episode: The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing
Alicia Nagel
Brand strategist and marketing consultant
Episode: From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding
Larry Namer
Co-founder of E! Entertainment Networks and author of Off Script
Episode: Off Script and Global: Media, Legacy & Innovation with Larry Namer
Michael F. Schein
Bestselling author of The Hype Handbook and ghostwriter
Micro Fame Media
Episode: Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence
Dawn Del Russo
Fashion expert, brand consultant, and on-air personality.
Live the Glamour
Episode: From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour
Margarita Eberline
Marketing consultant specializing in the legal services industry.
Marketing Boss
Episode: Trust, Charisma & Conscious Marketing with Margarita Eberline
Maurice Bretzfield
Digital Marketing Consultant with a diverse background in apparel import and mentorship
Episode: GENERATIVE AI RISKS AND OPPORTUNITIES
Chris Ellis
CEO and founder of the healthcare company Thatch
Thatch
Episode: The Intangibles of Health-Tech and Fin-Tech
Laura Winston
Practice group leader in the intellectual property group at Offit Kerman, professor, and glassblower
Offit Kerman
Episode: TRADEMARKS & GLASSBLOWING

Host

Matthew Asbell
Host of Intangify, Intangify Podcast and related ventures; IP attorney with a focus on branding, innovation, and law.

Talking Points

Recent interactions between the hosts and their guests.

The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing
Q: What inspired you to start talking about David Bowie?
The inspiration came from a lifelong admiration for Bowie, which intensified after his passing, prompting him to start a blog to honor his legacy.
Off Script and Global: Media, Legacy & Innovation with Larry Namer
Q: Is there a chapter in your book about Russia and a chapter of your book about China?
Yes, the book contains chapters detailing experiences in both Russia and China, highlighting cultural aspects and business strategies unique to each market.
Off Script and Global: Media, Legacy & Innovation with Larry Namer
Q: How did you build popularity for the soap opera you produced in Russia?
By recognizing the need for escapism during hard times, they created a soap opera that allowed audiences to dream, capturing significant viewership.
Off Script and Global: Media, Legacy & Innovation with Larry Namer
Q: What made you leave E! entirely?
Larry realized that Hollywood was becoming less geographic and more about creativity, prompting him to pursue international opportunities.
Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence
Q: How can someone apply these strategies ethically?
By aligning their message against overcomplexity and inefficiency in their industry while promoting clarity and connection with their audience.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Intangify

What is Intangify about and what kind of topics does it cover?

Intangible assets, spanning branding, intellectual property, marketing, and technology, are at the core of this show's conversations. Across episodes, the host regularly illuminates how non-physical factors—such as trust, story, licensing, and creative strategy—drive business value. Guests range from IP attorneys and brand consultants to entrepreneurs and media executives, offering practical guidance on protecting ideas, building credible brands, and monetizing creativity. Listeners who want actionable insights to leverage intangibles in product strategy, marketing, and growth will likely find the discussions informative and applicable to real-world challenges. A notable strength is the diversity of guest backgrounds, which yields cross-cut... more

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How many episodes of Intangify are there?

Intangify launched 9 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Intangify?

Recent guests on Intangify include:

1. John Maggiore
2. Alicia Nagel
3. Larry Namer
4. Michael F. Schein
5. Dawn Del Russo
6. Margarita Eberline
7. Maurice Bretzfield
8. Chris Ellis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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