Insights Unveiled
Mandy and Judith'Lifting the curtain' on how Market Research tackles big business questions. In each episode we take a typical business issue and look critically at what happens from both a client side and agency side perspective. We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.
| Publishes | Weekly | Episodes | 4 | Founded | 23 days ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
This episode explores the ‘art and science’ of sizing opportunities. We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘p... more
This episode looks at how Market Research plays a critical role in answering business questions around innovation. We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should b... more
In this episode, we look at the typical questions a business has about ‘consumer needs’. What do they ask vs what do they really want to know? It’s a big topic! But we discuss how to break it down with some helpful approaches and frameworks. Our gue... more
In this episode, we explore what business leaders need to know about trends and foresights. What do they ask vs what do they really want to know? Which Market Research approaches do we take and what can go wrong along the way. We suggest some 'dos... more
Insights
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Chart Rankings
Apple Podcasts | #217 |  United Kingdom/Business/Marketing |
Apple Podcasts | #238 |  France/Business/Marketing |
Apple Podcasts | #33 |  Ireland/Business/Marketing |
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Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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