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Architecture
Entrepreneurship
Revit
Real Estate
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INSIDE THE FIRM is a raw look inside of a young and ambitious architecture firm. Showtimes air every Monday Morning and Friday afternoon with the co-founders and hosts, Alex Gore and Lance Cayko. We dive into the nitty-gritty details of how to start, run, and grow a small business. We also share our personal stories, zoning and building code issues, Revit tips and tricks, and more! Want to be a gu... more

PublishesTwice weeklyEpisodes512Founded9 years ago
Number of ListenersCategory
Business

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Artwork for Inside The Firm

Latest Episodes

Derek Fredrickson is the founder and CEO of The COO Solution, where he helps founders scale their businesses without staying trapped in day-to-day operations. With a background as a second-in-command across multiple six- and seven-figure companies, D... more

On this episode of Inside the Firm, the AIA billings for April are out and not so good, then affordable what 30-60 minutes of silence does for your brain, and finally how to win and lose public work. Join us as we go back Inside the Firm!

YouTube

David Pourquery is the founder and CEO of Groas, an AI company building what he calls a fully autonomous Google Ads management system. With a background spanning private equity, venture capital, and hands-on e-commerce, David built Groas to eliminate... more

On this episode of Inside the Firm, how Boulder is becoming the next Aspen, then affordable units in Denver are more vacant than market-rate apartments, and finally how Spencer Pratt will empower architects and builders to make LA beautiful again. Jo... more

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Recent Guests

David Pourquery
Founder and CEO of Groas, an AI company building autonomous Google Ads management
Groas
Episode: Monday Morning Coffee with David Pourquery
Mark Gordon
Revenue growth leader known as the Rebel CRO
Integrated Go-To-Market Solutions (IGTMS)
Episode: Monday Morning Coffee with Mark Gordon
Amber Hoffman
Founder of the FS Agency, digital marketing and AI advisor
FS Agency
Episode: Monday Morning Coffee Amber Hoffman
Rion Westfall
Founder, growth strategist, and creator of the Own Your Revenue program
Own Your Revenue
Episode: Monday Morning Coffee with Rion Westfall
Javier Santana
Real estate broker, Managing Broker of Sunland Group (Sunland Real Estate)
Sunland Group
Episode: Monday Morning Coffee Javier Santana
Danny Brassell
Sought-after speaker, trainer and coach; co-founder of WellCrafted Story
WellCrafted Story
Episode: Monday Morning Coffee with Danny Brassell
Ben Olmos
Business leader, entrepreneur and media founder
Diss Media; The Daily Pitch
Episode: Monday Morning Coffee with Ben Olmos
Phillip Lanier
Entrepreneur, author of No College, No Problem
Self/No College No Problem
Episode: Monday Morning Coffee with Phillip Lanier
LuAnn Buechler
Transformational speaker, master trainer, and business coach
Self-employed/Make Your Passion Pay
Episode: Monday Morning Coffee with LuAnn Buechler

Hosts

Alex Gore
Co-founder and host; primary driver of discussion; focuses on architecture practice, business growth, and practical strategies.
Lance Cayko
Co-founder and host; leads conversations with a practical, no-nonsense lens; strong focus on revenue, operations, and storytelling.

Reviews

4.9 out of 5 stars from 149 ratings
  • No-Nonsense and Filled with Nuggets

    This podcast pulls back the curtain on what it actually takes to build and grow a business - especially in the world of architecture. Hosted by Alex Gore and Lance Cayko, the podcast doesn’t shy away from the details, diving into everything from technical challenges to real entrepreneurial lessons. The mix of guest conversations and behind-the-scenes deep dives keeps things dynamic, offering both perspective and practicality. It’s a grounded, no-nonsense listen for professionals who want to unde... more

    Apple Podcasts
    5
    Speaking247
    United States2 months ago
  • Short but powerful!!

    These episodes are incredible! I learn from the hosts and the guests. I appreciate the effectiveness of the show to deliver a high amount of value in a short amount of time

    Apple Podcasts
    5
    Jason.v.4
    United States9 months ago
  • Enjoyed the time with Lance

    Enjoyed hopping on the show with Lance! Love the thoughtfulness and depth of digging in on subjects regarding real estate. A pleasure to spend time with this great show and great host!

    Apple Podcasts
    5
    Frank5th
    United Statesa year ago
  • Fantastic and on point interviews.

    Fantastic and on point interviews. It was an absolute pleasure to be a guest on Inside the Firm. Lance is a great host who can direct the conversation perfectly to keep it engaging and moving along. I'd certainly come back on again and I highly recommend listening to this podcast!

    Apple Podcasts
    5
    Sharpen the spear
    United States2 years ago
  • Insightful, informative and Engaging interactions

    Look forward to hearing Lance every Monday morning!

    Apple Podcasts
    5
    NatalieCDO
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show pulls back the curtain on what it takes to build and grow a business in architecture, with actionable lessons.
Listeners praise hosts' preparedness and depth of interviews, plus practical takeaways for client growth and marketing.
Value and brevity are highlights; episodes deliver high value in short formats.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Monday Morning Coffee with David Pourquery
Q: What have you learned from managing $35 million in monthly Google Ads spend?
The key learnings are the importance of onboarding, maintaining a human-led strategy for big decisions, and the need to manage client expectations and relationships even when automation handles daily optimization.
Monday Morning Coffee with David Pourquery
Q: Tell us about the problem you saw before building Groas and what you set out to solve.
We found traditional ad agencies were slow, expensive, and often misaligned with client needs. Groas aimed to automate day-to-day optimization while preserving human oversight for strategy and relationship management, ultimately reducing costs and increasing transparency for the end client.
Monday Morning Coffee Amber Hoffman
Q: What role do galleries and case studies play in AI readability, and how should images be optimized?
Images alone aren't readable by AI; you should name files clearly, caption images with exact content, and pair each image with a case study detailing client problems, solutions, and outcomes to improve AI understanding and credibility.
Monday Morning Coffee Amber Hoffman
Q: How do you shift marketing from a keyword-centric approach to an AI-friendly, everything-answers approach?
Focus on optimizing GBP and social channels, then create content that answers likely client questions in FAQ, service-area pages, and blog posts, with an emphasis on Q&A style content that mirrors what AI tools need to respond to queries.
Monday Morning Coffee Javier Santana
Q: What's the difference between a broker and a real estate agent?
A broker is a higher level of licensing that allows you to manage other agents and handle more complex paperwork, while an agent works under a broker; the two roles are connected but the broker has supervisory and regulatory responsibilities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Inside The Firm

What is Inside The Firm about and what kind of topics does it cover?

The show centers on practical, hands-on guidance for running and growing small architecture firms, blending project delivery with business development, marketing, and leadership. Through interviews with founders, growth experts, and practitioners from adjacent industries, listeners hear concrete strategies for pricing, sales, systematizing operations, and leveraging AI and technology to scale. Notable throughlines include navigating public work, integrating design with construction, and turning storytelling, governance, and client relations into measurable business outcomes. The format often includes candid discussions, case anecdotes, and actionable tips, making it especially useful for firm leaders, principals, and marketers seeking repea... more

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Which podcasts are similar to Inside The Firm?

These podcasts share a similar audience with Inside The Firm:

1. EntreArchitect Podcast with Mark R. LePage
2. Business of Architecture Podcast
3. All-In with Chamath, Jason, Sacks & Friedberg
4. How I Built This with Guy Raz
5. The Build Show Podcast

How many episodes of Inside The Firm are there?

Inside The Firm launched 9 years ago and published 512 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Inside The Firm?

Recent guests on Inside The Firm include:

1. David Pourquery
2. Mark Gordon
3. Amber Hoffman
4. Rion Westfall
5. Javier Santana
6. Danny Brassell
7. Ben Olmos
8. Phillip Lanier

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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