Rephonic
Artwork for In the Sauce
CPG
Consumer Packaged Goods
Consumer Behavior
Food Culture
Marketing Strategies
Consumer Packaged Goods (CPG)
Sustainability
Venture Capital
Good Culture
Cottage Cheese
Wellness Commodification
True Made Foods
Regenerative Agriculture
A2 Dairy
Confido
Jesse & Ben's
Natural and Organic Food Industry
Hummus
Entrepreneurship
Community Support In Business

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging br... more

PublishesWeeklyEpisodes279Founded8 years ago
Number of ListenersCategories
BusinessSociety & Culture

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Artwork for In the Sauce

Latest Episodes

Adam Siskin is the Founder of The Platform CPG, a firm helping emerging consumer brands navigate finance, operations, retail growth, and scale. On this episode of ITS, Adam and Ali discuss margin, trade spend, brokers, distributors, manufacturers and... more

Thi Lam is founder and CCO at Garnish studios, a branding and production agency behind a number of emerging CPG brands across food, beverage, and wellness. On this episode of ITS, Thi and Ali talk content in the age of AI, and what emerging brands sh... more

Jesse Konig is the Co-Founder and CEO of Jesse & Ben's, restaurant-quality frozen fries known for their simple ingredients and made with beef tallow and avocado oil. On this episode of ITS, Jesse tells Ali his story, breaks down why he and his partne... more

Kiki Couchman is the co-founder of Sourmilk, the Greek yogurt designed for gut health with the probiotic levels of supplement. On this episode of ITS, Kiki and Ali talk through probiotics, dairy, building in public, finding your positioning, and how ... more

Key Facts

Accepts Guests
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Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jesse Konig
Co-founder and CEO of Jesse & Ben's
Jesse & Ben's
Episode: Building Step by Step
Kiki Couchman
Co-founder of Sourmilk, yogurt designed for gut health
Sourmilk
Episode: Building Tastefully Irreverent
Alec Jaffe
Founder and CEO of Alec's Ice Cream
Alec's Ice Cream
Episode: Building Simple and Strong
Rachel Mansfield
Co-founder, Kadute/Kadoots
Kadute / Kadutoes (brand)
Episode: Building For The Kids
Kiva Dickinson
Co-founder, Kadute/Kadoots
Selva Ventures (investor)
Episode: Building For The Kids
Josh Serlin
Head of Strategy at Campbell's
Campbell's
Episode: Building When the World is Changing Fast
Hudson Davis-Ross
CEO and co-founder of Plant People
Plant People
Episode: Building Gummy Fun
Pierson Krass
Founder and managing partner of Lunar Solar Group
Lunar Solar Group
Episode: Building Relationships with Your People
Alyssa Vescio
Chief Merchandising Officer at The Fresh Market
The Fresh Market
Episode: Building a Reason to Be

Host

Alison Cayne
Host of In the Sauce

Reviews

4.9 out of 5 stars from 95 ratings
  • Andy Reichgut

    Informative and super interesting! Alison knows how to ask provocative questions and keep the listener entertained.

    Apple Podcasts
    5
    Sam1234512345
    United States6 months ago
  • CPG incubator in podcast form

    I love listening and always recommend this podcast to CPG startups I work with. It’s so informative and interesting! The archive of episodes has answers to most issues they’ll need to tackle!

    Apple Podcasts
    5
    K Levs
    United States3 years ago
  • Authentic

    Alison does a great job of breaking down a guest’s insight into actionable tasks she can incorporate into her own business, or at least relate them to. Not a “talking head”, but a conversationalist with other CPG pros helping novices like me find my way.

    Apple Podcasts
    5
    DashMason
    United States3 years ago
  • My favorite podcast!

    Ali is so wonderful. She bring amazing guests and is super knowledgeable. I learn a lot about building a business, wish Ali would speak more.

    Apple Podcasts
    5
    mleal
    United States3 years ago
  • Love this show

    I think I have listen to every episode of In the Sauce. I am the founder of an early stage food and wellness brand and the guests that Ali brings on have been invaluable throughout my experience trying to build in the space! Thank you Ali for all the hard work, and great questions!

    Apple Podcasts
    5
    Katina2
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many applaud the mix of guests from operators to retailers, offering diverse, real-world insights.
Some note the host's deep knowledge and ability to pull out strategic takeaways for growing brands.
Listeners praise practical, actionable guidance and sharp interviewing that helps founders move from concept to scale.

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Talking Points

Recent interactions between the hosts and their guests.

Building For The Kids
Q: Kiva, what investor realities surprised you the most after taking part in this venture?
That every moment of a company's operation involves triage, and the aggregate of many small decisions, not any single moment, drives momentum and KPIs; empathy with founders became essential.
Building For The Kids
Q: Rachel, what did your working definition of 'proud to shop for' look like when you were developing the crackers?
We needed organic ingredients, protein for sustained energy, no seed oils, and a school-safe profile that could fit into lunchboxes while still delivering great taste and texture.
Building Simple and Strong
Q: What were the initial big learnings back in the freezer?
Early lessons included understanding consumer talk tracks, demos to educate shoppers, and the importance of communicating outcomes rather than just technical ingredients, which helped Culture Cup take off compared to pints.
Building Simple and Strong
Q: Where did the culture cup come from and why was it pursued?
The culture cup emerged as an inflection point to innovate beyond traditional pints, adding probiotics and gut-health benefits in a multi-sensorial format that complemented the core ice cream while driving sales velocity.
Building Simple and Strong
Q: Take me back. Let's start at the beginning. How did Alec's Ice Cream come to be?
Alec describes wanting to create ice cream that tastes amazing while aligning with nutrition and wellness values learned from his athletic background, focusing on clean ingredients, great flavor, and a mission-driven approach tied to A2 dairy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About In the Sauce

What is In the Sauce about and what kind of topics does it cover?

This show serves founders, operators, and marketers navigating consumer packaged goods, especially in food and wellness. Across episodes, listeners hear practical guidance on brand building, retail strategy, channel mix (D2C, retail, and online marketplaces), product development, and operations—from funding and go-to-market planning to manufacturing and packaging decisions. Guests range from founders and retailers to growth marketers and industry analysts, delivering actionable tactics, real-world war stories, and scalable frameworks that help emerging brands compete with larger players. A standout trait is the emphasis on authentic storytelling, sustainable growth, and hands-on tactics proven to move real brands forward in the crowded CPG ... more

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Which podcasts are similar to In the Sauce?

These podcasts share a similar audience with In the Sauce:

1. The Daily
2. The Headlines
3. The Startup CPG Podcast
4. The Ezra Klein Show
5. Pivot

How many episodes of In the Sauce are there?

In the Sauce launched 8 years ago and published 279 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In the Sauce?

Recent guests on In the Sauce include:

1. Jesse Konig
2. Kiki Couchman
3. Alec Jaffe
4. Rachel Mansfield
5. Kiva Dickinson
6. Josh Serlin
7. Hudson Davis-Ross
8. Pierson Krass

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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