Rephonic
Artwork for In the Sauce
Consumer Packaged Goods
Regenerative Agriculture
Community Support In Business
Entrepreneurship
Natural and Organic Food Industry
Brand Strategy
Consumer Packaged Goods (CPG)
Social Media
Hummus
Tomato Sauce
Health and Nutrition
Hummingbirds
Sustainable Farming
Little Sesame
Mintel
Market Research
Emerging Brands
Consumer Trends
Supply Chain Transparency
Quinoa

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging br... more

PublishesWeeklyEpisodes256Founded8 years ago
Number of ListenersCategories
Society & CultureBusiness

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Artwork for In the Sauce

Latest Episodes

Pat Jammet is partner and VP of Growth at Promobile Marketing, the experiential agency behind memorable field campaigns from brands like Liquid IV, Truff, and AG1. On this episode of ITS, Pat shares what he's learned about field marketing at CPG bran... more

Melanie Bartelme is the associate director and global food analyst for Mintel’s Premium Global Food & Drink Insights platform. On this episode of ITS, Melanie and Ali talk about food and beverage trends, what's happening with proteinification, what b... more

Troy Bonde & Winston Alfieri are CEO, CMO and Co-Founders of SAUZ, the pasta sauce brand known for its bright colors and killer flavors. On this episode of ITS, Ali and the SAUZ guys talk about brand building, true differentiation in a massive, commo... more

Nick Wiseman is the CEO and Co-Founder of Little Sesame, a chef-founded, hummus brand rooted in sustainable farming and ingredient integrity. On this episode of ITS, Ali and Nick talk about self-manufacturing, hospitality-focused CPG, brand building,... more

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Recent Guests

Pat Jammet
Partner and VP of Growth at Promobile Marketing, experienced in field marketing and brand activation.
Promobile Marketing
Episode: Building a Marketing Mindset
Melanie Bartelme
Associate Director and Global Food Analyst for Mintel
Mintel
Episode: Building On The Signals, Not The NOISE
Winston Alfieri
CEO and co-founder of SAUCES
SAUCES
Episode: Building a Whole Different SAUZ
Troy Bonde
CMO and co-founder of SAUCES
SAUCES
Episode: Building a Whole Different SAUZ
Nick Wiseman
CEO and co-founder of Little Sesame, a hummus brand focused on sustainable farming and integrity.
Little Sesame
Episode: Building the Chobani of Hummus
Emily Steele
CEO and co-founder of Hummingbirds, a platform connecting food and CPG brands with everyday creators.
Hummingbirds
Episode: Building Human to Human
Sarela Herrada
CEO and co-founder of SIMPLi, a regenerative organic pantry staples maker
SIMPLi
Episode: Building With Farmers
Gigi Lee Chang
Founder of Plum Organics and strategic advisor for consumer brands.
Lumi Growth
Episode: Building with Naturally New York

Host

Alison Cayne
Host of interviews with experts across the CPG value chain, sharing insights and practical advice for founders and operators in the food and beverage industry.

Reviews

4.9 out of 5 stars from 93 ratings
  • CPG incubator in podcast form

    I love listening and always recommend this podcast to CPG startups I work with. It’s so informative and interesting! The archive of episodes has answers to most issues they’ll need to tackle!

    Apple Podcasts
    5
    K Levs
    United States2 years ago
  • Authentic

    Alison does a great job of breaking down a guest’s insight into actionable tasks she can incorporate into her own business, or at least relate them to. Not a “talking head”, but a conversationalist with other CPG pros helping novices like me find my way.

    Apple Podcasts
    5
    DashMason
    United States2 years ago
  • My favorite podcast!

    Ali is so wonderful. She bring amazing guests and is super knowledgeable. I learn a lot about building a business, wish Ali would speak more.

    Apple Podcasts
    5
    mleal
    United States2 years ago
  • Love this show

    I think I have listen to every episode of In the Sauce. I am the founder of an early stage food and wellness brand and the guests that Ali brings on have been invaluable throughout my experience trying to build in the space! Thank you Ali for all the hard work, and great questions!

    Apple Podcasts
    5
    Katina2
    United States2 years ago
  • Love this podcast

    Love listening to this podcast, picking up some new insights every time! Recommend to anyone active in the food and bev industry.

    Apple Podcasts
    5
    CVE coconut guy
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the conversations rich in insights and useful for navigating the CPG industry, highlighting the practical advice and diverse guest perspectives.
The engagement with entrepreneurs and industry experts is commended, especially in terms of sustainability and innovative marketing tactics.
Some feedback points out the need for better guest engagement, suggesting the host occasionally dominates the conversation, but most reviews are overwhelmingly positive about the informative nature of the discussions.
Many appreciate the host's ability to drive meaningful conversations that resonate with the entrepreneurial community, indicating a strong connection to the content and its relevance.

Talking Points

Recent interactions between the hosts and their guests.

Building a Whole Different SAUZ
Q: How do you keep Gen Z consumers engaged and retained?
Winston discussed the importance of product innovation and building emotional connections through storytelling to retain Gen Z consumers.
Building a Whole Different SAUZ
Q: When did you first start thinking about making a business together?
Winston shared that they started thinking about business together as sophomores in college during COVID, when they aimed to find a product to sell to schools.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About In the Sauce

What is In the Sauce about and what kind of topics does it cover?

This podcast offers a wealth of insightful interviews and discussions centered on the consumer packaged goods (CPG) industry. It features conversations with entrepreneurs, experts, and investors, focusing on practical advice to help founders tackle the challenges of building their businesses. Topics such as marketing strategies, supply chain management, and sustainable practices are common, ensuring listeners gain valuable insights and actionable tactics for success. With a strong emphasis on community support and the unique journeys of various brands, the content resonates deeply with those interested in the food and beverage sector.

Where can I find podcast stats for In the Sauce?

Rephonic provides a wide range of podcast stats for In the Sauce. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to In the Sauce and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does In the Sauce get?

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What are the audience demographics for In the Sauce?

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How many subscribers and views does In the Sauce have?

To see how many followers or subscribers In the Sauce has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to In the Sauce?

These podcasts share a similar audience with In the Sauce:

1. How I Built This with Guy Raz
2. The Daily
3. Good Food
4. The Ezra Klein Show
5. Special Sauce with Ed Levine

How many episodes of In the Sauce are there?

In the Sauce launched 8 years ago and published 256 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In the Sauce?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for In the Sauce?

Rephonic pulls ratings and reviews for In the Sauce from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of In the Sauce. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on In the Sauce?

Recent guests on In the Sauce include:

1. Pat Jammet
2. Melanie Bartelme
3. Winston Alfieri
4. Troy Bonde
5. Nick Wiseman
6. Emily Steele
7. Sarela Herrada
8. Gigi Lee Chang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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