Higgle: The B2B Sales Club
Mike LanderThis is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The po... more
| Publishes | Weekly | Episodes | 123 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
Listen to this Podcast
Latest Episodes
How do you build real momentum when relationships, timing, and trust refuse to move in straight lines?
I'm sitting down with Alice Dawlat, Director of Growth & Partnerships at REF Digital, letting you in on what business development really looks li... more
Can you believe that small moments of trust and safety matter more than any sales technique?
In this second of two parts with Mike Mears, we shift the focus directly into sales, leadership, and the psychology behind real influence. We explore what ... more
How do trust, certainty, and human behaviour decide outcomes when the stakes are extreme?
In this first part of a two-part conversation, I'm welcoming Mike Mears, a former Chief of Human Capital at the CIA, to explore the hidden mechanics of leader... more
Why is mass personalization with AI actually making it harder to win deals?
I sit down with Freya Ward, Associate Managing Director at Headley Media, for her second appearance on the show to unpack how the B2B buying journey has fundamentally chang... more
Key Facts
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Reviews
- Genuinely useful B2B podcast
A podcast that really offers something different with each episode. Great to hear from business leaders who are experts in the subject and always leave with something of value. Highly recommend
Apple Podcasts5truei987
United Kingdom16 days ago - Honest, practical value - full of insight
As someone late to the podcast I’ve listened to a few episodes now, what struck me is just how honest and real all the conversations with guests are. Not only that, the insights aren't just theoretical; they're practical, so people can go away and actually implement. I found them really interesting, really enjoyable, and looking forward to digging into more of the episodes, both new and previous!
Apple Podcasts5Dangerousdave007United Kingdoma month ago - Kevin Kelly
Inspirational and informative - great podcast delivering plenty of drive and content to help sharpen your skills
Apple Podcasts5Kkunlimited
Ireland4 months ago - Must listen for Procurement and agency folks alike
I’m so glad someone is finally doing real talk about procurement ! These topics are so relevant and valuable and presented in a setting that feels like a fireside chat with a friend.
Apple Podcasts5McrobertWithCheese
United States4 months ago - Practical tips for business owners
If you are into ByoB this is a must-listen to podcast. Great guests and stories, practical tips.
Apple Podcasts5AlphaBlueWildCraftUnited States5 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #188 |  Denmark/Business/Entrepreneurship |
Apple Podcasts | #222 |  Netherlands/Business/Entrepreneurship |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Higgle: The B2B Sales Club?
These podcasts share a similar audience with Higgle: The B2B Sales Club:
1. Small Spark Theory: a marginal gains approach to new business and marketing
2. Make It Happen Mondays - B2B Sales Talk with John Barrows
How many episodes of Higgle: The B2B Sales Club are there?
Higgle: The B2B Sales Club launched 2 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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