Higgle: The B2B Sales Club
Mike LanderThis is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The po... more
| Publishes | Weekly | Episodes | 137 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
Listen to this Podcast
Latest Episodes
What happens when clients demand fewer people, lower fees, and measurable growth at the same time?
In this episode, we're joined by Micki Meyer (Executive Director, Global Client Engagement - Health with Interpublic Group) to unpack the shifting ec... more
As production gets cheaper and faster, where does real agency value survive?
In this episode, I sit down with Claire Lambell, Managing Director at Southpaw, to unpack what's really happening inside creative agencies as AI reshapes the industry. We ... more
What happens when you stop automating tasks and start reimagining the entire workflow?
In this episode, we're alongside Rebecca Aliab Deng, Vice President of Business Operations at Cognitiv, to unpack what AI transformation actually looks like insi... more
Are agencies evolving into strategic partners, or becoming commoditized overnight by AI?
In this second of two parts, Gareth Turner of Big Black Door joins me again to unpack what AI is really doing to marketing teams, agencies, and the role of the... more
Key Facts
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Reviews
- On the weekly rotation!
Really enjoying Higgle so far! The conversations feel fresh, not overproduced and actually interesting!
Apple Podcasts5Antoine418
Canada2 months ago - Grounded in practice
Mike keeps the conversation grounded and what’s actually needed. With guests who have sat on both sides of the table, the discussions challenge assumptions and offer practical ways to build stronger, more productive partnerships.
Apple Podcasts5Connected craft
United States2 months ago - Genuinely useful B2B podcast
A podcast that really offers something different with each episode. Great to hear from business leaders who are experts in the subject and always leave with something of value. Highly recommend
Apple Podcasts5truei987
United Kingdom4 months ago - Honest, practical value - full of insight
As someone late to the podcast I’ve listened to a few episodes now, what struck me is just how honest and real all the conversations with guests are. Not only that, the insights aren't just theoretical; they're practical, so people can go away and actually implement. I found them really interesting, really enjoyable, and looking forward to digging into more of the episodes, both new and previous!
Apple Podcasts5Dangerousdave007United Kingdom5 months ago - Kevin Kelly
Inspirational and informative - great podcast delivering plenty of drive and content to help sharpen your skills
Apple Podcasts5Kkunlimited
Ireland7 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #48 |  Colombia/Business/Entrepreneurship |
Apple Podcasts | #174 |  Russia/Business/Entrepreneurship |
Apple Podcasts | #214 | Colombia/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Higgle: The B2B Sales Club?
These podcasts share a similar audience with Higgle: The B2B Sales Club:
1. The Diary Of A CEO with Steven Bartlett
2. Sales Gravy: Jeb Blount
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Higgle: The B2B Sales Club launched 3 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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