Higgle: The B2B Sales Club
Mike LanderThis is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The po... more
| Publishes | Weekly | Episodes | 143 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
Listen to this Podcast
Latest Episodes
How do you punch above your weight when a technological revolution threatens your entire industry?
In this episode, I sit down with Simon Billington, Global Executive Creative Director at Team Lewis, for the first in a trilogy of episodes. Simon ta... more
How do you stand out in the RFP process when everyone is using the same AI tools?
AI is reshaping sales faster than most of us can process. In this conversation with Antoine Drapeau, Senior Account Executive at Verndale, we get into what that reall... more
What happens to agencies when scarcity disappears and AI can do almost everything?
In this episode I sit down with Tom Salmon, Co-Founder of Agency by Agency, to unpack what's really happening inside the UK's 25,000-strong agency market. Tom has ma... more
Could a survey based on original research be your missing piece in winning high-value B2B deals?
This week, I sit down with Becky Lawlor, Founder of Redpoint Insights, to unpack the real power behind survey-based thought leadership. We go far beyon... more
Recent Guests
Host
Reviews
- Brilliant mix of B2B experts
Brilliant mix of guests who share honest lessons, what’s working now and what they’re seeing coming. Proper conversations worth your time.
Apple Podcasts5jvsp_
United Kingdom2 months ago - On the weekly rotation!
Really enjoying Higgle so far! The conversations feel fresh, not overproduced and actually interesting!
Apple Podcasts5Antoine418
Canada3 months ago - Grounded in practice
Mike keeps the conversation grounded and what’s actually needed. With guests who have sat on both sides of the table, the discussions challenge assumptions and offer practical ways to build stronger, more productive partnerships.
Apple Podcasts5Connected craft
United States4 months ago - Genuinely useful B2B podcast
A podcast that really offers something different with each episode. Great to hear from business leaders who are experts in the subject and always leave with something of value. Highly recommend
Apple Podcasts5truei987United Kingdom5 months ago - Honest, practical value - full of insight
As someone late to the podcast I’ve listened to a few episodes now, what struck me is just how honest and real all the conversations with guests are. Not only that, the insights aren't just theoretical; they're practical, so people can go away and actually implement. I found them really interesting, really enjoyable, and looking forward to digging into more of the episodes, both new and previous!
Apple Podcasts5Dangerousdave007United Kingdom6 months ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #62 |  United Arab Emirates/Business/Entrepreneurship |
Apple Podcasts | #165 |  Colombia/Business/Entrepreneurship |
Apple Podcasts | #216 | United Arab Emirates/Business |
Apple Podcasts | #227 |  Russia/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About Higgle: The B2B Sales Club
What is Higgle: The B2B Sales Club about and what kind of topics does it cover?
A practical, practitioner-focused show centered on B2B sales dynamics, procurement conversations, and deal-accelerating tactics. Episodes routinely explore RFPs, negotiations, and partnerships, with guests ranging from procurement and marketing leaders to agency founders, AI transformation experts, and innovative sellers. The format combines candid storytelling with concrete frameworks, making it useful for listeners who want actionable advice for winning enterprise deals, improving client conversations, and aligning cross-functional teams. A standout throughline is the emphasis on real-world outcomes—trust in buying committees, narrative-driven research, and AI-enabled but human-centered collaboration.
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How many listeners does Higgle: The B2B Sales Club get?
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How many episodes of Higgle: The B2B Sales Club are there?
Higgle: The B2B Sales Club launched 3 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Higgle: The B2B Sales Club?
Recent guests on Higgle: The B2B Sales Club include:
1. Simon Billington
2. Becky Lawlor
3. Alex Sobol
4. Micki Meyer
5. Claire Lambell
6. Rebecca Aliab Deng
7. Gareth Turner
8. John Campbell
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.