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Artwork for Creative Agency Account Manager Podcast

Creative Agency Account Manager Podcast

Jenny Plant - Account Management Skills Ltd
Agency Growth
Client Relationships
Client Services
People and Culture
Digital Marketing
Employee Engagement
Professional Development
Recruitment Strategy
Igaming
Generative AI
Leadership Coaching
Values and Behaviors
Team Dynamics
Data Analysis
Agency Management
Account Management
Email Marketing
Social Media Marketing
SEO Services
Client Winback Campaigns

This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.

PublishesTwice monthlyEpisodes148Founded5 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Creative Agency Account Manager Podcast

Latest Episodes

Welcome to episode 148. This episode is going to be really useful if your agency has started using AI tools or if your team are experimenting with AI note-takers, ChatGPT, or generative image tools and you want to make sure you’re staying legally saf... more

Welcome to episode 147.

In this special compilation episode, Jenny Plant revisits standout moments from her conversations with leading voices in the agency world about how AI is transforming agencies and agency account management. With change accel... more

Welcome to episode 146. This episode will be really valuable if you're an agency account manager or an owner working with charities, nonprofits or mission driven brands, or if you're just curious about how the social impact sector operates differentl... more

YouTube

Welcome to episode 145. This episode is going to be particularly useful if you want to understand how to engage with your client’s marketing procurement department and understand the world through their eyes when selecting an agency to work with.

I... more

YouTube

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Recent Guests

Lauren Jones
Brand strategist and Senior Director of Client Services at Wide Eye, specializing in nonprofit organizations
Wide Eye
Episode: Account management in the Nonprofit sector, with Lauren Jones
Tina Fegent
Leading expert in marketing procurement with over 30 years of experience.
Founder of consulting firm since 2006
Episode: What your client’s Procurement team wants: insights and strategies, with Tina Fegent
Heather Murray
Founder of AI for Non Techies, a consultancy and training hub that demystifies AI for businesses.
AI for Non Techies
Episode: Practical AI for Non-Techie Agency Leaders, with Heather Murray
Steve Guberman
Founder of Agency Outsight, helping agency owners build and run their dream agencies.
Agency Outsight
Episode: Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman
Brett Harned
Consultant, coach, and author with over 20 years experience in leading digital and creative teams.
brettharned.com
Episode: The Case for Splitting Account Management & Project Management, with Brett Harned
David C. Baker
Widely regarded experts' expert in the marketing agency world, founder of consulting firm Punctuation.
Punctuation
Episode: Why Account Management Deserves More Respect, with David C. Baker
Cameron Magee
Founder of event production agency Avad3
Avad3
Episode: How adding account management impacted an event production agency, with Cameron Magee
Claudia Cardinali
Strategy Director for personal branding agency, Great Influence, who has built personal brands for various notable figures.
Great Influence
Episode: From employee to advocate: Why account managers should build a personal brand, with Claudia Cardinali
Kevin Gibbons
Founding Director at Resignal, a specialist e-commerce SEO agency
Resignal
Episode: The Impact of AI on SEO agencies, with Kevin Gibbons

Host

Jenny Plante
Host of the Creative Agency Account Manager Podcast.

Reviews

4.9 out of 5 stars from 57 ratings
  • Honest constructive conversations

    I spent 4 years working as a freelance CD at agencies in Beijing. 

    I got my fingers burnt and my ego bruised.

    Then I turned my back on what I thought was a 'circus'.

    Jenny's podcast has brought me back, and I'm so happy. 

    What I was missing before was the honest, candid voices of the people who build an agency.

    The bravado is what drove me away 12 years ago.

    The empathy that Jenny and her guests share is bringing me back.

    I highly recommend this podcast - thanks, Jenny.

    Apple Podcasts
    5
    Martin Barnes
    United Kingdoma year ago
  • Account Manager Corner 🌟

    Thank you for a dedicated Account Managers podcast, Jenny! I love listening in to learn from

    you and your experienced guests on the show.

    If you’re an Account Manager this is a great show to follow 🌟

    Apple Podcasts
    4
    Shan Nel
    South Africa2 years ago
  • Strategic insights :)

    As an Affiliate Team Lead, the podcast enriches my leadership. Insights on client management and performance optimization resonate, refining my strategies. It's a valuable resource in navigating the dynamic affiliate landscape.

    Apple Podcasts
    5
    TaniaPrP
    Spain2 years ago
  • Brilliant insights

    I’m relatively new to the Account Manager role and although I’ve only just discovered this podcast, I’ve already found it incredibly useful.

    I acted on advice from the first episode I listened to around improving weekly status meetings, which has already been very well received!

    Keep up the great work!

    Apple Podcasts
    5
    Mrblobbylobby
    United Kingdom2 years ago
  • HIGHLY Recommend for anyone in Advertising

    Over the past few months, after having been let go from my previous Client Director role, I've been questioning if advertising is truly the right career path for me, considering my decade-long experience in the field. While my passion for creativity brought me into this industry, I've been struggling with direction lately.

    However, I'm thrilled to share that my passion for advertising has been reignited, with a HUGE thanks to Jenny Plant's inspiring podcast! 🎙️ Listening to the recent episode ... more

    Apple Podcasts
    4
    Ziggs399
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the emphasis on empathy, community, and human connection in agency relationships.
The content is praised for being insightful and highly relevant to both new and experienced account managers.
Feedback indicates that it serves as a great resource for continuous learning and personal development.
The podcast has successfully reignited passion and enthusiasm among professionals in the advertising sector, leading to positive personal reflections.
Listeners appreciate the practical insights provided, especially the focus on actionable advice that can be readily applied to their roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why agencies needs a people and culture plan, with Theresa Carter
Q: Can you explain why it's so important to align the business strategy with a strategic people and culture plan?
Aligning the business strategy with a people and culture plan ensures that the agency has the right structure and high-performing team that supports the business goals.
From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister
Q: What is the best way to win back clients?
Firstly, don't lead with a discount. Understand why clients left, identify your best lost customers, and reach out empathetically to find out what would entice them to return.
How GenAI is transforming pharma marketing & healthcare communications
Q: How can agencies prepare for the changes brought about by GenAI?
Agencies should focus on getting their governance structures in place to use AI effectively.
How GenAI is transforming pharma marketing & healthcare communications
Q: What do you think is so important for agencies to pay attention to?
It's important for agencies to adapt to AI now; otherwise, they'll be left behind.
The Impact of AI on SEO agencies, with Kevin Gibbons
Q: What advice would you give to agencies navigating the space of AI and SEO?
Agencies should experiment with AI to understand its potential and how to incorporate it into their workflows without compromising on quality.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Creative Agency Account Manager Podcast

What is Creative Agency Account Manager Podcast about and what kind of topics does it cover?

Focusing on the intricacies of client relationships within creative agencies, this podcast offers a wealth of insights for account managers navigating the complexities of their roles. Discussions often revolve around enhancing client engagement, improving operational efficiencies, and leveraging contemporary tools and techniques—especially the integration of AI— to retain clients and enhance service offerings. By featuring industry experts and thought leaders, it provides practical strategies to not only refine account management skills but also to drive agency growth and success in a rapidly evolving landscape. Furthermore, the podcast cultivates a community around shared experiences and growth, making it a valuable resource for profession... more

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Which podcasts are similar to Creative Agency Account Manager Podcast?

These podcasts share a similar audience with Creative Agency Account Manager Podcast:

1. 2Bobs—with David C. Baker and Blair Enns
2. Marketing Against The Grain
3. Uncensored CMO
4. The High Performance Podcast
5. The Rest Is Politics

How many episodes of Creative Agency Account Manager Podcast are there?

Creative Agency Account Manager Podcast launched 5 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Creative Agency Account Manager Podcast?

Recent guests on Creative Agency Account Manager Podcast include:

1. Lauren Jones
2. Tina Fegent
3. Heather Murray
4. Steve Guberman
5. Brett Harned
6. David C. Baker
7. Cameron Magee
8. Claudia Cardinali

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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