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Artwork for Creative Agency Account Manager Podcast

Creative Agency Account Manager Podcast

Jenny Plant - Account Management Skills Ltd
Account Management
Artificial Intelligence
Client Relationships
Agency Growth
Client Services
Agency Business Model
People and Culture
Procurement
Generative AI
Project Management
Employee Engagement
Digital Marketing
AI Integration
Win Without Pitching
Market Trends
Client Retention
Recruitment Strategy
Professional Development
Sales Training
Value-Based Pricing

This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.

PublishesTwice monthlyEpisodes166Founded6 years ago
Number of ListenersCategories
ManagementMarketingBusiness

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Artwork for Creative Agency Account Manager Podcast

Latest Episodes

Welcome to episode 166.

This conversation is going to be particularly interesting for you if you’re an agency owner struggling with spreadsheets, disconnected systems and lack of visibility over pricing, profitability or resourcing.

It’s a story a... more

Welcome to episode 165.

This episode will be particularly useful to you if you’re an agency owner or account manager who wants to move your client conversation away from execution and further upstream into strategy, ideas and innovation.

My guest ... more

YouTube

Welcome to episode 164. This episode is going to be particularly useful if you’re thinking about how agencies can stay profitable and relevant as AI reshapes the way work is delivered and valued.

Brian Kessman, Founder and Principal Consultant at Lo... more

Welcome to episode 163.

If you’ve been thinking about how the agency business model is evolving, and what clients are looking for from their agency partners now, this conversation might spark some ideas about how to work with clients differently.

more

YouTube

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Recent Guests

Brian Kessman
Agency consultant focused on redesigning value models and pricing
Lodestar Agency Consulting
Episode: Why agencies must redesign their value model, with Brian Kessman
Neil Follett
Entrepreneur and founder of Broadview Labs, embedded agency model proponent
Broadview Labs
Episode: The Embedded Agency model: A different way to support clients, with Neil Follett
Emily Hatton
Business operations consultant and founder of AI in the agencies
AI in the Agencies
Episode: Rethinking agency operations for AI adoption, with Emily Hatton
Ellie Todd
Account director at Strategic ABM
Strategic ABM
Episode: What Makes Your Agency Valuable When Everyone Has AI?, with Eloise Todd
Charlie Green
Author of The Trusted Advisor and expert on trust in professional services
Trusted Advisor Associates
Episode: How account managers build real client trust, with Charles H Green
Martin Barnes
Speaker and consultant focused on intentional communication and storytelling for business impact
Independent consultant
Episode: Win the room: How to prep for presentations, with Martin Barnes
Kate Eversole
From PharmaBrands, helps pharma teams and agencies collaborate through events
PharmaBrands
Episode: AI Adoption in Pharma & MedComms: 2026 update, with Jonathan Gwillim & Kate Eversole
Jon Gwillim
From PharmaBrands, helps pharma teams and agencies collaborate through events
PharmaBrands
Episode: AI Adoption in Pharma & MedComms: 2026 update, with Jonathan Gwillim & Kate Eversole
Gavin Bell
Award-winning entrepreneur, founder of Yatter, exit-ready expert
Velstar (buyer)
Episode: How to build an exit-ready agency: Lessons & practical tips, with Gavin Bell

Host

Jenny Plant
Host of Creative Agency Account Manager Podcast; guides interviews and interviews guests to uncover practical agency insights.

Reviews

4.9 out of 5 stars from 59 ratings
  • Honest constructive conversations

    I spent 4 years working as a freelance CD at agencies in Beijing. 

    I got my fingers burnt and my ego bruised.

    Then I turned my back on what I thought was a 'circus'.

    Jenny's podcast has brought me back, and I'm so happy. 

    What I was missing before was the honest, candid voices of the people who build an agency.

    The bravado is what drove me away 12 years ago.

    The empathy that Jenny and her guests share is bringing me back.

    I highly recommend this podcast - thanks, Jenny.

    Apple Podcasts
    5
    Martin Barnes
    United Kingdom2 years ago
  • Account Manager Corner 🌟

    Thank you for a dedicated Account Managers podcast, Jenny! I love listening in to learn from

    you and your experienced guests on the show.

    If you’re an Account Manager this is a great show to follow 🌟

    Apple Podcasts
    4
    Shan Nel
    South Africa2 years ago
  • Strategic insights :)

    As an Affiliate Team Lead, the podcast enriches my leadership. Insights on client management and performance optimization resonate, refining my strategies. It's a valuable resource in navigating the dynamic affiliate landscape.

    Apple Podcasts
    5
    TaniaPrP
    Spain3 years ago
  • Brilliant insights

    I’m relatively new to the Account Manager role and although I’ve only just discovered this podcast, I’ve already found it incredibly useful.

    I acted on advice from the first episode I listened to around improving weekly status meetings, which has already been very well received!

    Keep up the great work!

    Apple Podcasts
    5
    Mrblobbylobby
    United Kingdom3 years ago
  • HIGHLY Recommend for anyone in Advertising

    Over the past few months, after having been let go from my previous Client Director role, I've been questioning if advertising is truly the right career path for me, considering my decade-long experience in the field. While my passion for creativity brought me into this industry, I've been struggling with direction lately.

    However, I'm thrilled to share that my passion for advertising has been reignited, with a HUGE thanks to Jenny Plant's inspiring podcast! 🎙️ Listening to the recent episode ... more

    Apple Podcasts
    4
    Ziggs399
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-nonsense guidance for client services and account management.
The show is seen as a trusted resource for improving client relationships and agency operations.
Guests are consistently described as high-quality and actionable, helping listeners apply tips quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#52
Finland/Business/Marketing
Apple Podcasts
#97
Hong Kong/Business/Marketing
Apple Podcasts
#144
India/Business/Marketing
Apple Podcasts
#198
Belgium/Business/Marketing
Apple Podcasts
#249
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why agencies must redesign their value model, with Brian Kessman
Q: How long does it typically take to make a meaningful difference in pricing and value proposition?
Defining the proposition can take about two months, with product work adding another month and a half; an integrated, efficient approach using an internal value council can complete the full transformation in roughly five to six months.
Why agencies must redesign their value model, with Brian Kessman
Q: What is the most common model that agencies move toward as they redesign their pricing?
Value-aligned fixed fees are the simplest and most universally adoptable path, often starting with a value workshop to co-define value and then pricing against that value, with fixed fees or milestones.
Why agencies must redesign their value model, with Brian Kessman
Q: What kinds of conversations are agencies having with their clients about AI and pricing right now?
Agencies vary widely; some production-focused shops feel pressure to lower fees, while more strategic firms push back by showing how AI can differentiate and deliver outcomes, thereby reframing value beyond hours.
Why the agency model is in decline and how independents can win, with Michael Farmer
Q: How can independents position themselves to win against the networks?
By embracing a mission of accelerating client growth, productizing services, pricing based on outcomes, and operating like management consultants who partner with clients for long-term value creation.
Why the agency model is in decline and how independents can win, with Michael Farmer
Q: What is the current state of the agency networks and what risks do they face with ongoing M&A?
Networks are consolidating for scale, but this often comes at the expense of senior talent and client growth capability; as AI and procurement pressure rise, the value of senior, growth-focused work becomes more critical.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Creative Agency Account Manager Podcast

What is Creative Agency Account Manager Podcast about and what kind of topics does it cover?

This show centers on managing client relationships in creative agencies, with a strong emphasis on practical tips for increasing client value, strengthening trust, and growing the agency business. Across episodes, listeners encounter frameworks for pricing and service design, AI adoption in agency workflows, governance and data privacy, procurement dynamics, and strategies for presenting and communicating with clients. Notably, the program frequently features practitioners who have built or transformed agencies, including consultants, operators, and tech-minded leaders, offering concrete playbooks, case studies, and actionable advice for account managers and agency owners considering AI, pricing by outcomes, or new delivery models. The mix ... more

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Which podcasts are similar to Creative Agency Account Manager Podcast?

These podcasts share a similar audience with Creative Agency Account Manager Podcast:

1. 2Bobs—with David C. Baker and Blair Enns
2. The High Performance Podcast
3. The Diary Of A CEO with Steven Bartlett
4. Coaching for Leaders
5. That Peter Crouch Podcast

How many episodes of Creative Agency Account Manager Podcast are there?

Creative Agency Account Manager Podcast launched 6 years ago and published 166 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Creative Agency Account Manager Podcast?

Recent guests on Creative Agency Account Manager Podcast include:

1. Brian Kessman
2. Neil Follett
3. Emily Hatton
4. Ellie Todd
5. Charlie Green
6. Martin Barnes
7. Kate Eversole
8. Jon Gwillim

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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