Full Fat Marketing
Leonora BrebnerFull Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered.
Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant.
Through bite-sized episodes... more
| Publishes | Daily | Episodes | 10 | Founded | 16 days ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Why do some brands instantly feel like they’re 'for you'?
In this episode of Full Fat Marketing, Leonora explores why the fastest-growing food and drink brands don’t try to appeal to everyone, they build strong personalities that make a specific gr... more
How do you turn the most boring product in the supermarket into a billion-dollar brand?
In this episode of Full Fat Marketing, Leonora breaks down how Liquid Death transformed bottled water into one of the most talked-about brands in beverages by co... more
Younger generations are drinking significantly less alcohol, but they haven’t stopped going out.
In this episode of Full Fat Marketing, Leonora explores the rise of alcohol-free drinks and why brands like Athletic Brewing are turning non-alcoholic ... more
Why would anyone pay $20 for a smoothie?
In this episode of Full Fat Marketing, Leonora breaks down how Erewhon turned a simple drink into a cultural moment through celebrity collaborations, drop culture, and social-media-first product design.
⭐ I... more
Why do people keep buying the same food brands without thinking?
In this episode of Full Fat Marketing, Leonora explores the psychology behind repeat purchases and how brands like Graza, Crumbl Cookies and OLIPOP turn products into habits through p... more
Oatly didn’t win because oat milk was new.
They won because they built a cultural brand instead of just selling a product.
In this episode, Leonora breaks down the strategy that turned a small Swedish company into a billion-dollar brand.
⭐ If you ... more
Points and discounts don’t actually build loyalty.
In this episode, Leonora explains the real reason most restaurant loyalty programmes fail, and introduces a much more powerful concept: the next-visit trigger.
Because the best brands give customer... more
Contraty to popular belief, people don’t choose restaurants based on food alone.
They choose them based on the role the restaurant plays in their life.
In this episode, Leonora explains the Restaurant Role Framework and the four positions every res... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #148 |  Italy/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Full Fat Marketing are there?
Full Fat Marketing launched 16 days ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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