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Artwork for Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

Presented by Think with Google
Marketing
Identity Threat
Growth Marketing
CES
The Palmer Group
Electric Vehicles
General Motors
CVS
Digitas
AI In Marketing
Brand Building
Marketing Transformation
Creativity In Marketing
Consumer Demand

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. New episodes drop January 2026. We’re asking the questions other won’t: How do ... more

PublishesTwice monthlyEpisodes14Foundeda month ago
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Artwork for Frontier CMO Podcast by Think with Google

Latest Episodes

Today’s CMO is  being asked to deliver growth in a  landscape defined by radical uncertainty and AI disruption.

In this episode of Frontier CMO, Norm de Greve, Chief Growth Officer at General Motors, joins Josh to explore what it takes to drive rein... more

In marketing, AI is not a technology problem, it’s a leadership challenge and opportunity. Our premiere episode of Frontier CMO comes to you from CES 2026. We skipped the crystal ball hype to get to the point: AI is not just a tech shift, it’s a lead... more

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, ... more

This week on Modern Marketers, Tombras president Dooley Tombras joins Google's Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativi... more

This week on Modern Marketers, McDonald's VP of Marketing Elizabeth Campbell joins Google's Joshua Spanier and Bethany Poole to talk about her 20-year career at the company and how the brand keeps consumers at the center of everything it does. Elizab... more

This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University's Kellogg School of Management, joins Google's Joshua Spanier and Bethany Poole to talk about Jim's career pivot from tech executive to college pr... more

This week on Modern Marketers, Walmart SVP and CMO William White joins Google's Joshua Spanier and Bethany Poole to talk about how he empowers his team to stay nimble, using customer insights as a competitive advantage and how the brand breaks throug... more

This week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google's Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it's OK not to attribute 100% of your marketing spend, and the importance of taki... more

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Recent Guests

Norm de Greve
Chief Growth Officer at General Motors and former leader in marketing at CVS and Digitas
General Motors
Episode: Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change
Shelly Palmer
CEO of The Palmer Group, Advanced Media Professor at Syracuse University
The Palmer Group
Episode: Shelly Palmer on Leading Through AI Change, Identity Threat, and Marketing’s Next Era

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Shelly Palmer on Leading Through AI Change, Identity Threat, and Marketing’s Next Era
Q: What are three practical things, as an individual, as a marketer, as a leader, that I should be doing every day or every week to learn about and actually train myself about AI technologies and marketing?
Choose a personal project, hold Tech Tuesdays or Tech Thursdays, and engage in group learning to solve problems collectively as a team.
Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change
Q: How do you ensure that MediaMonks is producing high-quality creative that meets GM's standards?
We still look at and judge the outputs today to maintain quality, understanding that while AI provides speed, human oversight is essential to ensure that creative meets brand expectations.
Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change
Q: What does it mean to be the Chief Growth Officer of General Motors?
It involves evolving the marketing model to meet new challenges, particularly around electric vehicles and matching marketing efforts with product innovations while fostering collaboration across teams.

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this podcast launched a month ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Norm de Greve
2. Shelly Palmer

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