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Artwork for Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

Presented by Think with Google
Marketing
Artificial Intelligence
Google
Creative Marketing
Creator Economy
AI In Marketing
Media Strategy
Social Media Marketing
Arsenal Football Club
Liquid Death
Estée Lauder Companies
AT&T
Growth Marketing
Generative Search
Identity Threat
CFO Role In Marketing
Youtube
Marketing Strategy
Gemini
Mclaren

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to e... more

PublishesTwice monthlyEpisodes36Founded10 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Frontier CMO Podcast by Think with Google

Latest Episodes

Could your doctor's office be just a few clicks away?

In this episode of Frontier CMO, host Josh Spanier sits down with Will Flaherty, SVP of Growth at Ro, the digital healthcare platform rethinking not only how care is delivered but how it's market... more

How do you transform one of the world's most iconic telecom giants into a modern, customer-obsessed growth powerhouse?

In the latest episode of Frontier CMO, host Josh Spanier welcomes Kellyn Smith Kenny, Chief Marketing & Growth Officer at AT&T, fo... more

Gap Inc. is having a moment and Damon Berger, an SVP who leads marketing shared services across the company’s portfolio of iconic brands, is focused on turning that moment into momentum. Live from Google’s Rethink Retail event in New York, he joins J... more

Jo Malone. MAC. La Mer. Tom Ford. Clinique. The Ordinary. These are just a few of the powerhouse brands behind The Estée Lauder Companies. For more than 80 years, the beauty giant has reinvented itself with every era – from the department store count... more

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Recent Guests

Will Flaherty
SVP of Growth at Ro
Ro (formerly Roman)
Episode: Building a Brand with Substance: Ro’s Reinvention of Healthcare
Kellyn Smith Kenny
Chief Marketing Growth Officer at AT&T
AT&T
Episode: Rebuilding AT&T: The Secret to Scaling Customer Obsession
Damon Berger
Head of marketing, shared services, consumer digital experiences at Gap Inc (Gap, Old Navy, Banana Republic, Athleta)
Gap Inc
Episode: Relevance is Revenue: Gap’s Secret to Winning
Aude Gandon
Chief Digital and Marketing Officer
Estée Lauder Companies
Episode: Growth, CFO Alliances & Brand Power: Inside Estée Lauder's AI Makeover
Anda Gansca
CEO and co-founder of Knotch
Notch
Episode: Your Content Is Corrosive: Anda Gansca on the Future of Websites in the AI Era
Rishad Tobaccowala
Former Chief Growth and Strategy Officer at Publicis; consultant, author
Publicis (former); self-employed
Episode: Rishad Tobaccowala on Relevance and Reinvention in the Age of AI
Lorraine Twohill
Google's Chief Marketing Officer
Google
Episode: Google’s CMO Lorraine Twohill on Leading the Frontier
Benoit Vatere
Chief Media and Digital Commerce Officer, Liquid Death
Liquid Death
Episode: Lightning in a Can: Liquid Death’s Killer Creative
Lando Norris
Formula One World Champion
McLaren
Episode: In the Driver’s Seat: McLaren’s Race to the Top

Host

Joshua Spanier
Host of Frontier CMO

Reviews

4.9 out of 5 stars from 30 ratings
  • Very Insightful

    You’ll able to learn the latest perspectives from marketing leaders from various industries.

    Apple Podcasts
    5
    訳あり果物
    Japan5 months ago
  • Real Talk on AI

    Appreciated the episode with Carla Hassan and the focus on the importance of considering the change management components of AI. As she reminds us, AI on a bad process is just a bad process done faster.

    Apple Podcasts
    5
    HereForTheSnacks97
    United States6 months ago
  • Dudical

    It’s good but so far it’s not balanced in terms of female executive and males executive guests which is… expected and rather boring to listen to bro

    Apple Podcasts
    3
    gJ_weirdapecialty
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A minority note calls for more gender-balanced guest representation.
Fans value AI-focused branding and practical steps for scaling marketing across teams.
Listeners praise the depth of marketing leadership insights and real-world playbooks.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Rebuilding AT&T: The Secret to Scaling Customer Obsession
Q: What is the AT&T Guarantee and why did you implement it?
A promise to guarantee connectivity, deals, and service or we'll make it right, proactively—designed to remove friction for customers and shift the company toward a customer-first operating model.
Rebuilding AT&T: The Secret to Scaling Customer Obsession
Q: What needed to change when you joined AT&T six and a half years ago?
We needed to recenter on being the nation's best connectivity provider, divest the legacy media and distribution assets, and unify the organization around a clear purpose: connecting people to greater possibility with simplicity, expertise, and inspiration.
Growth, CFO Alliances & Brand Power: Inside Estée Lauder's AI Makeover
Q: What role does cross-functional collaboration play in maintaining brand storytelling across many brands?
A global consumer intelligence team works as one unit with local markets to share learnings, ensuring consistent yet locally relevant storytelling across the portfolio.
Growth, CFO Alliances & Brand Power: Inside Estée Lauder's AI Makeover
Q: How does AI influence decisions about where to invest marketing dollars?
AI helps forecast impact, measure brand vs. performance tradeoffs, and justify investments by linking spend to clear KPI delivery and long-term brand equity.
Growth, CFO Alliances & Brand Power: Inside Estée Lauder's AI Makeover
Q: What prompted Estée Lauder to restructure its marketing organization in the first year under the new CEO?
To accelerate transformation under Beauty Reimagined, they redefined roles, clarified accountabilities, and created a more global-to-local operating model to ensure faster, more efficient execution.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Frontier CMO consistently features high-level conversations with marketing leaders, technologists, and brand leaders who are shaping marketing in the AI era. Episodes spotlight CIOs and CMOs from Google, Unilever, JPMorgan Chase, and top brands, discussing how AI, data, and creator partnerships reshape brand meaning, performance marketing, and global coordination. Notable angles include product-led marketing, cross-functional collaboration, culture-driven growth, and practical playbooks for navigating rapid change, risk, and measurement in a world where AI accelerates both creativity and governance. The show stands out for its deep-dive interviews, candid leadership takeaways, and a blend of sports, tech, and consumer brands that offer acti... more

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1. Uncensored CMO
2. Mixed Signals from Semafor Media
3. Pivot
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this podcast launched 10 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Will Flaherty
2. Kellyn Smith Kenny
3. Damon Berger
4. Aude Gandon
5. Anda Gansca
6. Rishad Tobaccowala
7. Lorraine Twohill
8. Benoit Vatere

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