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Artwork for Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

Presented by Think with Google
Marketing
Artificial Intelligence
Creative Marketing
Google
Media Strategy
Social Media Marketing
Arsenal Football Club
Identity Threat
Growth Marketing
Generative Search
CFO Role In Marketing
Creator Economy
Marketing Strategy
Connection Economy
Jpmorgan Chase
Women's Football
Content Marketing
L'oréal Group
CES
The Palmer Group

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to e... more

PublishesTwice monthlyEpisodes25Founded6 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Frontier CMO Podcast by Think with Google

Latest Episodes

Teams are moving faster than ever, producing more content, running more campaigns, and optimizing everything. But without strategy, it’s mostly noise.

In this episode of Frontier CMO, Josh travels to London to sit down with Mark Ritson, brand strate... more

On this special episode of the Frontier CMO podcast, host Josh Spanier, VP of AI and Marketing Strategy at Google, sits down with two of the driving forces shaping the future of AI and creative: Robert Wong, head of Google’s Creative Lab, and Josh Wo... more

Most football clubs are built around matchday but not Arsenal. As it enters its 140th year, the team in a lot of ways, is only just getting started.

In this episode of Frontier CMO, Josh travels to London to meet Juliet Slot, Chief Commercial Office... more

Marketing is entering its most complex era yet. AI is accelerating everything—but the real challenge is making sense of a system that is fragmenting faster than ever.

In this episode of Frontier CMO, Josh Spanier sits down with Asmita Dubey, Chief D... more

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Recent Guests

Josh Woodward
Engine behind Gemini at Google Labs
Google
Episode: Inside Google’s Creative Frontier with Josh Woodward & Robert Wong
Robert Wong
Creative visionary leading Google Creative Lab
Google
Episode: Inside Google’s Creative Frontier with Josh Woodward & Robert Wong
Juliet Slot
Chief Commercial Officer, Arsenal Football Club
Arsenal Football Club
Episode: Beyond the Pitch: Inside Arsenal’s Global Fandom Playbook
Asmita Dubey
Chief Digital Marketing Officer, L'Oréal Group
L'Oréal Group
Episode: Asmita Dubey on AI, Fragmentation, and the Future of Marketing
Emma Grede
Co-founder and operator behind Skims, Good American, Safely, and Off Season
Skims; Good American; Safely; Off Season
Episode: Emma Grede on Operationalizing Culture, Speed, and AI
Carla Hassan
Chief Marketing Officer, JPMorgan Chase
JPMorgan Chase
Episode: Carla Hassan on Trust, AI, and Leading Under Pressure
Sir Martin Sorrell
CEO of Monks; veteran advertising executive
Monks / former CEO at WPP
Episode: Sir Martin Sorrell on AI and Agency Reinvention
Vineet Mehra
Chief Growth Officer at Chime
Chime
Episode: Vineet Mehra on Marketing in the Agentic Era and How to speak the Love Language of the CFO
Vidhya Srinivasan
Head of Ads and Commerce at Google
Google
Episode: Vidhya Srinivasan on Agentic Commerce and the AI Rewiring of Marketing

Host

Joshua Spanier
Host of Frontier CMO Podcast

Reviews

4.8 out of 5 stars from 10 ratings
  • Very Insightful

    You’ll able to learn the latest perspectives from marketing leaders from various industries.

    Apple Podcasts
    5
    訳あり果物
    Japan25 days ago
  • Real Talk on AI

    Appreciated the episode with Carla Hassan and the focus on the importance of considering the change management components of AI. As she reminds us, AI on a bad process is just a bad process done faster.

    Apple Podcasts
    5
    HereForTheSnacks97
    United States2 months ago
  • Dudical

    It’s good but so far it’s not balanced in terms of female executive and males executive guests which is… expected and rather boring to listen to bro

    Apple Podcasts
    3
    gJ_weirdapecialty
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback calls for greater female executive representation among guests.
Listeners note strong guest quality and practical takeaways, useful for sponsorship or guest opportunities.
Discussion depth is appreciated, though pacing can vary episode to episode.
Audience enjoys AI and growth strategy focus, with actionable frameworks.
Show produces industry-relevant, high-signal conversations for marketers.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Asmita Dubey on AI, Fragmentation, and the Future of Marketing
Q: What have you done to stay ahead during these rapid transformation times?
Built a culture of seizing new opportunities, upskilled thousands of marketers through structured programs, and created communities of practice to share learnings across markets.
Asmita Dubey on AI, Fragmentation, and the Future of Marketing
Q: What does being a global citizen mean for your role and how does it influence day-to-day decisions?
Being globally mobile and culturally aware shapes strategic perspectives, helping align local market needs with global capabilities, especially in steering consumer insights and regional execution.
Emma Grede on Operationalizing Culture, Speed, and AI
Q: Agentic commerce, signal or noise?
Signal. It's nascent but shows promise, and we're treating it as a signal while exploring its potential.
Gary Vaynerchuk on Why Creative, Not Media, Is the Real Growth Engine
Q: What is the role of a CMO today in 2025 and going into 2026?
The role is to create growth and facilitate consideration, merging creativity with measurable results.
Shelly Palmer on Leading Through AI Change, Identity Threat, and Marketing’s Next Era
Q: What are three practical things, as an individual, as a marketer, as a leader, that I should be doing every day or every week to learn about and actually train myself about AI technologies and marketing?
Choose a personal project, hold Tech Tuesdays or Tech Thursdays, and engage in group learning to solve problems collectively as a team.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Frontier CMO explores how marketing leaders are navigating the AI era with real-world playbooks. Episodes center on AI-powered marketing, brand building, creator partnerships, and operational discipline, featuring senior marketers, technology leaders, and agency veterans who share actionable strategies for scale, trust, and ROI. Noteworthy angles include the integration of AI into creative processes, the shift toward in-house, data-driven marketing, and the balance between speed and long-term brand health. The show frequently highlights industry transformations, cross-functional collaboration, and ethical considerations in AI-enabled marketing, making it a practical resource for CMOs, marketing leaders, and agency professionals seeking conc... more

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These podcasts share a similar audience with this podcast:

1. The CMO Podcast
2. Nudge
3. Uncensored CMO
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Prof G Pod with Scott Galloway

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this podcast launched 6 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Josh Woodward
2. Robert Wong
3. Juliet Slot
4. Asmita Dubey
5. Emma Grede
6. Carla Hassan
7. Sir Martin Sorrell
8. Vineet Mehra

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