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Artwork for Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

Presented by Think with Google
Marketing
Artificial Intelligence
Google
Creative Marketing
Creator Economy
Media Strategy
Social Media Marketing
Arsenal Football Club
Liquid Death
Identity Threat
Growth Marketing
Generative Search
CFO Role In Marketing
Marketing Strategy
Youtube
Gemini
Mclaren
Connection Economy
Jpmorgan Chase
Women's Football

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to e... more

PublishesTwice monthlyEpisodes31Founded8 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Frontier CMO Podcast by Think with Google

Latest Episodes

Marketing is moving fast, but are we moving in the right direction?

In this episode, legendary strategist Rishad Tobaccowala (former Chief Growth & Strategy Officer of Publicis Group) drops by to deliver some seriously spicy thinking on the state of... more

Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from Search and Chrom... more

In today’s creator economy, the audience is in charge. Colin Rosenblum and Samir Chaudry explain what this means for CMOs trying to build brands people actually chose to spend time with, not just marketing they scroll past.

Back by popular demand, t... more

What does it take to “win the internet for a day”?

What happens when a billion-dollar beverage company throws out the traditional marketing playbook and rises to the top without a brand book, ad agencies or creative briefs?

Recorded live at Cannes ... more

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Recent Guests

Rishad Tobaccowala
Former Chief Growth and Strategy Officer at Publicis; consultant, author
Publicis (former); self-employed
Episode: Rishad Tobaccowala on Relevance and Reinvention in the Age of AI
Lorraine Twohill
Google's Chief Marketing Officer
Google
Episode: Google’s CMO Lorraine Twohill on Leading the Frontier
Benoit Vatere
Chief Media and Digital Commerce Officer, Liquid Death
Liquid Death
Episode: Lightning in a Can: Liquid Death’s Killer Creative
Lando Norris
Formula One World Champion
McLaren
Episode: In the Driver’s Seat: McLaren’s Race to the Top
Leandro Barreto
Global Chief Marketing Officer, Unilever
Unilever
Episode: ‘Desire at Scale’ with Unilever’s CMO Leandro Barreto
Mark Ritson
Global marketing strategist and educator
Independent consultant / former advisor to top brands
Episode: Mark Ritson on Why the Fundamentals Still Win
Josh Woodward
Engine behind Gemini at Google Labs
Google
Episode: Inside Google’s Creative Frontier with Josh Woodward & Robert Wong
Robert Wong
Creative visionary leading Google Creative Lab
Google
Episode: Inside Google’s Creative Frontier with Josh Woodward & Robert Wong
Juliet Slot
Chief Commercial Officer, Arsenal Football Club
Arsenal Football Club
Episode: Beyond the Pitch: Inside Arsenal’s Global Fandom Playbook

Host

Joshua Spanier
Host of Frontier CMO

Reviews

4.9 out of 5 stars from 28 ratings
  • Very Insightful

    You’ll able to learn the latest perspectives from marketing leaders from various industries.

    Apple Podcasts
    5
    訳あり果物
    Japan3 months ago
  • Real Talk on AI

    Appreciated the episode with Carla Hassan and the focus on the importance of considering the change management components of AI. As she reminds us, AI on a bad process is just a bad process done faster.

    Apple Podcasts
    5
    HereForTheSnacks97
    United States4 months ago
  • Dudical

    It’s good but so far it’s not balanced in terms of female executive and males executive guests which is… expected and rather boring to listen to bro

    Apple Podcasts
    3
    gJ_weirdapecialty
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A minority note calls for more gender-balanced guest representation.
Fans value AI-focused branding and practical steps for scaling marketing across teams.
Listeners praise the depth of marketing leadership insights and real-world playbooks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy
Q: How should brands measure impact when working with creators?
Key metrics include watch time, returning viewers, and genuine audience engagement (comments), with a focus on depth and community rather than just raw view counts.
Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy
Q: What constitutes a successful creator-brand collaboration in your view?
Success comes from long-term, lockstep collaborations where brands provide an unfair advantage, enable the creator's story, and share learnings and data to improve over time.
Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy
Q: How do you describe yourselves in the creator economy today?
We describe ourselves as creators who analyze the creator economy from the inside out, acting as both practitioners and producers with long-term partnerships that evolve with brands.
Google’s CMO Lorraine Twohill on Leading the Frontier
Q: What hiring philosophy does Lorraine emphasize for building high-performing teams?
She prioritizes agility, intellectual curiosity, humility, and team-player mentality over domain expertise alone, preferring candidates who can adapt, learn quickly, and collaborate across a global, product-led organization.
Google’s CMO Lorraine Twohill on Leading the Frontier
Q: How did Google's Chrome campaign illustrate the integration of brand and performance?
The Chrome campaign showed that combining brand storytelling with direct response and country-by-country campaigns, along with a strong emotional narrative, could drive broad adoption and establish the browser as the market leader, not just a DR effort.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Frontier CMO consistently features high-level conversations with marketing leaders, technologists, and brand leaders who are shaping marketing in the AI era. Episodes spotlight CIOs and CMOs from Google, Unilever, JPMorgan Chase, and top brands, discussing how AI, data, and creator partnerships reshape brand meaning, performance marketing, and global coordination. Notable angles include product-led marketing, cross-functional collaboration, culture-driven growth, and practical playbooks for navigating rapid change, risk, and measurement in a world where AI accelerates both creativity and governance. The show stands out for its deep-dive interviews, candid leadership takeaways, and a blend of sports, tech, and consumer brands that offer acti... more

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These podcasts share a similar audience with this podcast:

1. The CMO Podcast
2. Uncensored CMO
3. How I Built This with Guy Raz
4. Nudge
5. Hard Fork

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this podcast launched 8 months ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Rishad Tobaccowala
2. Lorraine Twohill
3. Benoit Vatere
4. Lando Norris
5. Leandro Barreto
6. Mark Ritson
7. Josh Woodward
8. Robert Wong

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