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Artwork for Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

Presented by Think with Google
Marketing
Creative Marketing
Artificial Intelligence
Media Strategy
Social Media Marketing
Identity Threat
Growth Marketing
Generative Search
CFO Role In Marketing
Creator Economy
Marketing Strategy
Connection Economy
Google
Jpmorgan Chase
L'oréal Group
CES
The Palmer Group
Electric Vehicles
General Motors
CVS

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to e... more

PublishesTwice monthlyEpisodes22Founded5 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Frontier CMO Podcast by Think with Google

Latest Episodes

Marketing is entering its most complex era yet. AI is accelerating everything—but the real challenge is making sense of a system that is fragmenting faster than ever.

In this episode of Frontier CMO, Josh Spanier sits down with Asmita Dubey, Chief D... more

Marketing is no longer downstream from product. It is the operating system.

In this episode of Frontier CMO, Josh Spanier sits down with Emma Grede, founding partner and Chief Product Officer at SKIMS, Co Founder & CEO of Good American, and Co Found... more

Marketing leadership today is defined by pressure: AI disruption, declining trust in institutions, cultural fragmentation, and relentless growth expectations.

In this episode of Frontier CMO, Josh Spanier sits down with Carla Hassan, Chief Marketing... more

Marketing is being reshaped by forces far bigger than any single campaign: AI, geopolitical fragmentation, economic pressure, and collapsing agency business models.

In this episode of Frontier CMO, host Josh Spanier sits down with a legend of the ad... more

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Recent Guests

Asmita Dubey
Chief Digital Marketing Officer, L'Oréal Group
L'Oréal Group
Episode: Asmita Dubey on AI, Fragmentation, and the Future of Marketing
Emma Grede
Co-founder and operator behind Skims, Good American, Safely, and Off Season
Skims; Good American; Safely; Off Season
Episode: Emma Grede on Operationalizing Culture, Speed, and AI
Carla Hassan
Chief Marketing Officer, JPMorgan Chase
JPMorgan Chase
Episode: Carla Hassan on Trust, AI, and Leading Under Pressure
Sir Martin Sorrell
CEO of Monks; veteran advertising executive
Monks / former CEO at WPP
Episode: Sir Martin Sorrell on AI and Agency Reinvention
Vineet Mehra
Chief Growth Officer at Chime
Chime
Episode: Vineet Mehra on Marketing in the Agentic Era and How to speak the Love Language of the CFO
Vidhya Srinivasan
Head of Ads and Commerce at Google
Google
Episode: Vidhya Srinivasan on Agentic Commerce and the AI Rewiring of Marketing
Norm de Greve
Chief Growth Officer at General Motors and former leader in marketing at CVS and Digitas
General Motors
Episode: Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change
Shelly Palmer
CEO of The Palmer Group, Advanced Media Professor at Syracuse University
The Palmer Group
Episode: Shelly Palmer on Leading Through AI Change, Identity Threat, and Marketing’s Next Era

Host

Joshua Spanier
VP of AI and Marketing Strategy at Google. He engages industry leaders to explore the evolving intersections of marketing and technology.

Reviews

4.6 out of 5 stars from 5 ratings
  • Dudical

    It’s good but so far it’s not balanced in terms of female executive and males executive guests which is… expected and rather boring to listen to bro

    Apple Podcasts
    3
    gJ_weirdapecialty
    United States2 months ago

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Talking Points

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Asmita Dubey on AI, Fragmentation, and the Future of Marketing
Q: What have you done to stay ahead during these rapid transformation times?
Built a culture of seizing new opportunities, upskilled thousands of marketers through structured programs, and created communities of practice to share learnings across markets.
Asmita Dubey on AI, Fragmentation, and the Future of Marketing
Q: What does being a global citizen mean for your role and how does it influence day-to-day decisions?
Being globally mobile and culturally aware shapes strategic perspectives, helping align local market needs with global capabilities, especially in steering consumer insights and regional execution.
Emma Grede on Operationalizing Culture, Speed, and AI
Q: Agentic commerce, signal or noise?
Signal. It's nascent but shows promise, and we're treating it as a signal while exploring its potential.
Gary Vaynerchuk on Why Creative, Not Media, Is the Real Growth Engine
Q: What is the role of a CMO today in 2025 and going into 2026?
The role is to create growth and facilitate consideration, merging creativity with measurable results.
Shelly Palmer on Leading Through AI Change, Identity Threat, and Marketing’s Next Era
Q: What are three practical things, as an individual, as a marketer, as a leader, that I should be doing every day or every week to learn about and actually train myself about AI technologies and marketing?
Choose a personal project, hold Tech Tuesdays or Tech Thursdays, and engage in group learning to solve problems collectively as a team.

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Conversations focus on the intersection of marketing and artificial intelligence, exploring how the industry is being redefined amidst technological advancements. Episodes frequently feature insights from leading marketing professionals and technologists, who offer real-world strategies for navigating the rapidly evolving landscape. Key topics include the importance of creativity in marketing, the dynamics of the creator economy, and strategies for adapting to consumer behavior changes driven by AI and data analysis. Unique perspectives on the future of marketing and practical advice for Chief Marketing Officers are emphasized, positioning the content as essential for industry professionals aiming to stay ahead of trends.

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These podcasts share a similar audience with this podcast:

1. Uncensored CMO
2. The CMO Podcast
3. The Curiosity Shop with Brené Brown and Adam Grant
4. Mixed Signals from Semafor Media
5. Aspire with Emma Grede

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this podcast launched 5 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Asmita Dubey
2. Emma Grede
3. Carla Hassan
4. Sir Martin Sorrell
5. Vineet Mehra
6. Vidhya Srinivasan
7. Norm de Greve
8. Shelly Palmer

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