
In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to e... more
| Publishes | Twice monthly | Episodes | 27 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

What do CMOs and Formula One champions have in common?
They're expected to perform under pressure, make split-second decisions, and keep showing up when the odds aren't in their favor.
Recorded live at Cannes Lions 2026, Frontier CMO host Josh Span... more
Chances are, one of the 400 household brands today’s guest oversees is sitting somewhere in your home right now. Maybe it’s Dove in the shower, Vaseline in the drawer, or Hellmann’s mayo in the fridge. Leandro Barreto is the Global Chief Marketing Of... more
Teams are moving faster than ever, producing more content, running more campaigns, and optimizing everything. But without strategy, it’s mostly noise.
In this episode of Frontier CMO, Josh travels to London to sit down with Mark Ritson, brand strate... more
On this special episode of the Frontier CMO podcast, host Josh Spanier, VP of AI and Marketing Strategy at Google, sits down with two of the driving forces shaping the future of AI and creative: Robert Wong, head of Google’s Creative Lab, and Josh Wo... more
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You’ll able to learn the latest perspectives from marketing leaders from various industries.
Appreciated the episode with Carla Hassan and the focus on the importance of considering the change management components of AI. As she reminds us, AI on a bad process is just a bad process done faster.
It’s good but so far it’s not balanced in terms of female executive and males executive guests which is… expected and rather boring to listen to bro
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Frontier CMO explores how marketing leaders are navigating the AI era with real-world playbooks. Episodes center on AI-powered marketing, brand building, creator partnerships, and operational discipline, featuring senior marketers, technology leaders, and agency veterans who share actionable strategies for scale, trust, and ROI. Noteworthy angles include the integration of AI into creative processes, the shift toward in-house, data-driven marketing, and the balance between speed and long-term brand health. The show frequently highlights industry transformations, cross-functional collaboration, and ethical considerations in AI-enabled marketing, making it a practical resource for CMOs, marketing leaders, and agency professionals seeking conc... more
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this podcast launched 7 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Lando Norris
2. Leandro Barreto
3. Mark Ritson
4. Josh Woodward
5. Robert Wong
6. Juliet Slot
7. Asmita Dubey
8. Emma Grede
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