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Artwork for Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

Presented by Think with Google
Marketing
Artificial Intelligence
Google
Creative Marketing
Media Strategy
Social Media Marketing
Arsenal Football Club
Identity Threat
Growth Marketing
Generative Search
CFO Role In Marketing
Creator Economy
Marketing Strategy
Mclaren
Connection Economy
Jpmorgan Chase
Women's Football
Content Marketing
Marketing Fundamentals
Brand Positioning

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to e... more

PublishesTwice monthlyEpisodes27Founded7 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Frontier CMO Podcast by Think with Google

Latest Episodes

What do CMOs and Formula One champions have in common?

They're expected to perform under pressure, make split-second decisions, and keep showing up when the odds aren't in their favor.

Recorded live at Cannes Lions 2026, Frontier CMO host Josh Span... more

Chances are, one of the 400 household brands today’s guest oversees is sitting somewhere in your home right now. Maybe it’s Dove in the shower, Vaseline in the drawer, or Hellmann’s mayo in the fridge. Leandro Barreto is the Global Chief Marketing Of... more

Teams are moving faster than ever, producing more content, running more campaigns, and optimizing everything. But without strategy, it’s mostly noise.

In this episode of Frontier CMO, Josh travels to London to sit down with Mark Ritson, brand strate... more

On this special episode of the Frontier CMO podcast, host Josh Spanier, VP of AI and Marketing Strategy at Google, sits down with two of the driving forces shaping the future of AI and creative: Robert Wong, head of Google’s Creative Lab, and Josh Wo... more

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Recent Guests

Lando Norris
Formula One World Champion
McLaren
Episode: In the Driver’s Seat: McLaren’s Race to the Top
Leandro Barreto
Global Chief Marketing Officer, Unilever
Unilever
Episode: ‘Desire at Scale’ with Unilever’s CMO Leandro Barreto
Mark Ritson
Global marketing strategist and educator
Independent consultant / former advisor to top brands
Episode: Mark Ritson on Why the Fundamentals Still Win
Josh Woodward
Engine behind Gemini at Google Labs
Google
Episode: Inside Google’s Creative Frontier with Josh Woodward & Robert Wong
Robert Wong
Creative visionary leading Google Creative Lab
Google
Episode: Inside Google’s Creative Frontier with Josh Woodward & Robert Wong
Juliet Slot
Chief Commercial Officer, Arsenal Football Club
Arsenal Football Club
Episode: Beyond the Pitch: Inside Arsenal’s Global Fandom Playbook
Asmita Dubey
Chief Digital Marketing Officer, L'Oréal Group
L'Oréal Group
Episode: Asmita Dubey on AI, Fragmentation, and the Future of Marketing
Emma Grede
Co-founder and operator behind Skims, Good American, Safely, and Off Season
Skims; Good American; Safely; Off Season
Episode: Emma Grede on Operationalizing Culture, Speed, and AI
Carla Hassan
Chief Marketing Officer, JPMorgan Chase
JPMorgan Chase
Episode: Carla Hassan on Trust, AI, and Leading Under Pressure

Host

Joshua Spanier
Host of Frontier CMO Podcast

Reviews

4.8 out of 5 stars from 10 ratings
  • Very Insightful

    You’ll able to learn the latest perspectives from marketing leaders from various industries.

    Apple Podcasts
    5
    訳あり果物
    Japana month ago
  • Real Talk on AI

    Appreciated the episode with Carla Hassan and the focus on the importance of considering the change management components of AI. As she reminds us, AI on a bad process is just a bad process done faster.

    Apple Podcasts
    5
    HereForTheSnacks97
    United States2 months ago
  • Dudical

    It’s good but so far it’s not balanced in terms of female executive and males executive guests which is… expected and rather boring to listen to bro

    Apple Podcasts
    3
    gJ_weirdapecialty
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback calls for greater female executive representation among guests.
Listeners note strong guest quality and practical takeaways, useful for sponsorship or guest opportunities.
Discussion depth is appreciated, though pacing can vary episode to episode.
Audience enjoys AI and growth strategy focus, with actionable frameworks.
Show produces industry-relevant, high-signal conversations for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Mark Ritson on Why the Fundamentals Still Win
Q: If you are aspiring to be a CMO, what are the one, two, or three things you should be doing every morning?
Focus on market orientation, understanding the consumer voice, and ensuring that strategy comes before tactics; spend time in the market to learn, then maintain discipline around targeting, positioning, and objectives.
In the Driver’s Seat: McLaren’s Race to the Top
Q: How do you balance the star drivers with a team identity?
Even with high-profile drivers, the team emphasizes unity and collective identity, ensuring the brand stands for the whole McLaren squad, not just individuals, while still allowing drivers to be powerful face figures for fans and partners.
In the Driver’s Seat: McLaren’s Race to the Top
Q: What changed at McLaren to turn things around?
The team refocused on fans, reemphasizing the Papaya brand, engaging new and younger audiences, and leveraging the Drive to Survive momentum to rebuild the brand's narrative around community and performance.
Asmita Dubey on AI, Fragmentation, and the Future of Marketing
Q: What have you done to stay ahead during these rapid transformation times?
Built a culture of seizing new opportunities, upskilled thousands of marketers through structured programs, and created communities of practice to share learnings across markets.
Asmita Dubey on AI, Fragmentation, and the Future of Marketing
Q: What does being a global citizen mean for your role and how does it influence day-to-day decisions?
Being globally mobile and culturally aware shapes strategic perspectives, helping align local market needs with global capabilities, especially in steering consumer insights and regional execution.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Frontier CMO explores how marketing leaders are navigating the AI era with real-world playbooks. Episodes center on AI-powered marketing, brand building, creator partnerships, and operational discipline, featuring senior marketers, technology leaders, and agency veterans who share actionable strategies for scale, trust, and ROI. Noteworthy angles include the integration of AI into creative processes, the shift toward in-house, data-driven marketing, and the balance between speed and long-term brand health. The show frequently highlights industry transformations, cross-functional collaboration, and ethical considerations in AI-enabled marketing, making it a practical resource for CMOs, marketing leaders, and agency professionals seeking conc... more

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1. Pivot
2. Mixed Signals from Semafor Media
3. The Prof G Pod with Scott Galloway
4. The a16z Show
5. Uncensored CMO

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this podcast launched 7 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lando Norris
2. Leandro Barreto
3. Mark Ritson
4. Josh Woodward
5. Robert Wong
6. Juliet Slot
7. Asmita Dubey
8. Emma Grede

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