Rephonic
Artwork for CPG Vibes
Consumer Packaged Goods
CPG
Crowdfunding
CPG Industry
Retail
Community Engagement
Capital Raising
Revenue Share
Brand Storytelling
Market Trends
Brand Development
Shark Tank
Start Engine
Wefunder
Consumer Preferences
Innovation
Naturally LA
Fundraising
Entrepreneurship
Genius Juice

Co-Hosts Gavin Konkel and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

PublishesWeeklyEpisodes195Founded4 years ago
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BusinessEntrepreneurship

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Artwork for CPG Vibes

Latest Episodes

On this week's episode, Wade and Gavin will dig into the good, the bad, and the ugly with Brokers featuring the Founder & CEO of SMB Sales & Marketing, Shawn Berg.

Shawn has an extensive background in consumer goods, and natural sales at conventio... more

On this week's episode Wade Yenny and I will be chatting with Jake Karls from Mid-Day Squares and Andrew Henry from Revival Tea!

Jake Karls is a legend in his role at Mid-Day Squares where he is a co-founder and rainmaker. If you know Jake - he is ... more

On this week's episode we will be talking to the CEO of Mark's Snacks, Mark Samuel.

Mark is a serial entrepreneur with 20+ years of leading companies through various stages of growth.

Mark has amassed nearly 70k follower on LinkedIn and built a l... more

We have some surprising and sad news: Alex Bayer, our esteemed co-host and co-founder of CPG Vibes, is stepping down to focus on some personal items in his life.

With someone stepping down, this means someone else needs to step up. In walks Gavin K... more

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Recent Guests

Shawn Berg
Founder and CEO of SMB Sales & Marketing
SMB Sales & Marketing
Episode: CPG Vibes - Episode 181 - CPG Brokering 101 - Shawn Berg
Jake Karls
Chief Marketing Officer of Mid-Day Squares
Mid-Day Squares
Episode: CPG Vibes - Episode 180 - Expert Series (Volume 15) - MDS x Revival Tea
Andrew Henry
Founder and CEO of Revival Tea
Revival Tea Company
Episode: CPG Vibes - Episode 180 - Expert Series (Volume 15) - MDS x Revival Tea
Jason Burke
Founder and CEO of New Primal
New Primal
Episode: CPG Vibes - Episode 177 - Spotlight Series (Volume 2) - New Primal
Creative Kaiju
Custom graphic design agency
Episode: CPG Vibes - Episode 177 - Spotlight Series (Volume 2) - New Primal
Jeff Lichtenstein
CEO of Next In Natural
Next In Natural
Episode: CPG Vibes - Episode 175 - Master Series (Volume 8) - Growing and Investing in CPG Brands
Michael Bush
Managing Partner at GrowthWay Partners
GrowthWay Partners
Episode: CPG Vibes - Episode 175 - Master Series (Volume 8) - Growing and Investing in CPG Brands
Mike Fata
CPG Investor and Advisor, co-founder of Manitoba Harvest
GrowthWay Partners, Manitoba Harvest
Episode: CPG Vibes - Episode 175 - Master Series (Volume 8) - Growing and Investing in CPG Brands
Zara D'Anioco
Co-founder of Hi Touch Libations
Hi Touch Libations
Episode: CPG Vibes - Episode 174 - Spotlight Series (Volume 1) - Hi Touch Libations

Hosts

Alex Bayer
Co-Host of CPG Vibes, bringing extensive experience in the CPG industry to insightful conversations.
Wade Yenny
Co-Host of CPG Vibes, sharing a wealth of knowledge and personal anecdotes from the CPG landscape.

Reviews

5.0 out of 5 stars from 463 ratings
  • Look forward to every episode.

    Great work guys.

    Apple Podcasts
    5
    Rickho
    Canada5 months ago
  • Love the insights!

    As a newer CPG brand, I’m so grateful for this podcast! Such good content and inspiration!

    Apple Podcasts
    5
    @pearlpopkimber
    United States6 months ago
  • Big Fan!

    Love the CPG Vibes podcast. The content is highly relevant to operators in the industry. What’s best is that the hosts have been in the seat before, so they ask more nuanced questions and really spark value-add discussion about the realities of Food & Bev. Looking forward to more!

    Apple Podcasts
    5
    Rich & Buttery
    United States6 months ago
  • Great show!

    Love the thoughtful analysis of CPG on this podcast.

    Apple Podcasts
    5
    DerekBerg
    United States6 months ago
  • Vibes worth the attention

    As a Shark Tank founder that is CPG curious, I heard a lot of industry chatter about- but nothing hits quite like CPG Vibes.

    The show delivers the real talk. It’s not just founder highlights or product plugs - it’s a genuine, behind the scenes look at what it takes to survive (and thrive) in consumer packaged goods. Whether you are scaling, pivoting, or just getting started, the insights are candid and valuable.

    They shine the light on Shark Tank alumni and other scrappy, bootstrapped brands ... more

    Apple Podcasts
    5
    Behind The Brand Story
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback mentions a desire for more structured episodes, focusing solely on insights rather than promotional content.
The hosts are praised for their knowledge, humor, and ability to foster community engagement among listeners and guests alike.
Listeners appreciate the engaging discussions and insightful content that is relevant to the CPG industry.

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Talking Points

Recent interactions between the hosts and their guests.

CPG Vibes - Episode 180 - Expert Series (Volume 15) - MDS x Revival Tea
Q: If you had just $10,000 to spend on marketing your food startup in 2025, where would you allocate it to drive both awareness and sales?
Andrew would use the budget to set up tents in five markets a week to let people try the product, emphasizing the importance of in-person engagement, while Jake suggested hiring a videographer to create content that tells their brand story.
CPG Vibes - Episode 175 - Master Series (Volume 8) - Growing and Investing in CPG Brands
Q: How do you deal with failure or missteps in business?
It's important to learn from mistakes and avoid them in the future, while also building strong SOPs to prevent recurrence. When failures occur, communicating effectively and using them as learning opportunities is key.
CPG Vibes - Episode 175 - Master Series (Volume 8) - Growing and Investing in CPG Brands
Q: What are some key attributes that you look for in brands?
We invest in the jockey and the trainer more than the horse, prioritizing the person running the company. It's crucial to find someone who has a mentor to guide them effectively.
CPG Vibes - Episode 166 - Expert Series (Volume 12) - Founders Running CPG Brands
Q: What are your overarching goals in year one when starting your brands?
Both Yanni and Matt emphasize focusing on product market fit, consistent sales, and overcoming challenges.
CPG Vibes - Episode 164 - Master Series (Volume 6)
Q: What are some strategies to think about when it comes to fundraising?
Focus on building relationships with angel investors rather than institutional ones, as they are more inclined to invest in personal connections. Be prepared for fundraising to take several months and maintain a pipeline of interested parties.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About CPG Vibes

What is CPG Vibes about and what kind of topics does it cover?

With a focus on the food and beverage market, discussions cover a range of topics relevant to the consumer packaged goods (CPG) industry. The show features insights from co-hosts who bring a wealth of personal and professional experience, engaging with entrepreneurs, brand founders, and industry experts to offer advice, share stories, and discuss challenges in the CPG landscape. Unique insights into launching products, navigating market dynamics, and addressing industry trends make this show a vital resource for anyone involved or interested in the CPG space. Special episodes also explore personal growth and community engagement, highlighting the hosts' commitment to fostering a supportive environment for newcomers and established brands al... more

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How many listeners does CPG Vibes get?

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To see how many followers or subscribers CPG Vibes has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CPG Vibes?

These podcasts share a similar audience with CPG Vibes:

1. The Startup CPG Podcast
2. CPG Week by BevNET & Nosh
3. Shopify Masters
4. How I Built This with Guy Raz
5. Startup To Scale

How many episodes of CPG Vibes are there?

CPG Vibes launched 4 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CPG Vibes?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CPG Vibes?

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What guests have appeared on CPG Vibes?

Recent guests on CPG Vibes include:

1. Shawn Berg
2. Jake Karls
3. Andrew Henry
4. Jason Burke
5. Creative Kaiju
6. Jeff Lichtenstein
7. Michael Bush
8. Mike Fata

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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