Rephonic
Artwork for CPG Vibes
Consumer Packaged Goods
CPG
Crowdfunding
CPG Industry
Retail
Community Engagement
Capital Raising
Revenue Share
Brand Storytelling
Market Trends
Brand Development
Shark Tank
Start Engine
Wefunder
Consumer Preferences
Innovation
Naturally LA
Fundraising
Entrepreneurship
Genius Juice

Co-Hosts Gavin Konkel and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

PublishesWeeklyEpisodes202Founded4 years ago
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BusinessEntrepreneurship

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Artwork for CPG Vibes

Latest Episodes

Gavin and Wade chat about all things CPG...some great discussion on Holiday/Seasonal buying, Retailer dos and don'ts, buyer etiquette and so much more. You don't want to miss this one!

On this week's episode, Wade and Gavin talk to Peter and Jeff with Brandartica! Brandartica builds brands that want more than just “pretty”.

They craft strategy, storytelling, and design that drive results in CPG, food, beverage, and lifestyle.

F... more

This week Wade and Gavin recap the last few months of their guests, focusing on Leadership, Brokers, Data Insights, Retail and their upcoming guests!

On this episode we will chat with Scott Dicker, Sr. Director of Market Insights from SPINS! SPINS connects shopper values to product innovation by combining POS data across the conventional, eCommerce, and natural channels with deep product knowledge... more

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Recent Guests

Scott Dicker
Senior Director of Market Insights
SPINS
Episode: CPG Vibes - Episode 184 - State of Grocery - Scott Dicker - SPINS
Steve Black
A prominent figure in the grocery industry, mentor, and author of a leadership book about the five rules for effective teamwork.
Episode: CPG Vibes - Episode 183 - Retail 101 - Steve Black
Alison Cayne
Founder of Haven's Kitchen and food entrepreneur
Episode: CPG Vibes-Episode 182-CPG Conversations-Alison Cayne
Shawn Berg
Founder and CEO of SMB Sales & Marketing
SMB Sales & Marketing
Episode: CPG Vibes - Episode 181 - CPG Brokering 101 - Shawn Berg
Andrew Henry
Founder and CEO of Revival Tea
Revival Tea Company
Episode: CPG Vibes - Episode 180 - Expert Series (Volume 15) - MDS x Revival Tea
Jason Burke
Founder and CEO of New Primal
New Primal
Episode: CPG Vibes - Episode 177 - Spotlight Series (Volume 2) - New Primal
Creative Kaiju
Custom graphic design agency
Episode: CPG Vibes - Episode 177 - Spotlight Series (Volume 2) - New Primal
Jeff Lichtenstein
CEO of Next In Natural
Next In Natural
Episode: CPG Vibes - Episode 175 - Master Series (Volume 8) - Growing and Investing in CPG Brands
Michael Bush
Managing Partner at GrowthWay Partners
GrowthWay Partners
Episode: CPG Vibes - Episode 175 - Master Series (Volume 8) - Growing and Investing in CPG Brands

Hosts

Gavin Konkel
Co-Host with extensive experience in the CPG industry, sharing insights and engaging discussions about food and beverage trends.
Wade Yenny
Co-Host who brings a wealth of knowledge from the CPG sector, facilitating conversations and highlighting industry developments.

Reviews

5.0 out of 5 stars from 464 ratings
  • Look forward to every episode.

    Great work guys.

    Apple Podcasts
    5
    Rickho
    Canada7 months ago
  • Love the insights!

    As a newer CPG brand, I’m so grateful for this podcast! Such good content and inspiration!

    Apple Podcasts
    5
    @pearlpopkimber
    United States7 months ago
  • Big Fan!

    Love the CPG Vibes podcast. The content is highly relevant to operators in the industry. What’s best is that the hosts have been in the seat before, so they ask more nuanced questions and really spark value-add discussion about the realities of Food & Bev. Looking forward to more!

    Apple Podcasts
    5
    Rich & Buttery
    United States8 months ago
  • Great show!

    Love the thoughtful analysis of CPG on this podcast.

    Apple Podcasts
    5
    DerekBerg
    United States8 months ago
  • Vibes worth the attention

    As a Shark Tank founder that is CPG curious, I heard a lot of industry chatter about- but nothing hits quite like CPG Vibes.

    The show delivers the real talk. It’s not just founder highlights or product plugs - it’s a genuine, behind the scenes look at what it takes to survive (and thrive) in consumer packaged goods. Whether you are scaling, pivoting, or just getting started, the insights are candid and valuable.

    They shine the light on Shark Tank alumni and other scrappy, bootstrapped brands ... more

    Apple Podcasts
    5
    Behind The Brand Story
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is described as highly relevant, offering practical advice and industry trends for CPG professionals.
Listeners appreciate the genuine insights and experiences shared by the hosts, valuing their deep understanding of the CPG industry.
Some feedback suggests a desire for slightly more structured episodes to enhance focus on key insights rather than tangents.

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Talking Points

Recent interactions between the hosts and their guests.

CPG Vibes - Episode 183 - Retail 101 - Steve Black
Q: When you hire people, what do you look for?
Primarily, I focus on getting to know the person as an individual and ensuring their values align with the company's values.
CPG Vibes - Episode 183 - Retail 101 - Steve Black
Q: Steve, how was it being a 21-year-old store manager in Altus, Oklahoma?
It was challenging managing older staff, but I learned quickly that I needed to ask questions and build trust through engagement rather than issuing demands.
CPG Vibes - Episode 180 - Expert Series (Volume 15) - MDS x Revival Tea
Q: If you had just $10,000 to spend on marketing your food startup in 2025, where would you allocate it to drive both awareness and sales?
Andrew would use the budget to set up tents in five markets a week to let people try the product, emphasizing the importance of in-person engagement, while Jake suggested hiring a videographer to create content that tells their brand story.
CPG Vibes - Episode 175 - Master Series (Volume 8) - Growing and Investing in CPG Brands
Q: How do you deal with failure or missteps in business?
It's important to learn from mistakes and avoid them in the future, while also building strong SOPs to prevent recurrence. When failures occur, communicating effectively and using them as learning opportunities is key.
CPG Vibes - Episode 175 - Master Series (Volume 8) - Growing and Investing in CPG Brands
Q: What are some key attributes that you look for in brands?
We invest in the jockey and the trainer more than the horse, prioritizing the person running the company. It's crucial to find someone who has a mentor to guide them effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About CPG Vibes

What is CPG Vibes about and what kind of topics does it cover?

A dynamic show focused on the consumer packaged goods (CPG) industry, featuring discussions on food and beverage trends, brand development, and personal anecdotes from co-hosts with extensive experience in CPG. Episodes delve into various topics such as market dynamics, retail strategies, and community engagement, while inviting insights from industry experts, entrepreneurs, and emerging brands. The hosts foster an engaging atmosphere with Q&A segments that enhance interaction with listeners, making it a valuable resource for both established and aspiring CPG professionals.

Where can I find podcast stats for CPG Vibes?

Rephonic provides a wide range of podcast stats for CPG Vibes. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to CPG Vibes and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does CPG Vibes get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for CPG Vibes, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for CPG Vibes?

Rephonic provides comprehensive predictive audience data for CPG Vibes, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does CPG Vibes have?

To see how many followers or subscribers CPG Vibes has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CPG Vibes?

These podcasts share a similar audience with CPG Vibes:

1. The Startup CPG Podcast
2. How I Built This with Guy Raz
3. CPG Week by BevNET & Nosh
4. Shopify Masters
5. Startup To Scale

How many episodes of CPG Vibes are there?

CPG Vibes launched 4 years ago and published 202 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CPG Vibes?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CPG Vibes?

Rephonic pulls ratings and reviews for CPG Vibes from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for CPG Vibes?

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What guests have appeared on CPG Vibes?

Recent guests on CPG Vibes include:

1. Scott Dicker
2. Steve Black
3. Alison Cayne
4. Shawn Berg
5. Andrew Henry
6. Jason Burke
7. Creative Kaiju
8. Jeff Lichtenstein

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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