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Artwork for Shopify Masters

Shopify Masters

Shopify
Entrepreneurship
E-Commerce
Beauty Industry
Sustainability
Shopify
Social Media Marketing
Community Building
Marketing
Sephora
Covid-19
Fashion Industry
Retail
Product Development
Tiktok
Marketing Strategies
Community Engagement
Youtube
Branding
Influencer Marketing
Digital Marketing

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons ... more

PublishesTwice weeklyEpisodes600Founded12 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Shopify Masters

Latest Episodes

Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that ove... more

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.

For... more

Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what’s actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into... more

Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group ch... more

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Recent Guests

Catherine Goetze
Founder of Physical Phones, an AI educator and phone designer
Physical Phones
Episode: "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
Jing Gao
Founder and CEO of Fly By Jing
Fly By Jing
Episode: "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
Melanie Bender
FOUNDER and CEO of LORE
LORE
Episode: "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
Aishwarya Iyer
Founder and CEO of Brightland
Brightland
Episode: "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
Ellen Bennett
Founder of Headly and Bennett
Headly and Bennett
Episode: "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
Vy Nguyen
CEO of Avocado Green
Avocado Green
Episode: "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
Sean Reyes
Founder and CEO of Shock Surplus
Shock Surplus
Episode: "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
Sara Sugarman
Founder and CEO of Lulu and Georgia
Lulu and Georgia
Episode: "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
Trina Spear
CEO and co-founder of Figs
Figs
Episode: How Figs Built a Billion-Dollar Brand for the People Saving Lives

Hosts

Serena Smith
Host of Shopify Masters
Adam Levinter
Host of Shopify Masters

Reviews

4.5 out of 5 stars from 770 ratings
  • Great content, But…

    I found the guests and content very informative and I look forward to each episode with such conflicting emotions. On the one hand I derive value from the guests’ stories but the price I pay having to listen to the host’s vocal fry drives me up the wall. So much so, that the last two episodes I cut short and found something else.

    Apple Podcasts
    3
    Mars063
    United States6 months ago
  • Shelter podcast

    Love all the shopify interviews but the shelter podcast (nov 2025) is an absolute standout- so much so that I searched the review tab - love the transparency, the clean beauty, low tox mission, goals etc etc - everything!!

    Apple Podcasts
    5
    Ecobub_breastfeeding
    Australia7 months ago
  • Great guests, not the best hosts

    I feel bad writing this but the hosts are so boring. They don’t engage well with the guests, seem interested or even seem prepared for the interview. The editing needs help too. It’s so hard sitting through a podcast.

    Apple Podcasts
    2
    nieceymo
    United States8 months ago
  • SO GOOD!

    I just scroll through and find whatever title is most relevant to me. So much value so far! Two thumbs up!

    Apple Podcasts
    5
    willhead
    United Statesa year ago
  • Get a new host

    Literally like oh my God, the worst host. Can’t stand her annoying voice. Also the music interspersed within the interviews is all weird. It’s like they’re trying to replicate how I built this, but it is just off.

    Apple Podcasts
    1
    Michaeland7
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback mentions host delivery and consistency issues, but guests are consistently seen as valuable.
Listeners praise actionable tips and real-world founder stories.
Audience appreciates deep dives into branding and product strategy, with calls for longer-form formats.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
Q: What practical tips can you share for crafting outreach messages that get replies from editors or retailers?
Keep messages short (three to four sentences), speak directly to the editor, mention specific relevance, and always offer a sample or a clear next-step to maintain momentum.
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Q: How has international expansion affected the business strategy?
Europe became our biggest market in 2025, shifting emphasis from US-centric sales to a more global approach, with growth outside the US driving the majority of physical product sales while US remains a strong base for digital products.
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Q: Why did you choose to stay with hardware and avoid a subscription-heavy model despite VC interest?
Because we care about delivering a product that lasts a long time and genuinely improves sleep, not just extracting recurring revenue; the ethos of the product clashes with those VC-oriented models, and the focus remains on durable, well-made hardware.
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Q: What was the turning point that drove the next cohort of customer adoption?
We shifted from a crowdfunding push to sustained media advertising and strong PR, plus leveraging Wirecutter coverage which provided long-term credibility and ongoing organic traffic.
She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business
Q: What first spurred your decision to be open about your mental health?
Lexi explains that growing up with little discussion around mental health and stigma made her crave honesty; she believed openness would help others feel less alone and motivate action.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Shopify Masters

What is Shopify Masters about and what kind of topics does it cover?

A show focused on real-world e-commerce entrepreneurship, featuring founders and operators who built product-first brands, scaled with direct-to-consumer channels, and navigated manufacturing, retail, and growth storytelling. Episodes commonly explore bootstrapping, product development driven by customer feedback, brand positioning, and practical go-to-market tactics—from influencer and retailer outreach to community-led marketing. A notable strength is the emphasis on actionable, nuts-and-bolts lessons across diverse categories like consumer goods, hardware, skincare, and wellness, often with candid takes on growth challenges, funding decisions, and strategic pivots. A recurring edge is highlighting scrappy, founder-led paths and the inter... more

Where can I find podcast stats for Shopify Masters?

Rephonic provides a wide range of podcast stats for Shopify Masters. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Shopify Masters and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Shopify Masters get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Shopify Masters, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Shopify Masters?

Rephonic provides comprehensive predictive audience data for Shopify Masters, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Shopify Masters have?

To see how many followers or subscribers Shopify Masters has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Shopify Masters?

These podcasts share a similar audience with Shopify Masters:

1. The Foundr Podcast with Nathan Chan
2. Operators
3. The Product Boss with Jacqueline Snyder
4. The GaryVee Audio Experience
5. My First Million

How many episodes of Shopify Masters are there?

Shopify Masters launched 12 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shopify Masters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Shopify Masters?

Rephonic pulls ratings and reviews for Shopify Masters from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Shopify Masters?

Rephonic provides full transcripts for episodes of Shopify Masters. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Shopify Masters?

Recent guests on Shopify Masters include:

1. Catherine Goetze
2. Jing Gao
3. Melanie Bender
4. Aishwarya Iyer
5. Ellen Bennett
6. Vy Nguyen
7. Sean Reyes
8. Sara Sugarman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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