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Artwork for Shopify Masters

Shopify Masters

Shopify
E-Commerce
Entrepreneurship
Product Development
Byte
Toothpaste Tablets
Olive Oil
Sustainability
Non-Alcoholic Beverages
Covid-19
Consumer Behavior
Graza
Spirited Away
Branding
Community Engagement
New York City
Bombas
Wild Rye Baking
Cake Mixes
Data-Driven Marketing
E-Commerce Strategies

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons ... more

PublishesDailyEpisodes600Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Shopify Masters

Latest Episodes

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.

For more on Elix and show notes click here

Subscribe and watch Shopify Masters on YouTube!

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Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has n... more

Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design,... more

Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows... more

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Recent Guests

Lulu Ge
Founder and CEO of Elix, a wellness brand specializing in traditional Chinese medicine and personalized health assessments
Elix
Episode: The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
Catherine Lockhart
Founder of Shelter Skin, a clean beauty brand
Shelter Skin
Episode: How One TikTok Creator Built a Brand That Sells Out on Repeat
Matthew Burrows
Founder of Plant Material
Plant Material
Episode: The Retail Strategy That Lets Us Compete With Home Depot (Inventory Advice)
Lindsey Carter
Founder of Set Active, an athletic wear brand known for matching sets
Set Active
Episode: How I Made $1 Million In 1Hour After Our Worst Year In Business
Brent Ridge
Co-founder of Beakman 1802, a skincare business known for goat milk products.
Beakman 1802
Episode: How Kindness and Smart Scaling Built a $92 Million Skin Care Business
Haley Pavone
Founder of Pashion Footwear
Pashion Footwear
Episode: How a College Injury Sparked an 8-Figure Shoe Startup
Rachel Hochhauser
Co-founder of Piecework Puzzles
Piecework Puzzles
Episode: How Two Friends Built a Multimillion-Dollar Business While Keeping Their Day Jobs
Jena Wolfe
Co-founder of Piecework Puzzles
Piecework Puzzles
Episode: How Two Friends Built a Multimillion-Dollar Business While Keeping Their Day Jobs
Gloria Huang
Founder and CEO of Thousand, a bike helmet brand
Thousand
Episode: How to Win Black Friday Cyber Monday

Hosts

Serena Smith
Host of Shopify Masters
Adam Levinter
Host of Shopify Masters
Shuang Esther Shan
Host of Shopify Masters

Reviews

4.5 out of 5 stars from 758 ratings
  • Shelter podcast

    Love all the shopify interviews but the shelter podcast (nov 2025) is an absolute standout- so much so that I searched the review tab - love the transparency, the clean beauty, low tox mission, goals etc etc - everything!!

    Apple Podcasts
    5
    Ecobub_breastfeeding
    Australia24 days ago
  • Great guests, not the best hosts

    I feel bad writing this but the hosts are so boring. They don’t engage well with the guests, seem interested or even seem prepared for the interview. The editing needs help too. It’s so hard sitting through a podcast.

    Apple Podcasts
    2
    nieceymo
    United States2 months ago
  • SO GOOD!

    I just scroll through and find whatever title is most relevant to me. So much value so far! Two thumbs up!

    Apple Podcasts
    5
    willhead
    United States9 months ago
  • Get a new host

    Literally like oh my God, the worst host. Can’t stand her annoying voice. Also the music interspersed within the interviews is all weird. It’s like they’re trying to replicate how I built this, but it is just off.

    Apple Podcasts
    1
    Michaeland7
    United Statesa year ago
  • Great Content

    I’ve binged tons of episodes these past weeks and the value is incredible!

    I’d suggest including smaller brands too. Maybe a case study on a POD brand going from POD to their own production would be really cool to listen to. More details on how to find design partners, logistics, etc.

    Love the podcast!

    Apple Podcasts
    4
    seiskilos
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The insights into managing businesses, particularly for e-commerce, are noted as particularly relevant and applicable.
Some feedback indicates a desire for varied content length or format, with suggestions for deeper dives into topics.
There are some negative remarks about the host's engagement levels, suggesting that improvements in hosting style could enhance the experience.
Listeners appreciate the practical insights and inspiring stories shared by entrepreneurs, finding the content valuable for their own business journeys.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
Q: What was it like to launch a traditional Chinese medicine company during the early days of the pandemic?
Lulu discusses the uncertainty and challenges of positioning the brand during the pandemic, while also noting the empowerment they found in embracing their Chinese heritage.
The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
Q: What did it entail to go from research to execution phase?
Lulu explains that she spent almost two years on customer research, understanding menstrual health challenges, and prototyping to develop the online health assessment and herbal formulas.
The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
Q: Tell me where you were both personally and professionally when the genesis of Elix started to take root?
Lulu shares that she came to the USA at five, went through the typical American cultural assimilation, worked in management consulting, and later encountered severe health issues related to hormonal imbalance which led her back to her roots in Chinese medicine.
How to Make Retailers Chase Your Brand
Q: What should they be focusing on?
Focus on building a strong brand and digital presence to entice retailers.
How to Save Lives & Build a Brand
Q: What have you found as you're entering other markets in terms of needing to alter design principles?
Hwang emphasizes the importance of understanding cultural values and safety standards in each market to properly adapt products.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Professions
Age Range
Household Income
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Frequently Asked Questions About Shopify Masters

What is Shopify Masters about and what kind of topics does it cover?

The content explores the journeys of entrepreneurs and e-commerce experts, delving into strategies for launching and scaling businesses. With a focus on real stories and actionable insights, the podcast frequently discusses key topics like inventory management, social media marketing, product creation, and community engagement. Noteworthy episodes highlight the success of brands navigating challenges in the competitive retail landscape, especially during crucial sales events like Black Friday. While sharing individual experiences, guests reveal practical lessons that can help aspiring business owners avoid common pitfalls in entrepreneurship.

Where can I find podcast stats for Shopify Masters?

Rephonic provides a wide range of podcast stats for Shopify Masters. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Shopify Masters and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Shopify Masters get?

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What are the audience demographics for Shopify Masters?

Rephonic provides comprehensive predictive audience data for Shopify Masters, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Shopify Masters have?

To see how many followers or subscribers Shopify Masters has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Shopify Masters are there?

Shopify Masters launched 11 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shopify Masters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Shopify Masters?

Rephonic pulls ratings and reviews for Shopify Masters from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Shopify Masters?

Rephonic provides full transcripts for episodes of Shopify Masters. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Shopify Masters?

Recent guests on Shopify Masters include:

1. Lulu Ge
2. Catherine Lockhart
3. Matthew Burrows
4. Lindsey Carter
5. Brent Ridge
6. Haley Pavone
7. Rachel Hochhauser
8. Jena Wolfe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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