
Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.
| Publishes | Weekly | Episodes | 335 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessInvesting | |||

Crumbl's remarkable growth offers plenty for franchise owners and buyers to learn from.
In this episode of Franchise Secrets, Erik and Jeff reflect on Crumbl's rise and the challenges that can come with scaling a successful brand. Looking back, the... more
A great product and a friendly conversation don't automatically close a sale. So where does the deal fall apart?
Erik talks with Morgan, a sales leader at Zingas, about the mistakes that cost businesses customers and how to improve the process from... more
Someone asked me whether my social posts were really coming from me or from AI. Here's my answer.
In this episode of Franchise Secrets, I share how I use AI to turn years of podcasts, mastermind conversations, and firsthand business experience into... more
AI can help you research a franchise. But what happens when you bring its questions to a franchisor without understanding why you're asking them?
In this solo episode of Franchise Secrets, Erik Van Horn explains how AI generated questions can creat... more
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Erik’s podcast’s has been part of my weekly podcast rotation for years. Consistently great guests and topics that are relevant for me as a franchisee. Definitely recommend!
I’ve listened to about 100 plus of Erik’s podcast, such valuable insight to get stronger in all areas as a zee and get long term strategy to build a empire and help your team win. Highly recommend
Listening to the podcast featuring Joe Attia gave me a comprehensive understanding of the franchising landscape. It shed light on both its potential rewards and obstacles for aspiring entrepreneurs, enriching my perspective on the strategic advantages of franchising.
Highly recommend. So much value in this. Well done to all involved.
Erik’s podcast is the most helpful podcast for anyone in franchising or wants to get into franchising. Best guests with phenomenal teachings. High, highly recommend!
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Apple Podcasts | #97 |
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The show centers on franchising strategy, buyer education, and growth playbooks for multi-unit brands. Episodes frequently explore AI's role in due diligence, SOPs, and lead generation, alongside practical financing, franchise development, and founder storytelling to attract strong franchisees. Listeners can expect actionable frameworks, real-world case studies, and candid discussions about culture, leadership, and building scale without sacrificing profitability. A notable through-line is balancing technology with human judgment to improve decision quality in franchising, backed by guest expert perspectives from operators, developers, and brand-builders across consumer services and entertainment-focused franchises.
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These podcasts share a similar audience with Franchise Secrets Podcast:
1. Franchising 101
2. Action Academy | Build Wealth. Buy Assets. Leave Corporate.
3. Acquiring Minds
4. My First Million
5. The Game with Alex Hormozi
Franchise Secrets Podcast launched 8 years ago and published 335 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Franchise Secrets Podcast include:
1. Jesse Cole
2. Amy Layne
3. Erik Van Horn
4. Adam Ross
5. Justin Donald
6. Brian Holmes
7. Bob Fraser
8. Kevin Sill
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