Rephonic
Artwork for Founded & Grounded
Saas
Peer
Agentic AI
United Kingdom
Sunny & Luna
Giulia
HYBER
Founders Unplugged
Pinpoint Media
Purpose Built Films
Business Exits
Claude Cowork
Customer Development
Founders
Dave Mason
Student Housing UK
Bristol
London
Italy
Simon Bos

Tired of startup hype? So are we. Ranked in the top 2.5% of podcasts globally and a top 5 startup podcast in Europe, Founded & Grounded gives unseen founders the mic, where real stories rise above the noise. Our unique 3-part format blends founder interviews, co-host analysis, and actionable takeaways you can use right now. We go beyond the highlight reel to explore the human, unvarnished side of ... more

PublishesTwice monthlyEpisodes100Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessInvesting

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Artwork for Founded & Grounded

Latest Episodes

Meet the filmmaker who had an arrow aimed at his crew in the Amazon, then inherited a business he never asked for. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at ethos.com/fo... more

This week: the founder with one GCSE who bootstrapped his way from roadside marrows to a full agency exit. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at ethos.com/founded. A... more

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The introvert who was told he looked too free-spirited, and whose software now runs ordering for the UK's biggest food brands. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://... more

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Meet Greg, the adviser who built a career on saying what 1,000+ founders didn't want to hear. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at ethos.com/founded. Application ti... more

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Recent Guests

Adam Laister
Filmmaker and director of Purpose Built Films
Purpose Built Films
Episode: Purpose Built Films: From American Sniper Extra to Accidental Founder
Oliver Bruce
Founder of Pinpoint Media and entrepreneur who sold the agency to Pretty Green
Pinpoint Media
Episode: Pinpoint Media: One GCSE. Seven Schools. He Sold His Agency.
Simon Bos
Founder of Gravitywell and Mezze
Gravitywell / Mezze
Episode: Mezze: A Client Worried He Looked Too "Free-Spirited." His Software Now Handles £10M of Orders a Month.
Hannah Chappatte
Founder of HYBER, proptech startup
HYBER
Episode: hybr: Rejected by Her University. Rejected by Every Landlord. Now Hannah Wants 60% of the Student Housing Market.
Dave Mason
Founder and MD of Splutter and mentor media trainer
Splutter; Mentor Media Training
Episode: Splutter: Held Hostage in Beirut. Later Dave Risked His Pension to Buy the Business He Worked For.
Rhys Jones
Co-founder of Bristol Office Hub and Moose Studios
Bristol Office Hub / Moose Studios
Episode: Bristol Office Hub: Buying an Office in Lockdown: The Rugby Mates Who Doubled Down on Property
Olly Ladbrooke
Co-founder of Bristol Office Hub and Moose Studios
Bristol Office Hub / Moose Studios
Episode: Bristol Office Hub: Buying an Office in Lockdown: The Rugby Mates Who Doubled Down on Property
Steve Blank
Serial entrepreneur and educator
Silicon Valley entrepreneur; author of The Startup Owner's Manual
Episode: The Grounding (live) - Agentic AI vs SaaS: Claude Cowork, and the real founder use case
Matt Wilde
Managing Director of SWIG Finance
SWIG Finance
Episode: The Grounding (live) with SWIG Finance: Navigating uncertainty

Hosts

Ollie Collard
Host of Founded & Grounded; co-host of the show across multiple episodes
Becky Sage
Co-host of Founded & Grounded; host and frequent co-host

Reviews

4.9 out of 5 stars from 80 ratings
  • Love this podcast!

    As a first time female entrepreneur/founder, it was like striking gold finding Founded & Grounded. The length is perfect, the format incredibly engaging (it’s a great mix between interview & questions set in a really creative way) and just the best selection of founder stories.

    I always come away from them feeling energised, inspired and with a few real gems as take aways.

    Ollie and Becky are both so down to earth, that’s what makes it such an easy/engaging listen. A huge shout out to all... more

    Apple Podcasts
    5
    JoannaGoanna24
    United Kingdom2 years ago
  • One of the best

    TBH, one of the best podcasts with founders. Very inspiring and for sure, very good source of valuable lessons for young founders like me.

    Apple Podcasts
    5
    Daniel Digo
    United Kingdom2 years ago
  • Exactly the Podcast I Needed

    I just left my tech leadership role to start my own research consultancy. Founded

    Apple Podcasts
    5
    MattSamson89
    United States2 years ago
  • Fascinating stories

    I've just tuned in to the Sooper Books episode and it's great to listen to a podcast where the guests are allowed to talk for significantly longer than the host! It's a fascinating listen and I am working my way through the other eps.

    Apple Podcasts
    5
    The Puffin
    United Kingdom2 years ago
  • Knowledge with every episode

    I feel like every episode I listen to I learn something new even with being involved with new startups for 8 years. If you are looking for a podcast all about entrepreneurship with structure and that you can take learning and put in your business or the businesses you work with then look no further! I now look forward to every episode and the weekly episode is a constant on my morning dog walks! Thank you to Ollie and Becky for what is one of my favourite podcasts and definitely a go to now!

    Apple Podcasts
    5
    Adamliamclem
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format and depth of questions help translate founder lessons into practical takeaways.
Listeners praise the honest, actionable founder stories and the mix of interview and analysis.
Fans highlight the relatable, down-to-earth hosts and quality guest lineups.
The show is seen as essential listening for startup founders and growth-stage builders.

Talking Points

Recent interactions between the hosts and their guests.

Purpose Built Films: From American Sniper Extra to Accidental Founder
Q: What are your thoughts on how AI is going to influence and change the industry?
Laister expects AI to remain important for workflows but is unsure audiences will want fully AI-created films. He compares the possibility to 3D cinema and wonders whether viewers care if a compelling story is real.
Purpose Built Films: From American Sniper Extra to Accidental Founder
Q: Can you tell me about how you got started in the industry in the first place?
Laister studied environmental science after his parents encouraged him to have a fallback, then pursued photography and filming through several jobs and opportunities before joining Icon Films as a runner.
Pinpoint Media: One GCSE. Seven Schools. He Sold His Agency.
Q: What would you say to founders about concentrating on your core business and not getting distracted?
Bruce says his pandemic side ventures consumed time and money without producing profit. He advises focusing on the core business and avoiding distractions that generate turnover without returns.
Pinpoint Media: One GCSE. Seven Schools. He Sold His Agency.
Q: What would your advice be for a founder listening right now who isn't fully comfortable with selling or not confident?
Bruce advises founders to put a confident price on what they offer, frame selling as a value exchange, and understand what the buyer needs before making an offer.
Sunny & Luna: From Modelling on 800 Calories a Day to Building a Pasta Brand That Celebrates Food.
Q: Tell me about some of the most difficult times in running your business and how you navigated through those tough times?
She describes the end of 2022 when Ukraine war and energy costs spiked, Brexit routes added complexity, and she chose not to compromise on quality while balancing price and profitability, ultimately prioritizing sustainable growth and maintaining value for customers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Founded & Grounded

What is Founded & Grounded about and what kind of topics does it cover?

This show features founder-focused conversations that mix candid founder stories with practical analysis and takeaways. Episodes often center on building, scaling, and surviving startups in tech-enabled spaces, with emphasis on product discovery, team dynamics, fundraising realities, and resilience in the face of uncertainty. Notably, guests range from software and consumer brands to proptech and finance, and the hosts frequently unpack the lessons learned, provide actionable frameworks, and weave in personal well-being and leadership themes. The format's blend of interview and studio synthesis tends to yield concrete insights, real-world cautionary tales, and pragmatic strategies for early-stage and growth-stage founders alike, making it a... more

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Which podcasts are similar to Founded & Grounded?

These podcasts share a similar audience with Founded & Grounded:

1. The News Agents
2. The Rest Is Entertainment

How many episodes of Founded & Grounded are there?

Founded & Grounded launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Founded & Grounded?

Recent guests on Founded & Grounded include:

1. Adam Laister
2. Oliver Bruce
3. Simon Bos
4. Hannah Chappatte
5. Dave Mason
6. Rhys Jones
7. Olly Ladbrooke
8. Steve Blank

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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