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Artwork for Empathy Deployed: Customer Interview Examples

Empathy Deployed: Customer Interview Examples

Jonathan Markwell

Improve your customer interview technique by listening to someone else conducting one every week. Each episode explores a different software product from the perspective of a different user. Hopefully, this will help you to discover new perspectives, make better products and do more customer interviews for your own products.

PublishesTwice weeklyEpisodes7Founded4 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Empathy Deployed: Customer Interview Examples

Latest Episodes

Morgan Williams approached me to ask if he could interview me about my experience conducting customer interviews.

I responded that I'd be happy to. But it might be fun if we recorded it for this podcast. Morgan agreed.

So here's the interview of me... more

Megan Sayers is a customer of Toggl. Toggl is a time tracking tool.

I’ll be trying to understand why Megan purchased Toggl, how she uses it and what alternatives she considered. Megan is one half of the design partnership, Make Good Design. Make Goo... more

Winnie Man is a customer of Bob. Bob is an HR information system.

I’ll be trying to understand why Winnie purchased Bob, how she uses it and what alternatives she considered. Winne’s the Human Resources Director at Acquired. Acquired provide payment... more

Krista Melgarejo is a customer of Notion. Notion is a tool for note-taking, project management and more.

I’ll be trying to understand why Krista purchased Notion, how they use it and what alternatives they’ve considered. Krista’s a marine scientist ... more

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Reviews

5.0 out of 5 stars from 4 ratings
  • Helpful for learning how to interview customers

    Jonathan is taking us along on his journey to learn customer interviewing. It’s hard to find examples of customer interviews, making this a fantastic resource.

    Apple Podcasts
    5
    mjwh520
    United States4 years ago

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