Rephonic
Artwork for Do Good Work
Artificial Intelligence
Net New Value
Value Creation
Value-Based Pricing
Actors (AI Agents)
New Value Quadrant
Leadership
Niching Down
Tenuto
Metric
Market Expansion
Referable Client Experience
Referrals
Client Experience
Patmos Hosting
Northwind Health
Pricing
Agentic AI
Inner Dialogue
Fulfillment Project

Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show ... more

PublishesTwice weeklyEpisodes337Founded7 years ago
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EntrepreneurshipBusinessMarketing

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Artwork for Do Good Work

Latest Episodes

In this episode, I talked with Garrick Van Buren about pricing as value creation and why every price is really set against the status quo of “doing nothing,” meaning you must outcompete the comfort of not fixing a problem. We break down value as tran... more

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In this episode, I sat down with Phil Berry, founder and CEO of Northwind Health, who has bootstrapped the company for nearly 18 years to over 100 people and close to $100M in revenue while taking on massive healthcare incumbents. We compare his earl... more

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I sat down with Bill Benjamin to break down his research on the “last 8%”—the small but crucial part of a difficult conversation or decision we often hold back because it feels risky. Bill shares how the idea started with two executives, then expande... more

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AI As Strategy Workshop: Work and Grow at the Speed of Your Thoughts

Most conversations about AI begin with the model. This workshop begins with the business.

In this episode explores AI as a strategy question across ownership, ethics, operating de... more

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Recent Guests

Garrick van Buren
Owner of Pricing from the Start, pricing strategy expert for B2B SaaS
Pricing from the Start
Episode: How to Price to Value: Most B2B Sales Are About Risk Transfer With Garrick van Buren
Phil Berry
Founder and CEO of Northwind Health
Northwind Health
Episode: How Phillip Berry Bootstrapped Northwind for 18 Years to Do What $500 Billion Giants Can't
Bill Benjamin
Founding partner at the Institute for Health and Human Potential
Institute for Health and Human Potential
Episode: How to Close In on the Last 8%: The Part of Every Hard Conversation We Leave Unsaid With Bill Benjamin
Taylor Black
Director of AI and venture ecosystems inside Microsoft's Office of the CTO; founder of the Leonum Institute for AI and Emerging Technologies
Microsoft; Leonum Institute for AI and Emerging Technologies
Episode: Every Product You Ship Has an Anthropology with Taylor Black from the AI and Venture Ecosystems at Microsoft & the Leonum Institute for AI and Emerging Technologies
Jim Schleckser
Founder and CEO of the CEO Project, executive coaching expert
CEO Project
Episode: The Thing That's Slowing Your Company Down Is Also Your Biggest Opportunity with Jim Schleckser (The CEO Project)
John Johnson
Founding CEO of Patmos Hosting
Patmos Hosting
Episode: How John Johnson, CEO of Patmos Is Building Infrastructure Hyperscalers Can't Control
Ronan Leonard
Founder of Intelligent Resourcing; certified innovation officer and serial entrepreneur
Intelligent Resourcing
Episode: Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard
Jeffrey Meade
Founding Director of Entrepreneurship at Paul Quinn College
Paul Quinn College
Episode: What Happens When a College Makes Entrepreneurship Mandatory for 100% of Students with Jeffrey Meade
Patrick Rooney
Founder of Leonis Strategy
Leonis Strategy
Episode: Why Calling Your AI "Intelligent" Is a Leadership Mistake with Patrick Rooney, Founder of Leonis Strategy

Host

Raul Hernandez
Host of Do Good Work

Reviews

5.0 out of 5 stars from 55 ratings
  • I’m always learning something new!

    The latest AI episode opened my eyes to so much! Thanks Raul for bringing such great AI experts on - I’m always learning something new.

    Apple Podcasts
    5
    Alice May 🥰
    South Africa4 months ago
  • AI Friction

    Raul is a pleasure to work with. He asks great insightful questions. He has a knack for bringing out all the insightful details. Enjoyed the show.

    Apple Podcasts
    5
    JimmySDReview
    United States5 months ago
  • Amazing Host and Show!

    We were recently guests on Do Good work with Raul and he is a world class host! The conversation was engaging and he has a knack for bringing out key aspects that he knows will resonate with his listeners. His knowledge and experience shine through. Highly recommend tuning in.

    Apple Podcasts
    5
    The Polarity Power Pair
    United States6 months ago
  • Insights every time!

    This is a genuinely smart show that’s actually fun to listen to. Raul does a great job guiding the conversation to unpack big ideas. Great takeaways and worth the time!

    Apple Podcasts
    5
    JohnSchultz
    United States7 months ago
  • Great stuff

    Consistently good interviews

    Apple Podcasts
    5
    chickintheoffice
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring practical takeaways that listeners can implement quickly.
Raul asks insightful questions and steers conversations toward valuable outcomes.
The host creates engaging, honest discussions with a wide range of leaders.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

How to Price to Value: Most B2B Sales Are About Risk Transfer With Garrick van Buren
Q: Here's a good question from the pod to you: what if the opponent you're pricing against isn't who you think it is, but your customer's easiest option of all—doing absolutely nothing?
The answer is that customers often compare against the status quo, and pricing should frame the value of changing behavior as worth far more than the price, especially when doing nothing would cost them more in risk or missed opportunity. You must articulate why taking action delivers net new value and why that value justifies the investment.
How to Close In on the Last 8%: The Part of Every Hard Conversation We Leave Unsaid With Bill Benjamin
Q: Bill, your research says that we hold back a certain percentage of what matters most in conversations. Why that number, and what exactly are we holding back?
The 7.56% figure became 8% after a coaching anecdote, and it represents the portion of important points people avoid saying because they fear negative reactions or a damaged image; this hidden portion often governs whether a relationship and its outcomes succeed or fail.
Every Product You Ship Has an Anthropology with Taylor Black from the AI and Venture Ecosystems at Microsoft & the Leonum Institute for AI and Emerging Technologies
Q: How do you distinguish between intelligence and insight in practical use?
Intelligence is the tool or compute that surfaces patterns and probable truths, while insight is the human, experiential leap to a near-true understanding—the virtually unconditioned—that guides what we ought to pursue.
Why Resistance Means Change Is Working with Michael Lopez, Fortune 500 Transformation Consultant
Q: How should a founder handle being the bottleneck without derailing growth?
Recognize when the founder is acting as the bottleneck, then shift leadership to leverage the Five Hats—moving from being the decider to architecting the system and coaching the team, while delegating and redesigning roles as needed.
Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard
Q: How do you think about pricing today in light of AI and new tools?
Pricing should reflect the value and outcomes delivered, often offering three to five times value versus traditional models, with flexibility to price based on outcomes or base fees plus outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Do Good Work

What is Do Good Work about and what kind of topics does it cover?

A business-focused show featuring conversations with founders, operators, and technology leaders who blend practical execution with principled leadership. Episodes frequently explore AI adoption, organizational bottlenecks, human-centric tech, pricing and value-based models, and strategies for scaling services and consulting firms. The host tends to pull actionable frameworks, real-world examples, and candid reflections on leadership, culture, and sustainable growth. The format often centers on translating complex ideas into repeatable playbooks for entrepreneurs and executives who want tangible impact in their organizations. Noteworthy distinctions include an emphasis on human-centric technology, ethical considerations, and a bias toward o... more

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Which podcasts are similar to Do Good Work?

These podcasts share a similar audience with Do Good Work:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. Bishop Barron’s Sunday Sermons - Catholic Preaching and Homilies

How many episodes of Do Good Work are there?

Do Good Work launched 7 years ago and published 337 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Do Good Work?

Recent guests on Do Good Work include:

1. Garrick van Buren
2. Phil Berry
3. Bill Benjamin
4. Taylor Black
5. Jim Schleckser
6. John Johnson
7. Ronan Leonard
8. Jeffrey Meade

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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