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DISCOVERED Podcast

Athos Commerce
Ecommerce Product Discovery
Artificial Intelligence
AI Search
Direct-To-Consumer Ecommerce
Social Commerce
Creative Strategy
Paid Media
32 Degrees
Retail Operations
Return On Ad Spend
Peak Season
Artificial Intelligence In Ecommerce
Product Feeds
Product Data Feeds
Customer Experience
Assortment Optimization
Customer Acquisition
Athos Commerce
Customer Service Automation
Customer Relationship Management

DISCOVERED is a product discovery podcast from Athos Commerce, featuring conversations with the brightest minds in ecommerce. Originally launched by Klevu, Discovered continues to explore what drives smarter product discovery and profitable growth—through AI, search, merchandising, and modular commerce strategies.

Part of the broader Discovered community (including events, media, and more) the pod... more

PublishesInfrequentlyEpisodes14Founded4 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for DISCOVERED Podcast

Latest Episodes

In this episode, Andra Muntean speaks with Jennifer Villalba, Director of Customer Experience at 32 Degrees, about why peak season doesn't create customer journey problems, it exposes them. Jennifer shares how a value-led apparel brand earns trust fa... more

In this episode,  Andra Muntean speaks with Jordan Brannon, President and Co-Founder of Coalition Technologies, about how AI and LLMs are changing the way shoppers discover products online. Jordan explains why traditional search isn’t disappearing, b... more

Chuck Haling joins Andra Muntean for a grounded conversation about where Athos Commerce is heading, what he’s learned in his first months as CEO, and why ecommerce teams need to stop chasing noise and start focusing on outcomes.

In this episode, the... more

Join Andra Muntean as she talks to Jacob Bennett from Addesu about connecting clicks to real business value. Jacob challenges the industry's reliance on ROAS, explaining why it often tells a limited story that misses complex customer journeys.

They ... more

Join Andra Muntean, as she talks to Dave Morrissey, a growth and culture consultant and author of Grow Like a Tech Company. Dave brings a sharp perspective from his years working across major platforms like Facebook and TikTok, where he led retail an... more

Discovered is back with Season 2!

Join Andra Muntean, Senior Marketing Manager at Athos Commerce, as she talks to Howard Sobel, former COO and Systems Integrator at Fifty Flowers. Howard brings a unique perspective from his years working across mass... more

In this episode of the Discovered Podcast, recorded during our Discovered Fringe event @ Ecommerce Expo, host James Gurd leads a thought-provoking panel discussion on the challenges and opportunities in building sustainable e-commerce systems. Featur... more

In this episode of the Discovered Podcast, Rachel Tonner sits down with Grant Deken, SVP of Marketing for Elastic Path, to delve into the evolution of e-commerce and technology over the past five years and look ahead to the future. They discuss the r... more

Key Facts

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Recent Guests

Jennifer Villalba
Director of Customer Experience at 32 Degrees
32 Degrees
Episode: Episode 6: Peak Season Is a Stress Test with Jennifer Villalba of 32 Degrees
Jordan Brannon
President and Co-Founder of Coalition Technologies
Coalition Technologies
Episode: Episode 5: Is Search Starting to Break? AI, LLMs, and the Future of Ecommerce Discovery with Jordan Brannon
Chuck Haling
CEO of Athos Commerce
Athos Commerce
Episode: Episode 4: Chuck Haling on Practical AI, Better Discovery, and What Teams Should Focus on Now
Jacob Bennett
Paid media and data professional at Adesu
Adesu
Episode: Episode 3: Is Your ROAS Lying to You?
Dave Morrissey
Growth and culture consultant, author of Grow Like a Tech Company, and former retail and ecommerce partnerships leader at TikTok
Episode: Episode 2: The Real Rise of Social Commerce
Howard Sobel
Former COO and systems integrator at Fifty Flowers with experience in mass and specialty retail
Fifty Flowers
Episode: Episode 1: What Retail Teaches You About Running a DTC Brand

Host

Andra Muntean
Ecommerce product discovery host and Senior Marketing Manager at Athos Commerce

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Talking Points

Recent interactions between the hosts and their guests.

Episode 1: What Retail Teaches You About Running a DTC Brand
Q: If you had to correct one myth about digital growth or selling online, what would it be?
Sobel challenges the idea that more is more. He recommends starting with core products and building gradually, rather than adding many variations or pursuing every marketplace in the expectation that sales will automatically multiply.
Episode 1: What Retail Teaches You About Running a DTC Brand
Q: What would you say is one thing that that background gave you when you stepped into a B2C environment?
Sobel says retail operations taught him to understand process flows, standard operating procedures, and how sales, buyers, supply chain, planning, and marketing work together. Those fundamentals still apply in B2C, although the processes differ.
Episode 3: Is Your ROAS Lying to You?
Q: From your perspective, how does a truly integrated CRM help turn that disconnected acquisition strategy into more of a predictive engine for loyalty and personalised advertising?
A well-maintained, integrated CRM documents customer touchpoints and enriches data, creating a dependable base for forecasting and personalization. Richer data also helps advertising algorithms find stronger audiences and improve performance.
Episode 3: Is Your ROAS Lying to You?
Q: Why would you say this standard measurement is no longer sufficient for growth? And what metrics maybe can brands prioritize instead?
ROAS captures only the return attributed to ad spend and can overlook complex, multi-touch journeys. Attribution limitations may cause marketers to cut campaigns that contribute value beyond what the platform measures, so brands should consider a broader view of customer interactions and value.
Episode 2: The Real Rise of Social Commerce
Q: What would you say is one myth about growth or discovery that just doesn't hold up anymore?
Morrissey identifies last-click measurement as a persistent myth, arguing that it gives an unrealistic picture of how marketing contributes to ecommerce outcomes.

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Frequently Asked Questions About DISCOVERED Podcast

What is DISCOVERED Podcast about and what kind of topics does it cover?

Conversations with ecommerce leaders and practitioners about product discovery, digital marketing, and profitable growth. Host Andra Muntean speaks with executives, consultants, and specialists from retail brands, technology companies, and marketing agencies, drawing out practical lessons from their work. Topics include AI and large language models, search, product data, merchandising, social commerce, paid media measurement, customer experience, and retail operations. The discussions connect emerging tools and changing channels to the day-to-day decisions that shape customer journeys and business performance. A distinctive focus is the operational side of ecommerce: how teams manage product information, prepare for seasonal demand, measure... more

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How many episodes of DISCOVERED Podcast are there?

DISCOVERED Podcast launched 4 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on DISCOVERED Podcast?

Recent guests on DISCOVERED Podcast include:

1. Jennifer Villalba
2. Jordan Brannon
3. Chuck Haling
4. Jacob Bennett
5. Dave Morrissey
6. Howard Sobel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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