Det korte af det lange
Holst MouritzenI “Det korte af det lange" inviteres du indenfor på Holst Mouritzens kontor til en faglig snak om strategisk marketing og branding.Podcasten tager udgangspunkt i strategiske udfordringer som vi observerer hos vores samarbejdspartnere og bidrager med løsningsforslag til disse via relevante teorier og studier. "Det korte af det lange" giver en kort forklaring af tidens vigtigste marketingrapporter,... more
| Publishes | Weekly | Episodes | 17 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Danish | Categories | MarketingBusiness | ||
Listen to this Podcast
Latest Episodes
OBS: Denne episode er optaget d. 7/4-2025.
Verden står i en uvant og voldsom situation. Her er lidt om hvad du bør gøre med din marketingstrategi. Dette er en bonus-episode af podcasten Det korte af det lange.⏯️ Timestamps:00:00 Markederne buldrer ... more
agens episode går ud til dig der arbejder med - eller gerne vil arbejde med - CEP'er, måling, strategi, positionering og lignende...⏯️ Timestamps:00:00 Intro06:12 Hvad er CEP?07:54 CEP eller Driver09:55 Gode eksempler15:20 Hierarki18:39 Hvad bør man ... more
I dette års nytårsspecial vender vi:
Kong Frederik d. 10s kroning og nye brand
Vi taler Jaguar og Fråst rebranding, samt Tordenskjold (afsnittet er optaget før nyheden om tilbagerulningen af den nye visuelle identitet).
Vi taler Trump og Musk og de... more
Hvad er en segmenteringsmodel og hvordan vælger man den rette?
Det er det vi taler om i denne episode.
For hvis man knækker en stærk segmenteringsmodel, som er dækkende, korrekt og formår at hjælpe dig med både at afdække og planlægge kommende væk... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #183 |  Denmark/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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Det korte af det lange launched 3 years ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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