A Different Take with Linda Boff
ForbesA Different Take is the marketing case study podcast that unpacks the biggest brand, product, and advertising launches of our time. Each season spotlights one iconic company or breakthrough innovation, seen from every angle—strategy, creative, timing, risk, cultural resonance, and the lessons that shaped the outcome. Season One goes deep on Coca-Cola and the evolving role of AI in advertising—reve... more
| Publishes | Daily | Episodes | 5 | Founded | a month ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingBusiness NewsNews | |||
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Latest Episodes
Episode 3: Veteran storyhunter and filmmaker Josh Davis helps unpack a broader shift in marketing, where AI is making high-quality storytelling faster, more accessible, and increasingly scalable for brands of all sizes. Questions explored are whether... more
Episode 2: Was Coca-Cola's campaign a defining test case for whether AI can serve as a creative collaborator rather than a replacement for human talent? Secret Level founder Jason Zada explores how one of the world’s most iconic brands balanced inno... more
Episode 2: Coca-Cola's holiday advertising has long-signaled the unofficial start of the season so their seminal use of AI caught a great deal of attention. But this wasn’t an overnight experiment rather the result of years of exploration, raising q... more
Episode 4: Did Coca-Cola’s AI campaign herald a new golden age of marketing? We talk with Silverside founder PJ Periera about how brands can use AI to reimagine iconic assets and blend nostalgia with new forms of storytelling, while navigating the r... more
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Apple Podcasts | #55 |  Chile/Business/Marketing |
Apple Podcasts | #95 |  Philippines/Business/Marketing |
Apple Podcasts | #100 |  Mexico/Business/Marketing |
Apple Podcasts | #113 |  Denmark/Business/Marketing |
Apple Podcasts | #244 |  New Zealand/Business/Marketing |
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Frequently Asked Questions About A Different Take
What is A Different Take about and what kind of topics does it cover?
A strategic look at how a globally recognized brand uses GenAI and advanced storytelling to reinvent creative campaigns while balancing heritage with innovation. Across recent episodes, listeners explore Coca-Cola's holiday AI campaigns, the governance and ethics of AI in marketing, reactions from audiences and industry, and practical takeaways for marketers aiming to tell authentic, scalable stories in an AI-augmented landscape. The conversations emphasize bravery in creativity, collaboration with AI partners, and the tension between breakthrough ideas and brand integrity, offering actionable lessons on budgeting, production scale, and cultural timing to drive memorable campaigns without compromising brand values. A notable throughline is ... more
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These podcasts share a similar audience with A Different Take:
1. Think Fast Talk Smart: Communication Techniques
2. Pivot
3. The Daily
4. Stuff You Should Know
5. Up First from NPR
How many episodes of A Different Take are there?
A Different Take launched a month ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on A Different Take?
Recent guests on A Different Take include:
1. Josh Davis
2. Jason Zada
3. Manolo Arroyo
4. PJ Periera
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