CX For CXOs: Customer Experience, MarTech and Digital Truths
Namrata BalwaniFrom digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I ... more
| Publishes | Weekly | Episodes | 4 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | MarketingManagementBusiness | ||||
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Latest Episodes
Have you been thinking about AI and ML in Marketing? Then this is the episode for you. I talk about the basics, what are the differences in AI and ML, some myths, some facts such as what are the real applications in marketing and read a few lines of ... more
Last week Google released a report called "Decoding Decisions: Making Sense of the Messy Middle". It's about understanding the complexities of the customer journey, studying purchase decision behaviour across 31 categories, at a time when e-commerce ... more
You must have seen that meme: Who led the digital transformation of your company – CEO – CTO – Covid19. Well, there’s an important C that’s missing and that’s what I am talking about in this episode. more
Hi and welcome to the CX For CXOs Show. How do you as a CXO keep track of all that’s going on in the world of Marketing and Customer Experience? Digital Transformation, Data, MarTech - there's a lot to keep track. That’s where I come in. In this week... more
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Apple Podcasts | #163 |  Saudi Arabia/Business/Marketing |
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