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Artwork for Consuming the Craft

Consuming the Craft

Jeff "Puff" Irvin
American Red Cross
Blood Donation
Riverbend Malt House
Craft Beverage Institute Of the Southeast
Western North Carolina Whiskey Festival
Asheville
Addison Farms
Oak & Grist Distillery
Gothenburg
Urban Orchard Cidery
Power Red
Food Safety Modernization Act
Food and Drug Administration
Third-Party Testing
Port City Brewing Company
Genever
WNC Harvest and Heritage Foundation
Highland Brewing Company
Whiskey Gypsy
Beer

Interviews and entertainment in the craft beverage industry. Join Puff as he explores the wonderful world of craft beer!

PublishesWeeklyEpisodes138Founded8 years ago
Number of ListenersCategories
FoodArtsBusinessCareers

Listen to this Podcast

Artwork for Consuming the Craft

Latest Episodes

Today on Consuming the Craft, I got to reconnect with John Lyda for a session of curious sensory exploration, program updates, and plenty of laughter. We dove into the new semester at AB Tech, talked about how the craft beverage industry is evolving,... more

Today on Consuming the Craft, I had the pleasure of welcoming back Evan Wilder, a former student who’s become a true craftsman in beverage alcohol. Our conversation was a walk down memory lane and a glimpse into the future, tracing his journey from t... more

Today on Consuming the Craft, I got to share an inspiring and practical conversation about the upcoming American Red Cross blood drive at the Craft Beverage Institute of the Southeast at AB Tech. The conversation focused on why blood donation matters... more

Today on Consuming the Craft, I welcomed Adam Bachmann from The Chemist for a tasting session that turned into a deep exploration of creative spirits production. Adam brought in a preview of their American peated whiskey, drawn from a 30-gallon barre... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Evan Wilder
Distiller at Baldwin City Distillery, with a background in craft beer and focus on apple brandy and gin
Baldwin City Distillery
Episode: The Journey from Apple Orchards to Kansas Distillery Creativity with Evan Wilder
Danny McConnell
Representative from McConnell Farms, involved in supplying fruit and supporting the program
McConnell Farms
Episode: The Journey from Apple Orchards to Kansas Distillery Creativity with Evan Wilder
Charlie the Vampire
Character/guest co-host introduced at the start of the episode
Episode: Beer, Whiskey, and Why Donating Blood Matters at the Craft Beverage Institute
Adam Bachmann
Founder/Distiller, The Chemist
The Chemist
Episode: Exploring Peated Whiskey, Heirloom Grains, and Innovation with Adam Bachmann of The Chemist
JW Jones
Owner, Asheville Brewer Supply; long-time homebrewer and educator
Asheville Brewer Supply
Episode: Chasing Flavor and Community with J.W. Jones of Asheville Brewer Supply
Russ Robertson
Brewery Operations Director at Highland Brewing Company
Highland Brewing Company
Episode: Russ Robertson on Blending Experience and Innovation in Highland Brewing’s Operations
Carey Harnash
Executive Director of the WNC Harvest and Heritage Foundation
WNC Harvest and Heritage Foundation
Episode: Pouring for a Purpose - Whiskey, Education, and Giving Back with Carey Harnash
Walter Rapetski
Gur u of hospitality, educator and industry veteran
Beverage Institute of the Southeast
Episode: Walter Rapetski, and the Search for Dad Strength Beer, Jazz Cabbage, and the Perfect Garnish
Adam Bachman
Head distiller, master of all trades at The Chemist
The Chemist
Episode: From Peach Farms to Peated Whiskey, Adam Bachman’s Legal Adventures in Booze

Host

Puff
Host of Consuming the Craft, guiding conversations across the craft beverage industry

Reviews

4.9 out of 5 stars from 24 ratings
  • New drinking game

    Take a drink every time Puff says “esterification”!!!

    Apple Podcasts
    5
    not Ryan's dad
    United States7 years ago
  • Smart Science Surprise

    Tuned into this hoping it was a scene by scene deconstruction of the 1996 film The Craft. It isn’t. For some reason I just kept listening.

    Apple Podcasts
    5
    HoboCop
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong community and education angle appeals to industry listeners.
Conversations mix technical detail with approachable storytelling.
Guests bring diverse perspectives from brewing to education.
Praises host for bringing practical, hands-on craft beverage insights.
Some episodes lean very niche; newcomers may need background context.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#208
United States/Arts/Food
Apple Podcasts
#208
Norway/Arts/Food
Apple Podcasts
#240
Sweden/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Exploring Peated Whiskey, Heirloom Grains, and Innovation with Adam Bachmann of The Chemist
Q: What inspired the peated whiskey experiment, and how did you source the peat at a reasonable price?
I wanted to do a peated whiskey for a while, and peat is hard to come by affordably; I connected with a Colorado Malting Company contact at ADI who provided peat and smoked grains samples, enabling me to pick the best peat for our blend and run several tiny batches before settling on the recipe.
Pouring for a Purpose - Whiskey, Education, and Giving Back with Carey Harnash
Q: When will tickets go on sale and how is the event structured?
Tickets go on sale on the upcoming Monday, with three ticket types (General Emission, VIP, and a designated driver option) and education-focused breakout sessions that cover grain, nosing/tasting, and finishing.
Pouring for a Purpose - Whiskey, Education, and Giving Back with Carey Harnash
Q: How did you get here?
Carey explains that he started chasing whiskey festivals nationwide and decided to bring one to his own backyard to showcase local distilleries and enthusiasts, while also leveraging the event to support the WNC Harvest and Heritage Foundation.
Exploring Craft, Catastrophes, and Comebacks with Greg Hill of Urban Orchard Cidery
Q: What role does hands-on learning play in preparing students for industry challenges?
Hands-on learning bridges the gap between theory and practice, ensuring students can apply concepts in real production environments, troubleshoot equipment, and understand practical aspects that aren't captured in traditional coursework.
Exploring Craft, Catastrophes, and Comebacks with Greg Hill of Urban Orchard Cidery
Q: How is a brewing program set up to prepare students for the industry?
The program emphasizes hands-on, experiential learning where classroom theory is continuously applied in real-world settings, such as running brewhouses, stills, and pumps, to build practical problem-solving skills and a deep understanding of why processes work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Consuming the Craft

What is Consuming the Craft about and what kind of topics does it cover?

A show centered on the craft beverage world, blending deep-dive conversations with practical industry insights. Episodes frequently explore homebrewing and small-batch beverage production, brewery and distillery operations, regulatory and safety topics, and the entrepreneurial journey—from sourcing ingredients and educating enthusiasts to scaling operations and storytelling. Guests range from homebrewers to seasoned professionals in brewing, distilling, cider, and whiskey, with a recurring emphasis on community, education, and hands-on craft. The host brings a curious, accessible style that often pairs technical tips with personal anecdotes, making complex topics approachable for both hobbyists and industry professionals. A notable strength... more

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Which podcasts are similar to Consuming the Craft?

These podcasts share a similar audience with Consuming the Craft:

1. Hembryggning Halleluja

How many episodes of Consuming the Craft are there?

Consuming the Craft launched 8 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Consuming the Craft?

Recent guests on Consuming the Craft include:

1. Evan Wilder
2. Danny McConnell
3. Charlie the Vampire
4. Adam Bachmann
5. JW Jones
6. Russ Robertson
7. Carey Harnash
8. Walter Rapetski

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