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Citation Labs Podcast

Garrett French
Link Building
SEO
Link Launch
SEO Budget Expansion
Company-Wide Buy-In
Citation Labs
Revenue
Conversion Rates
AOV
Frequently Unasked Questions
Domain Rating
Revenue Driving Pages
Brand Credibility
Search Engine Optimization
Key Performance Indicators
Domain Authority
Backlinks
Organic Growth
Citation-Worthy Content
Sales Initiatives

Hosted by the team at Citation Labs, the Citation Labs Podcast (formerly known as The Link Builder's Podcast) dissects the intersection of traditional SEO and the future of AI through the lens of links and citation worthy content.

The Citation Labs Podcast will dig into the strategies that turn brand concepts into thought leadership, helping you build an ecosystem of "good vibes" and better ranki... more

PublishesDailyEpisodes38Founded5 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Citation Labs Podcast

Latest Episodes

QUESTION:

How does Citation Labs help ensure our internal teams align with link-building?

ANSWER:

If you are investing in enterprise link building but your internal teams are not aligned, your link building strategy will stall. Many organizations ... more

QUESTION:

How do I defend an investment in link building when other teams prioritize paid search or even social media?

ANSWER:

If you're struggling to defend your budget, you're not alone. Leadership teams often favor paid channels because results... more

QUESTION:

How does Citation Labs handle industries with strict compliance or link restrictions?

ANSWER:

If you’re in a regulated industry, you already know the problem. Link building for regulated industries is slow, approvals are painful, and compl... more

Citation Labs has published a new behavioral study on how buyers shortlist brands in Google AI Mode versus standard Search.

In the study, 74% of AI Mode shortlists came straight from the AI output, and 64% of participants clicked nothing before nami... more

In this SIPnSEARCH session, Garrett French from Citation Labs introduces Xofu, an AI visibility tracker designed to help teams track your brand in AI across leading AI platforms. Instead of drowning marketers in TOFU noise, Garrett French walks throu... more

QUESTION:

What do I do if our leadership team doesn’t fully understand link building’s impact to the company?

ANSWER:

If your leadership team struggles to understand link building ROI, you’re not alone. Most executives are trained to evaluate perfor... more

QUESTION:

What metrics will my CFO want to see from my link-building campaign?

ANSWER:

If you're reporting link building metrics to a CFO, you're already thinking about the wrong audience.

CFOs don’t care about vanity link building metrics. They ca... more

QUESTION:

How do I pitch link-building campaigns to my CMO?

ANSWER:

If you are struggling to communicate link building ROI, you are not alone. Most SEO teams talk tactics, but CMOs care about outcomes. To win buy-in, your enterprise link building st... more

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How do I expand my SEO budget and improve company-wide buy-in?
Q: How does Citation Labs help us expand our SEO budget and improve company-wide buy-in?
By providing a strategy that aligns link-building efforts with business objectives and helps tell a clear story linking SEO to revenue impact.
How does Citation Labs track and measure the impact of link-building?
Q: How does Citation Labs track and measure the impact of link building?
Citation Labs measures link building impacts using two types of metrics: SEO metrics such as keyword rankings and traffic, and leadership metrics including revenue and conversion rates.

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Frequently Asked Questions About Citation Labs Podcast

What is Citation Labs Podcast about and what kind of topics does it cover?

This show focuses on the intersection of traditional SEO and AI, with a strong emphasis on links, citations, and content that earns editorial attention. Episodes routinely explore practical, revenue-oriented SEO strategies—prioritizing relevance, measurable business impact, and clear reporting to leadership—over vanity metrics. Listeners can expect in-depth discussions on link-building workflows, how to align SEO initiatives with broader business goals, and ways to demonstrate ROI to executives. A standout thread is the emphasis on FLUQs and user-centric content that anticipates audience needs, along with tools and frameworks that translate SEO activity into tangible sales outcomes. The host lineup tends to center on a seasoned practitioner... more

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How many episodes of Citation Labs Podcast are there?

Citation Labs Podcast launched 5 months ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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