
Hosted by the team at Citation Labs, the Citation Labs Podcast (formerly known as The Link Builder's Podcast) dissects the intersection of traditional SEO and the future of AI through the lens of links and citation worthy content.
The Citation Labs Podcast will dig into the strategies that turn brand concepts into thought leadership, helping you build an ecosystem of "good vibes" and better ranki... more
| Publishes | Daily | Episodes | 38 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

QUESTION:
How does Citation Labs help ensure our internal teams align with link-building?
ANSWER:
If you are investing in enterprise link building but your internal teams are not aligned, your link building strategy will stall. Many organizations ... more
QUESTION:
How do I defend an investment in link building when other teams prioritize paid search or even social media?
ANSWER:
If you're struggling to defend your budget, you're not alone. Leadership teams often favor paid channels because results... more
QUESTION:
How does Citation Labs handle industries with strict compliance or link restrictions?
ANSWER:
If you’re in a regulated industry, you already know the problem. Link building for regulated industries is slow, approvals are painful, and compl... more
Citation Labs has published a new behavioral study on how buyers shortlist brands in Google AI Mode versus standard Search.
In the study, 74% of AI Mode shortlists came straight from the AI output, and 64% of participants clicked nothing before nami... more
In this SIPnSEARCH session, Garrett French from Citation Labs introduces Xofu, an AI visibility tracker designed to help teams track your brand in AI across leading AI platforms. Instead of drowning marketers in TOFU noise, Garrett French walks throu... more
QUESTION:
What do I do if our leadership team doesn’t fully understand link building’s impact to the company?
ANSWER:
If your leadership team struggles to understand link building ROI, you’re not alone. Most executives are trained to evaluate perfor... more
QUESTION:
What metrics will my CFO want to see from my link-building campaign?
ANSWER:
If you're reporting link building metrics to a CFO, you're already thinking about the wrong audience.
CFOs don’t care about vanity link building metrics. They ca... more
QUESTION:
How do I pitch link-building campaigns to my CMO?
ANSWER:
If you are struggling to communicate link building ROI, you are not alone. Most SEO teams talk tactics, but CMOs care about outcomes. To win buy-in, your enterprise link building st... more









Recent interactions between the hosts and their guests.
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This show focuses on the intersection of traditional SEO and AI, with a strong emphasis on links, citations, and content that earns editorial attention. Episodes routinely explore practical, revenue-oriented SEO strategies—prioritizing relevance, measurable business impact, and clear reporting to leadership—over vanity metrics. Listeners can expect in-depth discussions on link-building workflows, how to align SEO initiatives with broader business goals, and ways to demonstrate ROI to executives. A standout thread is the emphasis on FLUQs and user-centric content that anticipates audience needs, along with tools and frameworks that translate SEO activity into tangible sales outcomes. The host lineup tends to center on a seasoned practitioner... more
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Citation Labs Podcast launched 5 months ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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