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Artwork for Business as UNusual

Business as UNusual

BiCurean Consulting
Energy Equation
Leadership
Energy
Creativity
Momentum
Connection
Soul Fluence Method
Better Culture
Culture
Sales
Olson Personal Injury Lawyers
Legal
Art
Client Experience
Resource Calculator
Kitchen Table Leadership
Enneagram
Bicurean
Serendipitous Rebel
Radical Product Thinking

Moving beyond standard advice, Business as UNusual is for the independent thinkers and changemakers who know that business as usual doesn't work for them.

Hosted by Aicila, a Business Cartographer and strategist, this show explores the unconventional practices driving leaders who prioritize people and the planet alongside profit.

We dig into the innovative strategies of guest founders and explore ... more

PublishesWeeklyEpisodes185Founded4 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Business as UNusual

Latest Episodes

In this special mid-year episode of Business as UNusual, the conversation focused on the gap between initial goal-setting and current reality. Reflecting on the evolving energy and priorities that shape business outcomes, the discussion explored unco... more

This episode dives into the art of staying ready for unexpected opportunities in business, even when you don’t think you’re preparing. Explore how building and trusting your baseline—rather than obsessively optimizing—makes it possible to say yes whe... more

YouTube

In this episode of Business as UNusual, Maureen Gilbert—author, entrepreneur, and business acquisition mentor—shares how she walked away from a conventional, picture-perfect life to design success on her terms. We dig into innovative strategies for b... more

YouTube

On this episode of Business as UNusual, Aicila dives into disruptive podcast marketing with Chloe Williamson, podcast marketing strategist at Interview Valet. Chloe shares actionable insights for business leaders, brands, and health & wellness profes... more

YouTube

Key Facts

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Recent Guests

JB Glossinger
Founder of Morning Coach, author and former aerospace professional
Morning Coach
Episode: The 21-Year Shortcut
Radhika Dutt
Author of Radical Product Thinking, The New Mindset for Innovating Smarter
Author and Product Leader
Episode: Engineering Change
Krystal Eicher
Co-founder of Serendipitous Rebel
Serendipitous Rebel
Episode: Serendipitous Rebel
Wendy Guth
Co-founder of Serendipitous Rebel
Serendipitous Rebel
Episode: Serendipitous Rebel
Neil Callanan
Founder of Loose Grip; expert in measurement frameworks for activism, nonprofit brands, and values-driven marketing
Loose Grip
Episode: Measure What Matters
Scott Mason
Former attorney and senior executive, two-time TEDx speaker, executive coach
Myth Slayer / Leadership Coaching
Episode: Myth Slayer
Robert DeLaurentis
Navy Gulf War veteran, aviation circumnavigator, founder of the Citizen of the World peace movement
Citizen of the World / DeLaurentis Foundation
Episode: Flying Thru Life
Sandhya Sudhaker
Founder of Self at Work; host of Working Your Way
Self at Work
Episode: Self at Work
Sebastian Hidalgo
Entrepreneur blending sales with hostage negotiation and psychological operations
Durandell and Baud Care
Episode: Sales as Service

Host

Aicila
Host of the show and founder of BiCurean Consulting; emphasizes Energy Equation and unconventional strategies.

Reviews

5.0 out of 5 stars from 17 ratings
  • Refreshing

    Aicila is an incredible interviewer who graciously allows her guests to showcase their expertise on a warm, insightful, and impactful platform. Every episode leaves me with something to think about or something to try in my working life— that’s hard to come by in such a noisy world! I highly recommend Business as UNusual to anybody seeking guidance, inspiration, or actionable steps.

    Apple Podcasts
    5
    CNVII2
    United States23 days ago
  • Smart talk!

    This podcast is like a breath of fresh air for entrepreneurs tired of the hustle & grind. Aicila shares practical tips and mindset shifts to help you grow your biz without burning out.

    Apple Podcasts
    5
    LizHansen
    United Statesa year ago
  • UNusual FTW

    I love everything about the UNusual this show offers! Thank you for this perspective!! YES!

    Apple Podcasts
    5
    Steff Gallante Self-Care
    United Statesa year ago
  • Better biz advice

    I’m sick of hustle culture, so this pod is perfect! I am excited to learn how to build a business based on things like creativity and connection. So refreshing!

    Apple Podcasts
    5
    beckymollenkamp
    United Statesa year ago
  • Thanks for making business ownership easier!

    So grateful to this podcast and Alicia

    Apple Podcasts
    5
    Becca !
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Honest, practical takeaways that avoid hustle culture.
Appealing blend of personal growth and strategic business advice.
Listeners appreciate the focus on sustainable pacing and authentic leadership.
High-quality guests and actionable frameworks for growth.
Feels solutions-oriented and human-centric, not preachy.

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Proven PodcastCharles Schwartz
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The Money MondaysDan Fleyshman
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Creating Confidence with Heather MonahanHeather Monahan | YAP Media

Talking Points

Recent interactions between the hosts and their guests.

Sales as Service
Q: Do you ever break down pricing with your clients and talk about how to position the price against the value they deliver?
Yes. I coach clients to articulate ROI in concrete terms, show how the outcome translates into dollars, and separate the professional value from personal identity. By framing the price around the return on investment and the transformation offered, you can justify higher pricing and close more confidently.
Sales as Service
Q: Can you talk a little bit about that (ethics vs manipulation) and how you teach the distinction in your method?
I explain that the distinction rests on empathy and responsibility: if the seller helps the client understand their real problem and the value they will receive, rather than pushing for a quick close, the approach remains ethical and effective. My students learn to diagnose needs, frame value, and avoid commission breath by focusing on authentic connection.
Reclaiming the Real
Q: What is something you wish more people knew about the impact of AI beauty filters and digital perfection on everyday life?
Gretchen explains that many people, including celebrities and peers, are transformed by filters to the point where it becomes invisible and harms mental health, self-perception, and authentic self-expression; art can reveal these processes and invite society to rethink beauty as something grounded in love of self rather than algorithmic perfection.
Coaches & Dragons with Autumn Wade
Q: What regular practices do you use to ensure lasting change for clients?
A values-focused kickoff (90-minute exercise) anchors coaching in core identity, followed by ongoing work that connects values to daily actions, helping clients avoid 'one-size-fits-all' approaches and pursue their own path.
Coaches & Dragons with Autumn Wade
Q: How do you determine if a coaching relationship is a good fit for a client?
She emphasizes fearlessness in the client-coach relationship, the need for trust and honesty, and the absence of pressure or guilt-tripping; a good coach helps the client reflect and own the process rather than delivering easy answers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business as UNusual

What is Business as UNusual about and what kind of topics does it cover?

Unconventional business conversations that place people and planet alongside profit, with a focus on practical frameworks for sustainable momentum. Across episodes, topics center on energy management (Momentum, Creativity, and Connection), leadership authenticity, and building resilient teams through collaboration, trust, and systems thinking. Guests range from product thinkers and leadership coaches to entrepreneurs exploring nontraditional paths, retreats, and experiential programs, all anchored by a philosophy that meaningful work comes from purposeful aim and humane practices. The show often features frameworks and actionable takeaways, such as energy mapping and structured experimentation, that listeners can apply to startups, small bu... more

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Which podcasts are similar to Business as UNusual?

These podcasts share a similar audience with Business as UNusual:

1. The Podcast Interview Marketing Show

How many episodes of Business as UNusual are there?

Business as UNusual launched 4 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Business as UNusual?

Recent guests on Business as UNusual include:

1. JB Glossinger
2. Radhika Dutt
3. Krystal Eicher
4. Wendy Guth
5. Neil Callanan
6. Scott Mason
7. Robert DeLaurentis
8. Sandhya Sudhaker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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