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The Podcast Interview Marketing Show

Interview Valet
Podcast Interviews
Podcasting
Podcast Interview Marketing
Category Design
Podcast Guesting
SEO
Marketing
Audience Engagement
Networking
Storytelling
Trust
Marketing Strategies
Public Relations
Marketing Strategy
Lead Generation
Digital Marketing
Thought Leadership
Content Repurposing
Branding
Authenticity

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who ... more

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Artwork for The Podcast Interview Marketing Show

Latest Episodes

Bigger numbers in podcasting don't always mean better results. Interview Valet's Senior Account Manager, Chloe Williamson, addresses the growing problem of meaningless data in podcast interview marketing. With host Tom Schwab, she points out that gho... more

YouTube

AI isn't rewarding noise, it's rewarding signal. Andreas Voniatis, who built his first machine learning model in 2019 and founder of Artios.io, joins Tom Schwab to break down how AI search (GEO) is fundamentally different from traditional SEO.

Gene... more

YouTube

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond ... more

YouTube

What if your podcast appearances could increase your company's sale price? Co-founder of Digital Storyteller, Amanda Rogers, shares a remarkable real-world story: a client company used targeted podcast interview marketing to build their founder's vis... more

YouTube

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Recent Guests

Lee Baucom
Author and business coach focused on turning books into sustainable businesses
Episode: From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact
Amanda Rogers
Co-founder at Digital Storyteller
Digital Storyteller
Episode: How Podcast Exposure Impacts Valuation At Sale with Amanda Rogers
Roger Nairn
Founder of JAR Podcast Solutions
JAR Podcast Solutions
Episode: The Goal Of Podcasting Isn't Downloads, It's Influence with Roger Nairn
Aleric Heck
Video Authority author and marketing expert
AdOutreach / Video Authority
Episode: Video Authority: The Art and Science of Converting Viewers Into Clients with Aleric Heck
Doug Downs
Host of Stories and Strategy, podcast agency leader
Stories and Strategy (podcast)
Episode: The Art of the Podcast Guest Intro: How to Get a Host's Attention and a Yes with Doug Downs
Park Howell
World's industrious storyteller, founder of the Story Cycle System
Story Cycle System / Story Cycle Genie
Episode: Stand Out or Fade Out: The Storytelling Strategy for Experts with Park Howell
Rick Bennett
Guerrilla marketing specialist, known for bold, unconventional campaigns
Oracle (former); Silicon Valley marketing veteran
Episode: God Hates a Coward: How to Be Bold, Unforgettable, and Lead Your Market with Rick Bennett
Matt Halloran
Marketing and podcasting expert focused on authority building
Episode: The Authority Filter: How AI, LinkedIn, and Podcasting Decide Who Gets Heard with Matt Halloran
Joe Fier
Co-host of Hustle and Flowcharts; founder of Delphi.ai and AI clone platform
Delphi.ai / AI clone platform
Episode: Keep The Podcast Conversation Going With Your Own AI Clone with Joe Fier

Host

Tom Schwab
Host of The Podcast Interview Marketing Show; frequent guest and founder figure in interview-driven marketing.

Reviews

4.3 out of 5 stars from 29 ratings
  • ⚠️ Poor Experience — Proceed with Caution

    We had a disappointing experience working with Interview Valet. They booked a podcast guest for our show, but the guest failed to show up — and Interview Valet later filed a chargeback dispute.

    Another guest- paid, booked a time on our show, recorded and despite the episode already being produced and released, Interview Valet filed a chargeback with their credit card. This is credit card fraud.

    Throughout the process, their team (Chloe Williamson & Jessica Morgan) repeatedly tried to direct an... more

    Apple Podcasts
    1
    Christopher H. Loo, MD-PhD
    United States7 months ago
  • Podcast Interview Marketing Masterclass

    If you want to turn guest appearances into leads and revenue, The Podcast Interview Marketing Show needs to be on your playlist. Host Tom Schwab distills a decade of Interview Valet know-how into punchy, 30-minute episodes that always end with a clear action step. I loved the recent conversation with Jessica on why amplifying multiple voices inside your brand multiplies reach—our marketing team already has a new guest-rotation plan because of it. The follow-up episode with Chloe broke down exact... more

    Apple Podcasts
    5
    KristenN123456789
    United States10 months ago
  • Innovative and informative!

    This podcast is the first of its kind, breaking down how podcasting can be used to grow one’s business and how to best connect with your target audience. Each episode features different hosts and amazing guests who offer different perspectives on how to harness podcast marketing to reach your goals.

    Apple Podcasts
    5
    Lizbro48
    United States2 years ago
  • VALUABLE Insight!

    The expertise on this show cannot be underestimated— every guest brings valuable knowledge and actionable advice for ramping up your podcast guesting. This show tackles topics I don’t see similar shows addressing. Ahead of the game!

    Apple Podcasts
    5
    Scott Reib
    United States2 years ago
  • Invaluable information

    An excellent podcast that does a real deep-dive into what it takes to be a great podcast guest and the benefits of using guesting as a marketing tool for you business and brand!

    Apple Podcasts
    5
    CLairdIV
    Ireland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts emphasize authentic conversations over fluff.
The show is seen as a credible resource for turning appearances into business results.
Audiences value data-driven insights on outreach and branding.
Listeners praise practical, repeatable guesting playbooks.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact
Q: So, welcome first, and can you give us sort of the 30,000 foot view of what problem it is you're trying to solve here?
Lee explains that a book should be used to start a conversation that builds relationships and trust, and the real opportunity lies in turning that message into a sustainable business asset tied to a framework, audience, and offers.
How Podcast Exposure Impacts Valuation At Sale with Amanda Rogers
Q: What tools could we pull out of the marketing belt for this client?
Amanda explains that you should involve specialists and leverage a structured, scalable process (like Interview Valet) to identify the right podcasts, audiences, and messaging, rather than attempting to DIY every outreach. The emphasis is on targeting the right audience with authentic, long-form conversations rather than chasing vanity metrics.
Video Authority: The Art and Science of Converting Viewers Into Clients with Aleric Heck
Q: What's the problem you're solving with Video Authority and why is it different from chasing views?
The core issue is that views and likes do not pay the bills; the aim is to create content that resonates with and converts your specific ideal clients, using a end-to-end system that starts with the end goal in mind.
The Authority Filter: How AI, LinkedIn, and Podcasting Decide Who Gets Heard with Matt Halloran
Q: Can you unpack that a little bit about what you were trying to talk about there with Does it pass the authority test? Or even I'd say the sniff test.
The authority test is about aligning your LinkedIn presence with what your target market is searching for, plus ensuring your profile projects credibility, depth, and consistency so it and related content reinforce your expertise rather than undermine it.
How To Talk With Your Superconsumers To Drive More Profits With Category Pirate Eddie Yoon
Q: And does that go with the marketing there of how you market to your super consumer versus just the masses?
Super consumers can be engaged on multiple levels—rationally, emotionally, and aspirationally—making them different from average consumers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Podcast Interview Marketing Show

What is The Podcast Interview Marketing Show about and what kind of topics does it cover?

The show consistently centers on turning podcast appearances into tangible business outcomes. Conversations typically focus on interview strategy, guest positioning, and leveraging hosts' audiences to generate leads, partnerships, and credibility. Notable throughlines include practical guesting playbooks, branding and messaging consistency, and the strategic use of conversations and relationships to scale influence. It's likely to appeal to marketers, founders, consultants, and authors who want actionable steps to optimize podcast guest appearances and build authority through podcasting. A standout trait is the emphasis on relationship-building and long-term impact beyond single episodes, with guests and hosts often sharing field-tested fra... more

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How many listeners does The Podcast Interview Marketing Show get?

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To see how many followers or subscribers The Podcast Interview Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Podcast Interview Marketing Show?

These podcasts share a similar audience with The Podcast Interview Marketing Show:

1. Christopher Lochhead Follow Your Different™

How many episodes of The Podcast Interview Marketing Show are there?

The Podcast Interview Marketing Show launched 3 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Podcast Interview Marketing Show?

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What guests have appeared on The Podcast Interview Marketing Show?

Recent guests on The Podcast Interview Marketing Show include:

1. Lee Baucom
2. Amanda Rogers
3. Roger Nairn
4. Aleric Heck
5. Doug Downs
6. Park Howell
7. Rick Bennett
8. Matt Halloran

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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