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The Podcast Interview Marketing Show

Interview Valet
Podcast Interviews
Podcasting
Podcast Interview Marketing
Category Design
Podcast Guesting
SEO
Marketing
Audience Engagement
Trust
Thought Leadership
Artificial Intelligence
Networking
Storytelling
Marketing Strategies
Public Relations
Marketing Strategy
Lead Generation
Authenticity
Digital Marketing
Content Repurposing

How thought leaders get recommended by the people they want to serve, and by the AI that refers them. Podcast Interview Marketing is not podcast guesting. It's the strategy behind turning a single conversation into a compounding trust asset. One that keeps building your authority long after the episode airs, and keeps getting you recommended by ChatGPT, Perplexity, and every AI tool your buyers no... more

PublishesWeeklyEpisodes153Founded3 years ago
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Artwork for The Podcast Interview Marketing Show

Latest Episodes

If you don't shape your own narrative, someone else will. In the past, that someone was a competitor or a news cycle. Today, AI search decides who the experts are in seconds. Client Success Strategist and PR expert, Liz Brooks, talks about the real c... more

YouTube

Most experts don't have an idea problem. They have an idea transfer problem. Bill Sherman, co-author of The Thought Leadership Handbook, joins Tom Schwab to explain how ideas reach rooms you'll never enter.

Bill makes the case that every expert ha... more

YouTube

The internet has a long memory. When search engines, AI, and podcast hosts still describe you as who you used to be, a rebrand stalls. Pete Steege spent years known as the go-to B2B tech marketer. His work grew into advisory and strategy for technolo... more

YouTube

Most podcast guests don't have a content problem. They have a clarity problem. In this special episode, Tom Schwab reads his new book, Think Before You Talk: Stop Making Noise, Start Making an Impact.

You show up to your interview and start talkin... more

YouTube

Key Facts

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Recent Guests

Bill Sherman
Thought leadership consultant and co-author of The Thought Leadership Handbook
Episode: The Thought Leadership Handbook To Earning Your Audience with Bill Sherman
Pete Steege
Author of Radical Clarity and advisor to technology company CEOs
Episode: Reteaching the World Who You Are with Pete Steege
Jessica Morgan
Chief Operating Officer at Interview Valet
Interview Valet
Episode: Relevance Beats Fame: Inside the Podcast Host Perspective Study
Mark Evans
Journalist and marketing leader, guest on the show
Journalist/Marketing Executive
Episode: The AI Reckoning: Why More Content Is Destroying Marketing Trust with Mark Evans
Anna Crowe
CEO of Crowe PR / Crowe Media
Crowe Media (formerly Crow PR)
Episode: Reinvention as a Competitive Advantage with Anna Crowe
Joe Pulizzi
Founder and marketing strategist discussing The Trust Portfolio
Content Marketing Institute (former founder)
Episode: The Trust Portfolio with Joe Pulizzi
Peter Winick
Host of the Thought Leadership Leverage Podcast; author and co-author of Thought Leadership Handbook
Thought Leadership Leverage; Amplify (publisher)
Episode: The Thought Leadership Advantage with Peter Winick
Frederick Dudek
Host of Business Superfans Advantage; creator of Revenue Reactor AI
RevenueReactor.AI
Episode: Business Superfans to Revenue Reactor AI: Frederick D's Content Playbook
Natalia Zacharin
Founder/leader applying podcast interview marketing to business growth
Interview Valet
Episode: Turn One Interview Into A Podcast Marketing Ecosystem with Natalia Zacharin

Host

Tom Schwab
Host of The Podcast Interview Marketing Show

Reviews

4.3 out of 5 stars from 29 ratings
  • ⚠️ Poor Experience — Proceed with Caution

    We had a disappointing experience working with Interview Valet. They booked a podcast guest for our show, but the guest failed to show up — and Interview Valet later filed a chargeback dispute.

    Another guest- paid, booked a time on our show, recorded and despite the episode already being produced and released, Interview Valet filed a chargeback with their credit card. This is credit card fraud.

    Throughout the process, their team (Chloe Williamson & Jessica Morgan) repeatedly tried to direct an... more

    Apple Podcasts
    1
    Christopher H. Loo, MD-PhD
    United Statesa year ago
  • Podcast Interview Marketing Masterclass

    If you want to turn guest appearances into leads and revenue, The Podcast Interview Marketing Show needs to be on your playlist. Host Tom Schwab distills a decade of Interview Valet know-how into punchy, 30-minute episodes that always end with a clear action step. I loved the recent conversation with Jessica on why amplifying multiple voices inside your brand multiplies reach—our marketing team already has a new guest-rotation plan because of it. The follow-up episode with Chloe broke down exact... more

    Apple Podcasts
    5
    KristenN123456789
    United Statesa year ago
  • Innovative and informative!

    This podcast is the first of its kind, breaking down how podcasting can be used to grow one’s business and how to best connect with your target audience. Each episode features different hosts and amazing guests who offer different perspectives on how to harness podcast marketing to reach your goals.

    Apple Podcasts
    5
    Lizbro48
    United States3 years ago
  • VALUABLE Insight!

    The expertise on this show cannot be underestimated— every guest brings valuable knowledge and actionable advice for ramping up your podcast guesting. This show tackles topics I don’t see similar shows addressing. Ahead of the game!

    Apple Podcasts
    5
    Scott Reib
    United States3 years ago
  • Invaluable information

    An excellent podcast that does a real deep-dive into what it takes to be a great podcast guest and the benefits of using guesting as a marketing tool for you business and brand!

    Apple Podcasts
    5
    CLairdIV
    Ireland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Criticism exists around guest-booking experiences; some listeners report coordination and editorial challenges.
Positive comments highlight practical insights on repurposing, ecosystem strategies, and authenticity over volume.
Listeners consistently praise actionable, battle-tested frameworks and clear steps to turn appearances into measurable results.
Some reviews note strong production and program value, reinforcing its focus on long-term relationships and trust-building.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

The Thought Leadership Handbook To Earning Your Audience with Bill Sherman
Q: What is the platform identity test that you use?
Sherman recommends writing down answers about an idea's core message, impact, and audience, then asking others how they understand and use it. Comparing their answers with the sealed responses reveals whether the intended platform identity is clear.
The Thought Leadership Handbook To Earning Your Audience with Bill Sherman
Q: Can you unpack the idea that experts have a duty to speak, but no right to have an audience?
Sherman explains that experts should share valuable ideas rather than leave the public conversation to low-quality content, but must earn attention by serving a specific audience and communicating in language it understands.
Reteaching the World Who You Are with Pete Steege
Q: So if you were talking to somebody that is looking to rebrand themselves, reteach the world who they are, who they want to be, what words of wisdom would you give them right now?
Pete advises getting clear on the new purpose, audience, and value, making every communication about the audience's problems, and consistently continuing the work rather than expecting immediate results.
Reteaching the World Who You Are with Pete Steege
Q: How did you think about going out there and really retraining your prospective clients, retraining the Internet, retraining AI on when somebody said your name, what they knew you for?
Pete says he treated repositioning as a long process, using a year of targeted podcast interviews, weekly videos, newsletters, and communications focused on his current value rather than marketing.
The Trust Portfolio with Joe Pulizzi
Q: What is the main risk of relying on a single spokesperson to carry a brand?
The main risk is that if that person leaves or underperforms, the entire brand loses its voice and credibility; diversification across multiple trusted voices reduces risk and sustains trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The Podcast Interview Marketing Show

What is The Podcast Interview Marketing Show about and what kind of topics does it cover?

This show centers on turning conversations into durable, revenue-driving assets. Episodes explore turning podcast interviews into systems—via repurposing, multi-channel promotion, and AI-assisted discovery—so expertise and trust compound long after a single录 interview. Guests typically bring practical frameworks for marketing, brand storytelling, and relationship-building, with a strong emphasis on authentic outreach, targeted audience fit, and measurable impact. A notable angle is moving from megaphone broadcasting to magnet-like conversations that attract ideal clients, partners, and opportunities, often through a structured playbook and repeatable processes. Potential listeners that want actionable, interview-driven growth for profession... more

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How many listeners does The Podcast Interview Marketing Show get?

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To see how many followers or subscribers The Podcast Interview Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Podcast Interview Marketing Show?

These podcasts share a similar audience with The Podcast Interview Marketing Show:

1. Up First from NPR

How many episodes of The Podcast Interview Marketing Show are there?

The Podcast Interview Marketing Show launched 3 years ago and published 153 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Podcast Interview Marketing Show?

Recent guests on The Podcast Interview Marketing Show include:

1. Bill Sherman
2. Pete Steege
3. Jessica Morgan
4. Mark Evans
5. Anna Crowe
6. Joe Pulizzi
7. Peter Winick
8. Frederick Dudek

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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