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Artwork for The Podcast Interview Marketing Show

The Podcast Interview Marketing Show

Interview Valet
Podcast Interviews
Podcasting
Podcast Interview Marketing
Category Design
Podcast Guesting
SEO
Audience Engagement
Marketing
Networking
Storytelling
Trust
Marketing Strategies
Artificial Intelligence
Thought Leadership
Public Relations
Marketing Strategy
Lead Generation
Authenticity
Digital Marketing
Content Repurposing

How thought leaders get recommended by the people they want to serve, and by the AI that refers them. Podcast Interview Marketing is not podcast guesting. It's the strategy behind turning a single conversation into a compounding trust asset. One that keeps building your authority long after the episode airs, and keeps getting you recommended by ChatGPT, Perplexity, and every AI tool your buyers no... more

PublishesWeeklyEpisodes147Founded3 years ago
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Artwork for The Podcast Interview Marketing Show

Latest Episodes

Anna Crowe built Crow PR into a three-time Inc. 5000 winner, then reinvented it as Crowe Media. Anna explains why reinvention isn't a single announcement; it's an ongoing education campaign with host Tom Schwab.

Markets, audiences, and even AI syst... more

Being a great podcast guest isn't about sounding polished. It's about sounding present. Kristen Nolan, Senior Client Success Strategist, explains the real difference between performing and connecting.

With host Tom Schwab, Kristen breaks down why o... more

YouTube

Your prospects don't care about your product, service, or story. They want relief. Interview Valet founder shares the full audio edition of his latest mini book, We're All Selling Preparation H.

Tom shares why founder stories fail when they lead in... more

Content is infinite now, making trust scarce. Joe Pulizzi, founder of Content Marketing Institute, joins Tom Schwab to unpack "the trust portfolio": a framework for diversifying your brand's voice instead of relying on one founder or spokesperson.

... more

YouTube

Key Facts

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Podcast Host
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Recent Guests

Joe Pulizzi
Founder and marketing strategist discussing The Trust Portfolio
Content Marketing Institute (former founder)
Episode: The Trust Portfolio with Joe Pulizzi
Peter Winick
Host of the Thought Leadership Leverage Podcast; author and co-author of Thought Leadership Handbook
Thought Leadership Leverage; Amplify (publisher)
Episode: The Thought Leadership Advantage with Peter Winick
Frederick Dudek
Host of Business Superfans Advantage; creator of Revenue Reactor AI
RevenueReactor.AI
Episode: Business Superfans to Revenue Reactor AI: Frederick D's Content Playbook
Natalia Zacharin
Founder/leader applying podcast interview marketing to business growth
Interview Valet
Episode: Turn One Interview Into A Podcast Marketing Ecosystem with Natalia Zacharin
Eric Gonzales
Founder of Tenur.ai (Tenur.co)
Tenur
Episode: The Richness of Audio with Eric Gonzales
Tom Schwab
Founder/CEO of Interview Valet, author and marketing expert who specializes in podcast interview strategies
Interview Valet
Episode: You Are Not One Funnel Away with Tom Schwab
Jessica Morgan
Chief Operating Officer
Interview Valley
Episode: Scalable or Just Lazy? Podcast Tourism is Killing Your Results
Kate DiLeo
Author of Muting the Megaphone
Episode: Muting the Megaphone with Kate DiLeo
Jessica Miller
Profitability expert and growth consultant
Episode: Focus On The Problem with Jessica Miller

Host

Tom Schwab
Host of The Podcast Interview Marketing Show

Reviews

4.3 out of 5 stars from 29 ratings
  • ⚠️ Poor Experience — Proceed with Caution

    We had a disappointing experience working with Interview Valet. They booked a podcast guest for our show, but the guest failed to show up — and Interview Valet later filed a chargeback dispute.

    Another guest- paid, booked a time on our show, recorded and despite the episode already being produced and released, Interview Valet filed a chargeback with their credit card. This is credit card fraud.

    Throughout the process, their team (Chloe Williamson & Jessica Morgan) repeatedly tried to direct an... more

    Apple Podcasts
    1
    Christopher H. Loo, MD-PhD
    United Statesa year ago
  • Podcast Interview Marketing Masterclass

    If you want to turn guest appearances into leads and revenue, The Podcast Interview Marketing Show needs to be on your playlist. Host Tom Schwab distills a decade of Interview Valet know-how into punchy, 30-minute episodes that always end with a clear action step. I loved the recent conversation with Jessica on why amplifying multiple voices inside your brand multiplies reach—our marketing team already has a new guest-rotation plan because of it. The follow-up episode with Chloe broke down exact... more

    Apple Podcasts
    5
    KristenN123456789
    United Statesa year ago
  • Innovative and informative!

    This podcast is the first of its kind, breaking down how podcasting can be used to grow one’s business and how to best connect with your target audience. Each episode features different hosts and amazing guests who offer different perspectives on how to harness podcast marketing to reach your goals.

    Apple Podcasts
    5
    Lizbro48
    United States2 years ago
  • VALUABLE Insight!

    The expertise on this show cannot be underestimated— every guest brings valuable knowledge and actionable advice for ramping up your podcast guesting. This show tackles topics I don’t see similar shows addressing. Ahead of the game!

    Apple Podcasts
    5
    Scott Reib
    United States2 years ago
  • Invaluable information

    An excellent podcast that does a real deep-dive into what it takes to be a great podcast guest and the benefits of using guesting as a marketing tool for you business and brand!

    Apple Podcasts
    5
    CLairdIV
    Ireland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Criticism exists around guest-booking experiences; some listeners report coordination and editorial challenges.
Positive comments highlight practical insights on repurposing, ecosystem strategies, and authenticity over volume.
Listeners consistently praise actionable, battle-tested frameworks and clear steps to turn appearances into measurable results.
Some reviews note strong production and program value, reinforcing its focus on long-term relationships and trust-building.

Talking Points

Recent interactions between the hosts and their guests.

The Trust Portfolio with Joe Pulizzi
Q: What is the main risk of relying on a single spokesperson to carry a brand?
The main risk is that if that person leaves or underperforms, the entire brand loses its voice and credibility; diversification across multiple trusted voices reduces risk and sustains trust.
The Thought Leadership Advantage with Peter Winick
Q: How do you define the core idea and ensure it's usable and distinctive?
The core idea should be short (about 20 words or less), provocative, generous, and distinctive, so it can cut through noise and be repurposed across media; it should clearly communicate why the idea matters and what the audience can gain.
The Thought Leadership Advantage with Peter Winick
Q: What was the reason you wrote Thought Leadership Handbook?
Peter explains that they wanted to standardize a shared language around thought leadership to avoid confusion between related concepts like content marketing and speaking; they built a framework from two decades of client work and 650 podcast episodes to help others scale their ideas.
Overcoming Imposter Syndrome as a Podcast Guest
Q: What is the core reason many experts feel imposter syndrome before a podcast, and how can they address it?
They fear they aren't interesting enough or don't have enough to offer; the recommended approach is to focus on serving the audience, identifying their ideal listeners, and sharing value through problem-centered storytelling rather than self-promotion.
The Power of Differentiation with Barry LaBov
Q: Why did you write this book? Why was The Power of Differentiation so important to you?
I started writing it years ago, but when COVID hit, I realized differentiation is about more than products—it's about ensuring people feel their work and company have value and distinctiveness, which led to a rewrite and a stronger focus on winning hearts, minds, and market share.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
Age Range
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Social Media Reach

Frequently Asked Questions About The Podcast Interview Marketing Show

What is The Podcast Interview Marketing Show about and what kind of topics does it cover?

This show centers on turning conversations into durable, revenue-driving assets. Episodes explore turning podcast interviews into systems—via repurposing, multi-channel promotion, and AI-assisted discovery—so expertise and trust compound long after a single录 interview. Guests typically bring practical frameworks for marketing, brand storytelling, and relationship-building, with a strong emphasis on authentic outreach, targeted audience fit, and measurable impact. A notable angle is moving from megaphone broadcasting to magnet-like conversations that attract ideal clients, partners, and opportunities, often through a structured playbook and repeatable processes. Potential listeners that want actionable, interview-driven growth for profession... more

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To see how many followers or subscribers The Podcast Interview Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Podcast Interview Marketing Show?

These podcasts share a similar audience with The Podcast Interview Marketing Show:

1. Up First from NPR

How many episodes of The Podcast Interview Marketing Show are there?

The Podcast Interview Marketing Show launched 3 years ago and published 147 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Podcast Interview Marketing Show?

Recent guests on The Podcast Interview Marketing Show include:

1. Joe Pulizzi
2. Peter Winick
3. Frederick Dudek
4. Natalia Zacharin
5. Eric Gonzales
6. Tom Schwab
7. Jessica Morgan
8. Kate DiLeo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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