Bright Minds of eCommerce Podcast
Dahna BorgThe Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.
| Publishes | Twice monthly | Episodes | 84 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Why has marketing gotten so boring lately? In this episode I'm unpacking why so many eCommerce brands feel the same, and why having a personality, yours or a deliberately built one, might be the biggest competitive advantage you're not using. I look ... more
Jodie Minto joins me this week to talk about the marketing mistakes she sees eCommerce founders make on repeat, from relying too heavily on organic social in the early days, to going all in on paid ads and forgetting everything else. We get into prod... more
Is your Meta ads account structure actually built for your goals, or just built? In this episode I break down the two types of advertisers I see all the time, the set and forget crowd and the constant tinkerers, and why both approaches can quietly co... more
Jaimie from Bloom Money joins me to talk numbers, the kind most eCommerce owners avoid until tax time forces their hand. We get into why Shopify and Xero never seem to agree, the GST mistake that once cost a business three hundred grand in ad spend, ... more
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Reviews
- Such a great listen!
I’m loving this podcast! There are so many goodies that Dahna goes over. The episode with Lisa Byrne is gold! Simplify your marketing with this podcast!
Apple Podcasts5DianaSimp
United States3 years ago - Glorifies exploitive business practices
Riff Raff and co as a company is completely unethical. Emma Kruger uses long term outside contractors to avoid paying worker’s benefits and adjusting payment for inflation or performance in Australia. Emma’s whole management structure is cis-het, economically privileged, white people (although they make sure their advertising is diverse). They manufacture in China in an area known for poor wages and employee safety (again outside contractors that Emma has no responsibility for even though they p... more
Apple Podcasts1ShangelasBack
Australia4 years ago - My new favourite
Great podcast with good insights and actionable tips. Particularly liked episode 6 with detailed information on how to use the strategy, and also how to use the tools. Subscribed and looking forward to more.
Apple Podcasts5DiStAndrewAustralia6 years ago - Wealth of knowledge
This is an invalubale resource for those working in ecom. Dahna and the guests are experts in their field so I find the conversations insightful and actionable.
I particularly love the balance of talking to ecom business owners and those from industries that support ecom in such as Kate Toon talking SEO, and Suki van K on running competition.
I'm really looking forward to more episodes, more experts, more insight and seeing this podcast take off.
Apple Podcasts5HayleyRollasonAustralia7 years ago - So many good ideas
I love this podcast! I have already come away with so many actionable e-commerce ideas and am now binge listening to every episode.
Apple Podcasts5kickstartyourmarketingAustralia7 years ago
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Frequently Asked Questions About Bright Minds of eCommerce Podcast
What is Bright Minds of eCommerce Podcast about and what kind of topics does it cover?
The show centers on practical eCommerce growth, advertising, and brand storytelling, featuring founders, agency leaders, and marketing experts who share actionable lessons from real-world experiences. Episodes cover topics like niche positioning, team building, AI and automation in marketing, influencer partnerships, Meta ads optimization, UX-driven website improvements, and creative approaches to ads that emphasize human connection over pure data. Notable strengths include candid founder journeys, hands-on ad auditing and optimization frameworks, and a steady stream of industry-specific tactics for scaling eCommerce brands. Listeners can expect insights grounded in real campaigns, with occasional debates around ethics, sustainability, and ... more
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How many listeners does Bright Minds of eCommerce Podcast get?
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Which podcasts are similar to Bright Minds of eCommerce Podcast?
These podcasts share a similar audience with Bright Minds of eCommerce Podcast:
1. Add To Cart: Australia’s eCommerce Show
2. The Ecommerce Roadmap
3. The Product Boss with Jacqueline Snyder
4. Chain Pod
How many episodes of Bright Minds of eCommerce Podcast are there?
Bright Minds of eCommerce Podcast launched 7 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Bright Minds of eCommerce Podcast?
Recent guests on Bright Minds of eCommerce Podcast include:
1. Jodie Minto
2. Jess Whatman
3. Nikki Parkinson
4. Em Gee
5. Charlie Pond
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.