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Artwork for Beyond the BEO

Beyond the BEO

Shanondoah Nicholson
Event Planning
Event Marketing
Networking
Events Industry
Corporate Events
Event Experience
Event Industry
Personal Branding
Attendee Engagement
Technology
Event Management
Dining Trends
Post-Covid Event Trends
Exposoft
Audience Engagement
Field Marketing
Women Entrepreneurs
Disney
Customer Experience
Innovative Event Activations

An event planner podcast. Helping you have the most impact in your corporate events career.

PublishesWeeklyEpisodes90Founded5 years ago
Category
Business

Listen to this Podcast

Artwork for Beyond the BEO

Latest Episodes

In this episode, Alicia Disantis discusses the critical role of design in event marketing, from trade shows to small gatherings, emphasizing how visual elements influence perception and engagement. Dive into actionable insights on creating compelling... more

In this week's episode, I'm chatting with Timothy Calder from Achievers about how webinars fit into a broader event and marketing ecosystem, emphasizing the importance of strategy, timing, and content repurposing. He shares insights on aligning webin... more

In this episode, Joanna Lean from Hivergy shares the transformative power of integrating wellness into event design. She shares her journey from traditional event planning to incorporating positive psychology and wellness, emphasizing the shift from ... more

In this episode, I'm sharing my journey from in-house planner to freelancing and why I incorporated travel services into my services. Event management is already stressful enough, requiring many balls in the air at all times. I share how working with... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

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Recent Guests

Alicia Disantis
Owner of 38th & Kip Studio, branding and design studio
38th & Kip Studio
Episode: 90. Mastering Event Design and Branding: Tips from Alicia DiSantis
Timothy Calder
Director of Global Events at Achievers
Achievers
Episode: 89. The Live Event + Webinar Formula for Bigger Results
Shaun Bernstein
Founder, The Write Stuff Agency; journalist and lawyer turned branding expert
The Write Stuff Agency
Episode: 86. The Human Edge in Personal Branding with Shaun Bernstein
Stephanie Hilts
Speaker strategist, TA Speakers Management
TA Speakers Management
Episode: 84. The Hidden Power of Internal Events to Transform Company Culture
Stephanie Hiltz
Speaker Strategist for TA Speakers Management
TA Speakers Management
Episode: 83. Working Remotely but Staying Connected with Stephanie Hiltz
Andrew Roby
Event producer and designer
Episode: 81. The New Normal: Shorter Lead Times, Higher Expectations, and What Planners Must Do About It
Sam Eitzen
CEO of Snapbar
Snapbar
Episode: 80. The Unexpected Role of Personalization in Creating Sticky Event Experiences
Tami Adams
Founder of TA Speakers Management, boutique speaker agency in Toronto
TA Speakers Management
Episode: 79. The Secret to Making Your Event Memorable: Authenticity, Interactivity, and Human Moments
David Petro
Founder of Celebrity Capital, a sponsorship agency that leverages celebrity talent for revenue generation
Celebrity Capital
Episode: 77. Transforming Event Sponsorship with Celebrities: From Logo Placements to Revenue Generation

Host

Shanondoah Nicholson
Host of the show, event planning expert focused on maximizing impact in corporate events.

Reviews

5.0 out of 5 stars from 29 ratings
  • Proud

    A proud listener, very informative and helpful to my career. Highly recommend

    Apple Podcasts
    5
    mrdougeillen
    Canadaa year ago
  • Amazing podcast

    Such an informative podcast! Love listening to this

    Apple Podcasts
    5
    Auntie Nattie
    Canadaa year ago
  • Love the insights every episode!

    I look forward to every episode! Shanondoah is a pro and has such a great perspective as an in-house event manager. From LinkedIn to engaging attendees, she’s got tips you can apply to your work immediately

    Apple Podcasts
    5
    LoganPHL
    United States2 years ago
  • Enjoyed interview with Naomi Tucker

    Great podcast full of tips, tricks and insights. Particularly enjoyed the episode featuring Naomi that discuss what event planners can do to increase their well-being and reduce stress.

    Apple Podcasts
    5
    MJ Milwaukee
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts deliver clear, useful guidance for event professionals.
Praising practical, actionable tips for on-site execution.
Guests bring diverse expertise from branding to accessibility.
High-quality guests and thoughtful interviews repeatedly cited by listeners.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

89. The Live Event + Webinar Formula for Bigger Results
Q: What are the key considerations when timing webinars with other events or campaigns?
Timing should account for internal calendars, holidays, and major events like revenue kickoffs; synchronization across teams matters to avoid diluting impact and to ensure proper follow-up.
89. The Live Event + Webinar Formula for Bigger Results
Q: Is the webinar used after the event, before, or a mix of both in your strategy?
The approach is a parallel strategy where webinars support both brand awareness and pipeline, with long-term nurturing alongside direct sales opportunities.
86. The Human Edge in Personal Branding with Shaun Bernstein
Q: If nothing else, what would you want them to walk away with?
The first and most important step is simply to start; the second is to stay consistent and committed to long-term participation in conversations, with a focus on genuine engagement and ongoing improvement.
86. The Human Edge in Personal Branding with Shaun Bernstein
Q: So what would you say to new grads who have been using AI probably extensively in school? What would you tell them if they wanted to start building a personal brand today?
Encourage them to identify their unique human advantages—their diverse experiences and original thinking—and start posting with authenticity. They should focus on clear, human voices, good visuals, and consistent engagement on platforms like LinkedIn, while avoiding overreliance on AI-generated content that feels hollow or robotic.
88. The Surprising Way Wellness is Reshaping How We Experience Corporate Events
Q: What myths do you encounter when pitching wellness-infused experiences to conservative stakeholders?
The biggest myth is that wellness is a nice-to-have rather than a strategic business tool; framing it as a driver of better thinking, collaboration, and outcomes helps win buy-in.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Beyond the BEO

What is Beyond the BEO about and what kind of topics does it cover?

This show centers on practical strategies for corporate event planning, with a strong emphasis on design, attendee experience, and measurable outcomes. Episodes frequently explore how branding, wellness, accessibility, sponsorships, and AI-enabled tools shape events, from trade shows to virtual webinars. A distinctive angle is translating high-level concepts into actionable tactics for on-site impact, partner collaboration, and audience engagement, often featuring practitioners who blend creative thinking with operational rigor. Listeners can expect hands-on tips, real-world anecdotes, and thoughtful discussions about the evolving events landscape, including remote work implications and the integration of technology without losing the human... more

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1. Desert Island Discs
2. Making Sense with Sam Harris
3. Your Undivided Attention
4. Decoding Tech

How many episodes of Beyond the BEO are there?

Beyond the BEO launched 5 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond the BEO?

Recent guests on Beyond the BEO include:

1. Alicia Disantis
2. Timothy Calder
3. Shaun Bernstein
4. Stephanie Hilts
5. Stephanie Hiltz
6. Andrew Roby
7. Sam Eitzen
8. Tami Adams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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