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Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.

PublishesMonthlyEpisodes37Founded4 years ago
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Artwork for Better Sign Shop Podcast

Latest Episodes

Rick McDonough of Typestries (Long Beach Island, NJ) joins Bryant and Michael for a long-overdue conversation about three decades in the sign business. Rick walks through the unlikely path from a lifeguarding magazine to a college dorm sign shop, the... more

Bryant and Michael are back after over a year away from the mic. They catch up on life — Mike's transition to full-time caretaker for his mom, Bryant's work at Directus, and their shared obsession with AI.

They answer listener questions about energy... more

YouTube

Peter Guba spent 8 years working inside Google with over 1,000 different accounts before starting his own paid ads agency, Profit Mill. In this episode, he reveals why most sign shops are burning money on Google Ads and shares the simple strategy tha... more

YouTube

In this episode, Bryant and Mike continue their deep dive into the ever-evolving world of AI, building on the discussion from the previous episode. They explore the rapid growth of AI models, highlighting both their incredible benefits and the challe... more

YouTube

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Recent Guests

Rick McDonough
Founder, Typestries
Typestries
Episode: Evolve Or Die // Rick McDonough of Typestries
Peter Guba
Owner of Profit Mill, former Google employee
Profit Mill
Episode: Why 90% of Sign Shop Ads Fail (Ex-Googler Explains)

Reviews

4.8 out of 5 stars from 29 ratings
  • Couldn’t Have Found This At A Better Time

    I am a small sign business owner and just found this podcast a week ago and couldn’t think of more relevant topics if I had tried. Thank you guys for sharing this knowledge and supporting the sign community.

    Apple Podcasts
    5
    Sgt.Halz
    United States3 years ago
  • Love the content!

    I’m a print shop manager in a family business and we are expanding our sign capabilities. These conversations have been very helpful in both our print and sign work in our efforts to grow our shop. Thank you so much for the amazing content. There is truly a void for our industries and this is filling it.

    Apple Podcasts
    5
    DevSkiMo
    United States3 years ago
  • Valuable

    This podcast and these guys provide valuable knowledge, that has helped me grow as a future owner and a current leader in my company. It’s easy to get caught up seeing what other shops have and think that’s how you need to operate. The information given here has allowed me to step back and reevaluate “needs”, maximize profit and build a solid team.

    Apple Podcasts
    5
    jdn4444
    United States4 years ago
  • Great Relevant Show for the Sign and Printing industry

    The signage, graphics, and printing industry has very little targeting content in regards to growing and running the business. I love the relatable and fun content found on this podcast channel so far! A must listen for shop owners and managers.

    Apple Podcasts
    5
    cflen
    United States4 years ago

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Talking Points

Recent interactions between the hosts and their guests.

Burnout, Boundaries & Big News
Q: How do you tell if you're burned out from the sign industry or just bored?
Burnout often stems from a lack of growth and hope for the future; if you're not learning, stuck in repetitive tasks, or if margins and staffing are squeezing you, it's likely burnout and boredom combined, requiring strategic changes like delegation, new roles, or product focus.
Burnout, Boundaries & Big News
Q: Should Simon move from trade-only wholesale to selling to anyone that wants a sign?
The move is risky because it can alienate wholesale clients; a retail push should be pursued only if you can realistically manage the higher sales effort and maintain service to wholesale accounts; consider testing retail channels and ensuring you have the capacity.
Burnout, Boundaries & Big News
Q: How do you keep your energy up after reinventing yourself over and over again?
Energy comes from doing work you enjoy, delegating the tedious tasks, and maintaining a clear focus on roles that fit your strengths and passions; over time, this creates sustainable energy rather than burning out by doing everything.

Audience Metrics

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Listeners per Episode
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Which podcasts are similar to Better Sign Shop Podcast?

These podcasts share a similar audience with Better Sign Shop Podcast:

1. The Joe Rogan Experience
2. Criminal
3. The Ezra Klein Show

How many episodes of Better Sign Shop Podcast are there?

Better Sign Shop Podcast launched 4 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Better Sign Shop Podcast?

Recent guests on Better Sign Shop Podcast include:

1. Rick McDonough
2. Peter Guba

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