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Artwork for Behind the Book Cover

Behind the Book Cover

Anna David
Entrepreneurship
Self-Publishing
Publishing
Book Marketing
Fraud
Traditional Publishing
Mental Health
Oprah Winfrey
He's Just Not That Into You
Personal Branding
Instagram
Content Marketing
Help a Reporter Out (HARO)
Storytelling
Reinvention
Marketing
Genesis Mortalis
Building Relationships In the Writing Community
Public Speaking
Social Media Influence

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published ent... more

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Artwork for Behind the Book Cover

Latest Episodes

When we published Right for the Role, I figured John would sell a few books, make a couple of actors cry and call it a day. Instead, the four-time Emmy-winning casting legend turned it into a full-blown second act. His memoir didn’t just tell the sto... more

Dan Nicholson is just the founder and CEO of Nth Degree CPAs.

He’s also one of my favorite Legacy Launch Pad clients.

One of the reasons for this favoritism is that I had the privilege of watching him go from being just another CPA to becoming the ... more

I had a front-row seat to Bonnie Habyan’s transformation. A seasoned CMO with over 20 years in financial services, Bonnie wrote The World According to Bess—a book about her mother's wisdom that we released on her mom's 91st birthday, just months befo... more

From the outside, it looked like Darren Prince had it all—a phenomenally successful sports and celebrity agent, his client roster overflowed with legendary names like Magic Johnson, Muhammad Ali and Charlie Sheen.  But behind the scenes, he was battl... more

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Recent Guests

Calvin Bagley
Author of Hiding from the School Bus and successful entrepreneur
Episode: Calvin Bagley on the Vegas Party, the Shingles Outbreak and the Book That Changed Everything
Jamie Rose
Author and coach, known for her books and work with Phil Stutz
Coaching
Episode: Jamie Rose on Finding True Fulfillment After Traditional Publishing's Broken Promises
Tom Zoellner
New York Times bestselling author, National Book Critics Circle Award winner, and professor at Chapman University
Chapman University
Episode: Tom Zoellner on Letting Go of the Hustle to Find Meaning in Writing Rather than Publishing
Jeanne Darst
An author who experienced a significant breakthrough with her memoir.
Episode: Jeanne Darst on Landing Every Author's Dream Deal (and What Happened Next)
Hannah Sward
Award-winning author of 'Strip', a memoir.
Episode: Hannah Sward on Whether or Not It's Worth It to Chase a Book Deal
Hilary Lifton
A ghostwriter with 16 New York Times bestsellers.
Episode: Remaining Behind-the-Scenes with 16-Time NYT Bestselling Author Hilary Lifton
Arlina Allen
Certified life and sobriety coach, founder of the Sober Life School, and host of the One Day at a Time Recovery Podcast.
Sober Life School
Episode: Using Beta Readers Who Disagree with Your Premise with Arlina Allen
Dr. Douglas Brackmann
Author and psychologist with two PhDs, known for his book 'Driven'.
imdriven.com
Episode: How a Book is the Gift That Keeps on Giving with Dr. Doug Brackmann
Erika Ayers Badan
CEO of Food 52 and author
Food 52
Episode: Why the Ex-CEO of a $550 Million Company Did a Book Now with Erika Badan Ayers

Host

Anna David
Anna David is a New York Times bestselling author and the founder of a boutique book publishing company. She is known for her expertise in the publishing industry and provides insights into the business side of writing and book marketing.

Reviews

4.7 out of 5 stars from 376 ratings
  • So helpful!

    This podcast is everything we actually want to know about the publishing world. I love it so much!

    Apple Podcasts
    5
    SLAK5
    United States16 days ago
  • This podcast will help make your book a success

    Writing a book is just 50%, the other 50% is marketing, distribution, promotion, etc - and I love this podcast because I’ve learned so much on the business side of book writing.

    Apple Podcasts
    5
    Missamychan
    United States4 months ago
  • A Must Listen!

    This podcast is so informative and helpful. Anna’s tips are smart, tactical, and honest. Anna covers everything in her podcasts, from interviews with other authors, to tips on how to have a successful launch. Anna’s knowledge has helped me successfully publish and market 3 children’s book of my own. I’ve been listening to this podcasts for about 4 years now, and I look forward to every new episode!

    Apple Podcasts
    5
    Erin Emma
    Canada2 years ago
  • Informative, Real and Hilarious

    I’ve been meaning to listen to this for ages and I’m pleased I did. Absolutely hilarious, real, cut-to-the-chase and actionable. Felt like I was hanging out at a party with close friends. One to binge-listen. Love it!😛🎉👌

    Apple Podcasts
    5
    Change Cat
    New Zealand2 years ago
  • Transformational content for author/entrepeneurs

    I've been thinking about writing a book for a while now, and it was Anna David's On Good Authority that finally motivated me to take action. This incredible podcast reveals the hidden secrets that aspiring authors really need to know. All of the interviews (and Anna’s content) goes beyond just the writing process and explores the art of crafting a book to establish your authority.

    David Trent

    Apple Podcasts
    5
    xsk15/8
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback indicates a blend of enthusiasm for both the content and the engaging style of the host.
The show is frequently described as invaluable, particularly for those serious about authorship and entrepreneurship.
Many find the discussions insightful and often humorous, making complex topics accessible.
Listeners appreciate the actionable insights that help them navigate the book publishing industry.

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Talking Points

Recent interactions between the hosts and their guests.

Dan Nicholson on Making Seven Figures from One Book
Q: What is the percentage increase in your close rate after the book was published?
After publishing the book, I noticed approximately a 10 percentage point increase in close rates and an increase of around 30 percent in rates charged.
Dan Nicholson on Making Seven Figures from One Book
Q: What steps did you take to secure speaking gigs and attract more clients?
I implemented a series of activities like pre-selling copies and organizing a live event to promote my book, leveraging my network for engagement and reviews.
Dan Nicholson on Making Seven Figures from One Book
Q: Did you raise your prices after becoming a Wall Street Journal bestselling author?
Yes, I increased my prices significantly after becoming a best-selling author, which also positively affected my client acquisition and speaking engagement opportunities.
Calvin Bagley on the Vegas Party, the Shingles Outbreak and the Book That Changed Everything
Q: How was the book therapeutic for you?
It was a wonderful experience to see the whole of my story in a light that still carried a great therapeutic value.
Calvin Bagley on the Vegas Party, the Shingles Outbreak and the Book That Changed Everything
Q: What surprised you the most about this entire process?
The result was better than I expected and exceeded my high expectations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About Behind the Book Cover

What is Behind the Book Cover about and what kind of topics does it cover?

A unique platform, this show focuses on the intricacies of the book publishing industry, providing valuable insights into the realities that traditional publishers may overlook or conceal. Listeners can expect rich discussions that delve into the experiences of both traditionally published authors and independent entrepreneurs who have leveraged their books to significantly enhance their businesses. The host brings a wealth of experience as a New York Times bestselling author and a publisher, sharing behind-the-scenes knowledge that helps aspiring authors navigate the often complex landscape of publishing. The content is particularly beneficial for those interested in understanding how to use their books as strategic tools for establishing ... more

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Which podcasts are similar to Behind the Book Cover?

These podcasts share a similar audience with Behind the Book Cover:

1. Good Hang with Amy Poehler

How many episodes of Behind the Book Cover are there?

Behind the Book Cover launched 13 years ago and published 520 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Book Cover?

Recent guests on Behind the Book Cover include:

1. Calvin Bagley
2. Jamie Rose
3. Tom Zoellner
4. Jeanne Darst
5. Hannah Sward
6. Hilary Lifton
7. Arlina Allen
8. Dr. Douglas Brackmann

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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