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Artwork for Behind the Book Cover

Behind the Book Cover

Anna David
Entrepreneurship
Self-Publishing
Publishing
Book Marketing
Fraud
Traditional Publishing
Mental Health
He's Just Not That Into You
Oprah Winfrey
Personal Branding
Instagram
Content Marketing
Help a Reporter Out (HARO)
Storytelling
Reinvention
Marketing
Genesis Mortalis
Building Relationships In the Writing Community
Public Speaking
Bestseller Lists

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published ent... more

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Artwork for Behind the Book Cover

Latest Episodes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

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Recent Guests

Justin Breen
CEO of Epic FIT Network; author of multiple books; renowned connector and author-entrepreneur
Epic FIT Network
Episode: He Raised His Prices 60x After Writing a Book
Christos Garkinos
Founder/Entrepreneur mentioned as guest
Covet by Christos (CBC network)
Episode: The Book Launch That Became a Movement (Billboards, Celebrities and Sold-Out Events)
Walter Clarke
Financial educator with 30+ years in finance and investment management
Episode: He Lost Everything—Then Wrote the Book That Rebuilt His Authority
Calvin Bagley
Author of Hiding from the School Bus and successful entrepreneur
Episode: The Book Party That Changed Everything
Jamie Rose
Author and coach, known for her books and work with Phil Stutz
Coaching
Episode: Jamie Rose on Finding True Fulfillment After Traditional Publishing's Broken Promises
Tom Zoellner
New York Times bestselling author, National Book Critics Circle Award winner, and professor at Chapman University
Chapman University
Episode: Tom Zoellner on Letting Go of the Hustle to Find Meaning in Writing Rather than Publishing
Jeanne Darst
An author who experienced a significant breakthrough with her memoir.
Episode: Jeanne Darst on Landing Every Author's Dream Deal (and What Happened Next)
Hannah Sward
Award-winning author of 'Strip', a memoir.
Episode: Hannah Sward on Whether or Not It's Worth It to Chase a Book Deal
Hilary Lifton
A ghostwriter with 16 New York Times bestsellers.
Episode: Remaining Behind-the-Scenes with 16-Time NYT Bestselling Author Hilary Lifton

Host

Anna David
New York Times bestselling author and founder of Legacy Launch Pad, host and guiding force behind behind-the-book-cover style conversations.

Reviews

4.7 out of 5 stars from 377 ratings
  • So helpful!

    This podcast is everything we actually want to know about the publishing world. I love it so much!

    Apple Podcasts
    5
    SLAK5
    United States2 months ago
  • This podcast will help make your book a success

    Writing a book is just 50%, the other 50% is marketing, distribution, promotion, etc - and I love this podcast because I’ve learned so much on the business side of book writing.

    Apple Podcasts
    5
    Missamychan
    United States5 months ago
  • A Must Listen!

    This podcast is so informative and helpful. Anna’s tips are smart, tactical, and honest. Anna covers everything in her podcasts, from interviews with other authors, to tips on how to have a successful launch. Anna’s knowledge has helped me successfully publish and market 3 children’s book of my own. I’ve been listening to this podcasts for about 4 years now, and I look forward to every new episode!

    Apple Podcasts
    5
    Erin Emma
    Canada2 years ago
  • Informative, Real and Hilarious

    I’ve been meaning to listen to this for ages and I’m pleased I did. Absolutely hilarious, real, cut-to-the-chase and actionable. Felt like I was hanging out at a party with close friends. One to binge-listen. Love it!😛🎉👌

    Apple Podcasts
    5
    Change Cat
    New Zealand2 years ago
  • Transformational content for author/entrepeneurs

    I've been thinking about writing a book for a while now, and it was Anna David's On Good Authority that finally motivated me to take action. This incredible podcast reveals the hidden secrets that aspiring authors really need to know. All of the interviews (and Anna’s content) goes beyond just the writing process and explores the art of crafting a book to establish your authority.

    David Trent

    Apple Podcasts
    5
    xsk15/8
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of guests from authors to publishing professionals
Valuable for authors looking to launch and promote books
Engaging, funny, and credible with strong guest lineups
Host offers no-fluff, actionable tactics
Informative and practical for publishing journeys
Some listeners feel the show leans toward industry insiders, but remains useful for strategies to build authority

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How One Book Turned Into $1M (And Why Most Don’t)
Q: What is the percentage increase in your close rate after the book was published?
After publishing the book, I noticed approximately a 10 percentage point increase in close rates and an increase of around 30 percent in rates charged.
How One Book Turned Into $1M (And Why Most Don’t)
Q: What steps did you take to secure speaking gigs and attract more clients?
I implemented a series of activities like pre-selling copies and organizing a live event to promote my book, leveraging my network for engagement and reviews.
How One Book Turned Into $1M (And Why Most Don’t)
Q: Did you raise your prices after becoming a Wall Street Journal bestselling author?
Yes, I increased my prices significantly after becoming a best-selling author, which also positively affected my client acquisition and speaking engagement opportunities.
The Book Party That Changed Everything
Q: How was the book therapeutic for you?
It was a wonderful experience to see the whole of my story in a light that still carried a great therapeutic value.
The Book Party That Changed Everything
Q: What surprised you the most about this entire process?
The result was better than I expected and exceeded my high expectations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Book Cover

What is Behind the Book Cover about and what kind of topics does it cover?

This show centers on the realities of publishing and building a business around a book. Episodes routinely explore authors' publishing journeys—from traditional deals to self-publishing and leveraging a book for speaking, coaching, and business growth. Guests often share actionable takeaways on marketing, platform-building, and monetizing authorship, while the host surfaces practical, no-nonsense strategies that help listeners turn a book into a credible authority and a revenue stream. A standout angle is the candid discussion of industry realities, including marketing gaps, negotiations, and the evolving publishing landscape, making it valuable for aspiring authors, entrepreneurs, and marketing professionals seeking concrete tactics. The f... more

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Which podcasts are similar to Behind the Book Cover?

These podcasts share a similar audience with Behind the Book Cover:

1. Soberful
2. Making Sense with Sam Harris
3. The Rest Is Politics
4. The Mel Robbins Podcast
5. The Square Ball: Leeds United Podcast

How many episodes of Behind the Book Cover are there?

Behind the Book Cover launched 13 years ago and published 524 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Book Cover?

Recent guests on Behind the Book Cover include:

1. Justin Breen
2. Christos Garkinos
3. Walter Clarke
4. Calvin Bagley
5. Jamie Rose
6. Tom Zoellner
7. Jeanne Darst
8. Hannah Sward

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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