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Behind the Book Cover

Anna David
Publishing
Entrepreneurship
Traditional Publishing
Self-Publishing
Book Publishing
Book Marketing
Mental Health
Authority Building
Publishing Industry
Women Empowerment
Podcasting
Fraud
New York Times Bestseller
AI In Publishing
Self-Help
Creativity
Public Speaking
Sobriety
Substack
Private Investigation

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published ent... more

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Latest Episodes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

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Recent Guests

Dan Curran
Founder of Chapters
Chapters
Episode: He's Doubling Down on AI and IP While Everyone Else Is Panicking
Stefanie Wilder-Taylor
Author of six books; co-host of For Crying Out Loud and Rose Pricks; host of Drunk-ish
Simon & Schuster (publisher of several books)
Episode: She Got Her Sixth Book Deal Because of Her Podcast, Not Her Books
Daniel DiPiazza
Founder of New Wave Press; long-time writer and entrepreneur
New Wave Press
Episode: The Book Deal Was the Goal—Until the Industry Changed
Chris Joseph
Cancer coach and co-founder of Terrain Navigators
Terrain Navigators
Episode: He Said the Book Would Never Lead to a Business. It Became His Entire Second Career.
Kelsey Chittick
Memoir author, comedian, and speaker who wrote Second Half about her husband's death
Author of Second Half; connected to Legacy Launch Pad
Episode: The Grief Memoir That Became a TV Pitch, a Sex Podcast and the Book Everyone Gives When Someone Dies
Alex Mandossian
Marketing expert and author featured for his book-driven business strategy
Episode: He Sold 87 Copies—and Made $2.5M
Brian Kurtz
Entrepreneur, marketer, author of Overdeliver
Boardroom (built into a $1B business); Hay House (publisher for his book)
Episode: Why Your Book Is Never “Done”—And How It Can Keep Making Money for Years
Richard Lawson
Actor and author of The Artist's Roadmap
Actor; author
Episode: What 50 Years in the Business Taught Him—And Why He Finally Wrote the Book About It
Justin Breen
CEO of Epic FIT Network; author of multiple books; renowned connector and author-entrepreneur
Epic FIT Network
Episode: He Raised His Prices 60x After Writing a Book

Host

Anna David
New York Times bestselling author and founder of Legacy Launch Pad, host and guiding force behind behind-the-book-cover style conversations.

Reviews

4.7 out of 5 stars from 377 ratings
  • So helpful!

    This podcast is everything we actually want to know about the publishing world. I love it so much!

    Apple Podcasts
    5
    SLAK5
    United States3 months ago
  • This podcast will help make your book a success

    Writing a book is just 50%, the other 50% is marketing, distribution, promotion, etc - and I love this podcast because I’ve learned so much on the business side of book writing.

    Apple Podcasts
    5
    Missamychan
    United States7 months ago
  • A Must Listen!

    This podcast is so informative and helpful. Anna’s tips are smart, tactical, and honest. Anna covers everything in her podcasts, from interviews with other authors, to tips on how to have a successful launch. Anna’s knowledge has helped me successfully publish and market 3 children’s book of my own. I’ve been listening to this podcasts for about 4 years now, and I look forward to every new episode!

    Apple Podcasts
    5
    Erin Emma
    Canada2 years ago
  • Informative, Real and Hilarious

    I’ve been meaning to listen to this for ages and I’m pleased I did. Absolutely hilarious, real, cut-to-the-chase and actionable. Felt like I was hanging out at a party with close friends. One to binge-listen. Love it!😛🎉👌

    Apple Podcasts
    5
    Change Cat
    New Zealand2 years ago
  • Transformational content for author/entrepeneurs

    I've been thinking about writing a book for a while now, and it was Anna David's On Good Authority that finally motivated me to take action. This incredible podcast reveals the hidden secrets that aspiring authors really need to know. All of the interviews (and Anna’s content) goes beyond just the writing process and explores the art of crafting a book to establish your authority.

    David Trent

    Apple Podcasts
    5
    xsk15/8
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of guests from authors to publishing professionals
Valuable for authors looking to launch and promote books
Engaging, funny, and credible with strong guest lineups
Host offers no-fluff, actionable tactics
Informative and practical for publishing journeys
Some listeners feel the show leans toward industry insiders, but remains useful for strategies to build authority

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

He's Doubling Down on AI and IP While Everyone Else Is Panicking
Q: What is Chapters and how does the process work for turning conversations into a manuscript?
Chapters records extensive conversations with authors, then uses AI to organize the content, remove duplications, and produce a 50,000-70,000 word manuscript within roughly 12 weeks, all while preserving the author's voice and adding human developmental editing for quality and integrity.
The Book Deal Was the Goal—Until the Industry Changed
Q: What are the practical benefits and limits of a traditional publishing deal?
He argues that benefits are often ego-driven and limited financially, with powerful implications for author control and leverage; the real value may lie in credibility and authority-building rather than large advances alone.
The Book Deal Was the Goal—Until the Industry Changed
Q: What do you see as the future of book publishing, especially with AI and digital formats on the rise?
He envisions two paths: a back-to-basics return to analog and human storytelling, and a fully digital, AI-driven ecosystem for certain audiences, with a caution that AI should augment, not replace, the human voice in creative work.
The Grief Memoir That Became a TV Pitch, a Sex Podcast and the Book Everyone Gives When Someone Dies
Q: So, what was that like to be able to take your most traumatic event and know that you could help people with it?
The guest describes the experience as a lifetime gift; talking and writing about the loss helped her begin to heal, and sharing the story through the book and related work created a way to support others while continuing her own growth.
Why Your Book Is Never “Done”—And How It Can Keep Making Money for Years
Q: How does a book contribute to building high-ticket programs like masterminds?
The discussion emphasizes that a book can seed trust and authority, leading readers to seek deeper engagement through masterminds and coaching, with the book acting as a gateway to premium offerings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Behind the Book Cover

What is Behind the Book Cover about and what kind of topics does it cover?

This show centers on the realities of publishing and building a business around a book. Episodes routinely explore authors' publishing journeys—from traditional deals to self-publishing and leveraging a book for speaking, coaching, and business growth. Guests often share actionable takeaways on marketing, platform-building, and monetizing authorship, while the host surfaces practical, no-nonsense strategies that help listeners turn a book into a credible authority and a revenue stream. A standout angle is the candid discussion of industry realities, including marketing gaps, negotiations, and the evolving publishing landscape, making it valuable for aspiring authors, entrepreneurs, and marketing professionals seeking concrete tactics. The f... more

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How many episodes of Behind the Book Cover are there?

Behind the Book Cover launched 13 years ago and published 525 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Book Cover?

Recent guests on Behind the Book Cover include:

1. Dan Curran
2. Stefanie Wilder-Taylor
3. Daniel DiPiazza
4. Chris Joseph
5. Kelsey Chittick
6. Alex Mandossian
7. Brian Kurtz
8. Richard Lawson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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