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Behind the Book Cover

Anna David
Book Publishing
Publishing
Traditional Publishing
Entrepreneurship
Book Marketing
Self-Publishing
Artificial Intelligence
Mental Health
Legacy Launch Pad
Publishing Industry
Authority Building
Women Empowerment
Podcasting
Fraud
New York Times Bestseller
AI In Publishing
Book Publishing Industry
Self-Help
Creativity
Public Speaking

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business. Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses. T... more

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Latest Episodes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

Key Facts

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Recent Guests

Paul Peters
Best-selling author, motivational teacher, visionary entrepreneur, owner and founder of Covenant Case Management Services
Covenant Case Management Services
Episode: How Writing a Book Became the Gateway for Everything Else with Paul Peters
Erin Haag
Author of Give Yourself a Raise; pricing and profitability expert
Pricing Overhaul / Pricing Overhaul Method
Episode: Why One Client is Worth More Than 1,000 Book Sales with Erin Haag
Amy Chan
Relationship expert, author of Unsingle and Breakup Bootcamp
Author, Speaker
Episode: The $10,000 TikTok Campaign That Sold Only Three Books with Amy Chan
Ron Chapman
Criminal defense attorney and author guest
Independent author; pen name author of Empyrean
Episode: Why a Criminal Defense Attorney Chose Fiction Over a Legal Book with Ron Chapman
Jake Claver
Entrepreneur; co-author of Everyone Gets to Win; founder involved in DHE wealth and family-office initiatives
DHE Wealth / The Mastermind
Episode: Turning Millions of Followers Into Lasting Authority with Jake Claver
Sierra Melcher
Founder of Red Thread Publishing
Red Thread Publishing
Episode: The Person You Become by Writing a Book with Sierra Melcher
David Homan
Founder of SOAR Connect; Co-author of Orchestrating Connection
SOAR Connect; Orchestrating Connection
Episode: Skipping the New York Times List on Purpose with David Homan
Nicolas Cole
Entrepreneur and writer building a $10M+ portfolio of writing businesses
Ghostwriting/education platforms and newsletters (Ship 30 for 30, Premium Ghostwriting Academy, Write With AI)
Episode: He Built a $10M Writing Empire. Here's Why He Says Traditional Publishing Is a 10x Worse Deal
Gary White
Founder of BookFunnels.AO
BookFunnels.AO
Episode: He Thinks Most Authors Don’t Need a Better Book. They Need a Better Funnel

Host

Anna David
Host of Behind the Book Cover

Reviews

4.7 out of 5 stars from 379 ratings
  • So helpful!

    This podcast is everything we actually want to know about the publishing world. I love it so much!

    Apple Podcasts
    5
    SLAK5
    United States8 months ago
  • This podcast will help make your book a success

    Writing a book is just 50%, the other 50% is marketing, distribution, promotion, etc - and I love this podcast because I’ve learned so much on the business side of book writing.

    Apple Podcasts
    5
    Missamychan
    United Statesa year ago
  • A Must Listen!

    This podcast is so informative and helpful. Anna’s tips are smart, tactical, and honest. Anna covers everything in her podcasts, from interviews with other authors, to tips on how to have a successful launch. Anna’s knowledge has helped me successfully publish and market 3 children’s book of my own. I’ve been listening to this podcasts for about 4 years now, and I look forward to every new episode!

    Apple Podcasts
    5
    Erin Emma
    Canada2 years ago
  • Informative, Real and Hilarious

    I’ve been meaning to listen to this for ages and I’m pleased I did. Absolutely hilarious, real, cut-to-the-chase and actionable. Felt like I was hanging out at a party with close friends. One to binge-listen. Love it!😛🎉👌

    Apple Podcasts
    5
    Change Cat
    New Zealand3 years ago
  • Transformational content for author/entrepeneurs

    I've been thinking about writing a book for a while now, and it was Anna David's On Good Authority that finally motivated me to take action. This incredible podcast reveals the hidden secrets that aspiring authors really need to know. All of the interviews (and Anna’s content) goes beyond just the writing process and explores the art of crafting a book to establish your authority.

    David Trent

    Apple Podcasts
    5
    xsk15/8
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-fluff advice and actionable strategies.
Show consistently helps with book launches, author platforms, and monetization.
Guests are high-quality and insights are tailored to authorpreneurs.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

The $10,000 TikTok Campaign That Sold Only Three Books with Amy Chan
Q: How has your relationship with traditional publishers affected your strategy moving forward?
Amy discusses changing publishers between books, the limitations of traditional publishing, and how she now prioritizes control over marketing and leveraging press more strategically for credibility rather than chasing a bestseller list.
The Person You Become by Writing a Book with Sierra Melcher
Q: How did you come to realize that the act of writing changes the writer more than the book itself?
The guest explains that many people underestimate publishing, and the process reveals and reshapes their identity, confidence, and what they believe is possible, often leading to further opportunities beyond the initial book.
Turning Millions of Followers Into Lasting Authority with Jake Claver
Q: What launch strategies helped you build momentum for a book with a business focus?
Secure reviews, leverage an existing audience, and engage in cross-promotion with niche podcasts to reach the exact demographic you want to influence.
Turning Millions of Followers Into Lasting Authority with Jake Claver
Q: Do you think a book is necessary to establish authority when you already have millions of followers?
Yes, because people learn in different ways, and a well-crafted book serves as a durable credibility signal that complements other media channels.
Turning Millions of Followers Into Lasting Authority with Jake Claver
Q: Why did you and Max choose to co-author, and what was the process like?
We outlined together, he researched extensively for about a year, I proofread and aligned the material, and then we published; it was a deliberate, collaborative journey rather than a quick push.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Book Cover

What is Behind the Book Cover about and what kind of topics does it cover?

A practical, business-focused look at the publishing world, with a emphasis on turning books into revenue-generating platforms. Episodes commonly explore author branding, launch strategy, and book-based funnels, often featuring guests who are authors, publishing consultants, or marketers building businesses around a book. The show tends to mix tactical tactics (gifting, relaunches, speaking engagements) with broader business models (IP, AI-enabled publishing, and audience-driven monetization), making it a go-to for entrepreneurs and authors seeking concrete paths to authority and income through books. A standout aspect is the consistent emphasis on long-term, multi-channel strategies rather than one-off launches, plus an insider perspective... more

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Which podcasts are similar to Behind the Book Cover?

These podcasts share a similar audience with Behind the Book Cover:

1. 20/20
2. Dateline NBC

How many episodes of Behind the Book Cover are there?

Behind the Book Cover launched 13 years ago and published 525 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Book Cover?

Recent guests on Behind the Book Cover include:

1. Paul Peters
2. Erin Haag
3. Amy Chan
4. Ron Chapman
5. Jake Claver
6. Sierra Melcher
7. David Homan
8. Nicolas Cole

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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