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Behind the Book Cover

Anna David
Publishing
Traditional Publishing
Book Publishing
Entrepreneurship
Self-Publishing
Book Marketing
Mental Health
Authority Building
Publishing Industry
Artificial Intelligence
Women Empowerment
Podcasting
Fraud
New York Times Bestseller
AI In Publishing
Self-Help
Creativity
Public Speaking
Sobriety
Substack

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published ent... more

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Latest Episodes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how.... more

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Recent Guests

Nicolas Cole
Entrepreneur and writer building a $10M+ portfolio of writing businesses
Ghostwriting/education platforms and newsletters (Ship 30 for 30, Premium Ghostwriting Academy, Write With AI)
Episode: He Built a $10M Writing Empire. Here's Why He Says Traditional Publishing Is a 10x Worse Deal
Gary White
Founder of BookFunnels.AO
BookFunnels.AO
Episode: He Thinks Most Authors Don’t Need a Better Book. They Need a Better Funnel
Rex Sorgatz
Tech entrepreneur, author, and founder of an AI storytelling platform
andthen.chat
Episode: The Real Way Smart People Are Using AI (It’s Not Writing Books)
Charlie Hoehn
Co-founder of Author.Inc; author and publishing consultant
Author.Inc
Episode: Publishing Promised Everything and Delivered Almost Nothing. So He Built His Own Version.
Dan Curran
Founder of Chapters
Chapters
Episode: He's Doubling Down on AI and IP While Everyone Else Is Panicking
Stefanie Wilder-Taylor
Author of six books; co-host of For Crying Out Loud and Rose Pricks; host of Drunk-ish
Simon & Schuster (publisher of several books)
Episode: She Got Her Sixth Book Deal Because of Her Podcast, Not Her Books
Daniel DiPiazza
Founder of New Wave Press; long-time writer and entrepreneur
New Wave Press
Episode: The Book Deal Was the Goal—Until the Industry Changed
Chris Joseph
Cancer coach and co-founder of Terrain Navigators
Terrain Navigators
Episode: He Said the Book Would Never Lead to a Business. It Became His Entire Second Career.
Kelsey Chittick
Memoir author, comedian, and speaker who wrote Second Half about her husband's death
Author of Second Half; connected to Legacy Launch Pad
Episode: The Grief Memoir That Became a TV Pitch, a Sex Podcast and the Book Everyone Gives When Someone Dies

Hosts

Anna David
Host of Behind the Book Cover; NYT bestselling author and founder of Legacy Launch Pad Publishing, with deep experience in traditional and hybrid publishing.
John Frank Levey
Guest on the podcast and author of Right for the Role; former casting director and theater professional with long-form storytelling expertise.

Reviews

4.7 out of 5 stars from 377 ratings
  • So helpful!

    This podcast is everything we actually want to know about the publishing world. I love it so much!

    Apple Podcasts
    5
    SLAK5
    United States5 months ago
  • This podcast will help make your book a success

    Writing a book is just 50%, the other 50% is marketing, distribution, promotion, etc - and I love this podcast because I’ve learned so much on the business side of book writing.

    Apple Podcasts
    5
    Missamychan
    United States8 months ago
  • A Must Listen!

    This podcast is so informative and helpful. Anna’s tips are smart, tactical, and honest. Anna covers everything in her podcasts, from interviews with other authors, to tips on how to have a successful launch. Anna’s knowledge has helped me successfully publish and market 3 children’s book of my own. I’ve been listening to this podcasts for about 4 years now, and I look forward to every new episode!

    Apple Podcasts
    5
    Erin Emma
    Canada2 years ago
  • Informative, Real and Hilarious

    I’ve been meaning to listen to this for ages and I’m pleased I did. Absolutely hilarious, real, cut-to-the-chase and actionable. Felt like I was hanging out at a party with close friends. One to binge-listen. Love it!😛🎉👌

    Apple Podcasts
    5
    Change Cat
    New Zealand2 years ago
  • Transformational content for author/entrepeneurs

    I've been thinking about writing a book for a while now, and it was Anna David's On Good Authority that finally motivated me to take action. This incredible podcast reveals the hidden secrets that aspiring authors really need to know. All of the interviews (and Anna’s content) goes beyond just the writing process and explores the art of crafting a book to establish your authority.

    David Trent

    Apple Podcasts
    5
    xsk15/8
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show blends humor with tactical advice, making complex topics approachable.
Host is authentic, engaging, and punchy with real-world ROI tips.
Practical, actionable publishing guidance that moves the needle for authors.
Guests are high quality, with useful, business-focused publishing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Publishing Promised Everything and Delivered Almost Nothing. So He Built His Own Version.
Q: How do you ensure a nonfiction book will actually resonate with the target audience before writing?
By testing the table of contents with real bullseye readers, iterating based on their feedback, and ensuring every chapter promises practical utility aligned with what the readers care about, so the book ends up solving real problems and driving engagement.
He's Doubling Down on AI and IP While Everyone Else Is Panicking
Q: What is Chapters and how does the process work for turning conversations into a manuscript?
Chapters records extensive conversations with authors, then uses AI to organize the content, remove duplications, and produce a 50,000-70,000 word manuscript within roughly 12 weeks, all while preserving the author's voice and adding human developmental editing for quality and integrity.
The Book Deal Was the Goal—Until the Industry Changed
Q: What are the practical benefits and limits of a traditional publishing deal?
He argues that benefits are often ego-driven and limited financially, with powerful implications for author control and leverage; the real value may lie in credibility and authority-building rather than large advances alone.
The Book Deal Was the Goal—Until the Industry Changed
Q: What do you see as the future of book publishing, especially with AI and digital formats on the rise?
He envisions two paths: a back-to-basics return to analog and human storytelling, and a fully digital, AI-driven ecosystem for certain audiences, with a caution that AI should augment, not replace, the human voice in creative work.
The Grief Memoir That Became a TV Pitch, a Sex Podcast and the Book Everyone Gives When Someone Dies
Q: So, what was that like to be able to take your most traumatic event and know that you could help people with it?
The guest describes the experience as a lifetime gift; talking and writing about the loss helped her begin to heal, and sharing the story through the book and related work created a way to support others while continuing her own growth.

Audience Metrics

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Frequently Asked Questions About Behind the Book Cover

What is Behind the Book Cover about and what kind of topics does it cover?

The show profiles the business of publishing beyond tips for selling books, centering on how authors leverage traditional deals, self-publishing, and media presence to build authority and revenue. Episodes frequently explore ROI of books, AI-enabled publishing, IP strategy, and multi-channel platforms like podcasts, newsletters, and live events to scale an author's business. Noteworthy angles include using a book as a business card, crafting durable assets instead of one-off releases, and turning personal stories into broader brands and coaching opportunities. The format tends to pair seasoned authors with publishing experts to reveal practical, revenue-oriented strategies rather than gatekeeping lore.

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To see how many followers or subscribers Behind the Book Cover has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Behind the Book Cover?

These podcasts share a similar audience with Behind the Book Cover:

1. Stuff You Should Know
2. Dateline NBC
3. 20/20

How many episodes of Behind the Book Cover are there?

Behind the Book Cover launched 13 years ago and published 525 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Book Cover?

Recent guests on Behind the Book Cover include:

1. Nicolas Cole
2. Gary White
3. Rex Sorgatz
4. Charlie Hoehn
5. Dan Curran
6. Stefanie Wilder-Taylor
7. Daniel DiPiazza
8. Chris Joseph

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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