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Artwork for The Smart Passive Income Online Business and Blogging Podcast

The Smart Passive Income Online Business and Blogging Podcast

Liz Wilcox
Entrepreneurship
Email Marketing
Youtube
Content Creation
Online Business
Podcasting
Storytelling
Community Building
Online Courses
List Building
Personal Branding
Networking
Community Engagement
Lean Learning
Social Media
Short Form Video
Digital Marketing
Audience Engagement
Smart Passive Income
Personal Development

Host Liz Wilcox reveal all of her online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Sp... more

PublishesDailyEpisodes998Founded16 years ago
Number of ListenersCategory
Business

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Artwork for The Smart Passive Income Online Business and Blogging Podcast

Latest Episodes

AL #017 There's a fear among email marketers that adding videos to newsletters hurts deliverability. While there's some truth to that, we still have powerful workarounds at our disposal. If anything, videos can enhance your reach and engagement when ... more

#948 Big business moves are scary. Something like, say, taking over a brand synonymous with one of online entrepreneurship's greatest pioneers might seem risky. But here's the thing. Even if you never rock the boat, change is still coming. The most d... more

AL #016 I'm always asked about how I launched my very first digital product when I was still living in an RV. In fact, I didn't even have an internet connection back then! So how the heck did a travel blogger who hadn't traveled yet win big with a bo... more

#947 Following Pat over the years has influenced and reshaped my business in a big way. That's why today's episode is a special one! I'm sharing the top lessons that have stuck with me both as a follower and fan of SPI and as someone who's gotten to ... more

Key Facts

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Side Hustle SchoolChris Guillebeau

Recent Guests

Pat Flynn
Co-host and former owner transitioning role
Smart Passive Income
Episode: SPI 948: The Best and Worst Reactions to the SPI Sale with Pat and Matt
April Roga
Listener with a question about branding for a female-focused search engine
Episode: How Do I Attract My Ideal Audience?
Karen Whooley
Crochet pattern designer and instructor in her 28th year
Independent creator (crochet community)
Episode: How Do I Leave Instagram Without Losing My Audience?
Anita Sandoval
SPI community member seeking guidance on audience connection
SPI Community
Episode: How Do I Make My Audience Feel More Connected to Me?
Justin Moore
Author of Sponsor Magnet and sponsorship expert
Sponsor Magnet
Episode: SPI 944: How to Attract and Land Brand Deals with Justin Moore
Pete McPherson
Guest; known as an experimenter and list-building advocate
Doyouevenblog.com
Episode: LIST BUILDING LIVE: 7 Unconventional Hacks for More Emails with Pete McPherson
Kat Sturtz
Guest providing list-building and re-engagement strategy
Episode: LIST BUILDING LIVE: Restarting After Going AWOL with Kat Sturtz
Courtney Declet
Owner of Declet Designs, specializes in weight-inclusive private practice collaborations
Declet Designs
Episode: LIST BUILDING LIVE: One Event… 300 Leads with Courtney Vickery
Lorraine Lane
Business growth advisor
Independent; runs in-person events
Episode: LIST BUILDING LIVE: Think Outside the World Wide Web with Lorraine Lane

Reviews

4.8 out of 5 stars from 5.3k ratings
  • Good stuff

    Been listening for years, not every episode is my cup of tea but more often than not I walk away inspired and with new things to try!

    Apple Podcasts
    5
    Jordan Babcock
    United Statesa month ago
  • Love realness!

    Just found this! It’s a keeper! Thank you!

    Apple Podcasts
    5
    Ohmygoditsheragain
    United Statesa month ago
  • ⭐️⭐️⭐️⭐️⭐️

    I’m loving the Ask Liz episodes and also Pat and Liz together. Fun, real, helpful info.

    Apple Podcasts
    5
    JessR_05
    United States2 months ago
  • Anything Liz, I’m in!

    I’ve been a part of Liz’s world for a long time and I just have to say I am absolutely loving these ask Liz episodes. I actually wasn’t even a listener of this podcast until she became the cohost so yay!! Thanks for the great content!!

    Apple Podcasts
    5
    Spotter86
    United States2 months ago
  • SPI + Pat + Ask Liz = GOLD!

    I used to listen to this podcast years ago and loved it! Found my way back from the episode about niching down with Ask Liz, it was super helpful to listen to as an online business owner who wrestles with this topic often. Grateful for the wisdom of Pat & Liz and the entire team behind the SPI Podcast! Thanks for publishing such incredible content for online business owners :)

    Apple Podcasts
    5
    Betterfuturegary
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable ideas and thoughtful leadership from hosts.
Audience values ethical, clear, no-nonsense marketing advice.
Some episodes attract feedback on ad-read balance and pacing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#239
India/Business
Apple Podcasts
#249
Belgium/Business

Talking Points

Recent interactions between the hosts and their guests.

How Do I Use Videos in My Newsletter?
Q: What best practices should I use to deliver video content via email when the video lives on YouTube but is delivered through a link or image in the email?
Since you can't embed video in email, link out or use a clickable image that takes readers to the video on YouTube, and focus on increasing engagement signals like click-throughs and replies in the welcome sequence and newsletters to improve deliverability.
How Do I Attract My Ideal Audience?
Q: Liz, how would you handle this messaging dilemma if they want to attract female entrepreneurs without excluding men?
Lead with who you want to attract—specifically women in this case—because branding naturally reflects who you're speaking to. That doesn't mean you're excluding others; you'll still attract a broader audience as the brand matures, but being explicit about the target helps you craft more effective messaging and products for that group.
How Do I Leave Instagram Without Losing My Audience?
Q: The question I have for you today is how to move away from social media and bring followers to my email list while pivoting to education.
Start by clearly signaling the pivot in your bio, explain your burnout or shift to education in live sessions, then funnel followers to an email list with a time-bound bundle or incentive; use short daily lives to tell stories and give one concrete reason per session, and finish with posts that recap the departure and direct people to sign up.
LIST BUILDING LIVE: Think Outside the World Wide Web with Lorraine Lane
Q: Could you describe how Lorraine's in-person events fit into her broader list-building strategy?
Lorraine uses regular in-person events to create meaningful experiences that translate into higher signup and engagement rates, leveraging direct conversations and a simple opt-in flow to add attendees to her list.
I Post Every Day... Now What?
Q: How long should I keep up the daily video streak, and what should I do with the momentum if I'm not seeing viral growth?
Liz emphasizes that virality is rare and that sustainable growth comes from deliberate visibility: batch content efficiently, build a small but consistent funnel, and actively network and collaborate to turn viewers into engaged subscribers and leads.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, entrepreneur-oriented show focused on building online businesses through disciplined marketing, list-building, and audience-driven growth. Episodes frequently center on actionable tactics like collaborative events, partnerships, and content repurposing across channels (email, social, Pinterest, live video), with hosts analyzing real-world experiments, case studies, and step-by-step playbooks. A standout is the recurring emphasis on community-driven growth, ethical marketing, and revenue diversification through partnerships, sponsorships, and audience-owned strategies. The format blends host-led insights with guest experts who bring hands-on tactics for scalable list growth and sustainable online income, making it a go-to for li... more

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These podcasts share a similar audience with this podcast:

1. The Side Hustle Show
2. The Amy Porterfield Show
3. The Think Media Podcast
4. Build Your Tribe | Grow Your Business with Social Media
5. Side Hustle School

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this podcast launched 16 years ago and published 998 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Pat Flynn
2. April Roga
3. Karen Whooley
4. Anita Sandoval
5. Justin Moore
6. Pete McPherson
7. Kat Sturtz
8. Courtney Declet

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