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Artwork for The Smart Passive Income Online Business and Blogging Podcast

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn
Entrepreneurship
Email Marketing
Content Creation
Youtube
Online Business
Podcasting
Community Building
Storytelling
Networking
Online Courses
List Building
Personal Branding
Community Engagement
Lean Learning
Social Media
Short Form Video
Digital Marketing
Audience Engagement
Passive Income
Personal Development

Co-hosts Pat Flynn and Liz Wilcox reveal all of their online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living com... more

PublishesDailyEpisodes992Founded16 years ago
Number of ListenersCategory
Business

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Artwork for The Smart Passive Income Online Business and Blogging Podcast

Latest Episodes

AL #014 At SPI, we're Team WIN. That stands for What's Important Now because time and focus are our top resources. So what's moving the needle most for you? Karen Whooley, whose question I'm answering today, is ready to leave Instagram. She's doublin... more

Hey, it's Liz! Listen in to get to know me better and find out what's next for SPI!

See Privacy Policy at art19.com/privacy and California Privacy Notice at art19.com/privacy#do-not-sell-my-info.

I'm nervous and excited about this one. So here's the big news: I sold the company. Liz Wilcox, our incredible Director of Community and CEO for the last six months, is the new owner of SPI! So what will the next era of our brand, podcast, and commun... more

AL #013 Building and maintaining an engaged community doesn't have to be complicated. In fact, you don't need to do much to get the ball rolling with your people. If you've been overthinking how to connect with your audience, listen in on this AskLiz... more

Key Facts

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Side Hustle SchoolChris Guillebeau

Recent Guests

Karen Whooley
Crochet pattern designer and instructor in her 28th year
Independent creator (crochet community)
Episode: How Do I Leave Instagram Without Losing My Audience?
Leanne Wong
SEO expert specializing in Google Organic Marketing and keyword research
Leanne Wong (Individual)
Episode: LIST BUILDING LIVE: SEO and Website Wins with Leanne Wong
Kat Sturtz
Guest providing list-building and re-engagement strategy
Episode: LIST BUILDING LIVE: Restarting After Going AWOL with Kat Sturtz
Adrienne Farrow
Facebook ads and email list growth expert
Episode: LIST BUILDING LIVE: $5 Day… Lead Ads That Convert with Adrienne Farrow
Courtney Declet
Owner of Declet Designs, specializes in weight-inclusive private practice collaborations
Declet Designs
Episode: LIST BUILDING LIVE: One Event… 300 Leads with Courtney Vickery
Lorraine Lane
Business growth advisor
Independent; runs in-person events
Episode: LIST BUILDING LIVE: Think Outside the World Wide Web with Lorraine Lane
Pete McPherson
Guest; known as an experimenter and list-building advocate
Doyouevenblog.com
Episode: LIST BUILDING LIVE: 7 Unconventional Hacks for More Emails with Pete McPherson
Airial Re'Nal
Email deliverability expert focusing on authentication, reputation, and security
Your Tech Angel
Episode: LIST BUILDING LIVE: The Substack & Kit One-Two Punch with Airial Re’Nal
Asmita Jason
Guest expert sharing lead magnet strategy
Episode: LIST BUILDING LIVE: The Free for All Collab You Can Rinse and Repeat with Asmita Jason

Reviews

4.8 out of 5 stars from 5.3k ratings
  • Good stuff

    Been listening for years, not every episode is my cup of tea but more often than not I walk away inspired and with new things to try!

    Apple Podcasts
    5
    Jordan Babcock
    United States6 days ago
  • Love realness!

    Just found this! It’s a keeper! Thank you!

    Apple Podcasts
    5
    Ohmygoditsheragain
    United States22 days ago
  • ⭐️⭐️⭐️⭐️⭐️

    I’m loving the Ask Liz episodes and also Pat and Liz together. Fun, real, helpful info.

    Apple Podcasts
    5
    JessR_05
    United Statesa month ago
  • Anything Liz, I’m in!

    I’ve been a part of Liz’s world for a long time and I just have to say I am absolutely loving these ask Liz episodes. I actually wasn’t even a listener of this podcast until she became the cohost so yay!! Thanks for the great content!!

    Apple Podcasts
    5
    Spotter86
    United Statesa month ago
  • SPI + Pat + Ask Liz = GOLD!

    I used to listen to this podcast years ago and loved it! Found my way back from the episode about niching down with Ask Liz, it was super helpful to listen to as an online business owner who wrestles with this topic often. Grateful for the wisdom of Pat & Liz and the entire team behind the SPI Podcast! Thanks for publishing such incredible content for online business owners :)

    Apple Podcasts
    5
    Betterfuturegary
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable ideas and thoughtful leadership from hosts.
Audience values ethical, clear, no-nonsense marketing advice.
Some episodes attract feedback on ad-read balance and pacing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#145
Finland/Business
Apple Podcasts
#168
Brazil/Business
Apple Podcasts
#223
Chile/Business
Apple Podcasts
#227
Indonesia/Business

Talking Points

Recent interactions between the hosts and their guests.

How Do I Leave Instagram Without Losing My Audience?
Q: The question I have for you today is how to move away from social media and bring followers to my email list while pivoting to education.
Start by clearly signaling the pivot in your bio, explain your burnout or shift to education in live sessions, then funnel followers to an email list with a time-bound bundle or incentive; use short daily lives to tell stories and give one concrete reason per session, and finish with posts that recap the departure and direct people to sign up.
LIST BUILDING LIVE: Think Outside the World Wide Web with Lorraine Lane
Q: Could you describe how Lorraine's in-person events fit into her broader list-building strategy?
Lorraine uses regular in-person events to create meaningful experiences that translate into higher signup and engagement rates, leveraging direct conversations and a simple opt-in flow to add attendees to her list.
I Post Every Day... Now What?
Q: How long should I keep up the daily video streak, and what should I do with the momentum if I'm not seeing viral growth?
Liz emphasizes that virality is rare and that sustainable growth comes from deliberate visibility: batch content efficiently, build a small but consistent funnel, and actively network and collaborate to turn viewers into engaged subscribers and leads.
LIST BUILDING LIVE: SEO and Website Wins with Leanne Wong
Q: Okay, so talk to me about the blog post and how do you know what people are searching for to write the blog post, and then what lead magnet or what am I going to put in that blog post to attract people to join the list?
She describes doing keyword research with tools like Uber Suggest, Ahrefs, and SEMrush to find high-traffic, low-difficulty keywords and then creating content around those topics, pairing each post with a relevant, enticing freebie to capture email sign-ups.
LIST BUILDING LIVE: SEO and Website Wins with Leanne Wong
Q: All right, Leanne, what is one way you've been growing your email list lately?
Leanne highlights Google Organic Marketing and SEO as the core method, focusing on SEO-friendly website content that ranks on Google and using lead magnets tied to each blog post to convert visitors into subscribers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, entrepreneur-oriented show focused on building online businesses through disciplined marketing, list-building, and audience-driven growth. Episodes frequently center on actionable tactics like collaborative events, partnerships, and content repurposing across channels (email, social, Pinterest, live video), with hosts analyzing real-world experiments, case studies, and step-by-step playbooks. A standout is the recurring emphasis on community-driven growth, ethical marketing, and revenue diversification through partnerships, sponsorships, and audience-owned strategies. The format blends host-led insights with guest experts who bring hands-on tactics for scalable list growth and sustainable online income, making it a go-to for li... more

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These podcasts share a similar audience with this podcast:

1. The Side Hustle Show
2. The Amy Porterfield Show
3. Side Hustle School
4. The StoryBrand Podcast
5. The Think Media Podcast

How many episodes of this podcast are there?

this podcast launched 16 years ago and published 992 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Karen Whooley
2. Leanne Wong
3. Kat Sturtz
4. Adrienne Farrow
5. Courtney Declet
6. Lorraine Lane
7. Pete McPherson
8. Airial Re'Nal

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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