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Artwork for The Smart Passive Income Online Business and Blogging Podcast

The Smart Passive Income Online Business and Blogging Podcast

Liz Wilcox
Entrepreneurship
Email Marketing
Youtube
Content Creation
Online Business
Podcasting
Storytelling
Community Building
Online Courses
List Building
Personal Branding
Lean Learning
Audience Engagement
Community Engagement
Social Media
Smart Passive Income
Short Form Video
Digital Marketing
Personal Development
Networking

Never wonder what to post again. Get a full year of social media AND email ideas to attract, connect, and keep your superfans. Sign up: www.smartpassiveincome.com/calendar

Host Liz Wilcox reveal all of her online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business. Discover how you can create multi... more

PublishesDailyEpisodes1006Founded16 years ago
Number of ListenersCategory
Business

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Artwork for The Smart Passive Income Online Business and Blogging Podcast

Latest Episodes

AL #020 We all want to automate ourselves out of the day-to-day of running a business. I get that. But trust is the one thing we never want to sacrifice for efficiency. Every single one of our sales depends on it! So is it possible to build real trus... more

#951 When I took over SPI, Pat told me that one of the secrets to his success was staying curious. And that's actually a great approach to entrepreneurship! With "play" as my word of the year for 2026, curiosity keeps things interesting. But it does ... more

MM #002 Have you ever crunched the numbers on a traditional job and realized it would never get you to the lifestyle you want? Like, sometimes the math just ain't mathing. If you're like many of us, that's how you found your way to online entrepreneu... more

Al #019 If you lean into having fun running your business, you'll see results. That's why "playful" has been my word of the year for 2026. And maybe one of the best examples of how I've applied this mindset is my Christmas in July sale. While this is... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Social Media Marketing PodcastMichael Stelzner, Social Media Examiner
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Entrepreneurs on FireJohn Lee Dumas of EOFire

Recent Guests

John Meese
Founder of Sell Your Smarts; author of Sold Out Coach; expert in group coaching and authority marketing
Sell Your Smarts / Sold Out Coach
Episode: SPI 950: How to Run a $10K+ Sold-Out Group Coaching Program
Melquea Smith
Children's book writer and illustrator, creator of diverse clip art
prettykittipaintings.com
Episode: SPI 949: Superfans and the Future of SPI
Allan Ngo
Digital solopreneur who transitioned from corporate and franchise work to online business
Digitalsolopreneur.com
Episode: SPI 949: Superfans and the Future of SPI
Pat Flynn
Co-host and former owner transitioning role
Smart Passive Income
Episode: SPI 948: The Best and Worst Reactions to the SPI Sale with Pat and Matt
April Roga
Listener with a question about branding for a female-focused search engine
Episode: How Do I Attract My Ideal Audience?
Karen Whooley
Crochet pattern designer and instructor in her 28th year
Independent creator (crochet community)
Episode: How Do I Leave Instagram Without Losing My Audience?
Justin Moore
Author of Sponsor Magnet and sponsorship expert
Sponsor Magnet
Episode: SPI 944: How to Attract and Land Brand Deals with Justin Moore
Kat Sturtz
Guest providing list-building and re-engagement strategy
Episode: LIST BUILDING LIVE: Restarting After Going AWOL with Kat Sturtz
Lorraine Lane
Business growth advisor
Independent; runs in-person events
Episode: LIST BUILDING LIVE: Think Outside the World Wide Web with Lorraine Lane

Reviews

4.8 out of 5 stars from 5.3k ratings
  • Liz is great with email marketing

    I listened to Pat for many years, and I’ve been warming up to Liz. The September 25 and October 2 episodes (2026) have been gold. Short and sweet with practical tips. Thanks Liz!

    Apple Podcasts
    5
    Cp0
    Canada13 days ago
  • First-time Listener Love!

    Happened to learn about Liz on another podcast Podcasting Business School— quickly followed her here. Now I’m hooked!

    Apple Podcasts
    5
    AllisonLane
    United States20 days ago
  • Good stuff

    Been listening for years, not every episode is my cup of tea but more often than not I walk away inspired and with new things to try!

    Apple Podcasts
    5
    Jordan Babcock
    United States2 months ago
  • Love realness!

    Just found this! It’s a keeper! Thank you!

    Apple Podcasts
    5
    Ohmygoditsheragain
    United States2 months ago
  • ⭐️⭐️⭐️⭐️⭐️

    I’m loving the Ask Liz episodes and also Pat and Liz together. Fun, real, helpful info.

    Apple Podcasts
    5
    JessR_05
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable ideas and thoughtful leadership from hosts.
Audience values ethical, clear, no-nonsense marketing advice.
Some episodes attract feedback on ad-read balance and pacing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#70
South Korea/Business
Apple Podcasts
#112
Singapore/Business

Talking Points

Recent interactions between the hosts and their guests.

SPI 949: Superfans and the Future of SPI
Q: How do you keep things simple for converting today?
The approach is to focus on a few core activities, use a clear framework like a calendar to block important dates, and build a business around life with a minimum viable day that prioritizes the essential tasks while preserving time for family and personal goals.
How Do I Use Videos in My Newsletter?
Q: What best practices should I use to deliver video content via email when the video lives on YouTube but is delivered through a link or image in the email?
Since you can't embed video in email, link out or use a clickable image that takes readers to the video on YouTube, and focus on increasing engagement signals like click-throughs and replies in the welcome sequence and newsletters to improve deliverability.
How Do I Attract My Ideal Audience?
Q: Liz, how would you handle this messaging dilemma if they want to attract female entrepreneurs without excluding men?
Lead with who you want to attract—specifically women in this case—because branding naturally reflects who you're speaking to. That doesn't mean you're excluding others; you'll still attract a broader audience as the brand matures, but being explicit about the target helps you craft more effective messaging and products for that group.
How Do I Leave Instagram Without Losing My Audience?
Q: The question I have for you today is how to move away from social media and bring followers to my email list while pivoting to education.
Start by clearly signaling the pivot in your bio, explain your burnout or shift to education in live sessions, then funnel followers to an email list with a time-bound bundle or incentive; use short daily lives to tell stories and give one concrete reason per session, and finish with posts that recap the departure and direct people to sign up.
LIST BUILDING LIVE: Think Outside the World Wide Web with Lorraine Lane
Q: Could you describe how Lorraine's in-person events fit into her broader list-building strategy?
Lorraine uses regular in-person events to create meaningful experiences that translate into higher signup and engagement rates, leveraging direct conversations and a simple opt-in flow to add attendees to her list.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, entrepreneur-oriented show focused on building online businesses through disciplined marketing, list-building, and audience-driven growth. Episodes frequently center on actionable tactics like collaborative events, partnerships, and content repurposing across channels (email, social, Pinterest, live video), with hosts analyzing real-world experiments, case studies, and step-by-step playbooks. A standout is the recurring emphasis on community-driven growth, ethical marketing, and revenue diversification through partnerships, sponsorships, and audience-owned strategies. The format blends host-led insights with guest experts who bring hands-on tactics for scalable list growth and sustainable online income, making it a go-to for li... more

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1. The Side Hustle Show
2. The Amy Porterfield Show
3. The Think Media Podcast
4. Social Media Marketing Podcast
5. Entrepreneurs on Fire

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this podcast launched 16 years ago and published 1006 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. John Meese
2. Melquea Smith
3. Allan Ngo
4. Pat Flynn
5. April Roga
6. Karen Whooley
7. Justin Moore
8. Kat Sturtz

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