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Artwork for Agency Life International by Teamleader

Agency Life International by Teamleader

Teamleader
Advertising
Client Relationships
Agency Consolidation
Digital Advertising
Holding Companies
Private Equity
Creativity
Howard Luck Gossage
Copywriting
Steve Harrison
Marketing
Value-Based Pricing
Agency Economics
Purpose Marketing
Technology Disruption
Advertising Industry
Partnership Dynamics
Agency Growth
Humor In Marketing
Humor

A powerful podcast about running a creative agency or digital studio: that's Agency Life International. Hosts Robin (Teamleader) and Louise (com&co) bring together leading voices from the international agency scene to talk about topics that matter. From pitching and pricing strategies, to project management and mergers and acquisition. Can't get enough of Agency Life International? Check out thisi... more

PublishesDailyEpisodes13Founded9 months ago
Category
Arts

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Artwork for Agency Life International by Teamleader

Latest Episodes

In sports marketing, it’s always go time. Clients are demanding, the workday does not end at five o’clock and everything is based on data. You need a team that instinctively knows where the ball is headed, like a true Johan Cruijff. Enter Sharon Benn... more

Nick Petroski left Wall Street to found Promethean Research: an agency that analyses trends and strategies within the agency world, armed with data from thousands of digital agencies. Today, he helps agencies make smarter, more informed choices. We d... more

Business development for agencies has changed dramatically. CMOs no longer take meetings on a whim. Your website is your shop window. And good work is no longer a ticket to new clients. Duncan Wood (Ingenuity, Mad//Fest) shares what agencies should d... more

Creating ads that people actually want to see is a challenge in itself. But creating viral ads that get shared in group chats? That’s a whole different ballgame. Yet, that’s just a regular day at Studio B. The British creator-led agency was founded b... more

What does an agency need to stay financially healthy and grow? Mark Probert is managing partner at Cactus, where he helps agencies scale healthily, and founder of Agencynomics, the largest free peer-supported network of agency owners in the UK. Agenc... more

Want to sell your agency? You can. But ask yourself the right questions first, and above all, don't sell to a holding company, says Michael Farmer. Holding companies are obsessed with cost reduction, which leads to erosion of creative talent and ulti... more

Gen Z. Who are they? What drives them? And what do they want from your agency? At 24, Carolyn McMurray is the boss of Word Tonic, a community of 10,000+ Gen-Z copywriters and creatives. For its 2,000 paying members, Word Tonic also organises mastercl... more

In the creative hub of South Africa, Pepe Marais is catalyst. With Joe Public, he has won many local and international awards, and the advertising and communications group is one of the largest on the continent. What drives Pepe? Creative excellence,... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

Recent Guests

Michael Farmer
Chairman and CEO of Farmer & Co, and author of Madison Avenue Manslaughter and Madison Avenue Makeover
Farmer & Co
Episode: The big squeeze: how consolidation puts pressure on agencies. With Michael Farmer (Farmer & Co)
Carolyn McMurray
Founder of Word Tonic and a Gen Z copywriting expert.
Word Tonic
Episode: No more ‘Pizza Monday’: what does Gen Z really want from your agency? With Carolyn McMurray (Word Tonic)
Dr. Pepe Marais
Co-founder of Joe Public and advocate for creative excellence in advertising
Joe Public
Episode: Do agencies make cr*p 95% of the time? With Dr. Pepe Marais (Joe Public SA)
Nick Asbury
Creative writer and author known for his critical views on purpose marketing.
Episode: Nick Asbury (UK) on the (non)sense of purpose marketing

Hosts

Robin
Host of Agency Life International, with a strong affiliation with Teamleader, facilitating discussions on agency dynamics and strategies.
Louise
Co-host contributing to the discussions with insights into agency life and strategies, affiliated with com&co.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#69
Belgium/Arts

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Talking Points

Recent interactions between the hosts and their guests.

Do agencies make cr*p 95% of the time? With Dr. Pepe Marais (Joe Public SA)
Q: How do you see the industry getting out of the slump?
We need to refocus on creativity because it's the only value that we can provide to clients.
Do agencies make cr*p 95% of the time? With Dr. Pepe Marais (Joe Public SA)
Q: Pepe, do you then mean the short-term, hard sell kind of advertising?
Yes, I find it interesting that we call that effective. Mostly, a concept will not beat a good sale campaign.
Nick Asbury (UK) on the (non)sense of purpose marketing
Q: What's your opinion on B Corp certification among agencies?
While B Corp has good intentions, it faces systemic problems and may lead to ethical issues, especially when larger companies try to co-opt the initiative.
Nick Asbury (UK) on the (non)sense of purpose marketing
Q: What should agencies do to genuinely make a positive impact?
Agencies should focus on their human resources, respecting individuality, and fostering opportunities for their employees to contribute positively to the world by being successful businesses.
Steve Harrison (UK) argues for more fun and fame in advertising
Q: What's your personal favorite Gossage ad?
One of the early ones for Nukoa Margarine, which involved a creative advertising campaign that drew significant public attention despite challenging the brand's image.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Agency Life International by Teamleader

What is Agency Life International by Teamleader about and what kind of topics does it cover?

The content focuses heavily on the complexities of running a creative agency or digital studio, with discussions revolving around crucial industry themes such as agency consolidation, the unique challenges faced by Generation Z in the workforce, and the effectiveness of current marketing practices. Notable guests from various sectors contribute insights on topics like agency growth, value-based pricing, and the balance between creativity and commercial success. This podcast sets itself apart by not only exploring theoretical discussions but also providing practical advice aimed at enhancing agency operations and client relationships, making it particularly relevant for professionals in advertising and marketing.

Where can I find podcast stats for Agency Life International by Teamleader?

Rephonic provides a wide range of podcast stats for Agency Life International by Teamleader. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Agency Life International by Teamleader and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Agency Life International by Teamleader get?

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What are the audience demographics for Agency Life International by Teamleader?

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How many subscribers and views does Agency Life International by Teamleader have?

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How many episodes of Agency Life International by Teamleader are there?

Agency Life International by Teamleader launched 9 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Agency Life International by Teamleader?

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What guests have appeared on Agency Life International by Teamleader?

Recent guests on Agency Life International by Teamleader include:

1. Michael Farmer
2. Carolyn McMurray
3. Dr. Pepe Marais
4. Nick Asbury

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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