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Artwork for 10PlusBrand
Brand DNA
Artificial Intelligence
Brand Identity
Love
10 Plus Brand
Branding
Authenticity
Joanne Z. Tan
Brand Story
AI Experience Design
Customer Experience
Celebration
Joanne Tan
Brand Trust
Artificial Intelligence In Marketing
Data
Data Privacy
Brand DNA Decoding
Artificial Intelligence In Branding
Content Marketing

www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: 10plusbrand.substack.com/embed10 Plus Brand’s Youtube: www.youtube.com/@10plusbrand10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital mar... more

PublishesWeeklyEpisodes200Founded7 years ago
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TechnologyBusinessManagement

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Artwork for 10PlusBrand

Latest Episodes

What possesses someone to spend 12 straight hours hiking 20 miles through The Narrows, carrying a backpack, climbing over slippery boulders, wading through cold water, through one of the world's most spectacular slot canyons?

In this episode, Joanne... more

Three of America's founding fathers die on the 4th of July - is it merely an extraordinary coincidence, or is it a divine invitation for us to reflect more deeply on the meaning of Independence Day and the future of the American republic?

In this epi... more

Is performance marketing enough to grow a business in the AI age? Or does long-term success require a stronger branding strategy built on trust, differentiation, and customer experience?

In this episode, Joanne Z. Tan explores why branding strategy ... more

AI in Branding, Part 2: How to Stand Out, Create Content, and Build a Future-Proof Brand

Welcome back to Part 2 of our FAQ series! If you missed Part 1 (FAQ #1–#6), be sure to listen first — we covered where branding starts, brand DNA decoding, ROI,... more

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Host

Joanne Z. Tan
Host of the show and founder/CEO of 10 Plus Brand, Inc.

Reviews

5.0 out of 5 stars from 3 ratings
  • 10PlusBrand gets 5-stars!

    This is a great podcast, with a great host and great guests. What one would call a perfect combination!

    ~ John Lee Dumas

    Apple Podcasts
    5
    EOFire.com
    United States5 years ago
  • Very valuable resource for branding ideas.

    Podcast Addict
    Howard T Duck
    5 years ago
  • Very valuable resource for branding ideas.

    Podcast Addict
    5
    dleskin
    5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest experts and case studies are consistently insightful and relevant.
This show feels like a master class in branding for modern businesses.
The host blends strategic theory with practical, actionable steps for B2B brands.

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Talking Points

Recent interactions between the hosts and their guests.

Frequent Asked Questions, Pt. 1 of 2: What is the ROI of Branding or Brand Building? Where to Start? Joanne Z. Tan_Season 2, Episode 96
Q: How do you measure ROI in branding projects?
ROI is demonstrated through measurable outcomes such as increased client engagement, higher quality content, more qualified leads, and long-term improvements in brand visibility across AI search and media channels.
Frequent Asked Questions, Pt. 1 of 2: What is the ROI of Branding or Brand Building? Where to Start? Joanne Z. Tan_Season 2, Episode 96
Q: What are the low-hanging fruits to start with if the budget is limited?
Start with initial consultation, identify foundational deliverables like DNA decoding and core content elements, and consider bundled packages for substantial savings while building the brand's core assets.
Frequent Asked Questions, Pt. 1 of 2: What is the ROI of Branding or Brand Building? Where to Start? Joanne Z. Tan_Season 2, Episode 96
Q: How long does brand DNA decoding take?
On average about two to three months for standard brands, with more time for legacy or complex brands, including multiple brainstorming sessions and detailed material collection.
Frequent Asked Questions, Pt. 1 of 2: What is the ROI of Branding or Brand Building? Where to Start? Joanne Z. Tan_Season 2, Episode 96
Q: Do you specialize in business branding or personal branding?
10 Plus Brand handles both business branding and leadership personal branding using their proprietary DNA decoding process, applying the same foundational principles to each.
Frequent Asked Questions, Pt. 1 of 2: What is the ROI of Branding or Brand Building? Where to Start? Joanne Z. Tan_Season 2, Episode 96
Q: What can you do that AI cannot?
Human-centric brand decoding and strategic interpretation—including understanding needs, goals, values, and crafting authentic brand narratives that AI alone cannot generate.

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Frequently Asked Questions About 10PlusBrand

What is 10PlusBrand about and what kind of topics does it cover?

A front-line source for B2B branding, AI-enabled marketing, and brand DNA strategies. Episodes frequently explore balancing short-term performance with long-term brand equity, the role of AI in branding, data privacy, and authentic human-centered experiences. Noteworthy are practical frameworks like decoding brand DNA, AI experience design, and governance of brand storytelling across channels, with actionable advice for leaders, marketers, and consultants. The show stands out for its blend of strategic theory, real-world case studies, and founder-level perspectives from a leading branding agency, making it helpful for listeners who want to elevate brands in competitive markets and navigate AI-driven disruption.

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1. Betrayal Weekly

How many episodes of 10PlusBrand are there?

10PlusBrand launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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