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Worth Your Salt

Salt Marketing
Salt Marketing
Wellness Industry
Storybrand
Marketing
Med Spa
Personal Branding
Google Ads
Referrals
Med Spas
Book Writing For Wellness Professionals
JAG Medical Spa
Paid Advertising
Patients & Profits
RAVE System
Technology
Automation
Wellness
Membership Model
Marketing System
Salted Edge

Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and... more

PublishesTwice monthlyEpisodes94Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Worth Your Salt

Latest Episodes

What if Your Client Experience Wasn’t just a Treatment?

In this episode of Worth Your Salt, Jennifer Orechwa sits down with Jyoti Lohman, founder of The Beauty Way, to explore how med spa marketing and wellness brand growth can become more meaningf... more

Raquel Merlini Talks About Why Ethical Aesthetics Matter on the Worth Your Salt Podcast

In aesthetics, trust is everything — but trust is not built by a beautiful Instagram feed, a packed service menu, or the latest trending treatment. It’s built i... more

Learn A New Approach to Med Spa Marketing Websites

In this episode of Worth Your Salt, Jennifer Orechwa welcomes JP Faulkner, Head of Subscription Services for Growthstack, a division of Influx Marketing, to talk about the next evolution of AI-powe... more

Discover how med spa giveaways can drive real growth—without ads. Learn the proven social media giveaway strategy Salt Marketing uses to increase reach, engagement, and website traffic for local med spas.

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Recent Guests

Raquel Merlini
RN, BSN, founder of R Skin Aesthetics
R Skin Aesthetics
Episode: Beyond Beauty: Ethics, Education, and Empowerment in Aesthetics
JP Faulkner
Head of Subscription Services for Growthstack
Growthstack / Influx Marketing
Episode: Growthstack: Turning Med Spa Websites Into AI-Powered Growth Engines
Taylor Perry
Social media strategist at Salt Marketing
Salt Marketing
Episode: Small Audience, Big Results: The Giveaway Strategy That Actually Grows Med Spas
Lauren Schoenfeld
Founder of Active Core Consulting
Active Core Consulting
Episode: How Fitness Studio Owners Can Increase Profit and Lead Like a CEO
Shannon Blake
Director of Aesthetics Partnerships at Podium
Podium
Episode: Hire An AI Employee for Med Spas: A 24/7 Front Desk That Never Misses A Lead
Daria Anne DiGiovanni
Founder of TrueVoice Writing; content strategist and ghostwriter helping wellness professionals turn expertise into books
TrueVoice Writing
Episode: Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business
Justin Allan Montgomery
Founder of ProCourseStart, former nurse practitioner
ProCourseStart
Episode: Turn Your Wellness Expertise into Scalable Income
Jared Guichard
Founder and owner of JAG Medical Spa
JAG Medical Spa
Episode: Marketing Systems That Drive Sustainable Med Spa Growth
Ashton Guichard
Co-founder and owner of JAG Medical Spa
JAG Medical Spa
Episode: Marketing Systems That Drive Sustainable Med Spa Growth

Hosts

Jennifer Orechwa
Host of the show and founder of Salt Marketing
Jennifer Oroquois
Co-host and industry commentator with deep ties to med spa marketing

Reviews

5.0 out of 5 stars from 16 ratings
  • Worth a listen

    I absolutely love Worth Your Salt podcast! Jennifer brings such great energy to every episode, and the conversations are always engaging, insightful, and packed with takeaways you can actually use. It feels like you're learning from a trusted friend who's been there and done that. Fun, inspiring, and definitely worth adding to your regular podcast rotation!

    Apple Podcasts
    5
    ShannonBlake
    United States2 months ago
  • One of the best!

    I’ve been in marketing for the last 30 years and so I can confidently say that Jennifer is one of the geniuses out there in the marketing world today. Her insights, her strategies, her relatability and her consistent advice on how to capture leads, nurture prospects and get results for her clients are far beyond what others are doing these days. If I had a wellness clinic today, she would be my first phone call. Nonetheless I never miss one of her episodes on Worth your Salt

    Apple Podcasts
    5
    Jody Layne
    United States4 months ago
  • Valuable Information Delivered with Energy & Enthusiasm

    Jennifer is a consummate professional with a wealth of knowledge, a track record of success, and an engaging personality. If you’re a med spa or wellness practice, this podcast delivers nuggets you can apply immediately to attract your ideal clients or patients and develop a marketing system that works for you. Jennifer also interviews exceptional guests who always have something worthwhile to share. Worth Your Salt is definitely worth its salt! Listen and succeed.

    Apple Podcasts
    5
    Keto Kamp is Phenomenal
    United States4 months ago
  • Great insights for wellness practices

    Jennifer always seems bring some nugget on every episode that is just so insightful. The guests are also always amazing

    Apple Podcasts
    5
    baltimore A's
    United States10 months ago
  • Such Gold!

    It is so refreshing to have a podcast dedicated to tactical marketing that starts with telling your unique story and with a simple process to create consistent content. Love all the great advice, and the uplifting message!

    Apple Podcasts
    5
    Passion Above All
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Robust host energy and clear, actionable frameworks
Professional, actionable marketing insights for wellness practices
High-quality guests provide practical takeaways for growing med spas

Talking Points

Recent interactions between the hosts and their guests.

Zen and the Art of Wellness Marketing: Making Technology Simple
Q: What does a wellness or service-based business look like when tech actually works and serves growth without sacrificing personal touch?
She describes a stable, well-automated environment where tech handles administrative tasks efficiently, freeing time for high-value client interactions and strategic focus.
Zen and the Art of Wellness Marketing: Making Technology Simple
Q: So how did you get started in this, and what led you to help others figure out tech?
Melodie explains she started building a website in her teens, discovered a love for design and systems, and gradually moved into automation and tackling tech chaos for mid-sized businesses.
The No-BS Google Ads Strategy for Patient Acquisition
Q: What red flags should therapists look for in a digital agency to know if their strategy isn't working?
Red flags include agencies pushing large monthly spends without clear conversion data, misalignment with real-world results, and relying on broad PPC tactics that don't reflect the therapy niche.
The No-BS Google Ads Strategy for Patient Acquisition
Q: What does the no BS approach look like in practice for therapists who want results without overspending?
The approach emphasizes budget realism, avoiding high-pressure agency pricing, using solid measurement (conversions, not just clicks), and guiding clients to proper website readiness before ads, to prevent wasted spend.
The No-BS Google Ads Strategy for Patient Acquisition
Q: How does specializing in mental health change the way you approach Google Ads?
He explains the focus on actionable keywords like anxiety therapy and avoiding generic terms, ensuring compliance with HIPAA considerations, and avoiding intrusive remarketing tactics that violate client trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Worth Your Salt

What is Worth Your Salt about and what kind of topics does it cover?

The show targets wellness-practice owners and marketers looking to attract ideal clients and grow with practical, sustainable marketing systems. Episodes center on tangible tactics—messaging, SEO, website optimization, content marketing, social media, automation, and client nurturing—delivered through candid conversations with practitioners, industry leaders, and growth-minded operators. A standout is the consistent emphasis on trustworthy marketing that centers patient well-being, with frameworks like Salted Edge and Get Found Get Booked guiding scalable growth. The format tends to mix tactical playbooks, real-world case studies, and strategic pivots across med spas, aesthetics, and broader wellness businesses, making it useful for listene... more

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Which podcasts are similar to Worth Your Salt?

These podcasts share a similar audience with Worth Your Salt:

1. Med Spa Success Strategies

How many episodes of Worth Your Salt are there?

Worth Your Salt launched 3 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Worth Your Salt?

Recent guests on Worth Your Salt include:

1. Raquel Merlini
2. JP Faulkner
3. Taylor Perry
4. Lauren Schoenfeld
5. Shannon Blake
6. Daria Anne DiGiovanni
7. Justin Allan Montgomery
8. Jared Guichard

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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