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Artwork for Worth Your Salt

Worth Your Salt

Salt Marketing
Salt Marketing
Wellness Industry
Storybrand
Marketing
Med Spa
Personal Branding
Google Ads
Referrals
Email Marketing
Med Spas
Book Writing For Wellness Professionals
JAG Medical Spa
Paid Advertising
RAVE System
Marketing System
Patients & Profits
Technology
Automation
Wellness
Membership Model

Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and... more

PublishesTwice monthlyEpisodes98Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Worth Your Salt

Latest Episodes

A wellness business can get attention overnight—but building a brand that stays relevant for years takes something much deeper than hype. In this episode of Worth Your Salt, Jennifer Orechwa sits down with LEKFIT founder Lauren Kleban to explore how ... more

YouTube

“If your med spa is safer, better run and more clinically responsible than the one down the street—but the patient can’t tell the difference—does it actually give you a competitive advantage?”

A med spa can have a gorgeous website, thousands of fol... more

YouTube

Med Spa Client Retention: How to Turn the Client Journey Into Predictable Revenue

What if your med spa does not actually need more leads?

It sounds strange coming from a marketing agency. Yet you can spend more on ads, SEO, social media, events, ... more

Start Your Holiday Email Strategy Before the Holiday Rush

Holiday promotions can be major revenue drivers for med spas, but the practices that see the biggest results are not usually the ones throwing together a last-minute Black Friday email the n... more

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Recent Guests

Lauren Kleban
Founder and CEO of LEKFIT, a fitness brand she built after a career as a professional dancer
LEKFIT
Episode: 98: Beyond the Hype: How to Build a Wellness Brand That Lasts
Dr. Kate Dee
Founder and CEO of The Med Spa Board; medical director and aesthetic industry advocate
The Med Spa Board
Episode: 97: Beyond Five-Star Reviews: What Actually Makes a Med Spa Trustworthy?
Melanie Hull
Sales Manager for Med Spas at Millennium Systems International (Meevo)
Millennium Systems International
Episode: 96: Med Spa Client Retention With Meevo
Kieryn Wang
founder and lead email strategist at Allmost
Allmost
Episode: 95: Email Marketing for Med Spas: Turning Holidays Into Six-Figure Sales Moments
Jyoti Lohman
Founder of The Beauty Way, an intentional body care brand
The Beauty Way
Episode: 94: Med Spa Marketing: Building Trust Through Ritual-Based Wellness Experiences
Raquel Merlini
RN, BSN, founder of R Skin Aesthetics
R Skin Aesthetics
Episode: 93: Beyond Beauty: Ethics, Education, and Empowerment in Aesthetics
JP Faulkner
Head of Subscription Services for Growthstack
Growthstack / Influx Marketing
Episode: 92: Growthstack: Turning Med Spa Websites Into AI-Powered Growth Engines
Taylor Perry
Social media strategist at Salt Marketing
Salt Marketing
Episode: 91: Small Audience, Big Results: The Giveaway Strategy That Actually Grows Med Spas
Lauren Schoenfeld
Founder of Active Core Consulting
Active Core Consulting
Episode: 90: Fitness Studio Owners Can Increase Profit and Lead Like a CEO

Hosts

Jennifer Orechwa
Host of the show and founder of Salt Marketing
Jennifer Oroquois
Co-host and industry commentator with deep ties to med spa marketing

Reviews

5.0 out of 5 stars from 20 ratings
  • Worth a listen

    A lot of marketing agencies have podcasts but this one is actually worth listening to! If you are in the med spa world, check it out

    Apple Podcasts
    5
    Kdskirad
    United States23 days ago
  • The best questions!

    Of all the podcast interviews I’ve done, Jennifer has asked the most thorough and impactful ones I’ve ever seen. You can tell she really wants her listeners to get the most out of each episode and each conversation. I even used her questions to help build a workshop inside my own membership because they were so spot on and insightful. Highly recommend listening to this podcast if you want to walk away with real tips and steps.

    Apple Podcasts
    5
    almostinsulting
    United Statesa month ago
  • Worth a listen

    I absolutely love Worth Your Salt podcast! Jennifer brings such great energy to every episode, and the conversations are always engaging, insightful, and packed with takeaways you can actually use. It feels like you're learning from a trusted friend who's been there and done that. Fun, inspiring, and definitely worth adding to your regular podcast rotation!

    Apple Podcasts
    5
    ShannonBlake
    United States4 months ago
  • One of the best!

    I’ve been in marketing for the last 30 years and so I can confidently say that Jennifer is one of the geniuses out there in the marketing world today. Her insights, her strategies, her relatability and her consistent advice on how to capture leads, nurture prospects and get results for her clients are far beyond what others are doing these days. If I had a wellness clinic today, she would be my first phone call. Nonetheless I never miss one of her episodes on Worth your Salt

    Apple Podcasts
    5
    Jody Layne
    United States6 months ago
  • Valuable Information Delivered with Energy & Enthusiasm

    Jennifer is a consummate professional with a wealth of knowledge, a track record of success, and an engaging personality. If you’re a med spa or wellness practice, this podcast delivers nuggets you can apply immediately to attract your ideal clients or patients and develop a marketing system that works for you. Jennifer also interviews exceptional guests who always have something worthwhile to share. Worth Your Salt is definitely worth its salt! Listen and succeed.

    Apple Podcasts
    5
    Keto Kamp is Phenomenal
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Robust host energy and clear, actionable frameworks
Professional, actionable marketing insights for wellness practices
High-quality guests provide practical takeaways for growing med spas

Talking Points

Recent interactions between the hosts and their guests.

98: Beyond the Hype: How to Build a Wellness Brand That Lasts
Q: How do you know when the market is telling you it is time to evolve versus when a trend is distracting you from what you do best?
Kleban pays attention to meaningful changes in consumer behavior, such as the move toward online fitness, but avoids adopting trends just because they are popular. She says consistency helps preserve client trust.
98: Beyond the Hype: How to Build a Wellness Brand That Lasts
Q: What problem were you originally trying to solve for yourself and your clients, and when did you realize you were building a brand?
Kleban wanted to remain in the fitness industry and maintain her clientele while caring for a new baby. She converted her garage into a studio and says she knew from the beginning that the goal was to build a brand.
96: Med Spa Client Retention With Meevo
Q: Give me a simple audit. What are the first three or four questions that an owner should ask about their current systems?
Focus on time spent pulling reports and delivering information, identify bottlenecks like inventory and reporting, and determine whether the system automates these tasks to free staff for patient-facing activities.
76: Zen and the Art of Wellness Marketing: Making Technology Simple
Q: What does a wellness or service-based business look like when tech actually works and serves growth without sacrificing personal touch?
She describes a stable, well-automated environment where tech handles administrative tasks efficiently, freeing time for high-value client interactions and strategic focus.
76: Zen and the Art of Wellness Marketing: Making Technology Simple
Q: So how did you get started in this, and what led you to help others figure out tech?
Melodie explains she started building a website in her teens, discovered a love for design and systems, and gradually moved into automation and tackling tech chaos for mid-sized businesses.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Worth Your Salt

What is Worth Your Salt about and what kind of topics does it cover?

The show targets wellness-practice owners and marketers looking to attract ideal clients and grow with practical, sustainable marketing systems. Episodes center on tangible tactics—messaging, SEO, website optimization, content marketing, social media, automation, and client nurturing—delivered through candid conversations with practitioners, industry leaders, and growth-minded operators. A standout is the consistent emphasis on trustworthy marketing that centers patient well-being, with frameworks like Salted Edge and Get Found Get Booked guiding scalable growth. The format tends to mix tactical playbooks, real-world case studies, and strategic pivots across med spas, aesthetics, and broader wellness businesses, making it useful for listene... more

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Which podcasts are similar to Worth Your Salt?

These podcasts share a similar audience with Worth Your Salt:

1. Making a (Multi) Million Dollar MedSpa
2. Med Spa Confidential - Exposing the Risks, Rewards, and Business of Beauty
3. The Amy Porterfield Show

How many episodes of Worth Your Salt are there?

Worth Your Salt launched 3 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Worth Your Salt?

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What guests have appeared on Worth Your Salt?

Recent guests on Worth Your Salt include:

1. Lauren Kleban
2. Dr. Kate Dee
3. Melanie Hull
4. Kieryn Wang
5. Jyoti Lohman
6. Raquel Merlini
7. JP Faulkner
8. Taylor Perry

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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