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Artwork for Window Treatments for Profit

Window Treatments for Profit with LuAnn Nigara

LuAnn Nigara
Window Treatment Industry
Window Treatments
Window Treatment Business
Pinterest
Marketing Strategies
Interior Design
Sales
Lead Generation
Exciting Windows
Marketing
Window Treatment Professionals
Sales Techniques
Pricing Strategy
Profitability
Collaboration
Sales Strategy
Business Growth
Visual Marketing
Event Planning
Customer Service

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not ... more

PublishesTwice monthlyEpisodes358Founded4 years ago
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Artwork for Window Treatments for Profit

Latest Episodes

Today on Window Treatments for Profit

You’re a year and a half into the window treatment business. You can sell.

You’re closing. But when it comes to product knowledge — mounting, specifications, what’s possible, what isn’t — you still feel like yo... more

Today with Jim Davis-Johnson:

Jim Davis-Johnson: Build a Luxury Window Treatment Business Without a Workroom

Today with Jim Davis-Johnson of Jim Davis Designs, we get into what it takes to build and run a high-end luxury window treatment business. ... more

Today on Window Treatments for Profit

This is the final episode of the series. And it is the one LuAnn has been building toward the whole time.

Because saying no to the wrong opportunity is the hardest decision in intentional growth. Not the no tha... more

Today on Window Treatments for Profit

You already know what your bottleneck is.

You have known for months. Possibly longer. And every week it costs you time, energy, and profit while you wait for the right moment to fix it.

In this episode, LuAnn ... more

Key Facts

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Recent Guests

Jim Davis-Johnson
Founder and principal designer of Jim Davis Designs
Jim Davis Designs
Episode: 357: Jim Davis-Johnson: Build a Luxury Window Treatment Business Without a Workroom
Vanessa Shepherd
Social media strategist specializing in helping creative entrepreneurs optimize their Pinterest and social media strategies.
She's Got Vision
Episode: 345: Vanessa Shepherd: Pinterest SEO, Workflow, and Repurposing Strategy for WT Pros
Kate Ahl
Owner of Simple Pin Media and host of the Simple Pin Podcast
Simple Pin Media
Episode: 344: Kate Ahl: Using Pinterest to Understand Client Style and Strengthen Your Brand
Cathy Heflin
Pinterest marketing consultant and strategist
Episode: 343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros
Brandon Roellchen
Second-generation window treatment professional and leader of One Stop Decorating
One Stop Decorating
Episode: 342: Brandon Roellchen: How the Top 1% Lead Sales Teams That Hit Goals Consistently
Laura Nelson
Owner of Sew Nice with over 30 years of experience in the window treatment industry
Sew Nice
Episode: 332: Laura Nelson: 30 Years of Custom Work and Community
Oana Molodoi
Founder of OM Drapes Design
OM Drapes Design
Episode: 328: On-Air Strategy Session: Oana Molodoi: The Problem Beneath the Problem — Identify the Real Issue, and the Others Start to Solve Themselves
Tara Kennedy
Director of Marketing at Window Modes
Window Modes
Episode: 327: Tara Kennedy: Customer Service Is Your Secret Weapon
Leslie Excell
Founder of Excell In Design Group
Excell In Design Group
Episode: 315: Leslie Excell: From Workroom to Vision Magazine: How to Build a Window Treatment Business Interior Designers Can Rely On

Host

LuAnn Nigara
Host of Window Treatments for Profit; long-time industry veteran with hands-on experience in window treatment retail and leadership roles.

Reviews

5.0 out of 5 stars from 43 ratings
  • A Go-To for Success in the Window Treatment Profession

    Window Treatments for Profit is such a valuable resource for anyone in the industry. LuAnn brings a thoughtful, honest, and highly knowledgeable perspective to every conversation, and the podcast consistently offers practical insight, encouragement, and real-world business wisdom. It is both inspiring and informative, whether you are a seasoned professional or growing your business. I’m grateful for the work LuAnn is doing to support and elevate the window treatment industry.

    Apple Podcasts
    5
    Jim C Davis
    United States3 months ago
  • Very specific audience!

    I have been listening to this podcast for years, and it has had a huge positive impact on my business.

    Audible
    5
    R. Rae Day
    United States8 months ago
  • I have been listening to this podcast for years, and it has had a huge positive impact on my business.

    Audible
    5
    R. Rae Day
    United States8 months ago
  • LuAnn captures insights

    Hi LuAnn and Jessica,

    Thank you so much for the opportunity to be featured on your podcast again. What a delight. You both really captured what we have been working so hard to achieve, an unforgettable business. Thanks for your encouragement and faith in us. We appreciate YOU!

    Wilma

    Apple Podcasts
    5
    gdyhbub
    Canada2 years ago
  • LuAnn is a true STAR

    I have learned so much from LuAnn and her podcast. The people she has on it are so relatable to our own business. LuAnn keeps things fun and always digs into the real bottom line of issues and challenges. So always gets to the heart of the matter and I always walk away from her episodes, feeling inspired, with great applications I can use on my own business. Way to go LuAnn, you are a true star!

    Apple Podcasts
    5
    gdyhbub
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-fluff guidance and clear interviewing that stays on topics that matter to operators.
The show is valued for its industry-specific advice that translates into measurable improvements in sales and operations.
LuAnn's guests bring real-world, actionable insight for growing a window treatment business.

Talking Points

Recent interactions between the hosts and their guests.

358: What Would Lu Do?: Solid Salesperson, Shaky on Products — Now What?
Q: What training resources, classes, and seminars are out there to help shorten the learning curve and give me the confidence I need when I'm out in the field?
LuAnn replies that at around 18 months you're exactly where you should be, stresses that confidence comes from hands-on experience and a repeatable sales process, and recommends a multi-channel education approach: shadowing installers, leveraging franchise resources, attending manufacturer trainings, and pursuing structured programs like Deb Barrett's Textile Week and Window Treatment Certified Specialist, as well as LuAnn University's Make a Friend seven-step selling system.
357: Jim Davis-Johnson: Build a Luxury Window Treatment Business Without a Workroom
Q: How do you manage production quality across a mass-production workroom?
The key is appointing a dedicated point person who understands the account, oversees the entire project, and coordinates across departments to ensure alignment and consistent results.
357: Jim Davis-Johnson: Build a Luxury Window Treatment Business Without a Workroom
Q: What are the non-negotiables when servicing luxury clients?
Non-negotiables include aesthetics and brand presentation, consistent high-quality execution, proactive problem-solving, and a pricing strategy that enables saying yes to client requests without compromising margins.
357: Jim Davis-Johnson: Build a Luxury Window Treatment Business Without a Workroom
Q: How did you start your path in window treatments and what led you to a luxury-focused model without owning a workroom?
Jim describes growing up around his mother's shutters business, learning the trade from measuring to installation, and ultimately building a high-end practice by partnering with trusted workrooms and focusing on design, brand presentation, and service rather than ownership of fabrication.
315: Leslie Excell: From Workroom to Vision Magazine: How to Build a Window Treatment Business Interior Designers Can Rely On
Q: What ultimately led you to start your own company?
Leslie decided to start her own business after realizing she wanted to create her own opportunities despite personal challenges.

Audience Metrics

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Frequently Asked Questions About Window Treatments for Profit

What is Window Treatments for Profit about and what kind of topics does it cover?

The show targets window treatment professionals, covering sales, marketing, hiring, efficiency, productivity, and profitability. Across recent episodes, recurring themes include deliberate growth, systematized operations, staff training, effective marketing on a budget, and the role of metrics in driving performance. Noteworthy is a strong emphasis on practical, repeatable frameworks (e.g., profit-first decisions, bottleneck removal, decision ownership) and a tendency to blend industry-specific tactics with broader small-business principles. Listeners are likely looking for actionable takeaways to improve margins, client satisfaction, and business resilience in a vendor- and design-focused trade. These episodes collectively suggest a practi... more

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Which podcasts are similar to Window Treatments for Profit?

These podcasts share a similar audience with Window Treatments for Profit:

1. A Well-Designed Business® | Interior Design Business Podcast
2. Profit Is A Choice
3. No Strings Attached
4. The Sew Much More Podcast: 30 Minutes With Workroom Tech
5. Sew Much More

How many episodes of Window Treatments for Profit are there?

Window Treatments for Profit launched 4 years ago and published 358 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Window Treatments for Profit?

Recent guests on Window Treatments for Profit include:

1. Jim Davis-Johnson
2. Vanessa Shepherd
3. Kate Ahl
4. Cathy Heflin
5. Brandon Roellchen
6. Laura Nelson
7. Oana Molodoi
8. Tara Kennedy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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