Rephonic
Artwork for Profit Is A Choice
Interior Design
Profitability
Sales
Entrepreneurship
Coaching
Scarlet Thread Consulting
Mindset
Hiring Practices
Legacy
Kaivari
Insurance
Boundaries
Intentionality
Strategy
Profit
Leadership
Historic Preservation
Employee Accountability
Hiring
Digital Organization

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

PublishesTwice monthlyEpisodes297Founded8 years ago
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DesignBusinessArts

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Artwork for Profit Is A Choice

Latest Episodes

313: Seven Primal Questions that Impact Your Employees Joining me today is Kathryn Dillon, a certified Primal Question Coach with more than 30 years of experience owning and operating a successful window treatment design and fabrication business.

W... more

312: Monday Minute: What a Strategic Plan Should Actually Do Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time.

Today, we're talking ab... more

311: How Intentional Messaging Elevates Your Design Business With me today is Jaquilyn Edwards of Ochre and Beige. Jaquilyn helps interior designers step into high-end positioning through their words, systems, and client experiences—so their value be... more

310: Scaling Your Business with Confidence Joining me today is Brittany Farinas of Miami-based House of One. Brittany is the CEO and Creative Director, known for creating spaces that truly embody the art of living with style.

In just eight years, B... more

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Recent Guests

Jaquilyn Edwards
Founder of Ochre and Beige, copywriter for interior designers
Ochre and Beige
Episode: How Intentional Messaging Elevates Your Design Business
Brittany Farinas
CEO and Creative Director of House of One, interior design firm
House of One
Episode: Scaling Your Business with Confidence
Sonia Barney
Award-winning designer, business educator, founder of Kaivari
Kaivari
Episode: Kaivari: Where Designers Go to Connect
Danae Branson
Founder of Elite Design Assistants; Founder of Niche Mavin
Elite Design Assistants / Niche Mavin
Episode: Scaling Your Design Business: Benefits of Outsourced Help
Marcy Sagel
Founder and principal of MSA Interiors, a leading commercial interior design firm specializing in multifamily housing, student housing, senior living, and affordable housing
MSA Interiors
Episode: Designing Beauty in Multi-Family Housing: Creating Spaces People Love to Live In
Tracy Hoth
Life coach and professional organizer with over 16 years of experience
Episode: Declutter Your Digital Chaos: Organizing Files for Productivity
Kymberlyn Lacy
Designer, author of A Designer Like Me
Kymberlyn Lacy Interiors
Episode: Creating a Legacy: A Designer Like Me
Kathy Pace
Coach who teaches sales
Episode: The Sales Secret: Building Trust that Converts
Courtney Bramlett
Owner of The Good Sower; marketing and operations lead for Scarlet Thread
The Good Sower; Scarlet Thread Consulting
Episode: Why Aligning Your Resources is the Key to Executing Your Strategy

Host

Michele Williams
Michele Williams is a strategic profitability coach for the interior design industry, helping entrepreneurs make informed business decisions to boost profitability. Her expertise lies in guiding individuals through the complexities of their financial journeys and emphasizing the importance of profitability in business operations.

Reviews

4.8 out of 5 stars from 68 ratings
  • Practical and success facilitating

    Michelle and her guests offer truly practical advice. They are invested in the success of listeners.

    Apple Podcasts
    5
    RegularCSA
    Canadaa year ago
  • The Very Best Kind of Encouragement

    Michelle serves up relevant and practical insight every week. She’s invested in your success and it shows in how she connects with you, your challenges, and your goals on each episode.

    Apple Podcasts
    5
    Shelli Warren
    Canada2 years ago
  • Michele is PHENOMENAL!!

    Michele is soooo easy to listen to. But what's more, her show is PACKED with actionable information for business owners in the design space. It's crazy how time has flown, as I have been a listener for at least 12 months.

    Apple Podcasts
    5
    Robyn Studios GA
    United States2 years ago
  • Everyone Else Talks Sales - Michele Talks Profit

    Love Michele’s easy to implement (and understand) strategies that help us make the most important number - profit.

    And the small tweaks we can make to increase our bottom line are literally priceless.

    Thank you, Michele!

    Apple Podcasts
    5
    The Stiletto Squad
    United States3 years ago
  • A different mindset for a creative business

    I listen to so many design podcasts and so many of them are focused on processes and steps specific to the design industry. What I love about Profit Is A Choice is that it brings us back to how we make money and profitability possible in our businesses.

    Apple Podcasts
    5
    SMC006605
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is frequently lauded for its focus on profitability specifically tailored for the design industry.
Michele's warmth and sincerity resonate well, making her an engaging host who connects deeply with the audience.
Many find the content enlightening, feeling empowered to implement changes in their own businesses.
Listeners appreciate the practical and actionable advice provided, emphasizing its relevance to their business challenges.

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Talking Points

Recent interactions between the hosts and their guests.

Find the Habits Driving Your Business
Q: What does the coaching journey look like after someone completes the Habit Finder assessment?
It can be done in a group curriculum setting or through individual coaching, with flexibility to deviate from the curriculum as needed to address current business or personal fires, plus optional short accountability sessions called momentum minutes.
Invest in Yourself for Business Growth
Q: What was the turning point that allowed you to scale beyond solo work?
Hiring a full-time operations director and later a dedicated bookkeeper transformed the business, letting the founder focus on design while operations, finance, and client management were handled by specialists.
How Insurance Builds Wealth: Key Benefits for Financial Growth
Q: What inspired you to start The Glass Group and focus on insurance as a wealth-building tool?
The guests share their path into insurance, emphasizing a desire to help families and businesses create secure foundations through thoughtful coverage and layered strategies.
Scaling Your Design Business: Benefits of Outsourced Help
Q: What have you found to be the right mix of contractors versus employees when growing a design outsourcing operation?
Danae explains that many clients prefer experts who can immediately contribute, which supports a model of hiring professionals rather than training new staff. She notes that contractors offer speed and reliability for ongoing or surge work, while education-based hires can be slower but potentially offer longer-term integration, depending on the client's needs.
Scaling Your Design Business: Benefits of Outsourced Help
Q: Danae, share with us a little bit about your journey and how you got to where you are today.
Danae describes starting in the financial industry, moving to work-from-home roles, and eventually building a virtual agency focused on interior design because clients kept asking for design help alongside their own businesses. She explains how Elite Design Assistants and later Niche Mavin grew from needs she observed in the market—ongoing, full-service support versus one-off, task-based projects.

Audience Metrics

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Frequently Asked Questions About Profit Is A Choice

What is Profit Is A Choice about and what kind of topics does it cover?

Focused on the intersection of entrepreneurship and profitability, this podcast offers insights for business owners who seek to control their financial outcomes through deliberate decision-making. With a strong emphasis on practical advice, the host frequently engages industry experts and entrepreneurs to discuss strategies for increasing profits, particularly in the design sector. Topics include technology integration, sales culture, effective team management, storytelling in marketing, financial personality impacts, and journey narratives of successful individuals in business. The conversational format is designed to not only inform but also motivate listeners to take actionable steps towards their financial goals, making it a valuable re... more

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Which podcasts are similar to Profit Is A Choice?

These podcasts share a similar audience with Profit Is A Choice:

1. A Well-Designed Business® | Interior Design Business Podcast
2. The Interior Collective
3. Window Treatments for Profit with LuAnn Nigara
4. Trade Tales
5. The Kate Show

How many episodes of Profit Is A Choice are there?

Profit Is A Choice launched 8 years ago and published 297 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profit Is A Choice?

Recent guests on Profit Is A Choice include:

1. Jaquilyn Edwards
2. Brittany Farinas
3. Sonia Barney
4. Danae Branson
5. Marcy Sagel
6. Tracy Hoth
7. Kymberlyn Lacy
8. Kathy Pace

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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