Rephonic
Artwork for Profit Is A Choice
Interior Design
Scarlet Thread Consulting
Profitability
Entrepreneurship
Sales
Coaching
Interior Design Industry
Mindset
Hiring Practices
Legacy
Kaivari
Insurance
Cash Flow
Boundaries
Intentionality
Strategy
Profit
Pricing Strategy
Leadership
Historic Preservation

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

PublishesTwice monthlyEpisodes297Founded8 years ago
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DesignBusinessArts

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Artwork for Profit Is A Choice

Latest Episodes

319: Lead Management and Client Experience Systems that Boost Profitability Joining me today is Porsche Williams, Founder and CEO of The Prototype, a business operations and client experience firm exclusively for designers. Porsche is passionate abou... more

318: Monday Minute: When to Hire and When to Restructure Instead Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time.

Today the topic is ... more

317: How to Align Your Bookkeeping with Your Design Business Finances Back with me on the podcast today is Erin McGhee, a financial strategist and accountant who has dedicated her career to building bookkeeping and CFO-level services specifically for... more

315: How Confidence Impacts Pricing, Profitability, and Business Success With me today is Lauren DeLoach of Lauren DeLoach Interiors, an Atlanta-area designer known for embracing timeless Southern design with a fresh, elevated approach.

In today's ... more

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Recent Guests

Porsche Williams
Founder and CEO of The Prototype, a business operations and client experience firm for designers
The Prototype
Episode: Lead Management and Client Experience Systems that Boost Profitability
Erin McGhee
Financial strategist and accountant focused on bookkeeping and CFO-level services for the interior design industry
McGee Financials
Episode: How to Align Your Bookkeeping with Your Design Business Financials
Lauren DeLoach
Designer, founder of Lauren DeLoach Interiors
Lauren DeLoach Interiors
Episode: How Confidence Impacts Pricing, Profitability, and Business Success
Hope Arbery
Founder of Quipa, former drapery workroom owner
Quipa
Episode: QUIPA: Processes that Drive Profit
Kathryn Dillon
Certified Primal Question Coach with 30+ years in window treatments/design
Shifting Rhythms Coaching (guest's own coaching practice)
Episode: Seven Primal Questions that Impact Your Employees
Jaquilyn Edwards
Founder of Ochre and Beige, copywriter for interior designers
Ochre and Beige
Episode: How Intentional Messaging Elevates Your Design Business
Brittany Farinas
CEO and Creative Director of House of One, interior design firm
House of One
Episode: Scaling Your Business with Confidence
Sonia Barney
Award-winning designer, business educator, founder of Kaivari
Kaivari
Episode: Kaivari: Where Designers Go to Connect
Danae Branson
Founder of Elite Design Assistants; Founder of Niche Mavin
Elite Design Assistants / Niche Mavin
Episode: Scaling Your Design Business: Benefits of Outsourced Help

Host

Michele Williams
Host of Profit Is A Choice

Reviews

4.8 out of 5 stars from 68 ratings
  • Practical and success facilitating

    Michelle and her guests offer truly practical advice. They are invested in the success of listeners.

    Apple Podcasts
    5
    RegularCSA
    Canadaa year ago
  • The Very Best Kind of Encouragement

    Michelle serves up relevant and practical insight every week. She’s invested in your success and it shows in how she connects with you, your challenges, and your goals on each episode.

    Apple Podcasts
    5
    Shelli Warren
    Canada2 years ago
  • Michele is PHENOMENAL!!

    Michele is soooo easy to listen to. But what's more, her show is PACKED with actionable information for business owners in the design space. It's crazy how time has flown, as I have been a listener for at least 12 months.

    Apple Podcasts
    5
    Robyn Studios GA
    United States3 years ago
  • Everyone Else Talks Sales - Michele Talks Profit

    Love Michele’s easy to implement (and understand) strategies that help us make the most important number - profit.

    And the small tweaks we can make to increase our bottom line are literally priceless.

    Thank you, Michele!

    Apple Podcasts
    5
    The Stiletto Squad
    United States3 years ago
  • A different mindset for a creative business

    I listen to so many design podcasts and so many of them are focused on processes and steps specific to the design industry. What I love about Profit Is A Choice is that it brings us back to how we make money and profitability possible in our businesses.

    Apple Podcasts
    5
    SMC006605
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The Very Best Kind of Encouragement: Michele connects with challenges and goals.
Practical and success facilitating: They offer truly practical advice.
A different mindset for a creative business: Focus on money-making aspects of design businesses.
Michele is PHENOMENAL: Easy to listen to with actionable content.
Everyone Else Talks Sales - Michele Talks Profit: Easy-to-implement strategies that boost profits.
Super practical: Content is helpful and actionable.

Talking Points

Recent interactions between the hosts and their guests.

Lead Management and Client Experience Systems that Boost Profitability
Q: How do you justify outsourcing parts of the process to preserve a designer's time and maintain quality?
Outsourcing to a specialized operations partner provides a trained, scalable layer that handles discovery, follow-ups, and project communication with brand-aligned messaging, often at a fraction of full-time staff cost while delivering comparable results.
Lead Management and Client Experience Systems that Boost Profitability
Q: What is the first area a designer should focus on to improve profitability according to your framework?
Start with optimizing the follow-up sequence and lead conversion; improving how you nurture leads and qualify prospects can yield more revenue without needing more leads.
How Confidence Impacts Pricing, Profitability, and Business Success
Q: How did you restructure your team to support growth?
Hiring a strong adjunct for billing/operations and pairing with a designer who shares a similar aesthetic created balance, enabling Lauren to focus on vision while the team handled execution and client management.
How Confidence Impacts Pricing, Profitability, and Business Success
Q: What was the turning point in getting paid fairly and valuing your work?
A frank review of financials with a coach helped reveal the gap between value delivered and compensation, leading to boundaries with clients and a formalized pricing approach that matched the work and results.
How Confidence Impacts Pricing, Profitability, and Business Success
Q: When did you decide to start your own firm, and what was that path like after graduation?
She started shortly after college, juggling early client work and learning on the fly, eventually finding a client who allowed broad creative freedom and building from there, while recognizing the need for pricing structure to sustain growth.

Audience Metrics

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Frequently Asked Questions About Profit Is A Choice

What is Profit Is A Choice about and what kind of topics does it cover?

A business-focused show that centers profitability for design professionals and creative entrepreneurs. Across episodes, hosts explore how strategy, pricing, branding, team structure, and outsourcing impact bottom lines, with practical frameworks and real-world anecdotes from designers, coaches, and service providers. Notable angles include clarifying profit metrics, crafting luxury-minded messaging, building scalable operations, and aligning resources with a clear strategic vision. The show stands out for its hands-on, implementable advice and its emphasis on treating profitability as a deliberate choice rather than an afterthought, making it useful for listeners who want measurable improvements in their design businesses.

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Which podcasts are similar to Profit Is A Choice?

These podcasts share a similar audience with Profit Is A Choice:

1. A Well-Designed Business® | Interior Design Business Podcast
2. The Interior Collective
3. Window Treatments for Profit with LuAnn Nigara
4. Business of Home Podcast
5. Sew Much More

How many episodes of Profit Is A Choice are there?

Profit Is A Choice launched 8 years ago and published 297 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profit Is A Choice?

Recent guests on Profit Is A Choice include:

1. Porsche Williams
2. Erin McGhee
3. Lauren DeLoach
4. Hope Arbery
5. Kathryn Dillon
6. Jaquilyn Edwards
7. Brittany Farinas
8. Sonia Barney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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